1、,新编剑桥商务英语学生用书（初级） （第三版） SUCCESS WITH BEC PRELIMINARY 电子课件 主 编 陈小慰 副主编 苏翊翔 编 著 苏翊翔 郑颖峰,Module 3,BEC Preliminary,Contents,3.1Business topic: Company biography,3.2Business skills: Company performance,3.3Exam spotlight: Writing test,Company biography,3.1Business Topic,3.1Business Topic: Company Biograph
2、y,Reading,Listening,Grammar,Company biography,Company biography,Company profiles,Speaking,Presenting your company,形成、成长和衰亡的记载（或历史）；传记 转换，改变，改造 跨国企业 最初的，原始的 特许经销权；给以特许 奶昔，泡沫牛奶（将牛奶和冰淇淋等混合后搅打至起泡） 买，购买 独家批发商 扩大，扩张 化妆品,Useful Words and Expressions,biographytransform global business original franchise mil
3、kshake purchase exclusive distributor expand cosmetic （一般用复数cosmetics）,Useful Words and Expressions,inspire philosophy revolutionary raw material supplier ethical travel agency contract take delivery of merge fleet,激发，启示，使生灵感 哲学 革命的 原材料 供应者，厂商 伦理的；道德的 旅行社 （订）契约，（立）合同 收（货），提取（货物） （公司、企业等的）合并 舰队（尤指有固定
4、活动地区的舰队）,Useful Words and Expressions,budget airline business partner millionaire celebrity entrepreneur,低价航空公司 生意伙伴，商业伙伴 自由职业者，自由撰稿人 网络百万富翁（靠成立网络公司或网络营销等发家） 名人 企业家,Useful Words and Expressions,entrepreneurial spirit Kuwait City San BernardinoIllinois,创业精神科威特城（中东国家科威特首都） 圣贝纳迪诺（美国加利福尼亚州东南部的一个县） 伊利诺斯
5、州（美国中北部州）,Company biography,READING,Key Points,feature 作动词，意思是“以 为特色”,如： The new type engines feature high speed, small size and economical operating costs.,multicoloured multistorey office block multimillion a multicultural society multifunction(al),multimixer： 多功能搅拌器 muliti是一个常用的前缀，意思是“（许）多”,Key P
6、oints,exclusive 唯一的，单独的，专一的,如：The reporter managed to get an exclusive interview with the Prime Minister. This office is for the Presidents exclusive use.,Key Points,Franchise （由某公司授予或售出的）在特定地方经销某项产品的特许权，可用作名词或动词。,如：his first franchised McDonald restaurantStart a franchise business and Be The Boss!,
7、Key Points,for 意思是“以 为交换，以 为代价”,如: He bought the business from the MacDonald brothers for $2.7million.You can buy the paperback for about two pounds.,Key Points,line up 排列成行,如：Everybody line up, facing the front. He lined up behind the others to wait his turn.,Key Points,The past simple一般过去时,GRAMMAR
8、,一般过去时用于： 谈论发生在过去的动作。时间已点明或从上下文可获知。Ray talked to the owners. 谈论过去的状态。In 1954, two brothers ran a small restaurant.,规则动词的过去时形式何时要重复写最后一个辅音再以-ed结尾?条件是：动词最后一个音节是重读闭音节。,Tips,Tips,情况1：词尾只有一个辅音字母，它的前面只有一个元音字母（即a, e, i, o, u中的一个）的单音节词。,如： pat patted, beg begged, trip绊倒 tripped, nod nodded, hug hugged,Tips,
9、情况2：具备情况1的前两个条件，且重音在第二个音节的双音节词。,如：prefer preferred, refer referred, infer推断 inferredoccur occurred, equip equipped, commit committed 例外：travel travelled（重音在第一节，却重复写最后一个辅音） 但美式拼法不重复写最后一个辅音，写作traveled。 注意：由于BEC是英国人组织的考试，所以还是以英式拼写为准。,规则动词的过去时形式何时要去y, 再加-ied?条件是：该动词的结尾是“辅音y”。,Tips,Tips,如：try tried, fry
10、fried, study studied, occupy occupied如果动词的结尾是“元音y”，则直接加-ed。如：play played, destroy destroyed,Company profiles,READING,Europes biggest budget airline欧洲最大的低价航空公司the best place to book your cheap flights online 网上预定廉价机票的最好去处,Easyjet 易捷航空公司,Background Information,an online travel agency and e-tailer 一家网上
11、旅游公司和电子零售商 specialists in flights, hotels, cars and holidays at the last minute 提供最后一刻预定航班、旅馆、汽车、假日的专门机构,L英国在线预定公司,Background Information,global retailer of skin care, body care products 护肤、美体产品的全球零售商 the second largest cosmetic franchise in the world 是世界上第二大化妆品特许经营连锁店,The Body Shop美体小铺,Background I
12、nformation,ethical trade 道德经商,high street 商业大街 (the most important shopping and business street of a town) 美国英语为main street,Key Points,contract 作动词，意思是“订契约，立合同，立约规定”,如：The firm contracted to build the new railway within the year. Our shop contracted with a local clothing firm for 100 coats a week.,K
13、ey Points,take delivery of 收（货），提取（货物）,如：The company has just taken delivery of a new computer system. That country is taking delivery of twelve fast-patrol boats.,Key Points,merge 作动词，意思是“（公司、企业等的）兼并，购并”,如：They advised their clients to take over or merge with another company. 其名词形式为merger，如：One sol
14、ution might be a merger with another electronics firm.,Key Points,airline （一般用复数airlines）航空公司,如：There were no other airlines doing a direct flight to London.,Key Points,massively successful company 十分成功的公司,Key Points,go public 上市，公开发售股票,如：The company is going public next month.,Key Points,true to 忠实
15、于，忠诚于,如：John always stays true to his principles. She is always true to her word.,Key Points,SPEAKING Presenting your company,企业的三种主要形式 个人独资(sole trader/proprietorship):这种企业是由企业经营者个人投资开办的，有点像中国的个体户。 合伙公司(prtnership)：这种企业很常见，会计师事务所，律师事务所和其他小型业务多用此种组织形式。 股份制公司(limited corporation)：这是最多见的企业组织形式，公司是独立承担
16、民事责任的企业法人。,Decide whether these types of business organizations usually have one owner or more than one owner.,自由职业者 非盈利机构 上市股份有限公司,a freelancer a non-profit organization a public limited company (plc),Decide whether these types of business organizations usually have one owner or more than one owner
17、.,个人独资企业股份有限公司 合伙公司 个体经营,a sole trader a limited company (Ltd) a partnership self-employed,Work alone. Suppose that you have already had your own company. Please prepare a biography of your company including the following points.,假设你已拥有自己的公司，准备一个公司发展的简况，请包括以下要点。,Company name 公司名称,Type of company 公司种
18、类,Got idea for business in(when) 从 得到生意灵感（何时）,3frequently/often常常、经常 (75%的频率),3,0,1,2,Expanded(where to/when) 扩张（向何处/何时）,First business activity(when/where) 第一次商业活动（何时/何地）,4,5,Product/Service offered 提供的产品/服务,Notable success 重大的成功,6,Notable success 重大的成功,Key dates/achievements 关键日期/成就,Number of empl
19、oyees 雇用的员工数,9,6,7,8,Current personal worth 目前个人价值,Current value of company 目前公司价值,10,11,Current operations 目前的经营状况,Work in pairs, giving a short presentation to each other about your company.,Company performance,3.2 Business Skills,3.2 Business Skills：Company Performance,Vocabulary,Writing,Listenin
20、g,What companies do,Company structure,Press release,Vocabulary,Production, sales and share prices,Reading,An agency built on proactive processes,Useful Words and Expressions,performance distribute record profit vegetarian organicingredient nutritious improve ones image banquet manufacturer,业绩，成绩；性能
21、配送，分发，分送 历史最高利润 n.素食者 adj. 素食的 （粮食）不靠化肥生长的，施用有机肥料的 配料；成分 有营养成分的；营养的 改善形象 宴会 制造业者，厂商,Useful Words and Expressions,symbol innovative sport utility vehicle component optical instrument validation certify application assurance founder turnover,象征，符号，记号 创新的，革新的 运动型多用途车 成分 光学仪器 （可靠性）检测 证明，保证 应用，运用 保证，担保；确
22、信，断言 创始人，奠基人 营业额,Useful Words and Expressions,dramatically advertise annual report share price proactive unique consolidate return(s) brochure in this respect maximum,戏剧地；引人注目地 做广告, 登广告 年终报告，年终总结 股票价格 积极的，主动的 唯一的；独特的 巩固 利润；收益，盈利 小册子 在这个方面，在这个细节 最大量，最大限度，极大,What companies do,VOCABULARY,line （货物的）种，类,
23、如：This dress is one of our latest lines. The department store is selling a new line of winter coats.,Key Points,occasion 作名词，意思是“特殊的事件或仪式，特殊场合，盛会”,如：His birthday was a big occasion. I only wear a tie on special occasions.,Key Points,up to多达；直到 ,如：Up to ten people can sleep in the tent.Everyone has h
24、is part to play, from the office boy up to the President.,Key Points,deal 作名词，意思是“协议；交易”,如：It was probably the best business deal I ever did. The car factory has done a deal with a Japanese firm.,Key Points,guarantee 作动词，意思是“确保，保证，担保”,如：Wealth does not guarantee happiness in love.The manufacturers g
25、uarantee the watch for three years.,Key Points,in conjunction with 与 共同（或协力）；连同,如：The army is acting in conjunction with the police in the hunt for the terrorists. We can work separately or in conjunction.,Key Points,satisfaction 作名词，意思是“满意；称心；愉快；令人愉快的事情”,如：We need jobs and job satisfaction.,Key Poi
26、nts,Press release,WRITING,新闻稿的谋篇方式多采用“倒金字塔”结构，写作时应将最重要的新闻事实置于第一句，通常称“导语”（the lead）。导语之后各段按新闻事实重要性递减的顺序排列。导语的写作是新闻稿成败的关键，既要高度浓缩新闻的主要要素（Who? What? When? Where? and Why?），又要省时易懂、开门见山、抓住读者。,新闻稿的“倒金字塔”结构,Background Information,Have a try! 试试看，找出练习3中两篇新闻稿的导语,Key,Athens Daily Menu announces a new line in v
27、egetarian and organic menus, to add to its extensive high-quality product range.SISSO is pleased to announce the signing of a major new deal with a Japanese car manufacturer.,说说以上两句导语涵盖了新闻的哪些要素,Who: Athens Daily/Menu SISSOWhat: a new line in vegetarian and organic menus/ the signing of a major new d
28、eal with a Japanese car manufacturerWhy: to add to its extensive high-quality product range,说说以上两句导语的语言特点,（1）开宗明义，开门见山： Athens Daily Menu announces SISSO is pleased to announce （2）多使用SVO结构、介词结构： SISSO is pleased to announce the signing 主语 谓语 宾语 of a major new deal 介词结构 with a Japanese car manufactur
29、er. 介词结构,（3）较多使用动词、复合词、短小词：如：announce（而不是make an announcement） line（而不是a type of product） add to （而不是in addition to） high-quality product range（而不是product range which is of high quality）,Tip,在提供的信息中，company name（公司名）、products/services（产品）、customers（客户群体）都是人们已经了解的事实，构不成新闻。只有a new CEO is joining the c
30、ompany, ambitious expansion plans into new EU markets（新的执行总裁将入主公司，开拓东欧新市场的宏伟计划）是公司新闻，因此该新闻稿应从该信息入手，构思导语。,Company structure,LISTENING,试试看，在括弧中填入Parker Electronix公司结构的英文对应词。,Key,Production, sales and share prices,VOCABULARY,Have a try! 试试看，写下表达增长或下降程度的表达法。,1. to rise moderately 2. to fall slightly 3.
31、to go up steadily 4. to drop gradually 5. to increase sharply/dramatically 6. to decrease badly/steeply,KEY,表达增长或下降的程度,Work in pairs and describe the graphs.,An agency built on proactive processes,READING,position 作名词，意思是“地位，身份；名次”,如： With its strong brand, the company maintained its market leadersh
32、ip position with a 55 per cent market share.,Key Points,commitment 作名词，意思是“承诺；承担的义务”,如：As members of the alliance, we must honour our commitments. They were allowed flexible hours to meet family commitments.,Key Points,commit， 动词形式,意思是“作出承诺；使（尤指自己）承担义务”,如：The government has committed considerable re
33、sources to improving health education. 形容词形式为committed，意思是“做出明确承诺的” 如：The government is committed to improving the rail system.,Key Points,dedicated 作形容词，意思是“忠诚的，热忱的，一心一意的”,常用于短语be dedicated to，与be devoted to是同义表达，其中to是介词 。如：He is dedicated to his work. 他对工作尽职尽责 。,Key Points,access 作名词，意思是“接近（进入）的机会
34、；接近（进入）的权利”,常与介词“to”搭配使用 。如：He has regular access to the President. 他经常能见到主席。Students have free access to the librarys books.,Key Points,budget作名词，意思是“预算”,如：The new road was completed well within/below budget.It is important to balance ones budget.,Key Points,solid 作形容词，意思是“实在的，坚固的”,如： This report y
35、ouve written is a very solid piece of work. There are solid reasons for believing that this is possible.,Key Points,Use the information about the company you invented on page 29 to write the first section of your company brochure. Follow the format of the spiderWeb brochure.,BEC Preliminary Exam,3.3
36、 Exam Spotlight,3.3 Exam Spotlight,Listening test,Listening test: Part one,听力测试为时30分钟，每一段独白或对话，你都将听两遍。总分30分。 测试两种听力技能：,听大意文章的总体意思 听具体信息通常数字（日期、时间、百分比、价格等）或拼写 听完录音之后，你有10分钟将答案抄写到答题纸上。,Exam FormatListening,Tips,听力答题纸答题要求 用铅笔（B或HB） 用橡皮擦擦净想涂改的答案 第一和第四大题： 把正确的答案框涂黑。 第二和第三大题： 用大写字母清楚地写下答案，每格写一个字母。 如果答案不止一
37、个单词，在两个单词之间空一格。,Listening Test: Part One.,务必仔细阅读答题要求。,给问题中的关键词划线这有助于你理解细节。,听第二遍时检查答案。,make the most of 最大限度地利用,如：Weve only got one day in London, so lets make the most of it and see everything.,Key Points,logo 作名词，意思是“标识，标志”,如：The Longman logo, a small sailing ship, is on the cover of this book.,Key Points,confirm 作动词，意思是“证实; 进一步确定”,如：Our booking for the Magic Children Expo has been confirmed.The expression on her face confirmed our worst fears.,Key Points,be keen on sth.热衷，热心,如： He is keen on football. Hes very keen on the girl next door.,Key Points,,LOGO,92,The End of Module 3,
