1、Unit8 What Is Advertising?readingLanguage learning objective:To help students learn to master key language points in Paragraphs A and BSkill objectives:To help students to understand the difference between English and Chinese in translationTo help students to improve the reading skill of identifying
2、 pronounsTo help students to use the patterns and structures in real situations Aids:MultimediaProcedure:Revision :1. Complete the sentences with the Chinese given.1.Advertising can produce _ ( 经济效应）on the whole society.2._ （全球经济）has grown 10% during 5 years.3._（首先）, wed better make sure weve got ev
3、erything we need, then we will start.4.Its success will depend _ (在很大程度上）on their hard work.5. _（消费品产业）is from cars to chocolate, from coats to chairs.2. Fill in the blanks with the phrases given.make good use of，recognize，back up，quote，design，meet the needs of 1. He _ every chance to watch all kind
4、s of advertisements.2. The company invited Zhou Jielun to _ the product.3. He _ some scientific data from the magazines.4. Advertisers should _ the market. 5. The consumers at last _ the value of the new product.Language points:Paragraph A: It said that / by means of Paragraph B:involve / work out /
5、 addto (optional)identify pronounsMatch work: work outA. That is, they need to work out who will buy the product in question.B. Then , having identified the market, they will work out the best way to meet the needs of this market.C. Have you worked out this problem yet?D. I cant work out the meaning
6、 of this poem.E. I will work out a plan of studying.Assignments:1. Go over what weve learned today2. Learn paragraph B by heart3. Preview the rest of the text课后检查：Complete the sentences with the given phrases in proper forms：in question take into account addto back up by means of make full use of wo
7、rk out first of all 1. The fans _ the Chinese football team with cheers.2. We express our thought _ words.3. _ she just smiled, then she started to laugh.4. Have you _ this problem yet?5. The girl _ are not in school today.6. Students are to learn to _ their time to develop various skills and abilities.7. We should _ the quality as well as the prices of goods.8. Please _ some sugar _ my tea.
