1、IPHONE 5: UNDER-COVER OVER-ACHIEVER The latest Apple IPHONE 5 seems like a slightly elongated copy of the previous IPHONE 4S. In reality, there are significant changes in particular to the applications processor, wireless support, and touch panel construction. CONSULTANTS TO THE ELECTRONICS INDUSTRY
2、 BUSINESS OPPORTUNITY FROM TECHNOLOGY AND MARKET CHANGES PRISMARK PARTNERS LLC This material is Prismark Partners LLC 130 Main Street, Cold Spring Harbor, NY11724 USA Telephone: 631-367-9187 Fax: 631-367-9223 Prismark Asia, 7F-6, 234 Nanking East Road, Sec. 5, Taipei, TAIWAN Telephone: 886-2-2769321
3、8 Fax: 886-2-27611272 email: website: http:/IPHONE 5: UNDER-COVER OVER-ACHIEVER INTRODUCTIONGlobal economic turmoil is a concern to consumers everywhere, which has led to a decline in discretionary spending. With one exception: Households worldwide are spending an ever increasing share of their inc
4、ome on smart-phones and the necessary data plans, and the release of the newest smart- phone model garners much attention. This is particularly true for Apples IPHONE, the iconic product (and status symbol) that completely redefined the concept of the smart-phone when it was first introduced in 2007
5、. Five years hence, the latest modelthe IPHONE 5was released in late September . Months before, rumors about the shape, features, materials, and release date of the IPHONE repeatedly made the evening news. IPHONE5：最新的苹果 iPhone5 似乎像一个之前的加长型版本IPHONE4S现实中，有着显著变化，支持无线网络，触摸屏建设构架，特别是应用处理器。从技术及商机到市场变化，作为电子
6、行业的顾问Prismark Partners 有限责任公司这种材料是Prismark Partners 有限责任公司 的。美国纽约 11724 主街道 130，冷泉港，电话：631-367-9187 传真：631-367-9223Prismark 的亚洲，7F-6，234 南京东路二段。 5，台北，台湾电话：886-2-27693218 传真：886-2-27611272电子邮件： 网站：http:/IPHONE5：缺少创新简介：世界各地的消费者可自由支配支出额度下降，从而导致全球经济动荡是一个问题。但有一个例外：全世界家庭收入花在智能手机上的份额在不断增加，他们的收入用在智能手机和必要的数据
7、上，并且更关注于最新的智能手机型号。当它第一次在 2007 年推出的标志性产品之时，这是苹果的 IPHONE，完全重新定义了智能手机的概念（及地位象征） 。 5 年来，最新型号的IPHONE5 在 10 月下旬发布。几个月前，传闻一再提出关于其形状，功能，材料，和 IPHONE 发布之日起的晚间新闻。When it was finally released, the IPHONE 5 seemed very similar to the previous IPHONE 4S model. The IPHONE 5 is about one centimeter longer, and has
8、a metal (rather than glass) rear shell, but otherwise the apparent differences seemed minor. Already, pundits were claiming that Apple had lost its knack, and the reign of the IPHONE as a trendsetter had come to an end. But then the queues started to form in front of Apple Stores worldwide, and the
9、company ended up reporting yet another first-weekend record of 5M IPHONE 5 sales, compared to 4M sales of IPHONE 4S during its first weekend available. It also turns out that the latest IPHONE has implemented a number of changes under its cover that truly make this an overachiever. IPHONE EVOLUTION
10、A smart-phone is a remarkable device because it can do so many things. Once you have a user interface, a processor and a wireless connection, a smart-phone brings the world to your fingertips. With the PHONE 5, Apple has released the sixth version of the IPHONE, and over the years, the company has c
11、ontinuously improved on each of these factors: The original IPHONE revolutionized the mobile phone by using a capacitive touch screen as the principal user input device. This also allowed the size of the display, as the principal output device, to be maximized. Over the years, the display has improv
12、ed in resolution (the Retina Display) and the new IPHONE 5 also increases the size of the display slightly. A smart-phones processor significantly determines the quality of the user experience. The original IPHONE used an off-the-shelf processor from Samsung, but since the IPHONE 4, Apple has relied
13、 on its own proprietary processors. These are fabbed by Samsung and are based on ARM cores, but are increasingly modified with architectures designed by Apple or obtained from start-ups through acquisitions. In direct support of the processor, the amount of DRAM memory has also increased. The utilit
14、y of a smart-phone is severely limited without a wireless connection, and the faster the 当它终于发布后，IPHONE5 看起来似乎与IPHONE4S 非常相似。IPHONE5 多一厘米左右的长度，并且有一个金属（而不是玻璃）后壳，但在其他方面的明显差异却不显而易见。目前，专家们宣传，苹果已经失去了它的技巧，以及IPHONE 作为一个潮流的统治已经走到了尽头。但在随后的队列开始形成全球的苹果专卖店之前，据该公司报告，与首周末创纪录的 500 万IPHONE5 个销量相比，IPHONE4S 第一个周末的销量可
15、以到 400 万。变成了最新的 IPHONE 实施了一系列的变化之后，真正地使用这一个超前的封面。爱疯改革一台智能手机是一个了不起的设备，因为它可以做很多的事情。一旦你有一个用户界面，处理器和无线连接，用你的指尖智能手机将带来的整个世界。爱疯 5，苹果已经发布了第六版的IPHONE，多年来，公司不断改善这些因素，彻底改变了原来的 IPHONE 手机，主要的输入设备采用电容式触摸屏。在允许尺寸的显示器上，作为主要的输出装置，可达到到最大画面。在过去的几年中，显示的分辨率得到提高，新的iPhone5（视网膜显示）还稍微增加显示器的尺寸。一台智能手机的处理器现住地决定用户体验的质量。原来的 iPho
16、ne 使用的是现成的三星处理器，带自从 IPHONE 4 起，苹果依靠其自己的专有处理器。这些 fabbed 由三星和基于 ARM 内核，而是由苹果设计的，公司通过收购获得越来越多地架构并进行修改。而直接支持的处理器，DRAM内存的量也有所增加。connection, the better. Not surprisingly, then, Apple has implemented faster standards (including LTE in the IPHONE 5) operating at more bands (to provide access to more network
17、s/countries) with each IPHONE generation. Similarly, the IPHONES wireless LAN and Bluetooth capabilities have also improved over time. There have been other improvements as well, most of these related to input options. Again, once you have a reasonably powerful processor and a wireless connection, m
18、any more functions and applications become possible. For example, GPS, accelerometer, gyroscope and compass determine the users location, movement and direction, which can be used for navigation, but also for gaming and novel user interfaces. An improved camera provides better photos, but can also b
19、e used for face detection, security and augmented reality applications. The foundation of all these functions and usages is Apples iOS operating system, and the content ecosystem provided by iTunes and the App Store. These have also been significantly improved over the past five years, and it should
20、 not be underestimated how critical this ecosystem is to the success of the IPHONE. IPHONE 5 OVER-COVER UNDER-WHELMING As was pointed out earlier, the IPHONE 5 does not look radically different from the previous IPHONE 4S. It remains a flat slab with the exact same width, but elongated by just 8.6mm
21、, so as to allow for a larger display. The front side continues to be a continuous panel of glass, but the backside glass has been replaced by an aluminum shell. Apparently, Apple was looking for a design refresh, and also wanted to address issues with glass breakage.Also of note is the reduction in
22、 thickness and weight. The 18% reduction in thickness sounds impressive 有用的智能手机，在没有无线连接情况下，要更快的更好的连接，是受到严重限制的。不出意外的话，苹果公司已经实现了更快的标准（包括LTE 的 IPHONE5） ，在更多的波段操作（用于提供访问网络/国家）每一代 IPHONE 上。同样，随着时间的推移，IPHONE 的无线局域网和蓝牙等功能也得到了改善。已在其他方面有较好的改进，最重要的时这些相关的输入选项。同样，一旦你有一个相当强大的处理器和无线连接，越来越多的功能和应用成为可能。例如，用 GPS 加速度计
23、，陀螺仪和罗盘的运动方向来定位，可用于导航，同时也为游戏和新颖的用户提供界面。经过改进的照相提供更好的照片，并可以用于人脸识别，安全性和增强现实应用。所有这些功能基础是来源于苹果公司 iOS 操作系统，生态系统内容是 iTunes 和 App Store。在过去五年，有显著改善，不应被低估，对于 IPHONE 而言这个生态系统的成功是多么的重要啊。IPHONE5 完全覆盖空前绝后正如前面所指出的，咋看起来 IPHONE5 与 IPHONE4S 没啥区别。具有完全相同的宽度，仍是一个平板，但拉长了 8.6 毫米，为的是一个更大的显示屏。接下来前侧是一个连续的玻璃面板，背面玻璃被铝外壳所取代。很显
24、然的是，苹果一直在寻找设计上的刷新，为的是想解决玻璃破碎的问题。另外值得注意的是在厚度和重量上的减少。厚度上减少 18听起来让人令人印象深刻（可以称的上是最薄的智能手机） ，(and allows for the claim of thinnest smart-phone available), but the actual 1.7mm reduction is not all that noticeable unless the phones are compared side-by-side. The 20% weight reduction (from 140g to 112g) is
25、very noticeable, on the other hand. The display continues to be an LED-backlit IPS LCD with 16M colors and 326ppi (pixel per inch), which Apple calls Retina Display because individual pixels are not visible at normal viewing distance. The display size, however, has increased from 3.5“ to 4“, althoug
26、h that was achieved only by elongating the display. Compared to many other smart-phones, which mostly have 4.3“ displays but sometimes top 5“ in display size, the IPHONE 5 continues to have a smallish display. The advantage of the smaller size is that the average person can still reach all areas of
27、the display with the fingers of one hand; larger display sizes often require a two-handed operation. The display technology has also changed, which accounted for much (0.9mm out of 1.7mm) of the thickness reduction of the IPHONE 5. In all previous versions of the IPHONE, the LCD panel was stacked be
28、hind a glass-based capacitive touch panel, which in turn was stacked behind the glass cover that the user actually touches. Each part was manufactured by different companies, and then assembled. With some variations (for example flex-based touch panels), this out-cell construction is used by almost
29、all smart-phones. The IPHONE 5, on the other hand, has adopted an in-cell touch panel construction, whereby the capacitive touch panel function is integrated in the LCD display sandwich itself. While there is still a separate glass cover (for mechanical protection), this approach has reduced the dis
30、play/touch panel construction in thickness and weight, and eliminated a supply chain level. It should be pointed out, that this approach complicates the LCD display fabrication itself, and currently yield loss is constraining the supply chain. This 直到手机被平铺对照，但实际减少 1.7 毫米的厚度并不是全部。另一方面 20重量减少（从 140 克到
31、 112克）是很明显的。显示屏幕仍然是 LED 背光 IPS 液晶 16M 色的326ppi（每英寸像素） ，苹果称之为单个像素的 Retina Display，因为在正常观看距离是看不到的。显示尺寸，从 3.5 英寸增加到 4 英寸”，虽然这仅是通过延长来显示。与其他的智能手机相比，主要有 4.3 英寸显示屏，前 5 名中显示屏的大小当中，IPHONE5 有一个小巧的显示屏。小尺寸的优势是平均每人用一只手的手指就可以达到触摸屏的所有领域，而更大的显示尺寸往往需要双手来进行操作。显示技术也发生了变化，厚度减少（从 1.7 毫米到 0.9毫米）的 IPHONE5。所有之前版本的 IPHONE 中
32、，液晶面板是玻璃基板，而同时又是放在后面的玻璃盖，用户实际触摸的电容式触控面板是放在后面的。每部分由不同的公司来生产，然后进行组装。对于某些变化（例如可弯曲的触摸面板） ，几乎所有的智能手机用在这些细胞工程方面。另一方面，IPHONE5，采用了细胞的触摸屏构造，使电容式触控面板的功能集成在液晶显示器的本身像三明治一样。虽然仍然是有一个单独的玻璃盖（用于机械保护的） ，这种方法减少了显示/触摸面板建设的厚度和重量，并消除了供应链的水平。应当指出，这种方法的液晶显示器制造本身的复杂性，目前的产量损失制约着供应链。随着时间的推移，这应该可以解决的，然而，should be resolved over
33、 time, however. Experts have also evaluated the display performance, and have come to the conclusion that the “IPHONE 5 display is a quantum leap better than the display on the IPHONE 4. Contrast levels and light output have both been increased, and color performance is astonishing.“ Some have claim
34、ed that the IPHONE 5 display rivals that of a desktop PC. Within the IPHONE 5, the assembly layout is similar to that of the previous IPHONE, and uses the same strategy as other thin smart-phones as well. The lithium- ion battery dominates the body of the IPHONE 5, with the main board assembly (supp
35、orting most components) on the right hand side. Electro-mechanical assemblies, such as speakers, mics, and vibrator are located at the top and bottom. Of particular note is the space savings achieved with Apples new eight-pin Lightning connectorthe larger thirty-pin connector would just not have fit
36、 into the phone. The main camera still has an 8MP sensor, but it is thinner. Lastly, the entire front display/touch panel assembly snaps into the rear aluminum housing and is secured with two screws at the bottom edge, rather than being glued onto the rear part as with the IPHONE 4. APPLE IPHONE 5 A
37、SSEMBLY OVERVIEW Front Cover Glass Laminated to in-cell touch LCD Screwed to rear aluminum housing Also includes home button, front camera, mic Rear Aluminum HousingMachined, with plastic inserts and metal brackets Glass band at top and bottom for antenna Contains most components 9 x 3cm Main Board
38、Assembly, actually 16cm ouble-sided surface mount assembly 专家们还评估了显示性能，得出的结论是， “IPHONE5显示比 IPHONE 4 的显示是一个质的飞跃。增加对比度和光输出，色彩饱和度表现力是惊人的。 ”有些人声称，IPHONE5 显示屏对手是台式电脑。IPHONE5，装配布局类似于以前的 IPHONE，使用相同的策略同其他超薄智能手机一样的。使用锂离子电池的IPHONE5，右侧上的主电路板组件（支持大多数组件） 。电气-机械的组件，诸如扬声器，麦克风，和振动器位于顶部和底部。特别值得注意的是，苹果新的 8 脚闪电连接器节省空
39、间。稍大的 30 针连接器无法合适的插入手机。主摄像机仍是具有 800 万像素的传感器，但却是更薄。最后，与IPHONE 4 一样，用两个螺钉将整个前显示/触摸面板组件卡入后部的铝制外壳和固定在底部边缘，而不是粘到后部， 。苹果的 iPhone5 组件概览前盖玻璃夹层-cell 触控 LCD螺纹后的铝合金外壳还包括返回按钮，前置摄像头，麦克风背面铝合金外壳机械加工，塑料刀片和金属支架玻璃带用于天线的顶部和底部包含的大部分组件93cm 的主板组装，实际上 16 平方厘米双面装配装配1440mAh 锂离子电池 1440mAh Li-Ion Battery 90 x 31 x 3mm, connec
40、tor to main board Speaker Assembly Stereo speakers, data port, headset portIPHONE 5 UNDER-COVER OVER-ACHIEVER The IPHONE 5 really shows its colors as an over-achiev- er in the functionality and performance implemented on its main board. The entire board measures 9cm x 3cm, but really offers just 16c
41、mtop surface area. The board is sourced from Unimicron, and its ten-layer any-layer microvia construction allows for the dense routing of components mounted on both sides of the board. Apple continues to use many of the components suppliers already used for the IPHONE 4S, but almost all omponents ha
42、ve been improved in performance or expanded in function. The main improvements are Apples new A6 applications processor, the support for ultra-fast LTE wireless connectivity, and the addition of dual-band wireless LAN. These improvements will be discussed. APPLE IPHONE 5 MAIN BOARD ASSEMBLY9 x 3cm T
43、en-Layer Any-Layer Microvia Board - Actual 16cm top surface area- Double-sided SMT assembly 1. Apple A6 App Processor/Memory PoP 2. Hynix 16GB NAND Flash 3. Dialog Power Manager 4. Cirrus Logic Audio Codec 5. Qualcomm Baseband Processor 6. Qualcomm Power Manager 7. Qualcomm RF Transceiver 8. Skywork
44、s Quad-Band GSM PA 9. Avago Dual-Band 3G/4G PA/Duplexer 90313mm，连接器连接到主板扬声器装配内置立体声扬声器，耳机端口，数据端口IPHONE5 超发挥实现真正体现出它的颜色在其主板上实现上改善功能和性能整板测量 9 厘米 x 3 厘米，但确实只是提供了 16 厘米顶面面积。主板来源于欣兴，10 层的任何层微孔结构都为主要部件由两面主板的组件安装。苹果公司继续使用许多之前的组件，支持已经使用的IPHONE4S，但几乎所有的主要部件进行了改进性能或扩大功能。主要改进为苹果新 A6 应用处理器，支持超高速的 LTE 无线连接，并增加了双频
45、段的无线局域网。这些改善被讨论。APPLE IPHONE5 主电路板组装93cm 的十层的任何层微孔主板- 实际 16 厘米的顶面面积- 双面 SMT 装配1苹果 A6 应用处理器/内存的 PoP2海力士的 16GB NAND Flash3对话电源管理器4 Cirrus Logic 音频编解码器5高通基频处理器6高通电源管理器7高通 RF 收发器8Skyworks 的四频 GSM PA9 Avago Technologies（安华高科技）双频 3G/4G PA /双工器的10 TriQuint 公司的 3G/4G PA /双工器（天线收发转换开）10. TriQuint 3G/4G PA/Du
46、plexer 11. Skyworks Dual-Band 3G/4G PA/Duplexer 12. Skyworks 4G PA 13 .Murata Switch/Filter 14. Murata Switch 15. Murata WLAN/BT Module 16. Skyworks Dual-Band WLAN PA/Switch 17. STMicro Gyroscope 18. STMicro Accelerometer 19. TI Touch screen Controller 20. Broadcom Touch screen Controller Note: US G
47、SM version APPLE A6 APPLICATIONS PROCESSOR The original IPHONE used an off-the-shelf applications processor from Samsung. Starting with the IPHONE 4, Apple began to design its own application processors, and have them fabbed by Samsung. The IPHONE 4, for example, used the Apple A4 processor based on
48、 an ARM Cortex A8 core. ARM is a British design firm on whose cores almost all applications processors are based because they offer high performance at very low power consumption. Compared to most other suppliers of applications processors, which mostly follow ARMs roadmap of increasing performances
49、, Apple acquired the license to significantly alter the ARM core. Apple acquired relevant design talent and patents from its acquisitions of PA Semi in 2008 and Intrinsity in 2010, and also hired various other chip designers since then. Apple can take this route because it has the cash, and because its closed- off ecosystem (it controls the hardware and operating system and content) provides it the opportunity to tweak performance through custom ch
