1、,MARKET LEADER 4,Unit Four Success,4 Success,Main Menu,1,Skills: Negotiating,Starting up,Listening: A Successful business,Reading: Steve Jobs,Vocabulary: Prefixes,Case study: Camden FC,MARKET LEADER 4,Discussion: Sole Brothers,4 Success,Starting up,MARKET LEADER 4,4 Success,A. What makes people succ
2、essful? Add more words to the list below. Then choose the five most important.,Starting up,MARKET LEADER 4,Discuss,4 Success,charisma drive looks nepotism discipline dedication imagination luck ruthlessness intuition money stamina,Starting up,MARKET LEADER 4,4 Success,B. Talk about a person you know
3、 who is successful. Why are they successful?,Starting up,MARKET LEADER 4,4 Success,C. What are the best indicators of an individuals level of success? How important are the following in your culture?,Starting up,MARKET LEADER 4,4 Success,D Look at the exercise on page 30.,Starting up,MARKET LEADER 4
4、,4 Success,A Successful business,Listening,MARKET LEADER 4,4 Success,the advent of: the appearance, happening of sth; the coming of sth. 到来，出现 phenomenal: extraordinary, great,显著的；异常的 gimmick: something that is not serious or of real value华而不实的东西，小玩意 fade out：to disappear or die gradually渐弱；淡出 downf
5、all：sudden destruction of a person, organization, or government 衰落；衰败；垮台 premises：the land and buildings owned by someone, especially by a company or organization: （企业或机构使用的）房屋及土地；经营场所；办公场所,New words in listening materials,tenfold：ten times saturated: more of sth. available than there are people who
6、 want it 饱和 time module: 表盘assemble: to make something by joining separate parts 组装 assembly line: a line of machines and workers in a factory that a product moves along while it is being built or produced. 装配线，流水线 certification: official approval to do something professionally or legally 认证,New wor
7、ds in listening materials,1. what created a great opportunity for her was the fact thatA. the Swiss wrongly believed quartz watches had no future.B. she was the first to develop a quartz watch.C. the Swiss manufacturers had lost their mechanical excellence. 2. It was easy for her to enter the quartz
8、 watch market becauseA. she already had a factory and a relatively large workforce.B. poor judgement had led to the downfall of some Swiss companies.C. demand for those product outstripped supply. 3. She started developing luxury itemsA. to differentiate herself from her competitors.B. because there
9、 were far too many quartz watches on the market.C. to compete more effectively with traditional Swiss companies. 4. Her strategy was to A. slightly improve quality while keeping prices low.B. aim at both the high and the low end of the market.C. focus almost exclusively on price-conscious customers.
10、 5. She started diversifying into clocksA. because she already had the machinery to manufacture them.B. because clock components didnt have to be bought from suppliers.C. as part of an overall strategy to survive in a very competitive market,4.1,Listening: A Successful businesss,MARKET LEADER 4,4 Su
11、ccess,B. Listen to the rest of the interview and make notes about what makes a successful company in terms of the following two questions. What are the main factors of Catherine Ngs success? What advice does she give people looking for success?,4.2,MARKET LEADER 4,4 Success,Listening: A successful b
12、usiness,C. Use your notes, and any other ideas of your own, to write a short article for a business magazine entitled either a) Successful business people or b) Successful companies.,Listening: A successful business,MARKET LEADER 4,4 Success,Discussion Sole Brothers,MARKET LEADER 4,4 Success,Key Poi
13、nts,Definition of Limited Partnership LP(有限合伙) Two or more partners united to conduct a business jointly, and in which one or more of the partners is liable only to the extent of the amount of money that partner has invested. Limited partners do not receive dividends, but enjoy direct access to the
14、flow of income and expenses. This term is also referred to as a “limited liability partnership“ (LLP). http:/,go public: to become a public company by placing some of its shares for sale on the stock market so that anyone can buy them Dictionary of Banking and Finance eg. The company went public aft
15、er having been closely held for 12 years. 这个公司在被紧密地控制了十二年之后，终于公开召股了。,Definition of Wholly Owned Subsidiary A company whose common stock is 100% owned by another company, called the parent company. A company can become a wholly owned subsidiary through acquisition by the parent company or spin off fr
16、om the parent company. In contrast, a regular subsidiary is 51 to 99% owned by the parent company. One situation in which a parent company might find it helpful to establish a subsidiary company is if it wants to operate in a foreign market. This arrangement is common among high-tech companies who w
17、ant to retain complete control and ownership of their technology. ,补充： common stock (US)（普通股）: ordinary shares in a company, giving shareholders a right to vote at meetings and to receive dividends preference shares（优先股）: shares (often with no voting rights) which receive their dividend before all o
18、ther shares and are repaid first (at face value) if the company goes into liquidation (NOTE: The US term is preferred stock.) COMMENT: Preference shares, because they have less risk than ordinary shares, normally carry no voting rights.Dictionary of Banking and Finance,Definition of Outsourcing A pr
19、actice used by different companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally Outsourcing is an effective cost-saving strategy when used properly. It is sometimes more affordable to purchase a good from companies with comparative advant
20、ages than it is to produce the good internally. An example of a manufacturing company outsourcing would be Dell buying some of its computer components from another manufacturer in order to save on production costs. Alternatively, businesses may decide to outsource book-keeping duties to independent
21、accounting firms, as it may be cheaper than retaining an in-house accountant. ,Discussion question,What are the reasons for Pumas success?,Reading,Steve Jobs,MARKET LEADER 4,4 Success,Structure of the article,Part I (Para. 1): general introduction to Steve Jobs Part II (Para. 2-3) : teenage years Pa
22、rt III (Para. 4): the Apple Computer Company Part IV (Para. 5) : another computer company: NextStep Part V (Para. 6-7): Pixar, the animation company Part VI (Para. 8-9): iTunes Part VII (Para. 10-12): Jobs personality and secret to his success,Language points of the text,Part I (Para. 1): general in
23、troduction to Steve Jobs visionary (L.6) adj. Characterized by vision or foresight. 想象的，有远见的a gift 天赋想象力 Having the nature of fantasies or dreams; illusory. 幻觉的 a object 虚幻的物体; a scene 幻景 Not practicable or realizable; utopian(乌托邦式的)：e. g. visionary schemes for getting rich 不切实际的致富计划 having or marke
24、d by foresight and imagination a invention； a leader 目光远大的领导人 n.（名词） pl. visionaries One who is given to impractical or speculative ideas; a dreamer. 空想家：沉溺于不切实际空想的人；白日做梦者 One who has visions; a seer. 预言家；占卜者,Part II (Para. 2-3) : teenage years adopt (L. 10) v.tr.（及物动词） To take into ones family thro
25、ugh legal means and raise as ones own child. 收养，过继 To take and follow (a course of action, e.g.) by choice or assent: 采用e. g. adopt a new technique 采用新技术 To take up and make ones own: 采纳e.g. adopt a new idea. 采纳新意见 To take on or assume: 采取e.g. adopted an air of importance采取自以为是的态度 To vote to accept:
26、 批准：表决通过：e.g. adopt a resolution 决议 To choose as standard or required in a course 选定：作为标准选择或在一个过程中所必须的：e.g. adopt a new line of English textbooks 选择英语教材的新方式,drop out (L.17) v. to withdraw from participation or membership : quit; especially : to withdraw from conventional societye.g. He dropped out P
27、rofessor Johnsons class. dropout n. One who quits school. 退学生e.g. a university with a high dropoutcollege dropouts One who has withdrawn from a given social group or environment. 退出者：退出某一社会团体环境的人,regular (L. 19) adj. Customary, usual, or normal 平常的，惯例的e.g. the trains regular schedule火车正常的时间表 Well-or
28、dered; methodical 规律的，有秩序的 e.g. regular habits 有规律的习惯 Not varying; constant. 不经常变化的；经常的e.g. a regular customer 老主顾a regular job (salary) 固定职业（薪金） n. 正规军士兵；正式（球队）队员；正式员工 a habitual customer 常客,vision (L. 22) noun 1 mass noun the faculty or state of being able to see; eyesight 视力:e.g. She had defectiv
29、e vision the images seen on a television screen: e.g. the box converts the digital signal into sound and vision on an ordinary TV 2 mass noun the ability to think about or plan the future with imagination or wisdom 远见、洞察力: e.g. The organization had lost its vision and direction count noun a mental i
30、mage of what the future will or could be like: e.g. a utopian vision of society 3. an experience of seeing someone or something in a dream or trance, or as a supernatural apparition: e.g. The idea came to him in a vision. verb imagine: e.g. We visioned a small lawn surrounded with a perfect tangle o
31、f trees.,Part III (Para. 4): the Apple Computer Company affordable personal computers instant success,Part IV (Para. 5) : another computer company: NextStep on the (or ones) way out (L. 39-40) in the process of leaving: e.g. He paused on his way out of the room. She picked up her bag on the way out
32、to the car. (informal) going out of fashion or favour: e.g. Is the royal family on the way out?Mark knew that he would never be promoted and concluded he must be on his way out. (informal) dying. drop the pilot (L. 44) (领港任务完成后)丢弃领港员; 辞退好顾问, 失去良师益友,Part V (Para. 6-7): Pixar, the animation company ha
33、il (L. 50) v.tr.（及物动词） To salute or greet 打招呼 To greet or acclaim enthusiastically 喝彩，欢呼e. g. The crowds hailed the boxing champion. 群众向这位拳击冠军喝彩 To call out to in order to catch the attention of 招呼e.g. hail a cabdriver 招呼一辆出租汽车 n.（名词） The act of greeting or acclaiming. 欢呼 A shout made to catch someo
34、nes attention or to greet. 招呼声 Hailing distance 招呼得到的地方e. g. He told me to stay within hail.,second coming (L. 51) biblical allusion: Second Coming n. Theology （名词）【神学】 The return of Jesus as judge for the Last Judgment. Also called Advent ,Second Advent （世界末日前的）基督复临,the hit movie (L. 55)（热门电影）: Toy
35、 Story 玩具总动员,Toy Story is a 1995 American computer-animated buddy-comedy adventure film produced by Pixar Animation Studios and directed by John Lasseter, released by Walt Disney Pictures, Toy Story was the first feature-length computer-animated film and the first film produced by Pixar.,Finding Nem
36、o 海底总动员,Finding Nemo is a 2003 American computer-animated comedy-drama adventure film written and directed by Andrew Stanton, released by Walt Disney Pictures, and the fifth film produced by Pixar Animation Studios. The film was re-released for the first time in 3D on September 14, 2012.,the ailing
37、company (L. 65) ail v. intr.（不及物动词） To feel ill or have pain.受病痛 e.g. Mary has been ailing for a week. 玛丽已经病了一个星期。 v.tr.（及物动词） To cause physical or mental pain or uneasiness to; trouble. 使痛苦； 使苦恼 e.g. He will not concede what anything ails his business.他不允许任何事情来干扰他的工作。,Part VI (Para. 8-9): iTunes ve
38、nture (L.68) noun a risky or daring journey or undertaking:e.g. pioneering ventures into little-known waters a business enterprise, typically one that involves risk: e.g. a joint venture between two aircraft manufacturers verb vi. undertake a risky or daring journey or course of action: e.g. She ven
39、tured out into the blizzard. vt. to expose to danger or risk 冒危险e.g. ventured her entire fortune 冒着失去她的所有财产的风险 To express at the risk of denial, criticism, or censure甘冒不讳；大胆表示：e.g. May I venture to add a few comments?,pirate (L. 73) 海盗 e.g. a pirate ship One who makes use of or reproduces the work o
40、f another without authorization侵犯版权者 e.g. pirate recordings One that operates an unlicensed, illegal television or radio station 非法播放者e.g. a pirate radio station,undersell (L.80) To sell goods for a lower price than (another seller) 低价出卖：以比（另一销售者）低的价格出售商品e.g. We can equal or undersell mail order. pr
41、omote or value (something) insufficiently: e.g. She feels she was underselling herself by putting her disability high on her CV. turning point (L. 82)转折点,Part VII (Para. 10-12): Jobs personality and secret to his success exude (L. 99) To discharge or emit (a liquid or gas, for example) gradually 使流出
42、 To exhibit in abundance 洋溢：e.g. a face that exuded self-satisfaction一张洋溢着自满的脸,blastfurnace (blast furnace) (L. 100) 鼓风炉 blastfurnace intensity： very high intensity,Discussion: What are the factors contributive to Jobs success?,Language Review,Present and past tenses,MARKET LEADER 4,4 Success,Langua
43、ge Review: Present and past tenses,MARKET LEADER 4,4 Success,Supplementary Exercises D. Complete the sentences by choosing the correct option. Complete the sentences by choosing the correct option. 1. Emsa _(1)_ all over central and eastern Europe. Recently, it _(2)_ into the Moldavian market.(1) A.
44、 operates B. operated C. has operated(2) A. was breaking B. breaks C. has broken 2. Since Mrs Yeshei _(3)_ in 1999, the company _(4)_ extremely well.(3) A. was taking over B. took over C. has taken over(4) A. has performed B. performed C. performs,MARKET LEADER 4,3 Building Relationship,Language Rev
45、iew: Present and past tenses,3. The problems with our telecom stocks _(5)_ last autumn, and since then share prices at Alfatel _(6)_.(5) A. started B. start C. were starting(6) A. plummet B. plummeted C. have plummeted 4. Last year profits _(7)_ by 12%, and so far this year they _(8)_ another 5%.(7)
46、 A. were increasing B. increased C. had increased(8) A. are rising B. rose C. have risen 5. Before she _(9)_ Alfatel, Liz _(10)_ for a rival telecom company abroad.(9) A. joined B. was joining C. has joined(10)A. worked B. had worked C. has worked,MARKET LEADER 4,3 Building Relationship,Language Rev
47、iew: Present and past tenses,Complete the text by using the correct form of the verb in brackets. Emsa has become the symbol of the confidence our country has regained, and it is also one of the 30 most successful mobile phone makers in the world. The company _(found) in 1994. In January 2001, it _(
48、be) worth just $2bn. By the end of 2006, the figure _(rise) to $63.5bn. It _(be) the largest company in our country, where it also _(account) for a substantial chunk of GDP growth. Although ten years ago few analysts _ (think) that Emsa _(outstrip) its rivals, today everyone _(have) nothing but praise for its spectacular performance. So far, the company _(defy) all predictions and _ (manage) growth remarkably well. It now remains to be seen how Emsa will fare as ever more advanced technologies are on their way and powerful rivals break into our market.,
