1、1,Digital Brand Management Services,March, 2003,2,What is the value of a brand?,无弹窗小说网 ,3,Brands are critical assets to a company,Brand Value in Billions,Coca-Cola 70 Microsoft 64 IBM 51 Disney 29 McDonalds 25 Ford 20 Apple 5 Amazon 3,Brands in many cases can represent on average 35% of a companys m
2、arket capitalization,50%+ Of Mkt. Cap,Is your Digital Brand Protected?,4,Does the Government Care?,5,Growing complexity of domain name registrations drives customer towards outsourced services,x,192 Registries,Restricted 106 countries,Unrestricted 86 countries,3 Commercial .com, .net, .org,4 Restric
3、ted .edu, .gov, .mil, int.,2 Unrestricted .info, .biz,5 Restricted name, pro, aero, museum, coop,Domain Names 243 Country Code top level domains + Existing gTLDs + New gTLDs + Multilingual,Brands + Services + Products + Divisions,Corporate Digital Assets,Registration Requirements, Language Barrier,
4、Time Zones, Currencies, Renewal Dates,MultiLingual gTLD 130 Languages,Multilingual ccTLD 130 Languages,Domain Names Management Challenges,6,VeriSign Digital Brand Management Services,BRANDS,Protect and Promote,In the Digital World,7,Breath of digital asset management services Industry expertise, ent
5、erprise customer support Financial strength and stability Market leader and Registry operator- VeriSign manages more than 80% of Fortune , .net and .org names- DBMS has 200 clients of the Global 500 Global Reach Serious about Security- More than 5 billion DNS lookups per day,Digital Brand Management
6、 Services,Highlights,8,Best Practice,Digital Brand Management Services,9,Best Practice Strategy,Risk tolerance ?Corporate Security?Copyright Piracy Protection? Intellectual Property Protection? E-Commerce Strategy?Brand Protection?On-line Partner Compliance? Unauthorized Distribution?Renewal Managem
7、ent ?,Digital Brand Management Services,10,Best Practice Research,Global Search on Domains gTLDs / cCTLDs?Trade Marks, Service Marks, Brands, Domains, Slogans?Registrant Search?Brand Presence?Home Page Content?,Digital Brand Management Services,11,Online Brand Analysis Report: Discover Hong Kong,Sea
8、rch Mechanism: Crawling 40 million+ registered domains and 20 million+ home pages. Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc Monitor if the brand name appears in either the domain, site title,
9、 meta tags, text/ link/ logo on the home page for each of the sites. If there is a hit, one count is recorded for that specific category (i.e. porn, hate, gambling, ). These are highly relevant information., May 22, 2003,12,Online Brand Analysis Report: Hong Kong Tour,Search Mechanism: Crawling 40 m
10、illion+ registered domains and 20 million+ home pages. Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc Monitor if the brand name appears in either the domain, site title, meta tags, text/ link/ logo
11、 on the home page for each of the sites. If there is a hit, one count is recorded for that specific category (i.e. porn, hate, gambling, ). These are highly relevant information., May 22, 2003,13,Best Practice Manage,Domain Renewal ManagementLock Down Domains and StandardizeManage DNS,Digital Brand
12、Management Services,14,Best Practice Build,Global RegistrationLocal Presence ServicesDomain Recovery / Acquisition,Digital Brand Management Services,15,Netherlands (.nl) Colombia (.co) Paraguay (.py) Czech Republic (.cz) Norway (.no) El Savador (.sv) Portugal (.pt) Finland (.fi) Saudi Arabia (.sa) F
13、rance (.fr),More than 100 countries have a restricted domain registrationprocess, including 7 of the top 10 markets (as measured by GDP)VRSN Local Presence can help you to satisfy this requirements.,South Korea (.kr) Germany (.de) Singapore (.sg) Hong Kong (.hk) Spain (.es) Hungary (.hu) Sweden (.se
14、) Iceland (.is) Taiwan (.tw) India (.in) Vietnam (.vn),Australia (.au) Ireland (.ie) Boliva (.bo) Italy (.it) Brazil (.br) Japan (.jp) Canada (.ca) Jordan (.jo) Chile (.cl) Malaysia (.my) China (.cn),Global Registration - Local Presence Qualification,16,Best Practice Monitoring,Global Domain and Web
15、 WatchInstall Surveillance to Continuously Monitor Brands,Digital Brand Management Services,17,Digital Brand Management Services,Domain Watch for CybersquattingA truly unique cybersquatting solution combining 100% coverage of all TLDs, patented web crawling technology, and a case management system W
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18、teria to Eliminate Irrelevant Information,+ Action Center,Unique, aggressively priced online brand protection products,These low-cost services leverage industry-proven technology.,Digital Brand Management Services,19,Technology of Intelligence Center,Digital Brand Management Services,20,Product Deta
19、ils,Digital Brand Management Services,21,Product Details Continued,Digital Brand Management Services,22,Product Details Continued,Digital Brand Management Services,23,Brand Monitoring Services Comparison,A simplified comparison of Brand Monitoring Services:,Digital Brand Management Services,24,New C
20、hina ccTLD,DBM Portal Home Page,Digital Brand Management Services,25,Domains reporting,Digital Brand Management Services,26,Domain Manage Home Page,Digital Brand Management Services,27,Task Order Audit Trail,Digital Brand Management Services,28,Customer Benefits,Digital Brand Management Services,29,
21、b,Master Services Agreement: No P.O. or money needed to execute 2 year term, automatic 2 year renewals Designate up to 5 individuals to place task orders Automatic discount on premium services such as international registrations Dedicated account team from VeriSign Digital Brand Management Services
22、Service-level guarantee Task Order Online Portal Management,Implementation is easy ,Digital Brand Management Services,30,Digital Brand Management Services,Portfolio of global digital brand assets Enterprise level of service Authoritative industry knowledge,Protect and Promote,Driving Brand Value in the Digital World,
