1、,Unit 2 Companies and Products,Learning ObjectivesIn this unit, you will learn language on how to: Make a company tour Prepare for a new product launch Launch a new product,A. Making a Company Tour,Notes: office block 办公区2. administrative department 行政部门3. warehouse 仓库4. stock 库存5. delivery 递送，交货e.g
2、. The company has a prompt delivery for any order. 6. workshop 车间,A. Talking on the Phone,7. unload 卸货e.g. Please help us unload the truck.8. conveyor belt 传送带9. install 安装，安置 e.g. A new machine was installed to increase production. 10.output 产量，产出 e.g. The crop annual output increased thanks to the
3、 favorable weather.,A. Talking on the Phone,11.as a result 结果 e.g. He got up late this morning. As a result, he missed the train. 12.Its up to you. 由你决定is well in hand13. accustom to 习惯于e.g. I have accustomed myself to working long hours.14. considerate 考虑周到的15. superior较高的，上级的e.g. He is superior in
4、 his position in the company.,A. Talking on the Phone,16. productivity 生产率17. expand 扩大，扩展 e.g. She expanded her store by adding a second room.,Key Sentences,1.Would you like to look around the factory first? 2.This is our office block. 3.Ill take you to the assembly shop. 4.I hope the noise isnt bo
5、thering you. 5.Im accustomed to this sort of thing. 6.If theres some place youd like to stop, dont hesitate to ask. 7.Ill show you a multimedia presentation about our company.,Introduce your CD player in terms of distinctive features, main functions, and competitive price.,Payment,Situation,Pair Wor
6、k-Task 1,One of you is a Chinese CD player manufacturer, the other is a Korean business person. The Korean wants to import from the Chinese the equipment and technology need to make CD player in Korea.,For the next class Periods,Presentation,P62 topic 1,P62 Task 1,Role A,Group work,7. Homework Assig
7、nment,B. Preparing for a New Product Launch,Notes: agenda 议程2. figure out 解决，决定 e.g. Lets figure out a way to help them. 3. take notes 做记录4. high-end phone 高端手机5. affordable 买得起的 e.g. This is an affordable house. We could take it on mortgage.,C. Entertaining Clients,6. discount 折扣7. build-in camera
8、内置相机8. the TFT display 彩屏显示9. professionals on the go 忙碌的专业人士10.Were getting somewhere. 我们取得了一些成就（进展）。11. press release 新闻稿,C. Entertaining Clients,12. cost-effective 节约成本的13. prime-time 黄金时段14. up and coming directors 日渐崭露头角的导演15. short clips 宣传短片16. create a buzz 制造话题,C. Entertaining Clients,17. d
9、ifferentiatefrom 区分，辨别 e.g. The boss dressed in suit to differentiate from other employees in uniforms. 18. gear up 促进，增加19. product launch show 产品发布会,Key Sentences,1.Now our agenda is to figure out the Four Ps. 2.Id like to start with price and product.3.How are we going to describe the product?4.W
10、e should make sure to mention that it has more features than any other phone on the market.,Key Sentences,5.We should emphasize the most sought-after features first.6.Now, were getting somewhere. Lets put the finishing touches on our press release.7.Why dont we start out with poster ads on buses and
11、 follow up with radio ads.8.That sounds like it could be a cost-effective start.,Key Sentences,9.We could differentiate ourselves from our competition.10.Well need to start talking with IT resellers whom weve has success with in the past.11.Dont forget to get our distributors geared up.12.We need to
12、 work on our presentation.,C. Launching a New Product,Notes:1. launch 发动，开始，发布新产品 e.g. They launched the new perfume with prime-time commercials on the major networks.2. smart phone 智能手机3. sleek 光滑的4. compact 紧凑的，小巧的5. Wi-Fi Internet access 无线网络性,C. Launching a New Product,6. email integration 电子邮件整
13、合7. instant messaging 即时通讯8. digital music capabilities 数码音乐兼容9. surpass 超越，胜过 e.g. This is an invention that exceeds all others in ingenuity. 10. to be on top of ones game 使某人在激烈的竞赛中保持领先,C. Launching a New Product,11. speaking of 谈到 e.g. Speaking of diligence, we have a perfect example in our compa
14、ny. 12. team up with 与合作 e.g. They have been working on the project of teaming up with a world famous company. 13. respectively 各自地e.g. After the meeting they went home respectively.14. must-have 必备品,C. Launching a New Product,15. hard disk drive smart phone 硬盘式智能手机16. flash memory smart phone range
15、闪存智能手机17. entertaining diversions 娱乐软件18. forge alliances with leading gaming software developers 和领先的游戏软件开发商结盟,C. Launching a New Product,19. offer a full range of gaming options提供全方位的游戏选择20. benefit from 从中获利21. regarding 关于22.full product line 完整的产品线,Key Sentences,1.Im proud to launch our first s
16、mart phone.2.It uses an open operating system and boasts more functions than any other phone on the market.3.Im here to tell you about some of the spectacular features of this phone.4.Now we will take questions from the press.,Key Sentences,5.Our goal is for the product to be a must-have for profess
17、ionals.6.What will you sell your product for?7.This will be a first for this market.8.We thank you for coming to the product launch of our product. 9.We expect that our customers will benefit greatly from our new product. 10.Please visit our website for updates regarding our full product line.,Funct
18、ional Expressions,Making a company tour1.Please stop me if you have any question. 2.Ive been looking forward to visiting your factory. 3.Youll know our products better after this visit. 4.Maybe we could start with the Designing Department. 5.Then we could look at the production line. 6.These drawing
19、s on the wall are process sheets. 7.They describe how each process goes on to the next.,Functional Expressions,8.We are running on two shifts. 9.Almost every process is computerized. 10.The efficiency is greatly raised, and the intensity of labor is decreased. 11.I hope my visit does not cause you t
20、oo much trouble. 12.Is the production line fully automatic? 13.Whats your general impression, may I ask? 14.Im impressed by your approach to business. 15.I think we may be able to work together in the future. 16.The purpose of my coming here is to inquire about possibilities of establishing trade re
21、lations with your company.,Functional Expressions,Preparing for a new product launch1.The product gives us an edge over our competitors, I believe. No one can match us so far as quality is concerned. 2.We are thinking of expanding into the overseas market. 3.How will we differentiate our product fro
22、m our competitors? 4.For one thing, our products technology is considerably more advanced than whats on the market now.,Functional Expressions,5.After months of work, Im so glad weve developed a product with a competitive advantage. 6.Our product should meet the needs of our target market. 7.Before
23、we release the product, we need to 8.What are the selling points of our products? 9.It seems that theres a fair market for the product at the moment. 10.Since we all have some knowledge about the design of it, lets go on to the feature part.,Functional Expressions,Launching a new product1.Our new pr
24、oduct will be available from 2.This new version improves on the previous version in terms of 3.The products innovative features include 4.This product is superior to others on the market because 5.Our product takes less time to install and its easy to operate. 6.Our product is environmentally-friend
25、ly and user-friendly. 7.This type of product is in great demand.,Functional Expressions,8.The product is well thought of in America. 9.This style is out of ordinary. 10.This product comes in six different colors. 11.To sum up, this product has excellent quality, reasonable price, distinctive feature
26、s and a predicable large circulation. 12.I hope you have a clearer picture of the product, its features, functions, distributions and pricing. 13.Ill leave these written specifications with you, which you can study at your leisure.,When a client from Japan comes to visit your company, show him aroun
27、d and introduce the latest softward product to him.,Payment,Situation,Pair Work-Task 2,You are the product manager of Lynch High Tech Company. The main product for your company is anti-virus softward.,For the next class Periods,Presentation,P62 topic 2,P62 task 2,Role A,Group work,7. Homework Assign
28、ment,1# Student Name : _ Total Score: _ 2# Student Name: _ Total Score: _3# Student Name: _ Total Score: _4# Student Name: _ Total Score:_Items Points 1# Student 2# Student 3# Student 4# Student Articulation & Intonation 20 _ _ _ _ Teamwork 10 _ _ _ _ Terms Mastery 20 _ _ _ _ Grammatical Accuracy 10
29、 _ _ _ _ Language Fluency 20 _ _ _ _ Overall Effect 20 _ _ _ _,Evaluation Peer Assessment,Related Information,American Ambivalence about Chinese ProductsChina has been in the western news lately for problems with tainted products. Many reports have focused on the economic issues but two reports both
30、 based on books on Americas National Public Radios “Morning Edition” looks at this from an American cultural perspective.,Related Information,“A Year without Made in China” is a book by Sara Bangiorni an American business writer. She and her family tried to live for one year without buying anything
31、made in China and wrote a memoir about the experience. The “made in China” label is ubiquitous in my country and many people are wary of its growing presence. Sava Bangiorni said it was extremely difficult finding,Related Information,products like tennis shoes a coffee maker and candles. Many items
32、she wanted to buy but simply did not because they were all made in China. Bangiorni said she learned just how closely connected we are to the rest of the world for what we want and need and that Americans are very ambivalent about that.,Related Information,“A Nation of Counterfeiters” is a new book
33、by Stephen Mihm. It documents cases of shoddy machinery tainted goods and property rights violations but it has nothing to do with China. The counterfeiters are Americans 150 years ago. One example the author gives is how Charles Dickens protested the pirated copying of his novels and how the Americ
34、an government did very little to correct the problem. At the time many European countries were upset with American practices. During the interview on Morning Edition the author used this history in reference to todays problems with tainted products from China and other countries.,Related Information
35、,Both of these books look at problems with foreign products from an American standpoint. One book looked at the issue from a consumer standpoint. The influx of foreign goods especially Chinese has changed our lives. Our dependence on Chinese products makes us uncomfortable. The other book looked at
36、the issue from an historical perspective and that America was not vigilant about product safety or intellectual property rights at one time. The WTO and global media did not exist so there was little regulation for any country or business. China today is being held to higher standards than other countries were at this stage of development.,Related Information,The question for Americans is what will come of our ambivalence. I think it would do us good to take time to look at our own history but most Americans are too busy shopping for bargains which we cannot seem to get without Chinas help.,
