1、1课 时 计 划任课班级：商务英语 131 班 教案编号： 1 周 1 号2013 2014 学年度第一学期题目 Unit 1 Essentials of Business (1)教学目标1. Learn something about basic concept of business.2. Talk something about business.授课类型 Theory 教学场所 Classroom 教学重点Basic concept of businessLand:Capital:EntrepreneurshipNature of business 思考题或作业题1. On Exerc
2、ise-Book: Copy some new words about one page tidily;2. Read the new words correctly and read the text repeatedly;3. Do the exercises: No. II.1-5 and No. III.1-10, on Page 8-10, Textbook.授课效果分析专业带头人 签字： 审批时间：2013 年 月 日教学时间：2013 年 月 日2教学内容 教学方法 时间分配教学内容整体设计1. Warm-up; 2. The first part (Paragraph 16 )
3、 of the text: new words-text-questions; 3. The second part (Paragraph 79 ) of the text: new words- text-questions; 4. Sum up and order homework.1. Discussing some terms about business; 2. Repeating and translating the new words;3. Explaining the text and making some examples. 3Unit One Essentials of
4、 Business (1)Content Text: The Nature of BusinessDifficult Points1. Talk about some words, phrases or expressions about business; 2. There are many new words in the text;3. Translate some difficult sentences of the text. Page 2: Warming-upWork with your group and think out as many words, phrases or
5、expressions as possible about business.Persons or organizations in businessPlaces where business activities are being conductedOther terms frequently used in business operationcompany market sellsalesman department store goodsbusinessman supermarket buyjoint-venture stock exchange ordermanager hotel
6、 profitenterprise restaurant invoicemerchant bank customer2. Pair works: 1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success
7、in todays business world?(Teachers Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.Part Two: 15 minutesPage 5: New words No.1-17 to the fir
8、st 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one; 3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the fi
9、rst 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:43. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “busi
10、ness” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. Its necessary for civilization. And it is found in all societies, even the simplest ones. Its the activity of producing and distributing goods and services.2) What are the four basic factors
11、 of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer? The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory,
12、 but it also means all the raw materials used for production.Some materials are on the earths surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labo
13、r” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes fro
14、m Paragraph 6:It means several things. The most general meaning is wealth or money. 6) What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. Its all the things that workers use in production and distri
15、bution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to
16、 spell the words one by one; 3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.5Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1. Read the paragraphs silently one by one and know what are your difficult po
17、ints;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7) What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make some
18、thing of value, is called entrepreneurship8) What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9) What kind of pro
19、blems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. Its hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products
20、; creditors usually lose some money to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay. 10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he
21、is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the differ
22、ence is the loss.5. Read the rest 3 paragraphs together to review.67课 时 计 划任课班级：商务英语 131 班 教案编号： 1 周 2 号2013 2014 学年度第一学期题目 Unit 1 Essentials of Business (2)教学目标Teaching Objective 1. Learn something about basic concept of business.2. Talk something about business.授课类型 Theory 教学场所 Classroom 教学重点Compr
23、ehend the meaning of the article. Get familiar with the key words or phrases: Production 生产, manufacture 大量制造, service, 服务 merchandise 买卖, trade 贸易 , land 土地, labor 劳动, capital 资本, distribute 分发,entrepreneurship 企业家素质, accomplish 完成, perform 表演，实行, go bankrupt 破产, creditor 债权人, venture （有风险的）工作项目, p
24、rofit 利润;relate-to/with 将-联系起来, be extracted-from 从-中提取, be responsible for 对-负责, make-of value 使某物更有价值 , look for 寻找，decide on 做出决定，up to 直到，refer to, 提及思考题或作业题1. On Exercise-Book: Copy some new words about one page tidily;2. Read the new words correctly and read the text repeatedly;3. Do the exerc
25、ises: No. II.1-5 and No. III.1-10, on Page 8-10, Textbook.授课效果分析专业带头人 签字： 审批时间：2013 年 月 日教学时间：2013 年 月 日8教学内容整体设计教学内容 教学方法 时间分配9Restate the content of the passage Explain the language points Production, Manufacture，ServiceMerchandise，trade, land，labor，capitalDistribute，entrepreneurship，accomplish，pe
26、rform，go bankruptCreditor，venture，profitrelate-to/with 将-联系起来, be extracted-from 从-中提取, be responsible for 对-负责, make-of value 使某物更有价值, look for 寻找， decide on 做出决定，up to 直到，refer to, 提及Summary 1. Discussing some terms about business; 2. Repeating and translating the new words;3. Explaining the text
27、and making some examples. Essentials of Business (2)I. Review the content of the passage10II. Recite the passage III. Explaining the language points relate: relate something to something else 与有关e.g. The report seeks to relate the rise in crime to an increase in unemployment.V+ ing as subject: The -
28、ing form of the verb can be used as the subject of a sentence e.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析 capital venture/risk capital(风险资本); intellectual capital( 智识资本). etc. Collocations related wit
29、h “money“, on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者).entrepreneurship: Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept charac
30、terized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。) Successful entrepreneurs have an unshakable belief in themselves and in their ideas. They have drives, and can always bounce back after frustrations. That is, no matter
31、what goes wrong, they can get up and try again.企业家素质refer to: 提到，涉及；指 (的是)1) refer to somebody or something e.g. We agreed never to refer to the matter again. Although she didnt mention any names, everyone knew who she was referring to.2) refer to somebody or something ase.g. He likes to be referred
32、 to as “Doctor Khee“.“where .“ relative clause: “Where“ can be used to introduce a relative clause.e.g. The crisis has reached a point where the receiver(破产管理人) will have to be called in.This is the hotel where we spent our honeymoon.The place where he was going is dangerous.“Where“ functions as an
33、adverbial in the relative clause. The other adverbs that can introduce relative clause are “when“ and “why“.e.g. She remembered the day when Paula had first walked into her office.This is the place where I hid the key.In 1963 we moved to Boston, where my grandparents lived.11distribute: distribute s
34、omething among/to somebody 分发；分配；散布 synonym: give out e.g. Clothes and blankets have been distributed among the refugees.a man distributing leaflets to passers-byaccomplish: succeed in doing sth.; successfully finish doing sth.; achieve.完成；达到；实现e.g. I dont think our visit really accomplished anythin
35、g.We have accomplished a great deal in the last few days.“Accomplished“ means “skilled“, so a singer can be “accomplished“. So can a writer or a painter be. “Accomplished fact(既成事实)“, however, is a legal term, which means something that is known to be true and cannot be doubted. “Accomplishment“ is
36、the noun form, which means “an achievement“ or “a skill“.e.g. Our 15% increase in sales last year was a major accomplishment.Being able to play the piano well is one of his many accomplishments.of value: 值钱 的，有价值 的1) worth a lot of moneye.g. The thieves took nothing of value.2) Usefule.g. I hope thi
37、s book will be of value to both teachers and students.be responsible for: 为 负责；是造成的原因e.g. Police believe that the same man is responsible for three other murders in the area.We are determined to bring the people responsible to justice.not . unless .: 除非,就不会 Here “unless“ is used to introduce a state
38、ment expressing a case in which an exception to a preceding statement may or will exist. e.g. Do not leave the building unless you are instructed to do so.Dont call me at the office unless its absolutely necessary.Sometimes “not“ can be used with “unless“ to indicate the only condition. Then the phr
39、ase “not unless“ means “only if“.e.g. Will you go with her? Not unless she wants me to.Nowhere to land, not unless you had a spaceship.The old man had gone to bed with instructions not to be disturbed, not unless the plan failed.In conditional clauses, “unless“ is used to express that something will
40、 happen or be true if something else does not happen or is not true. So simply stated, it is a negative “if“ clause “if . not .“. e.g. Unless some extra money is found, the theatre will close. I think you should complain unless, of course, you are happy with the way things are.He wont go to sleep un
41、less you tell him a story. I cant leave her unless I know shes all right.initiate: to arrange for something important to start, such as an official process or a new plan 开始；发动e.g. initiate a reform 开始改革12They have decided to initiate legal proceedings against the newspaper. Intellectuals have initia
42、ted a debate on terrorism.innovative: an innovative idea or way of doing something that is new, different, and better than those that existed before 创新的；有新意的 e.g. an innovative approach to language teaching innovative plans for recycling waste materialslook for: 寻找Synonym: search fore.g. Could you h
43、elp me look for my contact lens? If youre looking for a bargain, try the local market.decide on/upon something: to choose something or someone after thinking carefully 对作出决定e.g. Have you decided on a date for the wedding?“Whether .“ confessional clause: “Whether“ can be used to introduce a confessio
44、nal clause(让步从句 ).e.g. I will go, whether you come with me or stay at home.Whether he is right or wrong, he usually wins the argument.Whether or not we had a baby, we could not survive just on my salary.Its not important whether he comes himself or sends a substitute.bear: to bravely accept or deal
45、with a painful, difficult, or upsetting situation 负担，忍受，带给 (past tense: bore; past participle: borne) synonym: stand e.g. She was afraid she wouldnt be able to bear the pain.Make the water as hot as you can bear.Experts were worried the financial system would not be able to bear the strain.辨析 pay 2.
46、 Order homework: 1) On Exercise-Book: Copy some new words about one page tidily;2) Read the new words correctly and read the text repeatedly;3) Do the exercises: No. II.1-5 and No. III.1-10, on Page 8-10, Textbook.14课 时 计 划任课班级：商务英语 131 班 教案编号： 2 周 1 号2013 2014 学年度第一学期题目 Unit 1 Essentials of Busines
47、s (3)教学目标1. Read the text and put it into practice2. Do the exercises according to the text授课类型 Theory 教学场所 Classroom 教学重点1. Reading comprehension2. Words and phrases.3. Talking about “Personal Interests 4. Word study5. Topics discussion 思考题或作业题Work in pairsTopics discussion 授课效果分析专业带头人 签字： 审批时间：201
48、3 年 月 日教学时间：2013 年 月 日15教学内容 教学方法 时间分配教学内容整体设计Reading comprehension Words and phrases Word studyHomework: Salient reading Making sentences filling in the blanks rewrite and paraphraseexplaining and making sentences Quiz and role play2020351016Unit One Essentials of Business (3)Review the text by rea
49、ding.1. Read the text by two parts;2. Self- reading twice.Part Three: 40 minutesDo some exercises on Page 8-12 by translating and discussing:(Key on Page 24-162, Teachers Book:) II.15; Choose the best answer to complete the following sentences.III.1-9; Complete the following statements with words or expressions you have learned in the text.IV. 1-15; Give the English words for the meanings provi
