1、京东商城 ceo刘强东有时候比女人还温柔的男人（Jingdong mall CEO Liu Qiangdong sometimes than women are gentle man）Jingdong mall CEO Liu Qiangdong: sometimes a gentle man than a womanHttp:/ December 31, 2011 00:00 Economic Observer, micro-blogJingdong CEO Liu Qiangdong Mall (Sina Technology Plan)Liu Dan“Do you feel the de
2、sign?“ I am a strong dislike for the black banner, but in 90% people say! Please comment, thank you!“ This is the Jingdong (micro-blog) mall luxury Channel on the line, Liu Qiangdong (micro-blog) issued a solicitation of micro-blog.As the top manager of the enterprise, Liu Qiangdong can completely r
3、eject the design which is repugnant to him according to his own preference, but he doesnt have any design. Micro-blog has become a platform for him to brainstorm and show the management style of democracy. Perhaps because of this, most comments on micro-blog friends called him brother. “I am a man w
4、ho is sometimes softer than a woman.“.“ Liu Qiangdong on the micro-blog responded to the outside world on his strong argument.For a real Liu Qiangdong, micro-blog failed to show that, from a single entrepreneur, to the scale of tens of thousands of enterprise managers, Liu Qiangdongs iron hand manag
5、ement everywhere.A typical example is that the Jingdong mall decided to transform from 3C to general merchandise in 2009, and this decision has been strongly opposed by employees and even investors.Investors believe that Jingdong mall in the field of 3C is already big enough, and see the hope of pro
6、fitability, continue to plough this field, in 2009 will certainly achieve profitability. But after the expansion of the category, perhaps need to be ten times larger than the warehouse, earnings expectations will again infinite delay.Even after intense opposition, Liu Qiangdong not only failed to li
7、sten widely, but even used the board of directors to ensure his strategic direction. His reason is that the consumption habits of Internet users decide that the websites they often go will not exceed 10, so we should give consumers a one-stop solution.In fact, this “autocracy“ is indeed effective, “
8、the Jingdong only daily mall scale has more than Dangdang (micro-blog) and excellence“, which makes Liu Qiangdong quite proud of, “as long as you make the customer satisfied, the profit is not a problem.“Happy micro-blogLiu Qiangdong every day with his spare time send micro-blog, no professional tea
9、m to help take care of, sometimes in micro-blog offend people, but also to accept the public relations department of criticism education“. Even so, Liu Qiangdong still can not change the habit of “play with friends“.Although often broke the news on micro-blog, Liu Qiangdong does not like people call
10、ed him big mouth, he said that micro-blogs active only reflects his personal spirit of entertainment, and do not have much contact with the enterprise.But the media reporters and business practitioners always pay close attention to, I hope I can see some traces from his micro-blog mall Jingdong, som
11、etimes does work, such as a day before the 39 yuan free shipping policy adjustment in the evening, Liu Qiangdong micro-blog said, “I want to scold you tonight! Alas“With the fire in the back of this micro-blog a few friends, but scolding aside, “brother“ business but getting better and better: the p
12、henomenon of freight adjustment after Minato single has increased significantly, sales also rose.Of course, in addition to entertainment, Liu Qiangdong saw more complaints on micro-blog. “The harsh reality is that the third party logistics is a Jingdong owned logistics complaint rate 12 times“, spea
13、king of complaints, Liu Qiang East couldnt open frowning eyebrows. At present, Jingdong mall and 30% of the orders are delivered to the third party logistics company distribution, each day there are about eleven, twenty thousand single.The third party logistics is not satisfactory, but also let Liu
14、Qiangdong see the value of investment logistics, because if the third party logistics can serve very well, there is no sense to invest.Liu Qiangdong admits, also had the idea of purchasing logistics enterprises, but now the logistics enterprise is either B2B, or C2C,It is difficult to find logistics
15、 enterprises that meet the demand of Jingdong mall such as B2C. “The future for Jingdong would be independent talent shows itself, our logistics platform, the importance of logistics for the Jingdong Liu Qiangdong mall undisguised,“ if we dont do the logistics, we will fail if we manage the logistic
16、s system is not good, we will also fail “. At present, Jingdong own logistics opened 184 cities, next year is expected to expand to 350 cities, but there are thousands of cities in China, there will be coverage, can only use the third party logistics.Jingdong mall is in the beginning of the second f
17、ive year plan, according to Liu Qiangdongs plan, the second five years into the focus is the establishment of B2C logistics system. 2011 is the first year. So this year, Jingdong invested about 1000000000 yuan, next year will spend more money. Five years later, nearly 100-200 yuan investment scale.I
18、n April this year, Jingdong mall completed the C round of financing $1 billion 500 million, which is Chinas Internet market so far the largest amount of money in a single financing. Previously, Jingdong mall respectively in August 2007 and January 2009 to obtain $10 million A round of financing, $21
19、 million B round of financing. Liu Qiangdong said, this part of the money has 70% into logistics, 30% investment in R strategic level, may really be autocratic.Liu Qiangdongs favorite two books, one is about the inaugural address of the president of the United States, and the other is about Mrs. Tha
20、tcher.“Shes a woman, but I think Im strong enough.“.“ Liu Qiangdong said, “Mrs. Thatcher has been in politics for 12 years in Britain, and a lot of things have happened, including coal mines. She would rather spend more money on foreign imports than surrender. Her insistence on politics and economy
21、gave the British economy a good time. After stepping down, Britains economy is not up.“This gives great influence of Liu Qiangdong, in his view, a good leader must be done, most people can not see, can not think of things, even against all the odds. Stick to your choice, not to please many people.Th
22、is back in Jingdong Mall the transformation is also clearly visible.In 1998 to 2001, Liu Qiangdong in Zhongguancun to do IT products agents, then did more than 60% of the market share. “Its profitable, but its worthless.“. So we choose to go down and become retailers, so that we can master the end u
23、sers.“ Although most of the staff did not accept, but in the insistence of Liu Qiangdong is still specializing in the retailers.In 2004, because of SARS, inadvertently made e-commerce. Once again facing the shop or do e-commerce topics. At that time online only 10 million yuan sales, and the entity
24、shop has been opened to Shenyang, offline sales done 90 million, most of the staff also choose to do the store.“After careful thinking, I decided to do business electronically and shut the shop.“ Liu Qiangdong said, to promote his determination is the two data, one is the cost, the online cost is ha
25、lf of the line. Two is operational efficiency, information system optimization to improve inventory turnover. We believe that every time the so-called human revolution, the industrial revolution, the information revolution, are accompanied by lower transaction costs and improve transaction efficienc
26、y, on the other hand, in the two aspects can promote it, this model will fail.The third time is to expand the 3C category to department stores. Looking back, Jingdong mall can have todays scale, in a sense, can be said to be “autocratic“ victory.Encircling Cities from rural areasAs Liu Qiangdong sai
27、d on micro-blog, the issue of the Jingdong capital chain every year, is not news.In fact, Liu Qiangdong, the biggest problem in Jingdong at present, called a spade a spade: it is not the problem of capital chain, but the problem of management ability.Liu Qiangdong stressed that Jingdong want money a
28、nytime, investors lined up to give money. He is more concerned about the problem is that sooner or later, Jingdong to become more than one hundred thousand peoples company, so Jingdong mall has its own development line: at any stage, to train the team.In addition, Liu Qiangdong laid emphasis on ever
29、y stage of the Jingdong. For example, the main task of the first five years is the expansion of the category. The second five year plan is the construction of B2C logistics system. In the third phase, after 2015, the emphasis was on detail improvement and cost control, which was the central task of
30、the group.A person from start-up to now more than 20 thousand people, the expansion of the scale of Jingdong to bring Liu Qiangdong more from a pioneer of expanding its territory into a managerial role challenge.As a manager, in the first five years of planning, the number of teams is not many, stra
31、tegic thinking does not need to be more powerful, as long as there is more leadership on the line. So that time, Jingdong mall once a strategic meeting only once a year.In the second five year plan, a lot of venture capital has joined, and this stage needs to talk about strategy. Since the implement
32、ation of the second five year plan this year, several closed door strategic meetings have been held, each of which is a closed door meeting for three days. “Such a large scale, not from the strategic level of thinking and management, there will be a big management accident.“ Liu Qiangdong said.At pr
33、esent, management accounts for 10% of the total Jingdong staff, many executives from international enterprises, has a different corporate culture background. And Liu Qiangdongs approach to this group of people with different backgrounds is: encircling the city from the countryside. “For us, we are r
34、ural people. Hes a city man, and hes been transformed into a rural person half a year later.“Of course, Jingdong also focus on high-tech means to manage. As labor intensive and technology intensive enterprises, Jingdong sends GPS to each distribution agent. If the delivery speed is slow, or more tha
35、n one hour in one place, the phone will be received from the stationmaster.Jingdong team building thinking, compared to external professional managers, more emphasis on their ability to learn, from the internal promotion of cadres. “No team in our team has brought more than ten thousand people, incl
36、uding me. But we have the ability to manage the 20 thousand people right now.“ Liu Qiangdong said.Liu Qiangdong: Mall Jingdong board chairman and chief executive officer, was the twelfth China economic person of the year, is known for its outspoken on the networkMicro comments2011 is the first year
37、of Jingdong malls second five year plan, focusing on logistics construction, along with category expansion, internal management and acquisition and many other issues. For the enterprise strategy and the existing problems, Liu Qiangdong never say, “next year, the Jingdong will carry out a series of a
38、cquisitions, write a report to the Jingdong,“ Liu Qiangdong told reporters at the time, also talked about everything, at this time, he announced the closure of micro-blog, because the pressure is more and more. “Micro quotationsThe end of the years strategic meeting is finally over! It used to spend
39、 1 or 2 days a year discussing corporate strategy, and this year, executives spent nearly 5 days with intense PK. The biggest challenge next year is the challenge of the team! Especially how to meet more than 25000 new colleagues who are going to join the Jingdong! Say hello to you in advance! New y
40、ear call!December 26, 2011Share the Jingdong training system: the chief inspector has the “EMBA refresher program“; the middle and lower level managers have “management cadre training class“;For example, low-level employees delivery staff “one million training project“; new graduate students “manage
41、ment trainee program“. These training are free for employees and there is no lock in period! The end of training without Jingdong does not require any compensation. In the rapid development, Jingdong is not perfect, but we will continue to work hard!December 12, 2011Venture sharing: it is recommende
42、d that entrepreneurs invest in venture capital when they try to cooperate with large funds! Prefer a lower valuation! Because the small fund managers support you useless, they can not get behind the LP, a lot of things to promote very troublesome! According to Liu and VC cooperation experience: reas
43、onable matters fund can quickly forward, but a small fund endless bargaining, wasting a lot of time! I dont have a big mouth this time?December 5, 2011Recently, the circle is talking about a company called muddy water, personally feel that this is a great company! If your business has no problem, ev
44、en if the short-term stock price is squeezed, it will come back sooner or later; if you have any dishonest behavior, muddy water can make you pay a heavy price, or even close down! Very good. Welcome to muddy water!December 5, 2011(related events: the end of November 2011, the U.S. research institut
45、ions for muddy waters released a report questioned the U.S. NASDAQ listed company Chinese Focus Media (micro-blog), the Focus Medias share price fell nearly 40%. )How did rumors come from? I said at the supplier conference, “five years of self operated electricity supplier will be more than platform
46、 type electricity supplier“, and then some people say, “Jingdong“ as the representative of self-service electricity providers will exceed Taobao“ And finally, “Jingdong surpassed Taobao in five years.“! The goal of Jingdong has never been to surpass who is content. Halo! How can society be so comple
47、x?November 15, 2011Recently, a number of e-commerce companies have closed down! Sigh! Many people look at the electricity supplier industry is looking up, see are a few prominent, but in fact look down: the bones of a piece! Or that sentence: the electricity supplier industry still exists opportunit
48、ies, but must do more than 10 years of entrepreneurial preparation, but also enough money to burn!October 25, 2011Recently, many entrepreneurs have asked me how I can keep my control over the business, and its simple: its better to have more than 50% voting rights to control shareholder meetings, an
49、d if you dont, you have to control the board. These can be negotiated with investors to reach a control agreement. In the early stage of entrepreneurship, if you lose the control of the enterprise, you should sell the enterprise thoroughly!July 5, 2011Just glance at this years financial data, found that logistics costs + R & D costs (including compensation) accounted for 70% of the total cost in the first half, of which R & D costs are expected to exceed 3 hundred million yuan throughout the year! More than 500 R & D personnel should be recruited i
