1、WwW.SyY9988.CoM FM2013|PES2013|FIFA13移动互联网：谁登上了诺亚方舟？ - 移动互联网 : Mobile Internet: Who ascended Noahs ark? When Tecent support small letter takes the steamer ticket that leads to mobile Internet, the countless person that do poineering work fall in the night before last of matutinal arrival however, st
2、ill more PC Internet tycoons struggle in the anguish in kink, this is whole the cruelty of industry of mobile 2012 Internet is actual. Have an user, confiscate, it is a lot of App kind the biggest quandary that the person that shift does poineering work faced 2012, encounter quickly when capital mar
3、ket cold, wind is cast stop to blood transfusion of the person that do poineering work hind, the person that large quantities of doing poineering work falls in this cold winter. In this unpredicatable a particular year, the PC Internet tycoon such as Tecent, Baidu, Alibaba cherishs complex mood to k
4、ill the great river that entered mobile Internet, after carrying resource to kill the person that retreat root of a few grass to do poineering work quickly when them, the interior of these companies erupted to contradict heavily however, when because become,the use time of the user turns to mobile I
5、nternet quickly by PC, PC Internet tycoons are traditional the growth of business is affected however, and new mobile business is short-term inside contribute income hard again, this causes all sorts of contradiction very easily in company interior, the chance with not much amount to of the person t
6、hat wander to will become careless root to do poineering work probably. We visited many the person that do poineering work, investor, summed up general trends of industry of mobile 2012 Internet. From will for a long time look, mobile Internet as before special be valued. 2013, market of whole and m
7、obile Internet still will maintain high speed growth, even the mobile Internet company that first appearing on the market emerge in large numbers. Just, the fructification of this victory, do not belong to the person that great majority does poineering work. Look into 2013, the hair force of small l
8、etter of operation business and Tecent will be become probably drive two engine with the largest trade of whole and mobile Internet. Capital turns cold “ to mobile Internet, capital is in 2011 is exceeding and hopeful, 2012 it is exceeding pessimism. “ Lin Jun of author of net of thunder sharp edge
9、sighs with emotion to the reporter, same of an investment mark, the appraise value 2011 is in 50 million yuan, the user 2012 grows in great quantities, appraise value is potential however instead shrink goes to 3389 yuan. “Capital was last year having position to mobile Internet, everybody is grabbi
10、ng territory under ones control, exquisite cast a project to want fast. “ a VC investor that pays close attention to mobile Internet for a long time expresses, can call mobile Internet the first year of an era or the reign of an emperor 2011, because mobile 2010 Internet still does not look to give
11、symptom of a trend, and 2011, large quantities of mobile Internet companies obtain financing, because pay attention to investment rate, a lot of after the event are by test and verify bad mobile Internet project also took financing, for a short while, the did poineering work to achieve insanity with
12、 investment degree of mobile Internet. And enter 2012, capital begins to turn quickly cold. The most immediate cause is American capital market is encountered cold, the Chinese company IPO that large quantities of queueing up that appear on the market to the United States pauses, bring about a lot o
13、f fund to cannot be covered now, also invest new poineering project without new fund again. “The hot money on the market decreased. “ Lin Jun is summed up, 2011 when, the mobile Internet with superior market does poineering work the item is less, and money is very much, and did poineering work 2012
14、the project increases in great quantities, money decreased however, change of supply and demand brought about poineering project appraise to be worth shrink. Nevertheless, indebted Yu Zhi erupts of hotshot machine greatly bonus, company of most mobile Internet still obtained rapid development this W
15、wW.SyY9988.CoM FM2013|PES2013|FIFA13year. “2012, a lot of good mobile Internet companies, the user is 10 times, the growth of 20 times. “ Chen Chen points out, resemble the application with so welcome Camera360 for instance, the user number this year grows considerably. “The state of mind of investo
16、r becomes much more rational this year. “ Chen Chen expresses, through development of a few years, poineering upsurge of the first mobile Internet divides a victory or defeat already basically, include mobile phone application structure of shop, mobile socialization, mobile advertising is already pr
17、eliminary establish, a few fields that produce big company possibly already somebody “ occupy pit “ , the does poineering work to will enter spade husbandry stage by stage with investment phase of mobile Internet. “Next year the investment of whole and mobile Internet can become more sensible, more
18、inchoate. “ Wang Lijie points out the angel investor of mobile Internet domain, a lot of VC begin dedicated the investment at project of inchoate and mobile Internet, establish the fund of inchoate investment in succession even. Nevertheless, a lot of investor are destined to wont affection of a goo
19、d intention spent this the end of the year - the fund that those invest mobile Internet project first half of the year this year, to become very afflictive mostly when the end of the year, the poineering company that invests because of them cannot produce the ready money that raises his to flow most
20、ly, after be being burned to money of second half of the year, want again again financing, and right now the market turns quickly cold, the project can be hit only fold financing. Encircle an user to seek the company of commercial pattern again first compared with those, already company of interconn
21、ection of shift of mature trade pattern enjoyed market high speed adequately this year to become the bonus that strip comes to. “Become the company of APP, must static next hearts come, had made the product, never mind staring at money. “ Chen Sa shows the vice president of king of calling card all-
22、round, the battalion this year receives king of calling card all-round growth is very rapid, this profit from this company and the collaboration of a lot of industry clients, this company is the at present biggest one part income comes from the mobile telephone software of calling card identifying o
23、ffers manufacturer of operation business, mobile phone to be installed beforehand. Under photograph comparing, a few companies of domestic that provide free calling card to distinguish a service grow encounter a challenge. These mobile Internet companies that have steady income continue to get betwe
24、en 2012 of capital chase after hold in both hands. It is difficult that shift sheds quantitative change to show bring about capital to begin cold another reason is company of major mobile Internet to turn to mobile Internet change show ability to was not shown well this year as before. “We invested
25、a tool kind App, had had 40 million user, but do not make money namely, the discharge of mobile Internet does not sell bid fund to come now. “ the investor of fund of investment of a famous United States is right reporter say, this company division leaves many projects of investment, encounter simil
26、ar bewilderment. In smartphone poineering initial stage, the person that large quantities of careless roots do poineering work swarms into this one domain, they wait for the application of money of a few gain to serve as example with indignant birdie in succession, make all sorts of App application.
27、 Its are as a result, the rich software that uses them to offer for hardware manufacturer of the representing with the apple promoted his hardware sale greatly, and mobile developer was immersed in much to earn the bewilderment that is less than money. So, why most App kind doesnt the person that do
28、es mobile Internet do poineering work earn money? “Chinese mobile Internet changes show pattern, outside notting have, business affairs of game, electron, advertisement a few brunt. “ the CEO Wang Xi of the search of appropriate of mobile search firm that is located in Shenzhen points out, compared
29、with PC, mobile Internet is much still WwW.SyY9988.CoM FM2013|PES2013|FIFA13O2O changes this show channel. Look at present, mobile phone game obtained rapid development this year, and the discharge of mobile phone advertisement and business affairs of mobile phone electron changes to still lie now v
30、ery inchoate. The market studies company EMarketer data shows: Outside be being believed except short colour, include shift to reveal kind with search advertisement, in chinese mainland, market dimensions achieved 196 million U.S. dollor 2012, rise than 2011 80% much, predict this one word will achi
31、eve 314 million U.S. dollor 2013. Whether can advertisement form a huge market about shift, put in not little controversy all the time in home. With Baidu wireless CEO Xiong Sanmu is CEO plum Yan Hong, a mighty current one clique of the representing thinks, the mobile phone because screen is small w
32、ait for a reason, advertising market dimensions is inferior to PC. citing, there is 200 in the home page of sina PC edition many advertisement position, and the mobile phone client of sina small gain is carried everyday only position of advertising of a Banner - the income of market of current and w
33、hole mobile advertisement, still feed mobile Internet practitioner of so much hard. Kuai Jiaqi of general manager of mobile advertisement platform represents easy medium, growth of market of whole this year mobile advertisement is very rapid, the brand ad that includes a lot of industries such as nu
34、mber of quick pass the time in a leisurely way, car, IT, finance advocate the mobile ad budget that has begun to have independence. “In us here sheet pen puts mobile advertisement on 3 million above, had had several. Odd pen puts in 1 million above, almost every month has. “ Kuai Jiaqi expresses. “L
35、ikelihood everybody is too anxious, actually domestic mobile advertising grows already very fast. “ Kuai Jiaqi points out, mobile after all advertisement is in country is only history of 9 years, and advertisement advocate peace acting company is estimated allocate aftereffect having sluggish, “To n
36、ext year, advertisement advocate the budget that almost all metropolis has independence will send mobile ad. “ Kuai Jiaqi expresses. He points out at the same time, as to solve the problem with mobile phone little screen, need to be solved through the technology. Adopt HTML5 technique for example, d
37、islodge advertising effect more optimize, the seat that perhaps adds a mobile phone, map, interactive wait for character. compared with PC advertisement, mobile advertisement often more essence of life is accurate, can plant accurately in some for example advertisement puts in in type (for example I
38、Phone) , also can locate in a certain area directional put in. And the relevant controller that advertisement platform Admob moves below cereal song banner also discloses to the reporter, home has had several groups to be achieved from the advertisement cost that divides over there Admob this year “
39、 level of ten million dollar “ . In mobile electron business affairs this one, shift of be enslaved to be enslaved to pays immature wait for an element, market scope is very at present little still. The electronic business affairs of China of the 3rd quarter always trades this year dimensions breaks
40、 through 2 trillion yuan, and of mobile cable business trade dimensions is in only 15 billion the left and right sides, add nevertheless fast quite breathtaking, achieve compared to the same period 401.3% . The increment with mobile electron the at present biggest business affairs comes from clean o
41、ut treasure, Beijing the end of mobile phone client east, can flow backwards in the each other in the webpage with PC electron business affairs the situation of the quantity is different, the App that App of other mobile phone should pour discharge to give electronic business affairs the company is
42、relatively complex, this also is the main reason that business affairs of electron of block up shift grows. “It is oriented mobile cable business with price war, blind lane one, because be on the net rate of exchange is too easy, do not have money to earn, serve good client very hard also, satisfact
43、ion is spent also can drop. “ angel investor Wang Lijie points out. He states mobile cable WwW.SyY9988.CoM FM2013|PES2013|FIFA13business erupts should wait for the life to serve kind of electric business development to rise, this is the O2O that people often says (fall to the line from the line) . “
44、Will for a long time look, o2O may be mobile Internet is quite big change show origin, but so wont fast. “ Wang Xi points out, this needs time a few years. Bark the brook thinks, the market of O2O should rise to want to be gotten slow than what people imagines much, because the commercial pattern es
45、sence of O2O is to receive poundage, and poundage often is received the hardest. Angel investor Wang Lijie expressed similar point of view, he expresses very the opportunity that values O2O domain, but the time that needs a few years will breed. Integrated above information, of discharge of domestic
46、 mobile Internet large-scale change to still have now very a paragraph long the route should go. Before this, the mobile Internet practitioner that does not take new financing for the most part may need “ live frugally “ ability get over this winter. Mobile phone game is massive erupt mobile phone g
47、ame is this year the branch that Chinese mobile Internet produces large-scale income exclusively. The father riptide of play magnificent spectacle predicts, the total dimensions of game of domestic mobile phone may be achieved this year 5 billion (calculate on the game in operation business market a
48、nd functional mobile phone) , among them IOS platform of the apple is a the biggest market as before, but game of Android mobile phone arrives since second half of the year erupt particularly quickly. By Shanghai enchanted game develops “ the immortal “ malic IOS edition, can says this year an a dar
49、k horse of bound of mobile phone game. Enchanted game CEO Huang Yimeng tells a reporter, “ the immortal “ IOS edition appears on the market at the beginning of the year, to the end of the year, the lunar income that gains from malic shop has been close to 20 million yuan. “We were opposite at first “ the immortal “ mobile edition cherishs particularly tall hope, as a result its expression is head and shoulders above us to imagine. “ Huang Yimeng points out, the data of 20 million can have mixed lunar income PC net swims to be rivalled, what is more,the rather that “ the immortal “ Andro
