1、契 子汇聚全球精英的中国顶尖会员俱乐部天目湖畔的最高端渡假胜地6大版块组成的26种休闲度假功能由59栋湖景、坡地、森林组成的私属酒店别墅白金五星标准建造管家式服务,Contents,1) ConceptTheme2) Program 构成3) Program4) Publicity 宣传5) Time Advance 时间推进6) Cost estimates 费用,1) ConceptTheme,Theme / Slogan 提案, Theme,名流贵族的精神之旅,“The Trip of The Spirit of Celebrity Nobility ”, Slogan,展示项目形象增进
2、意向客户购买意识,Meaning,The HANTIAN International Item Recommends A Meeting 函田国际项目推荐会,2) Program 构成,函田国际项目推荐会,1.项目PPT展示+讲解2.外籍形象专家现场指导,品牌线,销售线,尊贵与荣耀的极致传承,顶级酒店式别墅,1.以推荐会展示项目特性2.凸显顶尖会员俱乐部品质3.知名形象包装机构现场指导,3) Program,A .项目推荐,PPT播放配合专业人员讲解(建议张总)以PPT抛砖引玉,提高客群到现场品鉴吸引力,Step of implement执行步骤,S#1.PPT准备S#2.活动现场细节彩排,3
3、) Program,3) Program,B.专业形象包装,邀请国际知名领袖包装机构法国“Image7”事务所作为本次包装专业机构外籍个人形象专家现场包装展示,Step of implement执行步骤,S#1.借助专业形象包装机构，用生活圈层解构的方式，展示行业精英群体共同的一些特征，并让大家了解这一过程，对自身进行修正。 S#2.国际知名领袖包装机构法国“Image7”事务所，正是我们本次活动的“关键先生”，他们在国内包装过杨元庆等人，包装经验丰富，对行业精英认识透彻。通过包装机构对行业精英心理和行为的透析，打造一个完美的个人形象。并让这些形象作为博朗天域项目客群的显性形象。S#3.具体包
4、装过程中，以投资理财、企业管理、个人形象现场包装方面入手，全面展示商务精英形象，并通过这些方面的知识对目标客群进行多层面吸引。,3) Program,“Image7”事务所参加本次活动专家介绍,Senior Stylist,Name: TommyPromiscuo.Mission: To inspire creativity and expand peoples knowledge of art, design, and the salon business.Hair Style Contributions: One of the first in the market to introduc
5、e Atlanta to rollout thermal reconditioning and hair extensions.Member of: The Salon Owners Association Salon: Miva Salon Tommy Promiscuo began his career as a graduate of the International University of Cosmetology in 1975 and went on to train with Vidal Sassoon in London. As a member of the John P
6、aul Mitchell Systems elite education team, he has worked with some of the worlds top hair fashion designers, including Richard Dalton, Steven Moody, Robert Cromeans, Jeanne Braa, and John and Suzanne Chadwick.In 1981 tommy opened Godiva Salon in Atlantas upscale Buckhead community and spent the past
7、 25 years building a loyal clientele with his unique approach to hair styling.This unique approach includes tommys ability to create his designs to individually complement the facial characteristic of each client through a process of balance and proportion.As well as running Godiva and owning five f
8、amily hair salons throughout Georgia and Alabama, tommy is a gifted speaker and educator who travels throughout North America and Europe lecturing at various tradeshows, conferences, workshops and seminars about the different trends and facets of the hair industry and salon business.tommys most rece
9、nt accomplishments were being appointed as a master Associate and winning the prestigious position of Platform Team Member for John Paul Mitchell Systems.,Senior Stylist,Name: Sam Folton Mission: To create and bring the new trend of style.Hair Style Contributions: achieved rave reviews from clients
10、who look forward to having their hair cut on a regular basis. Committed to providing the best possible service, for each individual client, you can count on an expert professional haircut.Member of: New Kool style Association Salon: TBKS Salon Sam has 19 years experience in the Hair-styling field, f
11、ocusing on the latest trends in haircutting. After completing 1800 hours of training at The Hair Experts Barber School, a division of Ohio State Cosmotogoly and Barber School in 1987, moved to Alexandria, where she has called home ever since. Licensed in Ohio and then Virgina, Sam has worked at Vale
12、ntinos Hair Salon of Falls Church and visiting home bound clients.As an entrepreneur, Sam is committed to work/life balance for busy office workers and hair-stylists in the Washington DC Metropolitan area.Sam created Office Cuts in 2000 and has been doing on-site haircuts for 6 years.Experienced in
13、cutting and styling men and women with all types of hair needs in the office.,S#1.执行时间：2.17-2.29 前期筹备阶段 3.1 现场执行 3.5后期媒体报道S#2.执行分工：前期确定人员、布置、内容函田国际 前期筹备、后期执行探索公关,Implementation arrangements执行安排,3) Program,C.主持人拟邀请计划（根据主持人档期择一）,力波,沈涛,3) Program,Specific processes具体流程,3) Program,4) Publicity 宣传,为了扩大本次
14、活动效果，扩大活动影响力使效果最大化。本次媒介宣传分为以下几个步骤,前期媒体报道预热,活动当天大力度报道,第二天现场报道,后续报道,1、都市快报全程合作，前期信息告之，并全程跟踪报道。后期进行报道，扩大影响。2、与1818黄金眼合作，活动当天进行新闻报道。,媒体标题合作建议,4) Publicity 宣传,Heading media campaigns 媒体标题,前期宣传造势名流贵族的精神之旅诉求点：对本次活动做一个大概介绍，吸引所有人眼球，引起社会关注。,4) Publicity 宣传,Heading media campaigns 媒体标题,后期延续一方时代骄子的天地针对本次推荐会和现场看房后的心理层面感受，把体验与大众共享，并为后期项目销售打下一定品牌基础。诉求点：以圈层为核心，通过圈层领袖参加的活动，引起其他人的关注与购买意向。,4) Publicity 宣传,5) Time Advance 时间推进,6) Cost estimates 费用,-THE END-THANKS,三分策划 七分执行,
