1、1Chapter 01The Scope and Challenge of International MarketingTrue / False Questions1、Global commerce thrives during peacetime. TRUE全球电子商务蓬勃发展在和平时期2、One event that will influence the shape of international business as the future unfolds is the rapid growth of the World Trade Organization, NAFTA, and
2、the European Union. TRUE一个事件能够影响国际业务的形状，随着未来的展开，就是世界贸易组织，北美自由贸易区和欧盟的快速增长。3、A trend that will impact international business in the future is a mandate to properly manage the resources and global environment. TRUE这一趋势将在未来的国际业务的影响是一个妥善管理的资源和全球环境的任务4、Today, most business activities are local or regional
3、 in scope. FALSE今天，大部分的商业活动是本地或区域范围5. International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a companys goods and services to consumers or users in more than one nation for a profit. TRUE国际营销是规划设计的业务活动的性能，价格，推广，并直接向消费者或用户的流量在多个国家公司的
4、商品和服务的利润6A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research. FALSE一个很好的例证就是无法控制的变量，可能会影响国际业务与营销决策方面的研究。7. The foreign uncontrollable environment is the same as the domestic uncontrollable environment. FALSE国外的不可
5、控的环境和国内的不可控的环境一样。8. The level of technology is an uncontrollable element for international marketers. TRUE 技术水平就是一个无法控制的国际营销因素。9. The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation. FALSE10. In a broad s
6、ense, the uncontrollable elements of the foreign business environment constitute the culture. TRUE政治和法律环境，就是一个国际营销的可控元素，因为游说和影响立法的能力。11. A self-reference criterion is closely related to ethnocentrism. TRUE一个自我参照标准是密切相关的民族优越感。12. To avoid errors in business decisions, it is necessary to conduct a cro
7、ss-cultural analysis that emphasizes the need for ethnocentrism. FALSE为了避免商业决策中的错误，有必要进行跨文化的分析，强调种族优越感的需要。13. To be globally aware, you should be tolerant of cultural differences. TRUE全球意识，你应该包容文化差异14. If a company is in a stage designated as being one with “no direct foreign marketing,“ the company
8、 does not actively cultivate customers outside national boundaries. TRUE如果一家公司在与环境了指定一个阶段是“没有外国直接营销，”公司不积极培育国界以外的客户。15. Of all the stages in international business, a stage called “regular foreign marketing“ produces the most profound change in the orientation of the company toward markets and assoc
9、iated planning activities. FALSE在国际业务中的所有阶段，一个阶段称为“经常性的国外营销”产生的最深刻的变化，在该公司向市场和相关的规划活动方向。16. If a company uses a strategic orientation called domestic market extension, it views its international operations as secondary to and an extension of its domestic operations. TRUE。2如果一家公司采用了所谓的国内市场扩展的战略方向，看其国
10、际业务作为次要的，其国内业务的扩展17. The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets. FALSE全球营销理念的意见作为市场组成的一个主要的国内市场是由几个较小的区域市场称赞。Multiple Choice Questions 多项选择题1. Strategic plans that are competitive in global
11、markets are _. A. the challenge of international marketingB. expanded domestic marketing plansC. not necessary for small firmsD. multilingual and multicultural in scope1。是在全球市场上的竞争力的战略计划是_ 。A.国际市场的挑战B.扩大国内市场营销计划C.没有必要为小企业D.语言和多文化的范围2. For firms venturing into international marketing for the first ti
12、me, the first requirement is: A. employment of foreign nationals in target foreign markets.B. a thorough and complete commitment to foreign markets.C. obtain market data from consulate of the country being targeted.D. an assessment of the cost of doing business in the foreign market.E. performance r
13、eviews of all potential salespeople being considered for foreign assignment.对于首次进入国际市场的风险投资公司，第一个要求是：A.就业的外国公民在国外市场的目标。B.进入外国市场的全面和完整的承诺。C.获得有针对性的国家的领事馆的市场数据。D.在国外市场开展业务的成本评估。E.所有潜在的销售人员绩效评估正在考虑对外资转让。3. _ is the performance of business activities designed to plan, price, promote, and direct the flow
14、 of a companys goods and services to consumers or users in more than one nation for a profit. A. Global managementB. Global businessC. MarketingD. International marketingE. Global marketing concept3。_ 是设计，计划，价格，推广，和直接的利润，消费者或用户在超过一个国家一个公司的商品和服务的流动有关的业务活动的表现。A.全球管理B.全球业务C.市场营销D.国际营销E.全球营销理念4. The onl
15、y difference between the definitions of domestic marketing and international marketing is that marketing activities: A. focus on consumers in domestic markets and barterers in foreign markets.B. take place in more than one country.C. follow traditional communication paths in domestic markets.D. focu
16、s on distribution in the domestic market.E. are usually non-regulated in foreign markets.34。国内营销和国际营销的定义之间唯一的区别是营销活动：A.重点放在消费者在国内市场和国外市场 barterers。B.在一个以上国家的地方。c.按照传统的通信路径，在国内市场。D.集中分布在国内市场。E.通常是在国外市场的非管制。5. With respect to the environment in which a business operates, such factors as competition, l
17、egal restrains, government controls, and the weather would all be examples of what are called: A. controllable elements.B. uncontrollable elements.C. predictable elements.D. demographic elements.E. cultural elements.5。对于一个企业经营所处的环境，竞争，法律约束，政府的控制，和天气等因素都将是什么是所谓的的例子：A.控制的要素。B.无法控制的因素。C.可预见的因素。D.人口的元素。
18、E.文化元素。6. All of the following would be considered to be controllable elements of marketing decisions EXCEPT: A. product.B. price.C. promotion.D. research.E. government regulations.6。以下会被认为是可控制的要素，除了营销决策：A.产品。B.价格。C.推广。D.研究。E.政府规章。7. All of the following would be among the domestic marketers control
19、lable environmental variables EXCEPT: A. research.B. price.C. product.D. channels of distribution.E. economic climate.7。以下将跻身国内营销的可控环境变量，除了：A.研究。B.价格。C.产品。D.分销渠道。E.经济气候。48. All of the following appear as a foreign environment uncontrollable variable in the model of the international marketing task s
20、hown in the text EXCEPT: A. economic forces.B. competitive forces.C. product demand forces.D. cultural forces.E. political/legal forces.8。以下所有出现在国际营销中除文本显示任务的典范作为一个外国环境的不可控变量：A.经济力量。B.竞争力量。C.产品需求的力量。D.文化的力量。E.政治/法律力量。9. With respect to challenges faced by the international marketer, a significant so
21、urce of uncertainty is the number of factors in the: A. foreign environment controllables.B. foreign environment uncontrollables.C. domestic environment controllables.D. parallel environment uncontrollables.E. parallel environment controllables.9。国际营销所面临的挑战方面，显著源的不确定性因素在：A.外国环境可控。B.国外的环境不可控。C.国内环境可控
22、D.平行的环境不可控。E.并行环境可控。10. The _ is an uncontrollable element that can often be misread because of the vast differences that may exist between developed and undeveloped countries. A. Structure of distributionB. competitive forcesC. economic forcesD. political/legal forcesE. level of technology10。_就是无法控
23、制的因素，往往是因为发达国家和不发达国家之间的巨大差异可能存在误读。A.结构分布B.竞争力量C.经济势力D.政治/法律的力量E.技术水平11. Global businesses must be willing to adjust and adapt a marketing program to a foreign market. In a broad sense, the environmental uncontrollable elements constitute the: A. problem.B. opportunity.C. culture.D. marketplace.E. co
24、mmerce landscape.11。全球企业必须愿意调整和适应国外市场的营销计划。从广义上说，环境的不可控的元素构成：A.问题。B.机会。5C.文化。D.市场。E.电子商务的风景线。12. The task of _ is the most challenging and important one confronting international marketers. A. care for the environmentB. dealing with politicsC. international standardizationD. cultural adjustmentE. in
25、ternational branding 12。_的任务就是国际营销面临的最具挑战性的和重要的。A.爱护环境B.处理与政治C.国际标准化D.文化调整E.国际品牌13. _ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimiz
26、e the effects. A. StandardizationB. AdaptationC. SegregationD. SegmentationE. Projection13。_就是对国际营销的一部分自觉努力预见到营销组合的外国和国内的不可控因素的影响，然后调整营销组合，以尽量减少影响。答：标准化B.适应C.离析四分割E.投影14. The primary obstacles to success in international marketing are a persons _ and an associated ethnocentrism. A. regionalismB. hol
27、ismC. self-reference criterionD. segregationE. integration 14。在国际市场营销成功的主要障碍是一个人的_和相关的种族优越感。答：区域主义B.整体主义C.自我参照标准D.隔离E.一体化615. _ is an unconscious reference to ones own cultural values, experiences, and knowledge as a basis for decisions. A. RegionalismB. HolismC. Self-reference criterionD. Segregati
28、onE. Xenophobia15。_就是一种无意识的参考，以自己的文化价值观念，经验和知识作为决策的基础上。答：区域主义B.整体论C.自我参照标准D.离析E.仇外心理16. Your _ can prevent you from being aware that there are cultural differences or from recognizing the importance of those differences. A. self-spaceB. personalityC. demographic characterD. self-reference criterion
29、(SRC)E. concept of integration 16。你_可以防止你知道，还有文化的差异，或从认识到这些差异的重要性。A.自我空间B.个性C.人口特征D.自我参照标准（SRC）E.一体化的概念17. The most effective way to control the influence of ethnocentrism and _ is to recognize their effects on our behavior. A. the self-reference criterion (SRC)B. regionalismC. tunnel visionD. stand
30、ardizationE. xenophobia 17。控制的种族中心主义和_的影响，最有效的方法就是承认他们对我们的行为的影响。答：自参考标准（SRC）B.区域主义C.隧道视野D.标准化E.仇外心理18. To be globally aware, an international marketer must have all the following EXCEPT: A. a tolerance of cultural differences.B. a knowledge of cultures.C. a knowledge of history.D. a knowledge of mic
31、roeconomics.E. a knowledge of world market potential.18。全球意识，国际营销人员必须具备以下除外：A.一个宽容的文化差异。B.文化的知识。7C.历史知识。D.微观经济学的知识。E.世界市场潜力的知识19. Successful businesspeople in the twenty-first century have _ and a frame of reference that goes beyond a region or even a country and encompasses the world. A. a sense of
32、 fashionB. global awarenessC. an intimate knowledge of ecological problemsD. a consumer mind-setE. a pronounced skill in promotion19。在二十一世纪的成功商人有_ 和参考框架，超越一个地区甚至一个国家，包括世界。A.时尚感B.全球意识C.生态问题的深入了解D.消费者思维定式E.一个促进突出技能20. There are a variety of stages in the process of becoming involved in international m
33、arketing. Which of the following best describes the stage of development where the companys products reach a foreign market through no conscious effort on the part of the marketer? A. Infrequent foreign marketingB. Regular foreign marketingC. No direct foreign marketingD. International marketingE. G
34、lobal marketing20。各种成为参与国际市场营销的过程中有一个阶段。下列哪一项最能描述的发展阶段，公司的产品达到国外市场，通过有意识的努力没有市场营销的一部分？A.偶发的国外营销B.经常国外营销C.没有外国直接营销D.国际营销E.全球营销21. If a marketer is motivated to enter into an international marketing effort because of temporary surpluses in the domestic market, which of the following stages BEST charac
35、terizes the stage of international marketing involvement for this marketer? A. Infrequent foreign marketingB. Regular foreign marketingC. No direct foreign marketingD. International marketingE. Global marketing21。如果营销人员是出于以下几个阶段进入国际市场营销的努力，因为在国内市场上的临时盈余，最能参与国际营销这个营销阶段的特点呢？A.偶发的国外营销B.经常国外营销C.没有外国直接营销
36、D.国际营销E.全球营销822. A company using the _ views an entire set of country markets as a unit, identifying groups of prospective buyers with similar needs as an opportunity market segment and develops a marketing plan that strives for standardization wherever it is cost and culturally effective. A. domest
37、ic market extension conceptB. multidomestic market conceptC. global marketing conceptD. universal marketing conceptE. standardized marketing concept22。使用_ A 公司作为一个单位意见的一个集贸市场的整套，找出类似的需求为契机，细分市场的准买家群体，并开发了标准化努力，无论是成本和文化有效的营销计划。A.国内市场概念的外延B.多国化市场观念C.全球的营销理念D.普遍的营销理念E.标准化的营销理念Chapter 02 The Dynamic Env
38、ironment of International TradeTrue / False Questions1. One of the most severe problems faced by international marketers today is the extremely high level of tariffs the world over. 。FALSE国际营销今天面临的最严重问题之一，是世界各地的关税相当高的水平。2. At no time in modern economic history have countries been more economically i
39、nterdependent. TRUE在没有时间在现代经济史上，各国经济的相互依存3. A nations balance-of-payments statement records all financial transactions between its residents and those of the rest of the world during a given period of time-usually one year. TRUE一个民族的平衡国际收支声明，所有的金融交易记录和世界其他地区在一个特定的时间内的居民之间 - 通常为一年。4. A balance-of-pay
40、ments statement includes the following: the current account, the past account, and the overdue account. FALSE平衡国际收支表包括以下内容：经常账户，过去帐户，逾期帐户。5. Nations utilize legal barriers, exchange barriers, and psychological barriers to restrain entry of unwanted goods. TRUE联合国利用法律上的障碍，交流障碍和心理障碍，抑制不必要的商品进入。6. A ta
41、riff is a specific unit or dollar limit applied to a particular type of good. FALSE关税是一个特定的单位或金额限制，适用于特定类型的一个好。7. If there is a limit on the number of imported television sets from Mexico, this is called a quota. TRUE如果有套从墨西哥进口电视的数量上的限制，这就是所谓的配额。8. If Germany agrees voluntarily to limit the number o
42、f automobiles exported to the United States, this would be an example of a quota. FALSE如果德国同意自愿限制出口到美国的汽车数量，这将是一个配额的例子9. A government boycott is an absolute restriction against the purchase and importation of certain goods from other countries. TRUE一个政府的抵制就是对某些商品的购买和从其他国家进口的绝对限制10. A government can
43、effectively regulate its international trade position by various forms of boycotts and embargoes. FALSE政府可以有效地规范各种形式的抵制和禁运的国际贸易中的地位。911. The GATT (General Agreement on Tariffs and Trade) was set up as a successor to the WTO (World Trade Organization). FALSE作为世贸组织的继任者（世界贸易组织）成立的关贸总协定（关税与贸易总协定）12. The
44、 WTO (World Trade Organization) is an institution, not an agreement as was GATT. TRUEWTO（世界贸易组织）就是一个机构，而不是一个协议，是关贸总协定13. An International Monetary Fund device, special drawing rights (SDR), is in effect “paper gold.“ TRUE14. Those that protest WTO meetings are generally thought to be antiglobalizati
45、on in their orientation. TRUEMultiple Choice Questions1. With respect to international trade, MNC stands for: A. Municipal, National, and County districtsB. Multilateral and National CartelsC. Multinational CorporationsD. Military and National Control districtsE. Market Nongovernment Channels2. The
46、system of accounts that records a nations international financial transactions is called its: A. trade balance.B. national accounts system.C. EX-IM (exports-imports) account.D. balance of payments.E. exchange rate.3. A nations balance-of-payments statement records all financial transactions between:
47、 A. its member states and its primary trading partners.B. its residents and those of the rest of the world during a given period of time.C. its suppliers and receivers.D. profit and nonprofit organizations over a five-year period of time.E. its top 100 companies and the global top 100 companies.3。一个
48、民族的平衡国际收支的语句记录所有的金融交易之间：答：其成员国和其主要贸易伙伴。B.其居民和世界在一个特定的时间内休息的。C.它的供应商和接收器。D.营利性和非营利组织超过五年的时间。E.百强企业和全球 100 强企业。5. The marketing manager for Healthy Horse Products wants to export to Australia but learns the labeling requirements are quite difficult to comply with limiting imports. This is a type of: A
49、. blockage.B. protectionism.C. trade refusal.D. stonewalling.E. boycotting. 5。健康马产品的营销经理要出口到澳大利亚，但学习的标签要求是相当困难的，符合限制进口。这是一个类型：A.堵塞。B.保护主义。C.贸易的拒绝。D.设置障碍。E.抵制106. Which of the following has been effective in reducing tariffs but not in preventing protectionism? A. GATTB. the United NationsC. the International Monetary FundD. the World CourtE. None of the above6。下列哪项已经有效地降低关税，但不是在
