1、2010 届外国语学院商务英语专业学生毕业论文题目汇总A Study of Marketing Strategies of Taobao：Based on Our C2C E-Commerce Development 中国 C2C 电子商务下淘宝网营销策略探究Brand Operation of Chinese International Media 中国对外媒体品牌经营On Relations between Beverage Package Design and Consumer Psychology 饮料包装设计与消费者心理的关系On Chinese Real Estate Market
2、ing Strategy by Comparing Real Estate in Australia and China 从中澳房地产业对比分析看中国房地产的营销策略Problems and Strategies Analysis in the Development of Chinese Style Fast Food 中式快餐发展中的问题及策略分析On External E-marketing of Chinas Tea 中国茶叶对外电子营销First-Mover Advantage: Market Entry Strategy 市场先入者优势:市场进入策略Roles of Tradema
3、rk in the Marketing Strategy of an Enterprise 商标在企业营销中的作用Green Consumption: An Inevitable Trend 绿色消费时代的选择E-commerce Security Issues and Countermeasures 电子商务环境下网络营销的安全问题On the Development Strategies of Chinese Sports Industry 浅析中国体育产业发展策略Study on the Development of Chinese College Students Tourism Ma
4、rket 试析中国大学生旅游市场的开发On 360-degre Feedback360 度绩效反馈研究A Study of the Policy Risks Influencing Transnational M&A for Chinese Enterprises 中国企业跨国并购遇到的政策性风险Technical Barriers of Trade on Chinas Export Packaging and the Countermeasures 我国出口包装面临的技术性贸易壁垒及应对措施On Movie Culture and Market Strategy of Hollywood a
5、nd China 浅谈中美电影文化与市场策略The Cross-cultural Conflict and Its Solution of Sino-Foreign Joint-venture Enterprises 中外合资企业中跨文化冲突及其解决措施Strategies for Successful Chinese Franchising 成功的中国特许经营策略Comparisons of Marketing Strategies of Kappa & Lining Kappa 和李宁的营销策略之比较On the Marketing Strategies of Shopping Websi
6、tes 购物网站营销策略分析NBA Economy in China 浅析 NBA 经济在中国的发展Analysis the Status and Prospects of Individual Foreign Trade Operators in China 我国个人外贸现状及前景分析Development of Chinas Creative Industry and Its Influence on China Economy 中国创意产业的发展及其对中国经济的影响On Development and problems of Domestic Animation Industry 国产动
7、漫产业的发展与存在的问题The marketing strategy of Disneyland and its implication to Chinese theme park 迪士尼乐园成功市场营销及其对中国主题公园的启示Wal-Marts Corporate Culture and the Suggestions for Chinas Retail Industry in Culture-Building 沃尔玛成功的企业文化及对我国零售业构建企业文化的启示On Crisis Management in Chinese Enterprises- A Lesson Drawn from
8、the Sanlu Milk Powder Incident 从“三鹿奶粉事件”看企业危机管理On Strategies for Chinese and American Business Negotiation： In Cross Cultural Perspective从跨文化角度浅析中国中美商务谈判者的谈判对策The Marketing Strategy of China Mobile on 3G Times in Customers Aspect 从消费者角度分析3G 时代下中国移动的营销策略Real Estate Marketing on Internet 房地产网络营销How to
9、 Be Successful at A Trade Fair？如何在展览会上出奇制胜？An Analysis of Service Trade Competitiveness in China 我国服务贸易的竞争力分析The Chinese English Translation of Tourist Materials in Putian 莆田旅游材料的汉英翻译Research on Interpretation Strategies and Techniques of Business Press Conference 商务新闻发布会现场的口译技巧及策略A Study of Our Hom
10、e Economics 中国家政业兴起的研究The Reasons for Sanjiu Groups Decline 探究三九集团的衰落之路The Marketing Strategies of Coca- Cola 可口可乐的营销策略The Role of Core Values in Lenovos Corporate Culture 联想企业文化的核心价值观Economic Benefits Brought by CIFIT for Xiamen 九八给厦门带来的经济效益Analysis of Young Consumers Psychology and Corresponding M
11、arketing Strategies 青年消费者心理分析及相应的营销策略On Competition-Chinas Green Products Learn From the War Between Coca Cola and Pepsi 竞道-从可口可乐与百事的战争看中国绿色产品的市场策略Linguistic Strategies in International Business Negotiations 国际商务谈判语言沟通技巧之我见Marketing Concept Revolution under the E-commerce 电子商务条件下的市场营销理念变革The Strateg
12、y Choice of Chinese Retailing Industry-An Analysis of Wal-Mart Case 中国零售业的战略选择沃尔玛案例分析The Problems of China Stock Market and Its Solutions 浅析中国股票市场的问题及其解决方案The Myth of Desert is Dashed to the Ground 沙漠神话破灭The Retail Strategies of Wal-mart in China 沃尔玛在中国的零售策略The Study on Green Trade Barriers on China
13、s Exports of Agricultural Products 中国农产品出口中的绿色贸易壁垒分析A Comparison of the Marketing Strategies of the Japanese and Chinese Anime Industry 日本和中国动漫产业的营销策略之比较Enlightenment of Samsungs Marketing Strategy to Chinese Electronic Industry 三星营销策略对中国电子企业的启示On the Situation of Chinas Import and Export Commodity
14、Inspection and Supervision 中国进出口商品检验监督形势探讨The New Trade Protectionism from the Case: the Special Protectionist Tariff on Tire 从轮胎特保案看新贸易保护主义The advantages and disadvantages of cheap labor in Chinese economic development 廉价劳动力在中国经济发展中的利弊An Analytical Study on the Current Situation of Chinas Textile a
15、nd Apparel Exports and Its Countermeasures 我国纺织品服装出口贸易的现状及其对策On Brand Management: Taking Procter & Gamble as a Successful Example 品牌管理宝洁公司为成功案例On Online Shopping Website, Taobao 论在线购物网站，淘宝网Confucianism and Management of Sino-Foreign Joint Ventures 儒家思想与中外合资企业管理On Web Marketing Strategies by Cosmetic
16、s of Chinese Brands 国产化妆品的网路营销策略浅析Brand Name Translation from the Perspective of Consumer Psychology Adaptation 顺应消费心理视角下的商标词翻译Application of Marketing Concepts in Sales of Bestsellers 营销概念在畅销书运作中的运用The Importance of Cultural Integration to Cross-border Mergers and Acquisitions 文化整合在跨国并购中的重要性Marketi
17、ng of Chinese Culture in Kungfu Panda 功夫熊猫的中国元素营销An Analysis of Electronic Commerce Development in China 中国电子商务发展分析Green Marketing: Key to Enterprise Development 绿色营销: 企业发展的关键On China Mobiles Strategies in Coping with 3G Network 中国移动应对 3G 网络的策略分析A Study of the Pros and Cons of Direct Online Marketin
18、g and Countermeasures 试析产品网络直销的利弊及其对策研究Intercultural Influence upon International Business Negotiation 国际商务谈判中的跨文化差异Credit risks management and control in foreign trade enterprises 外贸公司信用风险管理与控制Effects of U.S. Financial Crisis on World FDI and China Countermeasures 美国金融危机对全球外国直接投资的影响及我国的应对策略The Infl
19、uences of China Growth Enterprise Market on Listed Enterprises from Economies of Scale Theory 从规模经济理论看中国创业板对上市企业的影响2010 届商务英语专升本题目汇总On Dells E-Marketing Strategy (戴尔的网络营销策略)Analysis on Wal-Marts Marketing Strategy from the Perspective of Corporate Culture The Principles and the Methods of Trademark
20、Name TranslationOn the Application of Nonverbal Communication in International Business Negotiation（非言语交际在国际商务谈判中的运用）The Linguistic Characteristics of Advertising English（广告英语的语言特点）Exhibition Industry and the City Development-A Case Study of Xiamen(会展业与城市发展以厦门为例) On Feasibility of Telephone Interpre
21、ting Service in Xiamen (开发厦门电话口译市场的可行性行研究)Marketing Strategies between Gome and Suning （国美和苏宁营销策略对比）Brand Strategy of Yin Lu （银鹭的品牌战略）On the Translation of English Business contracts（浅谈商务英语合同的翻译）SWOT Analysis of the Marketing Strategies of China Telecom(中国电信的 SWOT 分析)Development of Chinas Luxury Mar
22、ket（奢侈品在中国市场的发展）A Comparison between Wal-Mart Every Day Low Prices Products and “Shanzhai” Products (沃尔玛“天天平价” 产品与山寨产品的比较研究)The Importance of Packaging in Marketing(产品包装在营销中的重要性 )The Influence of Western Entertainment on Chinese Culture (西方娱乐的流入对中国文化的影响)Corporate Culture and Human Resource Managemen
23、t in Toyota（丰田的企业文化和人力资源管理）The Impact of Economic Globalization on Chinas Industrial Competitiveness(经济全球化对中国产业竞争力的影响)On the Use of Behavior Language Skills in Business Negotiation（论行为语言技巧在商务谈判中的运用）Development strategy of internet marketing in e-commerce age （电子商务时代网络营销的发展对策）Challenges and Opportuni
24、ties Facing Chinas Foreign Trade（ 论中国外贸面临的机遇与挑战）Linguistic Features and Writing Strategies of English Contract（英文合同语言特色及撰写策略）Analysis of Marketing Strategies of McDonalds and KFC in China（麦当劳与肯德基在中国的营销策略分析）Cross-cultural Management of Multinational Company (跨国公司中的跨文化管理问题)On Cultural Differences and
25、International Marketing Strategy of Disneyland（浅议文化差异与迪斯尼的国际营销策略）The Enlightment of New Oriental on the Development of the Education Industry in China (新东方对我国教育产业的启示) On Brand Strategies and Brand Competitiveness in Marketing(论营销中的品牌战略与品牌竞争力)On Duality of Utterances: Constatives and Performatives（话语
26、的述事与行事二重性）Analysis On the Status Quo and Development of the Logistics Industry of Xiamen Port（厦门港物流业的现状和未来发展态势分析）On Translation of English Economic News Discourse（浅谈经济新闻用语的翻译）The Advertising Strategies of Multinational Companies（跨国公司的广告策略）Cultural Differences on Tradename Translation(文化差异对商标翻译的影响 )O
27、n Translating International Project Contract （国际工程合同的中英互译）On Translation of Cultural Implication in Dishes：Take Chinese Dishes for Example（论菜名的文化蕴涵翻译以中国菜为例）On the Marketing Strategy of China Mobile (中国移动公司的市场营销策略 )E-commerce and Its Influence on International Trade（电子商务及其对国际贸易的影响）The Lexicon Feature
28、s and the Translations in International Business Contract (国际英语商务合同词汇特征及其翻译)On Translating English Metaphors into Chinese（英语隐喻汉译）Marketing and Advertising Strategies of P&G Company （宝洁公司的营销与广告策略）The Impacts of Financial Crisis on Chinas Economy (金融危机对中国经济的影响 )The Tire Tariff Case and Its Impact on t
29、he Trade Relationship between China and America (轮胎特保案及其对中美经贸关系的影响)On Strategies to Develop Chinese Auto Industry（浅析中国汽车产业的发展策略）The Grafting of Enterprise Culture and Brand Culture （企业文化与品牌文化的嫁接）E-Commerce and E-Human Resource Management（电子商务和人力资源电子化）The Impacts of Advertising on Consumer Behaviors(
30、广告策略对消费者的影响)On the Integration of Traditional Retailing and E-Retailing（传统零售与电子零售的融合探讨）Impact of the Cultural Difference between China and the West on Business Negotiation (中西方文化差异对商务谈判的影响)The Connotation of Disney Brand Culture (迪士尼的品牌文化内涵)On The Influence of Intercultural Differences upon the Tran
31、slation of Chinese Food Names in Hotel（跨文化差异对酒店菜名翻译的影响）OEC Management and Haiers Success (OEC 管理和海尔的成功)Marketing Strategy of Tea Industry In Fujian （福建茶叶产业的营销策略）Impact of Sino-Western Cultural Difference on Business Communication（浅谈中西文化冲突对于商务交际的影响）Yilis Marketing Strategy（伊利的市场营销战略）On Language Polit
32、eness Strategies in International Business Negotiation （国际商务谈判中语言的礼貌策略）Experiential Marketing of Starbucks（星巴克的体验营销战略）The Research of Marketing Strategy in Modern Chinese Hotel（现代中国酒店的市场营销战略研究）Comparative Studies on the Marketing Mix of Panasonic and Philips（松下与飞利浦整合营销对比研究）A Study of Citigroups Glob
33、alization Strategies (花旗集团的全球化发展战略分析 )Research on Chinese Enterprises Global Branding Approach（中国品牌的国际化之路）Vagueness in English Advertising (模糊语在广告英语中的运用)2011 届商务英语专升本题目汇总The Rebranding Strategy of Li-Ning 李宁品牌重塑战略An Analysis of Confucius Institutes Management 孔子学院经营方式的分析On the Brand Promotion by Spo
34、rts Sponsorship-A Case Study of Xiamen C&D Corporation Sponsorship for the Xiamen International Marathon 论体育赞助对企业品牌的提升-建发赞助厦门国际马拉松Marketing Strategy for Tourism in West Fujian 闽西旅游业的市场营销策略On Corporate Responsibilities to Employees-A Study of Foxconn Suicide Case 论企业对员工的责任关于富士康跳楼事件的一些想法A Study of Hol
35、lywood Film Marketing from Inception 从盗梦空间看好莱坞电影营销On Color Marketing 论色彩营销Comparisons of Marketing Strategies Between Walls and Haagen-Dazs in China 和路雪和哈根达斯在中国的营销策略对比Pepsi-colas Marketing Strategy 百事可乐的市场营销策略On Nokias Operational Strategy in China 诺基亚在中国的本土化经营Trademark Design and Its Marketing Effe
36、ctiveness 商标设计及其营销效果The Marketing Strategies of Carrefour in China 家乐福在中国的市场营销策略Microblog Marketing 微博营销Study on Green Marketing of Enterprises in China 中国企业的绿色营销On the Success of Nestle 论雀巢的成功Chinas Shoemaking Industry and Anti-dumping 中国制鞋业与反倾销The Analysis of Crisis Public Relations of Toyota Reca
37、ll 丰田召回门的危机公关分析Analysis on the International Application of SPA Model and Its Feasibility in Chinese Garment Retail Industry 论 SPA 模式的国际应用及其在中国服装零售业的可行性Problems of Xiamen Exhibition Industry and Suggested Strategies 分析厦门会展业所面临的问题以及对策On Factors Influencing Consumers Online Shopping Behaviors 影响消费者网络购
38、物行为因素分析Marketing Strategies of Anta 安踏的营销策略An Analysis of Conciseness and Courtesy Principle in Foreign Trade Correspondence 关于外贸函电中简明和礼貌原则的研究Xiamen IT Outsourcing Industry：Problems and Solutions 厦门信息技术外包产业存在的问题及对策Toyotas Marketing Strategies in the USA 丰田在美国的市场营销策略SWOT Analysis of Metros Management
39、 and Marketing Strategies 麦德龙管理方式和营销策略的 SWOT 分析On Logo Changing and Branding Strategy 浅谈标识更换与品牌塑造战略On Translation of Product Instructions 产品说明书的翻译Positioning of the Tourism of Gulangyu Island 鼓浪屿旅游业的定位The Selection and Risk Prevention of International Trading Payment Methods 国际贸易结算方式的选择与风险防范Inspirat
40、ions of the IKEA Marketing Strategies 宜家市场营销的启示Cultural Differences on Business Advertising Translation 文化差异对商务广告翻译的影响The Reform of Chinese Export Rebates System 中国出口退税制度的改革On Daphnes Brand Positioning 达芙妮的品牌定位The Advantages and Disadvantages of Gomes Marketing Strategy 国美电器市场营销策略的优势与弊端Crisis Manage
41、ment in SMEs 中小型企业的危机管理The Event Marketing: Approach to Reputation and Fortune 事件营销：名利双收之路The Brand Strategies on Hongxing Erke 从鸿星尔克看品牌发展战略Lipstick Effect in Film Industry 电影中的口红效应Suggestions on Improving ICBC Telephone Banking 关于改进工行电话银行的相关建议A Key to Human Resource Management: Emotional Management
42、 人力资源管理的关键- 情感管理A Study of the Change of Dells Marketing Model in China: from the Perspective of Cultural Psychology 从文化心理的角度探讨戴尔营销策略在中国的转变The Characteristics of Cosmetic Advertising 化妆品广告的特点On the Ways of Marketing Communication for High-tech Firms 高科技企业的市场营销沟通方式The Characteristics and Marketing of
43、 New Media Advertising 新媒体广告的特点与营销A Comparison of Singapore Science Park and Zhongguancun Science Park 新加坡科学园区与中关村科学园区的比较On Marketing of Fujian Traditional Culture Products 福建传统文化产品营销On Comparison of Compliance-gaining Strategy in Sino-U.S. Business Negotiations Based on Cultural Concept 从文化角度对比中美商务
44、谈判的说服策略On Consumer Choice in Our C2C E-Commerce Impact of Online ReviewsC2C 中消费者选择的影响因素 在线评论因素Demand and Security of Chinas Energy 中国的能源需求与安全“The Internet of Things Economy” Realizes the Smart Planet 物联网经济实现智慧地球The Inspiration of the Success of NBA for the Development of CBANBA 的成功对 CBA 发展的启示SWOT An
45、alysis of MICE Tourism in Xiamen 厦门市会展旅游 SWOT 分析Marketing Strategies of Western Coffee Industry and Chinese Tea Industry 论西方咖啡业与中国茶业的市场营销策略On Marketing Strategies of Hakka Food 客家食物的营销策略Wal-Marts Marketing Strategies Based on Customer Value 沃尔玛基于顾客价值的营销战略On Cultural Diversitys Influence on Chinese-E
46、nglish Brand Name Translation 论中西方文化差异对商标翻译的影响The Development of Chinese Budget Hotels 经济型酒店在中国的发展A Study of Ecological and Leisure Urban Tourism of Xiamen 厦门“生态休闲” 型城市旅游初探The Circulation Crisis of Domestic Cosmetic Corporation From the Acquisition of Dabao 从大宝收购案看中国化妆品行业的流通危机Risks in Mergers and Ac
47、quisitions and their Prevention 企业并购的风险及防范A Study of American and Japanese Corporate Culture 美日企业文化研究与启示The Marketing Strategy of Chinese Fast Food 中式快餐的营销策略On the Marketing Strategies of Wong Lo Kat as a Successful Brand of Herbal Tea 王老吉凉茶的营销策略研究The Marketing Strategies of Retail Chain StoresA Cas
48、e Study of Watsons 从屈臣氏的成功案例探索零售连锁业营销策略Unilevers Brand Strategy 联合利华的品牌战略Analysis on the Current Situation of Chinas Enterprises Suffering from Green Barriers and the Causes 中国企业遭遇绿色壁垒的现状及原因分析7-Eleven Operating Strategies and their Implications for Chinas Convenience Store Business7-Eleven 的经营策略以及对中
49、国便利店业的启示Impacts of Thinking Mode Differences on Cross-cultural Business Negotiation 思维方式差异对跨文化商务谈判的影响The Intellectual Property Rights Protection in China 中国的知识产权保护Multinational Corporations Localization Strategy AnalysisBased on the Case of Yum! Brands Inc., China Division 跨国公司本土化战略分析基于百胜餐饮集团中国事业部的个案研究Analysis on Online Community 网络社区分析Advantages and Disadvantages of Chinese Low-cost Labor Force 中国廉价劳动力的利与弊On Chinese On-line Game Industry 中国网络游戏产业Prospect of Chinese Export Toys Affected By Green Barriers 绿色壁垒下中
