1、1,BEC Vantage Module 3,Vocabulary: Types of business,Speaking: Discussing a schedule,Reading: We wanna hold your handTags that can end misery of lost luggage,Listening: Advices on franchises & Planning a seminar,3.1 Starting a business,3,3.1 Starting a business,BEC Vantage,Types of businesssole trad
2、er/proprietor (individual proprietorship); partnership; franchiseAdvantages and disadvantages,2 minutes for you,sole trader/proprietor (独资经营),Set up and owned by one person. Easier type of business to set up. Owner arranges own capital. Total responsibility for success and failure.,Advantages,Total
3、control of your business. Lower start-up/starting cost/capital. Satisfactionmake your own decision. Variety of tasks. High motivation. You gain all the rewards.,Disadvantages,All decision falls on one person. You need a lot of skills. Work longer hours. Take all the risks. Solely responsible for deb
4、ts. Difficult to raise capitals, to expand the business, and to enjoy economies of scale (规模经济效益).Unlimited liability （无限责任）.,liability (责任),liability = the extent to which owners are liable to (对负有法律责任) pay business debts out of their personal wealth.unlimited liabilityno limit on debts. The owner
5、is liable to pay debts if the company goes bankrupt.limited liabilityowners are only liable to lose money invested in company to pay debts.,partnership 合伙经营,Between 2 and 20 people. Can usually raise more capital. Laws make no distinction between debts of partnership and individuals. Partners have u
6、nlimited liability.,Advantages,Shared responsibility. Allow for specialization. More money, more flexibility. Less time pressure on individual partners. Consult over business decisions.,Disadvantages,Sharing responsibility is a double-edged sword. Conflict over profits, decisions, efforts, etc. Unli
7、mited liability.,franchise n. 特许经销权；特许经销店 v. give or sell a franchise 授予或出售特许经销权,a right to buy a license/licence from the franchisorbenefit from the franchisors expertisestarting up quickly based on a proven trademark and a successful business model businesses with a good track record of profitabil
8、ity businesses which are easily duplicated,franchisor n. 特许经销商，特许经销权授予者,The one who sells the right to another business to operate a franchise. May provide training, management expertise and national marketing campaigns. May also supply the raw materials and equipment. Get part of the franchisees pr
9、ofits.,Advantages of being a franchisor,A means of rapid expansion with the franchisee providing most of the finance. If the franchise model works, then there are large profits to made from selling franchises royalty payments (专利权使用费；版税)selling raw materials and equipment,franchisee n. 特许经营者,pay a p
10、roportion of their profits to the franchiser on a regular basis,More advantages,Given support by the franchisor: benefit from the marketing and staff training benefit from the national advertisement and being part of a well-known company with its established name, format and product,Disadvantages of
11、 setting up as a franchisee,Cost to buy franchise. Pay a percentage of your revenue to the franchisor.Follow the franchise model (less flexible).,sole trader partnership franchise franchisor(-ee) granting of a license charge ones own prices trademark/trade name menu content solicitor venture luggage
12、,独立法人， 独立经销店,合伙经营,连锁店， 特许经营,授予特许者（加盟者）,自行定价收费,商标,同意发给许可证,菜单的内容,事务律师,投机活动， 风险公司,行李,3.1 Starting a business,online database subscription log on to/off British Franchise Association credit rating franchise fee franchise agreement well-established brand name financial assistance,网上数据库,订购， 订阅,登陆, 上网;下线,英
13、国特许经营联合会,信用度， 信用评级,特许协议,公认/ 知名的,特许证费,品牌名称,金融支持,3.1 Starting a business,registration lower case set up the buffet voicemail training event courier service internet caf/bar estate agents beauty salon dating agency workshop spreadsheet chamber of commerce bed and breakfast,登记，注册,小写字母， 小写体,把自助餐准备好,语音信箱,
14、快递服务公司,网吧,培训活动,房地产经纪公司,美容院,婚姻介绍所,讲习班， 研讨会,电子表格， 数据表,商会,含早餐的简易旅馆,3.1 Starting a business,20,Finish the reading on page 26. business sense 商业嗅觉 entrepreneurial spirit: willing to take risks in order to make a profit 创业精神，企业家精神 (gross/net) profit margin/rate/ratio（毛/净）利润率 branch out (into) 扩展业务 launch:
15、 set up; found 开办（新企业） sticker 背面带胶的标签,3.1 Starting a business,4 minutes for you,21,Answer -good if you dont have much business experience -less risky than being a sole trader -you have a business relationship with someone else -only 0.9% of franchises fail -doesnt suit people who dont like to follo
16、w other systems/people -offers some independence and you dont work for someone else,3.1 Starting a business,22,Finish the reading on page 27. set up; concept (n.); charge (v./n.); branch out; growth (n.); launch (v./n.), fee (n.)launch charge fee growth concept branch out,3.1 Starting a business,Che
17、ck your answers.,1.5 minutes for you,23,To start a business, you need make clear Do you have a business plan? What is the product or service? What is the current market situation and trend? Where is your business located? Who are your target customers? How do you promote the sales? How do you set th
18、e price? How do you choose personnel? How much is the start-up cost/capital? What is your business objective? etc.,3.1 Starting a business,Finish the listening of “ Being an entrepreneur” and give the answers. 4. Advice: You must be someone who likes to follow rules and have support from others.Choo
19、se a strong brand and something you are interested in.You need to like hard work. You need start-up/starting capital.,3.1 Starting a business,Advice on franchises,Finish the listening of “ Being an entrepreneur” and give the answers. Answer its important whenSecondly, Id sayFor example,also thinkFin
20、ally, theres,3.1 Starting a business,Advice on franchises,One-minute mini-presentation on page 27.,1.5 minutes for you,3.1 Starting a business,A: WHAT IS IMPORTANT WHEN? Setting up your own businessA good ideaKnowing your customers,B: WHAT IS IMPORTANT WHEN?Your business is a partnershipRelationship
21、 with the partnersShared responsibility,The structure of a one-minute mini-presentation.Useful expressions and sentences on Page 54.,2.2 Presenting your company,Starting your presentation,Mentioning and sequencing the points,Adding information,When setting up your own business, I think a good idea i
22、s very important. You should consider the market demand and target at potential customers. Under the guideline of the idea, you may cater for the urgent need of the customers, or solve the problems of customers that other companies havent thought of. A good idea from the very beginning can avoid fai
23、lure of a new company.Besides I think knowing your customers is also important. Youd better keep a file/record of your customers personal information so that you may guess the potential needs of them and inform them of your products lists at first time possible according to their possible needs. Kno
24、wing your customers helps you to provide them with the information they need.,3.1 Starting a business,Apart from these two points, I think adequate starting/start-up capital is also important. Only when you have enough money can you provide various products with good quality or good service (which i
25、s important to attach customers to your company).,3.1 Starting a business,When your business is a partnership, _ is very important. A good _ brings out _ to the full degree. With good _, it is easy for you to _.Besides, it is also important that all _. This will have direct impact on _. With _, you
26、can achieve _. On top of that (除此之外), _ will also help to improve _.,3.1 Starting a business,1.5 minutes for you,Planning a seminar,Listen to a message on a voicemail about a seminar. Complete the information on this message pad.,1. Naunton,2. Launching your business online,3. Sunday evening,4. nine
27、 fifteen/9:15,5. ,3.1 Starting a business,Planning a seminar,Finish the listening on page 28 section 2.,1. are opening the room at,2. set up,3. 4pm,4. twelve,5. seven,Check your answers.,3.1 Starting a business,33,Study the grammar on Page 28 ll have gone,2 minutes for you,3.1 Starting a business,Di
28、scussing a schedule.,2 minutes for you,3.1 Starting a business,However, before you confirm these details, read some correspondence and make any changes and notes on the schedule. Finally, meet with your partner to discuss and confirm the final version.,From: r.thornethorneconsultants.biz Subject: wo
29、rkshop Thank you for inviting me to run a workshop on the 15th. I am delighted to confirm that I will be able to attend. I would like to suggest the title: You might want it but does your customer? It will be about targeting the customer and improving service. Does that sound OK? Im currently availa
30、ble either morning or afternoon. Please confirm asap. Regards RT,TELEPHONE MESSAGE,Fiona Brewster called. She has a problem with speaking on the 15th. Shes going to be late so asked to speak later in the day. Can you change her session? Maybe to later in the morning or the afternoon?,Student APage 1
31、26,Security just said they probably wont be opening the building until 9.15 on the 15th. Its a problem with staffing!,TELEPHONE MESSAGE,Laszio Reiner called to confirm his talk. His flight lands at 8.30 on Sunday evening. Will you be meeting him? By the way, he seems to think hes speaking for two ho
32、urs not one. He also said it isnt really a talk more of a discussion and workshop. Can you let him know?,Subject: another change! Hi I rang earlier and left a message saying Id be late and couldnt do the morning session. Actually I can now but it will have to be mid-morning. Then I definitely have t
33、o leave after lunch. Sorry to change things around like this. Fiona,The company doing the buffet on Monday have made a mistake. They cant guarantee 1 pm. Do you mind if its 1.15?,Student B page 131,New in Business: A Seminar for Young Entrepreneurs Monday 15th February 9.15-9.45 Registration and cof
34、fee 9.45-11.15 Introductions and workshop: You might want it but does your customer? Speaker: R. Thorne 11.45-1.15 Talk: A good idea does not necessarily make money Speaker: Fiona Brewster 1.15-2.15 Lunch 2.15-4.15 Workshop: Online businessesthe myth and the truth Speaker: Laszlo Reiner 4.305.00 Min
35、i-presentations by each participant,Writing Taking notes and messages,Listening Leaving messages,Speaking Leaving a voicemail message,3.2 Leaving and taking messages,Speakers purposeEx. 1 on page 30. Stages of leaving a messageEx. 2 on page 30. Answers,3.2 Leaving and taking messages,1.D 2. H 3. B 4
36、.G 5.C,A 2 B 6 C 3 D 3 E 2 F 4 G 7 H 5 I 4 J 6 K 7 L 5,Useful sentencesJust a minute. Ill get a pen. Ill let him know, Mr. Brown.No. I really need to talk to him personally.Would you like to leave a message on his voicemail, then?Hold on and Ill transfer you.Im not available to take your call, but p
37、lease leave your name, number and a brief message.Please call me at 556-3243 when you get back.,3.2 Leaving and taking messages,Important message Message for:_ _ called. Message: _ _ _ Action: _ _ _,3.2 Leaving and taking messages,2 minutes for you,on his home number,that the next meeting is on the
38、23rd,the final dates,for any confusion,the meeting,to call,bring the interviews forward,join us/them later,order number 01-X33,3.2 Leaving and taking messages,Fill in the blanks in section 1 on page 32.,1 minute for you,2. Take notes and write brief and clear messages.,1,2,3,4,5,3.2 Leaving and taki
39、ng messages,3.2 Leaving and taking messages,1. Please email Ralph detail of next months seminars at r.hensherhenckel.de.,2. Maria Monblot wants to attend next months business breakfast meeting not this months. Confirm this with her on 768 4556.,3. Please call Jochen Anderson about the schedule for t
40、he 25th between two and five oclock. He wants to change the time and length of his workshop.,45,3.2 Leaving and taking messages,4. Please call Jochen Anderson on behalf ofVanessa about the schedule on the 25th.,5. Bryan in security confirmed the opening arrangements for Sunday. Call him at 07786 678
41、 8890 if there is anything else.,Finish the listening 3.5 on page 33.,3.2 Leaving and taking messages,* Dates _ * Times _ * Numbers _,The event is on the 25th.,The schedule says Jochen is speaking at 9.30pm but hes supposed to speak at 11am. Hed actually prefer to speak at 2pm.,His mobile is 0778 89
42、0 8895.,Listen again. What phrases does Vanessa use for:,I see./ Let me read that back to you.,Let me check. So thats/,Ill have to check then call you back.,Ill call back in about an hour.,Could you give me your ?,3.2 Leaving and taking messages,Work in pairs.,Student A,Your name is Andrzej Welanetz
43、. You telephone Kristen at Business Circle Conferencing. Request details of the next course on telephone skills and ask them to be sent by email (give your email address). Confirm that you will want to send five members of your staff on this course and find out what discounts can be given on group b
44、ookings.,3.2 Leaving and taking messages,To: _ Caller: _ Message: _ _ _ _ _ _,Kristen,Andrzej Welanetz,of the next telephone skills course to (email address). Hes sending five people, so also include details of discounts on group bookings.,Please email details,3.2 Leaving and taking messages,Make an
45、other similar call.,Student B,Your name is Sergiusz Parteka. You telephone Vanessa at Business Circle Conferencing. Postpone your booking for the seminar on online businesses next Tuesday (the 13th) and apologize for the cancellation. Request details of the dates for the next similar seminars after
46、the 13th and find out if the money for the seminar is refunded.,3.2 Leaving and taking messages,To: Vanessa Caller: Sergiusz Parteka Message: Hes sorry but hes postponing his booking for the seminar on the 13th. Please send dates for the next seminar and explain if the course fee can be refunded.,52,Finish the listening test on page 34 & 35. Answers 1. Perkins 2. Rave 3. IL0378JUL 4. (the) June 5. training video 6. printing factory 7. two weeks 8. confirm 9. application form 10. contact details 11. scheduled 12. how long,3.3 Listening Test,1 minute for you,53,Thank for your attention!,
