1、2018/10/20,1,龟兔赛跑故事新编,2018/10/20,2,Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race.从前，有一只乌龟和一只兔子在互相争辩谁跑得快。他们决定来一场比赛分高下，选定了路线，就此起跑。,2018/10/20,3,The hare shot ahead and ran br
2、iskly for some time. Then seeing that he was far ahead of the tortoise, he thought hed sit under a tree for some time and relax before continuing the race.兔子带头冲出，奔跑了一阵子，眼看已遥遥领先于乌龟，心想，可以在树下坐一会儿，放松一下，然后再继续比赛。,2018/10/20,4,He sat under the tree and soon fell asleep. The tortoise plodding on overtook hi
3、m and soon finished the race, emerging as the undisputed champ.兔子很快就在树下睡着了，而一路上笨手笨脚走来的乌龟却超过了他，不一会儿到达终点，成了冠军。,2018/10/20,5,The hare woke up and realized that hed lost the race. The moral of the story is that等兔子一觉醒来，才发现他已输掉了比赛。 这个故事给我们的启示是：,slow and steady wins the race. 缓慢但是坚持的人会赢得比赛。,2018/10/20,6,20
4、18/10/20,7,This is the version of the story that weve all grown up with.这是从小伴随我们长大的龟兔赛跑故事版本。,2018/10/20,8,But then recently, someone told me a more interesting version of this story. It continues.但最近有人告诉了我一个更有趣的版本。故事这么连续下去。,2018/10/20,9,The hare was disappointed at losing the race and he did some De
5、fect Prevention (Root Cause Analysis). He realized that hed lost the race only because he had been overconfident, careless and lax. 兔子当然因输了比赛而倍感失望，为此他做了些失效预防工作（根本原因分析）。他很清楚，失败是因为他太有信心，太大意，以及太散漫了。,2018/10/20,10,If he had not taken things for granted, theres no way the tortoise could have beaten him.
6、So he challenged the tortoise to another race. The tortoise agreed.如果他不要自认为一切都是理所当然的，乌龟是不可能打败他的。因此，他单挑乌龟再来一场比赛，而乌龟也同意了。,2018/10/20,11,This time, the hare went all out and ran without stopping from start to finish. He won by several miles.这次，兔子全力以赴，从头到尾，一口气跑完，领先乌龟好几公里。,2018/10/20,12,The moral of the
7、story？ 这个故事给我们什么启示？,2018/10/20,13,Fast and consistent will always beat the slow and steady. 动作快且前后一致的人将胜过缓慢且坚持的人。,2018/10/20,14,If you have two people in your organization, one slow, methodical and reliable, and the other fast and still reliable at what he does, the fast and reliable chap will consi
8、stently climb the organizational ladder faster than the slow, methodical chap. 如果在你的组织中有两个人，一个缓慢，按部就班，且可靠；另一个则动作快，且办事还算牢靠，那么动作快还算牢靠的人会在组织中发展得较缓慢且按部就班办事的人快。,2018/10/20,15,Its good to be slow and steady; but its better to be fast and reliable.缓慢且坚持固然是好，但快捷且牢靠更胜一筹！,2018/10/20,16,各小组针对比赛结果展开讨论，以下是各组成员阐述
9、的观点，与大家分享。.兔子勇于面对失败，敢于挑战，从失败中总结经验； .明析优势劣势，善于发挥自身长处，扬长避短； .允许犯错误，但不允许犯同样的错误； .全力以赴，不给竞争对手机会； .找出问题根本原因，采取对策并执行。,第二轮比赛结束：,2018/10/20,17,各小组针对比赛结果展开讨论，以下是各组成员阐述的观点，与大家分享。.乌龟意识上有问题，以老眼光看问题； .策略问题，应变能力不足； .先期策划未做好； .精神可嘉，坚持不懈； .不了解竞争对手的变化。,第二轮比赛结束：,2018/10/20,18,But the story doesnt end here. The tortoi
10、se did some thinking this time, and realized that theres no way he can beat the hare in a race the way it was currently formatted. 这故事还是没完没了。这下轮到乌龟要好好检讨，他很清楚，照目前的比赛方法，他不可能击败兔子。,2018/10/20,19,He thought for a while, and then challenged the hare to another race, but on a slightly different route.他想了一会
11、儿，然后，单挑兔子再来另一场比赛，但是，是在另一条稍许不同的路上。,2018/10/20,20,The hare agreed. They started off. In keeping with his self-made commitment to be consistently fast, the hare took off and ran at top speed until he came to a broad river. 兔子同意了。他们开始比赛，兔子飞驰而出，极速奔跑，信守着自己从头到尾要坚持快速前进的承诺，直到碰到一条宽阔的河流。,2018/10/20,21,The fini
12、shing line was a couple of kilometers on the other side of the river.而比赛的终点就在几公里外的河对面。,2018/10/20,22,The hare sat there wondering what to do. In the meantime the tortoise trundled along, got into the river, swam to the opposite bank, continued walking and finished the race.兔子呆坐在那里，一时不知怎么办。这时候，乌龟却一路跚
13、跚而来，撩入河里，游到对岸，继续爬行，完成比赛。,2018/10/20,23,The moral of the story? 这故事给我们什么启示？,2018/10/20,24,First identify your core competency and then change the playing field to suit your core competency. 首先辩识出你的核心竞争力，然后改变游戏场景，以适应（发挥）你的核心竞争力。,2018/10/20,25,In an organization, if you are a good speaker, make sure yo
14、u create opportunities to give presentations that enable the senior management to notice you.在你的工作单位，如果你是一个好的发言人，一定要创造机会向管理层展示自己的才能。,2018/10/20,26,If your strength is analysis, make sure you do some sort of research, make a report and send it upstairs. Working to your strengths will not only get you
15、 noticed but will also create opportunities for growth and advancement. 如果你的优势是从事分析工作，那么你一定要做好研究，写好报告呈送上楼。发挥自己优势的工作，不仅仅是为了引人注目，更重要的是创造不断成长和进步的机会。,2018/10/20,27,各小组针对比赛结果展开讨论，以下是各组成员阐述的观点，与大家分享。.意识上有问题，以静止的观点看问题； .策略问题，应变能力不足； .先期策划未做好； .未充分考虑意外情况发生及解决办法（想办法过河）； .没有想就做比想了再做差；.没有考虑长远的忧患意识。.没有及时更新FMEA。
16、.优势是有条件的。,第三轮比赛结束：,2018/10/20,28,各小组针对比赛结果展开讨论，以下是各组成员阐述的观点，与大家分享。.善于变通，为对手设置障碍； .利用自身优势，为自己实现目标服务； .充分抓住对方弱点； .想了再做比做了才想强； .持续改进。,第三轮比赛结束：,2018/10/20,29,The story still has not ended.故事还没有结束。,2018/10/20,30,The hare and the tortoise, by this time, had become pretty good friends and they did some thi
17、nking together. Both realized that the last race could have been run much better.这下子，兔子和乌龟成了惺惺相惜的好朋友。他们一起检讨，两个都很清楚，在上一次的比赛中，他们可以表现得更好。,2018/10/20,31,So they decided to do the last race again, but to run as a team this time.所以，他们决定再赛一场，但这次是同队合作。,2018/10/20,32,They started off, and this time the hare
18、carried the tortoise till the riverbank. There, the tortoise took over and swam across with the hare on his back.他们一起出发，这次可是兔子扛着乌龟，直到河边。在那里，乌龟接手，背着兔子过河。,2018/10/20,33,On the opposite bank, the hare again carried the tortoise and they reached the finishing line together. They both felt a greater sens
19、e of satisfaction than theyd felt earlier.到了河对岸，兔子再次扛着乌龟，两人一起抵达终点。比起前次，他们都感到一种更大的成就感。,2018/10/20,34,The moral of the story? Its good to be individually brilliant and to have strong core competencies; but unless youre able to work in a team and harness each others core competencies, youll always perf
20、orm below par because there will always be situations at which youll do poorly and someone else does well.,2018/10/20,35,The moral of the story? 这故事给我们什么启示？,2018/10/20,36,个人表现优异与拥有坚强的核心竞争力固然不错，但你必须在一个团队内（与别人）同心协力并掌握彼此之间的核心竞争力，因为，总有一些情况下，你是技不如人，而别人却干得很好。 否则，你的表现将永远在行业标准之下。,2018/10/20,37,各小组针对比赛结果展开讨论
21、，以下是各组成员阐述的观点，与大家分享。.团结就是力量； .诚信才能双赢；.个人目标应服从团体目标； .取长补短，优势互补，团结协作，共同进步； .强强联手，才能取得更大胜利；.目标是一致的，恶性竞争会两败俱伤； .竞争中要讲究方法、策略，更要有诚信；.团结有核心竞争力的对手，选择更强的竞争对手。,第四轮比赛结束：,2018/10/20,38,2018/10/20,39,Teamwork is mainly about situational leadership, letting the person with the relevant core competency for a situa
22、tion take leadership.团队合作主要是有关情景（权变）领导的事，让具备处理某一情景能力（核心竞争力）的人当家作主。,2018/10/20,40,There are more lessons to be learnt from this story.从这个故事，我们可以学到更多。,2018/10/20,41,Note that neither the hare nor the tortoise gave up after failures. The hare decided to work harder and put in more effort after his fail
23、ure.我们看到，在遭遇失败后，兔子和乌龟都没有就此放弃。兔子决定更拼，并投入更多的努力。,2018/10/20,42,Sometimes it is appropriate to change strategy and try something different. And sometimes it is appropriate to do both.有时则需要改变策略，尝试不同的抉择。有时侯，两者都要一起来。,2018/10/20,43,The hare and the tortoise also learnt another vital lesson. When we stop com
24、peting against a rival and instead start competing against the situation, we perform far better.兔子和乌龟也学到了最关键的一课。当我们不再与竞争对手较力，而是开始逐鹿某一情境时，我们会表现得更好。,2018/10/20,44,When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Cok
25、es growth. 十九世纪八十年代，当古兹维塔接掌可口可乐CEO时，他面对的是百事可乐的激烈竞争，可口可乐的市场成长正被他蚕食掉。,2018/10/20,45,His executives were Pepsi-focused and intent on increasing market share 0.1 per cent a time. 古兹维塔手下的那些管理者，把焦点都放在百事可乐身上，一心一意只想着一次增长百分之零点一的市场占有率。,2018/10/20,46,Goizueta decided to stop competing against Pepsi and instead
26、 compete against the situation of 0.1 per cent growth.古兹维塔决定停止跟百事可乐较力，而用情景角逐代替百分之零点一的成长竞争。,2018/10/20,47,The tortoise changed his strategy because he was already working as hard as he could. In life, when faced with failure, sometimes it is appropriate to work harder and put in more effort. 在尽了全力之后，
27、乌龟则选择了改变竞争策略。在人的一生中，当失败临头时，有时我们需要更加努力。,2018/10/20,48,He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Cokes share of that? Two ounces. Goizueta said Coke needed a larger share of that market. 他问美国人一天的平均液体食品消耗量是多少？答案是14盎斯。可口可乐在其中占多少？
28、答案是2盎斯。古兹维塔说：可口可乐需要在那个市场取得更大的分额。,2018/10/20,49,The competition wasnt Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something.我们的竞争对象不是百事可乐，而是要占掉市场剩余12盎斯的水，茶，咖啡，牛奶和果汁。当大家想要喝点什么的时候
29、，应当去找可口可乐。,2018/10/20,50,To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since.为达到此目的，可口可乐在每条街头摆上贩卖机，销量因此节节上升，百事可乐从此在也追赶不上了。,2018/10/20,51,To sum up, the story of the hare and tortoise teaches us many things.Chief among
30、them are that fast and consistent will always beat slow and steady; work to your competencies; pooling resources and working as a team will always beat individual performers; never give up when faced with failure; and finally, compete against the situation. Not against a rival.,2018/10/20,52,最后，与某一情景竞争，而不是限定于某一竞争对手。,结论：龟兔赛跑故事对我们启发良多！ 最重要的有：,动作快且前后一致的人总是胜过缓慢且持续的人；,依照自己的优势（专长）来工作；,结合所有的资源且团队合作的人，总 是打败单打独斗者；,面对失败时，决不轻言放弃；,2018/10/20,53,谢谢观看比赛！,
