1、Microenvironment of,MARKETING PRESENTATION,Table of contents,1. Definition 2. Analysis3. Strengths and Weaknesses 4. Opportunities and Threats,1. Definition,Microenvironment (business), nearby factors that affect a companys ability to serve its customers, such as the company itself, suppliers, marke
2、ting intermediaries, customer markets and the public.,Volkswagen Groups is a German corporation that manufactures passenger cars, commercial vehicles, motorcycles and mercial vehicles, motorcycles and engines. The company was the largest automaker by output in the world in 2011.The company owns 13 v
3、ehicle brands, including Audi, Volkswagen, Bentley, Porsche, Skoda, Lamborghini, MAN, Scania and motorcycle brand Ducati.It operates in more than 150 countries and is one the largest companies in the world by size and revenue.,2. Analysis,Environment :Volkswagen first implemented its seven environme
4、ntal goals in Technical Development in 1996. The plan contains themes involving climate protection, resource conservation, and healthcare, through objectives such as reducing greenhouse emissions and fuel consumption, enabling the use of alternative fuels, and avoiding the use of hazardous materials.,Volkswagen SWOT analysis 3. Strengths and weaknesses,4. Opportunities and Threats,
