1、,Unit 5 Distribution(Place) - Logistics,Place,Channels of distribution,Place,To ensure that their products are available in the proper quantities at the right time and place.,Customer Marketing Channels,manufacturers wholesalers批发商 retailers 经销店 customers distributors and dealers agents and brokers
2、代理商,producers agents and brokers 代理商 interma manufacturers wholesalers批发商 retailers 经销店,Wholesalers,Intermediaries who buy in large quantities from the producers and redistribute the goods to the intermediaries at the next level.,Store Retailers,Department stores 百货公司 General stores 一般商店 Discount st
3、ores Convenience stores （CVS Specialty stores (single-line stores) 专营店（国美、苏宁、化妆品店、服装店 Exclusive stores (single brand) 专卖店 Category killers 品类杀手 Factory outlets 工厂店 Supermarkets Hypermarkets 大卖场,Non-store retailers,Door-to-door sellers Mail-order houses (catalogue stores)目录商店 Vending machines 自动售货机 V
4、irtual stores 网店 Carts and kiosks 车和亭 Multilevel marketing,marketing logistics:managing supply chains,suppliers manufacturers wholesalers retailers customers,Logistics and some related concepts,History and background,Beginning of 20thC Physical distribution M CIn the 1980s Logistics rear-service in
5、US ArmyIn the 21th C Supply chain,Nature of logistics,Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit. 5 right Getting the right product in right quan
6、tity to the right customer in the right place at the right time.,A value-added system,Outbound distribution F C Inbound distribution S FSupply chain S M W R C,Q,Importance of logistics,Q: Why are companies today placing greater emphasis on logistics?,Q,Why hot issue?,Buyers market Competition betwee
7、n sellers Importance of circulation connecting production and comsumption.,布 票,粮 票,肉 票,商 品,限额消费已成为历史,商品转化为货币,关系 到企业的生死存亡,Development of competition b/w companies,costs,quality,70年代,80年代,90年代,售,后,服,务,comsumers,企业通过对市场需求的的快速反应，由大鱼吃小鱼转变为快鱼吃慢鱼,快鱼,慢鱼,21世纪初,Market demands,E-commerce is calling,E-commerce
8、without logistics-bubbles!,Transaction on net,Supply Chain Members,A,BC DE,F,suppliers,Key companies,customers,供应 商公 司,采购 部门,内部 客户,公司 营销 部门,内部 供应 商,顾 客,Enterprise Logistics Configuration,Q,Major logistics functions,运输配送 仓储保管 装卸搬运 现代包装 流通加工 物流信息,Transportation & distribution Warehousing & inventory L
9、oading/unloading & carrying Packaging Distribution processing Logistics information,K,S,B,Inventory terms,FIFO (first in first out) LIFO (Last in first out) dead inventory Just-in-case Just-in-time Requiring only necessary units be provided in necessary quantities at necessary time.,3PL, outsourced
10、logistics or contract logisticsThird-party logistics provider (an independent logistics provider that perform any of all of the functions required to get their clients product to market).Why? Getting the product to market is their main focus, these providers can often do it more efficiently and at lower cost than clients whose strengths lie elsewhere. Outsourcing logistics frees a company to focus more intensely on its core business. Integrated logistics companies understand increasingly complex logistics environments.,Q,
