1、The Tao and Art in Reading Economist,-读经济学人中的“道”与“术”,Course Content,Introduction,The meaning-Tao,The methods-Art,Case study,Introduction,The Economist,Authoritative weekly newspaper focusing on international politics and business news and opinion.,Tao,What we read usually？ Who read the Economist? Wh
2、y they read? Whats the further step for reading?,Tao,Tao,The world this week Leaders Letters Briefing United States The Americas Asia Middle East & Africa Europe Britain International,A special report on gambling Business Briefing Finance and Economics Science and Economics Books & Arts Obituary Eco
3、nomic and Financial Indicators,I read The Economist.,Tao,The symbol.,I talk with colleagues after lunch; I talk with economists about GDP and social development; I will know the activities of the rivals in our fieldI even know something about TianKeng!,The taste of life and career. The life style of
4、 White Collar.,The Arts of Reading,The kind of the article the news report? the accademic report? the journal?,How to hold the keys 1. the skeleton 2. the words 3. the details 4. further cognition,Case Learning,Typical,Tough,Other kind of,The emerging online giants,One-way street,Uniquely positioned
5、,Case Learning,The emerging online giants The skeleton of this review article can be clearly seen:THEY may not have the name recognition of a Google or a Yahoo! But they can claim to belong in the same league.Now these firms are increasingly making their presence felt beyond their home markets.At fi
6、rst glance the three firms could not look more different.,Case Learning,Nasper Naspers is a multinational media company with principal operations in electronic media and print media.,Digital Sky Technologies-DSTDST is the largest Internet investor in the Russian and Eastern European markets. focus o
7、n the Internet and Internet related companies.,Tencent ,Case Learning,The emerging online giants The skeleton of this review article can be clearly seen:Despite their differences, the three firms can be seen as a block.What is more, the firms are on the same mission.This international presence allow
8、s the firms to apply lessons they have learned in one country to another.,Lets overview the skeleton,The emerging online giants The skeleton of this review article can be clearly seen:The three firms are strong!They are becoming more international.They are different but interwined together. They hav
9、e the same mission.They are penetrating the world market.,The details,They are becoming more international.Between them they have invested in dozens of internet firms around the globe.DST paid top dollar buying fast-growing American companies.,This international presence allows the firms to apply le
10、ssons they have learned in one country to another. ,Despite their differences, the three firms can be seen as a block.,examples.,Some comments appear by the end of the passage.,Case Learning,Other kind The skeleton is following the content especially.,Uniquely positioned,Introduction,UNIQLO,UNIQLO,
11、a new-style Japanese firm making good casual clothes available for all to wear.,Skeleton: strategies-related,A successful Japanese firm with big ambitions, has transformed them into a goldmine. Having conquered Japan, it is now taking on the world.,2,Whereas many Japanese businesses are ailing becau
12、se of the stagnant domestic economy, Fast Retailing is flourishing.,Skeleton: strategies-related,Its low prices are even blamed for fuelling Japans deflation. (The key point is not the first sentence.),4,In recent months it has opened huge flagship stores in Paris, Moscow and Shanghai.,Skeleton: str
13、ategies-related,Fast Retailing is still smaller than its global peers. But Fast Retailing is catching up fast, and has a record of startlingly rapid growth. The key point is contained not only in the top sentence.,“We dont want to chase after “fast-fashion trends”,Skeleton: strategies-related,Mr Yan
14、ai bypassed middlemen by purchasing directly from suppliers.,And he challenged the view that Japanese consumers would reject Chinese-made clothes.,Skeleton: strategies-related,Uniqlo relies mainly on small suburban shops in Japan but is opening giant stores in posh central locations overseas.,Comments: controversial management issue-the CEO can not delegate-micromanaging,Summary,谢 谢 ！,
