1、MKT 301 Rev.9/3/2011Marketing Principles (3 cr)Fall Semester 2011Cohort: VD (2010-f-1, 2010-f-5)Lecture Meetings: Tuesday2:00 3:50 p.m.Building 4, Room 405Thursday2:00 3:50 p.m.Building 4, Room 405Required Text: Marketing, W. M. Pride and O. C. Ferrell. 15th Edition (International). South-Western Ce
2、ngage Learning.ISBN: 978-0-324-83426-0.Required Action: Activate Blackboard access for this course.Additional Resources: Purdue University Online Writing Lab (APA style guide)http:/owl.english.purdue.eduProfessor: Jeffery HittlerPhone: 13653814153Primary E-mail: BlackboardSecondary E-mail: Office Ho
3、urs: 11:00 a.m. 12:00 p.m. Monday-Thursday and by appointmentRecitation Sessions InstructorsGraduate Teaching Assistant (GTA): Josh JusticePhone: 15890076647E-mail: Cooperating Teacher (CT): Brian ChimaPhone: 15138677370E-mail: Course Description:This course examines marketing planning and decision
4、making from the firms and the consumers points of view; marketing concepts and their company-wide implications; and the integration of marketing with other functions of the organization. The course also explores market structure and behavior and their relationship to marketing strategy and implement
5、ation.Course Objectives: Describe the marketing mix of product, price, place, and promotion and give examples of this mix and other marketing strategies at work in the modern organization. Discuss prominent marketing issues that managers encounter on a daily basis. Participate on a team and share eq
6、ually in team responsibilities. Research and write a comprehensive marketing plan. Demonstrate mastery of marketing concepts on examinations.Requirements: Bring your SIAS/FHSU identification with you to each and every class. You MUST have an accepted picture ID to take all exams. Failure to have pro
7、per ID for an exam results in a zero. Utilize Blackboard to communicate with your professor and classmates. Class participation in order to effectively practice your business communication skills. All assignments must be typed and single spaced, with standard 1-inch margins using 12-point Times New
8、Roman font and utilizing correct spelling, grammar, and other mechanics in APA format style (see “Additional Resources” for guidelines). Students are responsible for all outside work as well as in-class activities on the due dates. All late outside work will be deducted 20 percent per day regardless
9、 of circumstances. Assignments should be submitted via Blackboard unless otherwise instructed.Grading Breakdown:Final grades will be based on the categories listed below. Rubrics for how the components of each category will be assessed will be available via Blackboard.Students can earn up to a possi
10、ble 700 points as follows:Exam #1 100Exam #2 100 Exam #3 100Team Marketing Plan 200Class Activities/Quizzes/Homework (5-10 pts each) 110Class Attendance (2 pts per class session) 90Total Points 700Grade Scale:A = 90 100 %B = 80 89 %C = 70 79 %D = 60 69 %F = below 60 %When students do not earn the gr
11、ade they expect in MKT 301, they fail to do so for the following reasons:- failure to attend class regularly;- inadequate preparation and failure to study;- misinterpretation of one or more assignments;- underestimating the time, scope, and effort needed to complete an assignment; and- failure to co
12、mmunicate with professor and classmates.Attendance Policy:Student attendance is expected for all class meetings. Students who attend every class and participate will more readily achieve their MKT 301 learning objectives. Attendance will be taken at each class. You must be on time and present for th
13、e entire class session to receive full credit. Providing make-up exams or assignments is not required of the professor. Three missed classes will be excused, but only one missed in-class activity or quiz will be excused.Academic Dishonesty:Professional ethics demand that others be properly credited
14、for their work. Therefore, you must cite (see “Additional Resources” for guidelines) your sources of information. Be aware that your professor has the option of utilizing Safe Assignment for any work. Plagiarism or cheating on any course work, quiz, or exam will cause you to earn zero points on the
15、first offense and to fail the entire course on the second offense. In addition, using imposters will be grounds for expulsion from the course and could result in dismissal from the Fort Hays State University program (see below for policy and form to sign and return).Classroom Etiquette:As this is a
16、business class, you are expected to act accordingly. Disruptive or otherwise generally rude or annoying behavior, including side conversations during class, cell phones/pagers going off, and inappropriate use of laptop computers, will not be tolerated; nor will unhealthy personal practices such as s
17、neezing, spitting, or coughing without using a tissue or covering your face. Finally, respect the ideas and works of others in the class.Class Schedule:As we progress through the semester, the professor reserves the right to alter this schedule to better serve the needs and time requirements of the
18、class. This includes adding and/or subtracting assignments. Students will receive ample warning prior to any assignment changes in class and via Blackboard.Week Class Objective ContentAug. 29-Sept. 2 Introduction to course. Discuss marketings value to consumers, firms, and society.Sept. 5-9 Discuss
19、strategic marketing. Read Chapter 1.Sept. 12 No school Mid-Autumn FestivalSept. 12-16 Discuss marketing strategy planning. Introduce Team Marketing Plan assignment.Read Chapter 2 and Appendix C.Sept. 19-23 Discuss marketing strategy with segmentation. Review for Exam #1.Read Chapter 6.Sept. 26-30 Ex
20、am #1Oct. 3-7 No school National Holiday*Make-up days to be announcedOct. 10-14 Discuss consumer buying behavior and decision process.Read Chapter 7.Oct. 17-21 Discuss product concepts for development.Read Chapter 10.Oct. 24-28 Discuss branding and packaging. Read Chapter 12.Oct. 31-Nov. 4 Discuss p
21、lace (distribution) marketing channels and the supply chain. Review for Exam #2.Read Chapter 14.Nov. 7-11 Exam #2Nov. 14-18 Discuss promotion integrated marketing communications.Read Chapter 16.Nov. 21-25 Discuss personal selling. Read Chapter 18.Nov. 28-Dec. 2 Discuss price concepts for setting pri
22、ces. Review for Exam #3.Read Chapter 19.Dec. 5-9 Team Marketing Plan PresentationsTeam Marketing Plan.Dec. 12-16 Exam #3Dec. 19-23 Final Exam Week (No Final Exam)NOTES:POLICY on CHEATING, PLAGIARISM, and IMPOSTERSCheating and plagiarism are FORBIDDEN. Cheating and plagiarism are unethical and illega
23、l practices that will NOT be permitted in the lecture or recitation sessions. The Fort Hays State University Policy of Academic Integrity will be strictly enforced.1st cheating or plagiarism offense: A zero for that homework/project/exam.2nd cheating or plagiarism offense: You will at least fail thi
24、s class.Impostering or any form of impersonation will NOT be tolerated! Imposterization is defined as any student that has asked or hired another student to sit in our classes or take tests, or write papers, or do homework that is not the authentic (actual) student scheduled for this specific class.
25、 What will happen if you ask or hire another student to participate in our class for you? You WILL FAIL this FHSU class and YOU WILL NOT be allowed back in this class. Further adjudication may take place that includes termination from the FHSU program.Examples of Cheating and PlagiarismCheating is t
26、he implicit and explicit misuse (unethical or illegal) use of any means designed to enhance your grade. The following examples do not include all instances of cheating but are intended to help clarify behaviors that will constitute cheating.1. Individual work: Looking at your classmates work without
27、 permission to collaborate.2. Copying your classmates (or previous students class notes, homework, tests, etc) work at any time during this semester is considered cheating. YOUR work MUST be YOUR own work!3. You may use previous student notes to help you, BUT you must bring your own written homework
28、 to class or that is considered cheating! Copying your homework or notes for other students is also considered cheating.4. Cheat notes, or electronic help aids (not pre-approved by the professor or recitation instructor), or giving or providing information to other students, at any time, that work/p
29、rojects/tests will be graded is considered cheating.5. Wondering eyes during individual assignments and testing is considered cheating. 6. Talking or ANY communication systems during testing or individual work is considered cheating.Plagiarism is the implicit or explicit misuse of work that is not y
30、our own. In particular, you may NOT use another persons (student or published) work and claim it as your own. You MUST always give credit to the author that you wish to take information from. The following examples provide you with an idea of what plagiarism really is. Remember that ALL plagiarism i
31、s wrong and is punishable.1. Copying any part of an article or book from any source (internet, library resource, or fellow student) is wrong and is considered plagiarism (unless you properly cite that work).2. You are committing plagiarism if you use a former class students work and submit that work
32、 with your name on it.PLEASE GO THE NEXT PAGE:THE ACADEMIC INTEGRITY POLICY MUST BE PRINTED, SIGNED, AND GIVEN TO THE PROFESSOR OR RECITATION INSTRUCTORFORT HAYS STATE UNIVERSITY STUDENT CODE of CONDUCT POLICY AND AGREEMENT FORMIt is the policy of FHSU that all students enrolled in courses at the in
33、ternational education partnerships follow the rules and policies of the Student Code of Conduct found in the FHSU Student Handbook. If a student violates the rules and policies of the Student Code of Conduct, he/she will face the disciplinary process described therein. Students facing possible disci
34、plinary actions are assured that due process will be provided.Because impersonating another student for the purpose of taking exams or completing course work for someone other than himself/herself is a most grievous offense; each alleged incident should be investigated immediately by both the intern
35、ational partner institution and FHSU. Any student caught using an imposter (for any reason) will fail this course. The imposter will suffer similar consequences as prescribed in the Student Code of Conduct. Subsequent action will be taken swiftly. This action could include dismissal from FHSU.Additi
36、onally, all forms of cheating and plagiarism (as outlined in this syllabus) are considered punishable offenses and the outcomes are final. Students violating these policies may elect to proceed with the FHSU appeal process, but the punishment outcome determined by the professor and/or the course Tea
37、m is not negotiable until such time (or if) the FHSU appeal process determines a different outcome.Professor Jeffery Hittler and Instructors Josh Justice and Brian Chima have explained in detail the FHSU Student Code of Conduct. I, _(English Name), _(Chinese pinyin name), _(FHSU ID#), and _(SIAS ID#
38、) do fully understand the Student Code of Conduct and I agree that I will not cheat, plagiarize, acquire an imposter, or otherwise perform unethical or illegal behavioral acts within the internal or external scope of this class. I also understand the consequences of committing unethical or illegal b
39、ehavior in this course._ _Sign Your English Name Sign Your Chinese (pinyin) Name_-_- _Month Day YearRETURN TO YOUR PROFESSOR OR YOUR RECITATION INSTRUCTOR BY THE START OF THE SECOND WEEK OF CLASSES文锦渡 301 Rev.9/3/2011 Marketing Principles (3 cr) 市场营销原理（3 河） Fall Semester 2011 秋季学期 2011 Cohort: VD (2
40、010-f-1, 2010-f-5) 队列：性病（2010 - F - 1，2010 年 F - 5） Lecture Meetings: Tuesday 演讲会：星期二 2:00 3:50 pm 下午 2:00 - 3:50 Building 4, Room 405 4 号楼 405 室 Thursday 星期四 2:00 3:50 pm 下午 2:00 - 3:50 Building 4, Room 405 4 号楼 405 室 Required Text: Marketing , WM Pride and OC Ferrell. 需要的文字： 市场营销 ，WM 傲慢与业主立案法团费雷尔。
41、 15th Edition (International). 第 15 版（国际）。 South-Western Cengage Learning. 西南 Cengage 学习。 ISBN: 978-0-324-83426-0. ISBN：978-0-324-83426-0 。 Required Action: Activate Blackboard access for this course. 要求采取的行动：激活本课程的黑板访问 。 Additional Resources : Purdue University Online Writing Lab (APA style guide)
42、其他资源 ：美国普渡大学在线写作实验室（APA 风格指南） http:/owl.english.purdue.edu http:/owl.english.purdue.edu Professor: Jeffery Hittler 教授：杰弗里 Hittler Phone: 13653814153 联系电话 ： 13653814153 Primary E-mail: Blackboard 主电子邮件：黑板 Secondary E-mail: 辅助电子邮件：jeff.hittler Office Hours: 11:00 am 12:00 pm Monday-Thursday and by a
43、ppointment 办公时间：上午 11:00 -下午 12:00 周一至周四及委任 Recitation Sessions Instructors 背诵会话导师 Graduate Teaching Assistant (GTA): Josh Justice 研究生教学助理（GTA ）：乔什司法 Phone: 15890076647 联系电话 ： 15890076647 E-mail: 电子邮件： Cooperating Teacher (CT): Brian Chima 合作教师（CT）：布赖恩 CHIMA Phone: 15138677370 联系电话 ： 15138677370 E-
44、mail: 电子邮件： Course Description : 课程简介 ： This course examines marketing planning and decision making from the firms and the consumers points of view; marketing concepts and their company-wide implications; and the integration of marketing with other functions of the organization. 本课程探讨营销策划，并从公司和消费者
45、的角度作出的决定;的营销理念和公司范围内的影响 ;和整合营销与该组织的其他职能。 The course also explores market structure and behavior and their relationship to marketing strategy and implementation. 当然也探讨市场结构和行为及其相互关系的营销策略和执行。 Course Objectives : 课程目标 ： Describe the marketing mix of product, price, place, and promotion and give examples
46、 of this mix and other marketing strategies at work in the modern organization. 描述的产品，价格，地点，和促销的营销组合，并举例说明这种混合和其他营销策略，在现代组织中的工作。 Discuss prominent marketing issues that managers encounter on a daily basis. 讨论突出的营销经理每天遇到的问题。 Participate on a team and share equally in team responsibilities. 参与对一个团队，分享
47、团队的职责同样。 Research and write a comprehensive marketing plan. 研究和编写一个完整的营销计划。 Demonstrate mastery of marketing concepts on examinations. 示范掌握考试的营销理念。 Requirements : 要求 ： Bring your SIAS/FHSU identification with you to each and every class. 将 SIAS / FHSU 你识别每类。 You MUST have an accepted picture ID to t
48、ake all exams. 你必须有一个接受的照片的身份证件，采取一切考试。 Failure to have proper ID for an exam results in a zero. 如果有正确的 ID 考试成绩在零。 Utilize Blackboard to communicate with your professor and classmates. 利用黑板与你的教授和同学沟通 。 Class participation in order to effectively practice your business communication skills. 参与类，以便有效地实践您的商务沟通技巧 。 All assignments must be typed and single spaced, with standard 1-inch margins using 12-point Times New Roman font and
