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类型大学课件综合英语4 PPT课件UNIT7 THE SELLING OF THE .ppt

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    大学课件综合英语4 PPT课件UNIT7 THE SELLING OF THE .ppt
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    1、Unit 7,The Selling of the President,supplant to displace and substitute for (another): plant: plant implant - implantation transplant - transplantation,Key Words Analysis,spectacular spect: lookspectator spectacle respect retrospect prospect suspecttranscriptscript manuscript scribble,回顾,景象,壮观 眼镜,手稿

    2、,潦草地写,denounceannounce pronounce,公开指责,By the end of this unit, you are supposed to grasp the authors purpose of writing and make clear the structure of the whole prehend and paraphrase the useful or important expressions/sentences.learn the new words and structures, and use them freely in conversati

    3、on and writing.have a good understanding of the role that media play in the US presidential election,Learning Objectives,Unit 7,The Selling of the President,Whats your understanding of “the Selling of the President”?If you were the author, how would you write this article?,What to sell?When?Who is t

    4、he potential buyer?How?Can “the defective goods(次品)” be returned?,How long is one term of office for an American president? Can they be elected consecutively?What are the major parties in the US? Who were the major candidates running for the presidency for 2008?,Topics for Pre-reading Discussion,Dem

    5、ocrat liberalism High tax,Republican Conservatism Low tax,Republican Candidate John McCain,Democratic Candidates Hillary Clinton & Barack Obama,Questions for the paragraph:What is the decisive factor to win a presidential election?Do you agree with the campaign strategist? Why or why not?Whats speci

    6、al about the word “President”(L4). Why is it so? Whats the function of this paragraph?,Highlights: Para. 1,From H,PR =public relationsDefinition: The managing of outside communication of an organization to create and maintain a positive image. Advertising, PR, personal selling, and promotion are all

    7、 important marketing strategies.,Life the first all-photography U.S. news magazineceased publication in May, 2007,ReadersDigest,A Chinese Version,Yomiurishimbun(读卖新闻),CankaoXiaoxi,quote to cite or refer to for illustration or proof to state (a price) for goods or servicesThe leader said (and I quote

    8、): “When I looked into Putins eyes, I saw three little letters, K-G-B”.President Bush is quoted as saying, “We come to liberate the people of Iraq”.This is the best price we can quote you.,campaign champagneIQ an abbreviation of Intelligence Quotient. A General Intelligence Quotient Score (IQ score)

    9、 is a statistically derived number which indicates relative and comparative abilities that can be used to obtain academic skills and knowledge.EQ the ability to monitor ones own or others emotions and to interact effectively with others. FQ the ability to deal with finances,President President Hu Ji

    10、ngtao met with President Bush and his company, including Microsoft president Bill Gates, Citibank president Sanford Weill and Harvard president Drew Faust.,translation:,generate: cause to arise or come aboutThe Employment Minister said the reforms would generate new jobs. John is recalling the excit

    11、ement generated by the visit to the pyramids in Egypt.generate generation generator,publicity information that concerns a person, a group, an event, or a product and that is disseminated through various media to attract public notice.propaganda (usu. derogatory)ideas or statements that are intended

    12、as publicity for a particular (political) cause,What is the most influential medium in an election campaign and why? Whats the most prominent rhetorical feature? -exemplification,Highlights: Para. 2,Positive influence for John F. Kennedy, Jimmy Carter, Ronald ReganNegative influence for R. Nixon, G.

    13、 Ford,Empirical,Relying on or derived from observation or experiment:use of empirical methodsempiricist/-sist; -sist/ person who works in an empirical way,Richard Nixon,the 37th President of the United States from 1969 to 1974the only president to have resigned the officeopening diplomatic relations

    14、 with the China.,Richard Nixon meets with Mao Zedong in 1972.,Nixon Meets with Premier Zhou,Watergate: some republicans broke into the Democratic Partys National Committee offices in this building but were discovered and arrested. This political scandal led to Nixons resignation in 1974. the word Wa

    15、tergate has become synonymous with corruption and scandal.- gate,John Fitzgerald Kennedy,JFKthe 35th President of the United States, serving from 1961 until his assassination in 1963. youngest president,John F. Kennedy assassination,JFK:And so, my fellow Americans, ask not what your country can do f

    16、or you; ask what you can do for your country. My fellow citizens of the world, ask not what America will do for you, but what together we can do for the freedom of man.,New York JFK Airport,clinch,fix (a nail or rivet) firmly in place by hammering sideways the end that sticks out (infml) confirm or

    17、settle (sth) finally (esp of boxers) hold each other tightly with the arms, / embraceThe boxers clinched and the referee had to separate them. clinch a deal/an argument/a bargain,the 39th President of the United States from 1977 to 1981 a recipient of the Nobel Peace Prize in 2002,Jimmy Carter,Activ

    18、e Peace-maker,Highlights: Para. 3,Whats your understanding of “ no amount of TV exposure could have changed the outcome”?What does the example of G. Ford show?,Versus: Vs. prep. Againstthe plaintiff versus the defendantBrazil versus Argentina is turning out to be a surprisingly well-matched competit

    19、ion.,swing,To move back and forth suspended or as if suspended from above To hit at something with a sweeping motion of the arm (cause sb to) change suddenly from one opinion or mood, etc to another swung at the ball. Voters have/Voting has swung to the left. swing to conservatism,Swing ride,Associa

    20、ted Press - AP,an America news agency. a cooperative owned by its contributing newspapers, radio and television stations,Major News Agencies,Reuters /roiterz/ Agence France Presse (AFP) ITAR-TASS (Russia) Kyodo News Agency La Agencia,EFE Deutsche Presse Agentur,DPA,Gerald Ford,(July 14, 1913 Decembe

    21、r 26, 2006)the thirty-eighth President of the United States, serving from 1974 to 1977The President acted to curb the trend toward Government intervention and spending as a means of solving the problems of American society and the economy.,spot N small (usu round) mark different in colour, texture,

    22、etc from the surface it is on small red mark or blemish on the skin, caused by illness, etc; pimple Short advertisement presented between major radio or television programs: Of, relating to, or being a market in which payment or delivery is immediate:touch ones sore spot grease / oil / scenic spot a

    23、 teenage boy worried about his spots, ie acne spot transaction /spot market on the spot,V. To locate targets from the air during combat or training missions他看到俩个敌军士兵在壕沟里。我们要学会在多变的市场中发现需求及流行趋势。,What is the function of this paragraph?,Highlights: Para. 4-5,dictate to say or read aloud to be recorded o

    24、r written by another: dict: saydiction dictionary dictator - dictatorship peoples democratic dictatorship contradict - contradiction predict valedictory,dictate a letter to ones secretary The teacher dictated a passage to the class. dictate to sb (esp passive) give orders to sb, esp in an officious

    25、wayYou cant dictate to people how they should live,Feature,Any of the distinct parts of the face A prominent or distinctive aspect, quality, or characteristic: A prominent or special article, story, or department in a newspaper or periodicala feature of ones personality; a feature of the landscape .

    26、,V To give special attention to; display, publicize, or make prominentTo have or include as a prominent part or characteristic:The play featured two well-known actors.Informal To picture mentally; imagineCan you feature her in that hat?,Dwight D. Eisenhower,the 34 President of the United States (195

    27、31961).During WWII, he served as Supreme Commander of the Allied forces in Europehe oversaw the cease-fire of the Korean War,Long shot,(Sports Games) An entry with only a slight chance of winning. A bet made at great odds A photograph or a film or television shot taken at relatively long range. = wi

    28、de shot, full shot,Close-up,A photograph or a film or television shot taken at close range. An intimate view or description.,Close-up,Long shot,to sbs advantage,Benefit /profit It is to your advantage to invest wisely.Take advantage of 1 make full use of 2 make use of unfairly / deceitfullyYou have

    29、the advantage of me, Im afraid, Take advantage of the custormer,Stage: organize and participate in At the end of th is year, the government staged a huge military parade.The workers have staged a number of strikes in protest at the republics declaration of independence.Stand for: Support the party i

    30、s trying to give the public the impression that it alone stands for democracy.,maximum maximal maximizeCoveragereporting of events, etc The extent of protection afforded by an insurance policyTheres little coverage of Chinese news in the newspaper. Sorry, thats not part of the coverage.,Awesome,Insp

    31、iring awe: fearful an awesome earthquakeExpressing awe: respect stood in awesome silence before the ancient ruins.(Slang) Remarkable; outstanding:,awe,Her first view of the pyramids filled her with awe. I was/lived in awe of my father until I was at least fifteen.,incumbency,Something incumbent; an

    32、obligation. The holding of an office or benefice.G Bs incumbency is said to be the most unwelcome. Incumbent : obligatory, currently holding an officeWe felt it was incumbent on us all to help. the incumbent mayor. He defeated the incumbent in a close election.,incumbent,Imposed as an obligation or

    33、a duty; obligatory: felt it was incumbent on us all to help.Currently holding a specified office:the incumbent mayor.Incumbent,What does the example of F. Roosevelt prove?,Highlights: Para. 6,platform,the raised flat area beside the track at a station where you get on or off the train a flat surface

    34、 raised above the level of the ground ,used for public speaking,the declared policy of a political party or group They differ a lot on an the subsidy platform.,departure,Leaving, going away the departure loungedeparture from sth action different from (what is usual or expected) a departure from old

    35、customs, the standard procedure, etc,charisma,A rare personal quality attributed to leaders who arouse fervent popular devotion and enthusiasm.a politician with charismaPersonal magnetism or charm: a television news program famed for the charisma of its anchors.Refer: charm, fascination, attractiven

    36、ess, magetism Charismatica charismatic figure, leader, politician, etc,FDR- Franklin D. Roosevelt,the 32 President of the United States. Elected to four terms, from 1933 to 1945the New Deal to provide relief for the unemployed, recovery of the economy, and reform of the economic and banking systems

    37、As England warred with Nazi Germany, Roosevelt provided Lend-Lease aid,Pear Harbor Attack,Declaring war on Japan after Pearl Harbor Incident,“The Big Three” in WWII,Winston Churchill Franklin D. Roosevelt Joseph Stalin,The Great Depression,(also known as the Great Slumpa dramatic, worldwide economic

    38、 downturn beginning in some countries as early as 1928. The beginning of the Great Depression in the United States is associated with the stock market crash on October 29, 1929, known as Black Tuesday .,sweep,To pass quickly across, An overwhelming victory or success. move or remove (sb/sth) powerfu

    39、lly and unstoppably by pushing, flowing,swept the World Series. The party swept the country She got swept along by the crowd. He was swept to the presidency.,Whats the difference between print and TV according to the para?,Highlights: Para.7,Testament,(fml) Something that serves as tangible proof or

    40、 evidence The spacious plan of the city is a testament to the foresight of its founders.(Law) A written document providing for the disposition of a persons property after death; a will.Testament Abbr. T.,Test. (Bible) Either of the two main divisions of the Bible. Old / New Testament,orient,N. Orien

    41、t - (Archaic) The countries of Asia, especially of eastern Asia.V. To locate or place in a particular relation to the points of the compass:orient the swimming pool north and south. China is carrying out quality-oriented reform.,OrientationLocation or position relative to the points of the compass.A

    42、 tendency of thought; a general inclination: a Marxist orientation. Sexual orientation.Introductory instruction concerning a new situation: orientation for freshmen.,Welcome 2008-2009 Orientation!,The Bible,Electorate,A body of qualified voters.Electorate college the 538 Presidential electors who me

    43、et every four years to cast the official votes for President and Vice President of the United States.,According to this para, whats the short-coming of TV?,Highlights: Para. 8,Ronald Reagan,the 40th President of the United States (19811989).The president ordered a massive military buildup in an arms

    44、 race with the Soviet Union,Starter of Star War Project,John Wayne (May 26, 1907 June 11, 1979) an Academy Award-winning American film actor. He epitomized ruggedly individualistic masculinity, and has become an enduring American icon.,Arnold Schwarzenegger,is an Austrian-American bodybuilder, Golde

    45、n Globe-winning actor, businessman and politician, currently serving as the 38th Governor of the U.S. state of California.,Terminator,1. Do you agree with the two researchers? Why?,Highlights: Para. 9,Overratehave too high an opinion of (sb/sth); put too high a value on I think I overrated him; he c

    46、ant handle a senior job.,Overrate To overestimate the merits of; Overestimateestimate (sth) to be bigger, higher, better, etc than it isI _ the amount of milk wed need for the weekend. He _ his abilities as a salesman.,hyperbole,A figure of speech in which exaggeration is used for emphasis or effect

    47、It is going to take a bzillion years to get through Medical School. I can eat the whole cow. Hes 900 years old. Have seen you for millions of years.,Hyperbola curve produced when a cone is cut by a plane,imagery,the use of phrases in literature which suggest feelings and ideas像,画像,雕像; 形象;意象 image +

    48、-(e)ry 表示总称infantry 步兵artilery 炮兵cavalry 骑兵,account,accountable(adj.) 对负有责任的;有解释义务的accountancy(n.) 会计工作accountant(n.) 会计(员,师),by all account 人人都说;据说 of great account of 很重要的 of no account of 不重要的 on account of 因为,由于 on no account =not on any account 绝不,切莫 on someones account 为了某人的缘故 put/turn somethi

    49、ng to good account 充分利用某事物 take something into account =take account of sth.考虑到某事;体谅某事 Account (v.) for 解释某事;说明理由,Whats the central idea of this para?,Highlights: Para. 10,integrity,quality of being honest and morally uprightcondition of being whole or undivided,Hes a man of integrity; he wont break his promise. respect, preserve, threaten, etc a nations territorial integrity,

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