1、Double eleven: a curse or blessing?November 11th is the untitled festival original for single people, but it gradually transforms into shopping carnival. It not only takes place in china,but also spreading other countries. Especially countries alongside “the belt and road“ have traded on that day, w
2、hich is the consequence of Taobaos internationalization strategy. As far as most of Chinese, dose this man-made festival, not for history or memory but for pure shopping, on earth bring benefits to the majority of Chinese consumers? From alibabas official statement, each item on that day will have 5
3、0% off discount. A large number of Chinese consumers are crazy about the tempting discount and bargains. The desire for cheap products makes great contributions to trading volume of china, which is also corresponding with idea of economys development depending on consuming. Whereas logistics enterpr
4、ises get into trouble, because explosive increase in the amount of orders cannot be dealt with in time. Limited transportation resources cause consumers to receive their own packages slowly. Take me for example: my package purchased on “double eleven“ was sent until the seven days later. Accompanied
5、 by discount price, the shopping experience may also decrease than usual even if we can buy goods in lower price. From other perspectives, lower prices lead to irrational consumer behavior, for example: the majority of consumer will purchase unnecessary goods just for inexpensive prices. As a result, their spending is far more than their own budget, which goes against their initial purpose for saving money.
