1、电子商务模式及其经济学分析4?A4?N?g?u?N?(?=?V?z)JournalofBebdLlstituteofTechnology(?mcialscienceEdition)Vol.4?0.420?H?nNov.2004?h?:1671?1068(2?)4)04?X)94?n?W?Q?:?d?u?T?(?0?g?1?9?V?b?4?V?T?I?B?9?n6025)?m?:?W?Q?;?:?d;?i?L?A?:?W?Q?:?d?v0?a?vv2k4v0?a?Pv2k(?W?Q?:?d?i?L?A?u?k4?I?b?b?a?F?S?p?u?k(?h?B?r?W?Q?i?L?A?k?a?F?D
2、?:?v?:?Q?k4?V?b?S?)k(?L?W?Q?8?x?vk(?I?u?:F713.36?m?r?4:A?1994?4?n?B?I?d?V?bIntemet?i?B?s?N?L?N?B?k(?B?Q?V?9?B?G1997?10?n?2131?F?k2003?6?n?120957?F;?W?Q?9?j?k(?5?9?A?X?f?B?V?B?Q?w?a?9?B?W?Q?B?U?e?B?S?B?O?b?N?F?k(?I?W?Q?5?f?I?V?B?a?w?G?s?x?J?S?B?N?B?a?E?w?G?W?Q?A?w?e?o?N?B?A?V?W?Q?:?d?u?B?I?W?Q?f?r?k(
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9、?/?b?Q?L?Ak4?L?A?b?L?Ak(1?L?A?d?p?i?B?o?Q?b?Q?B?L?Ak(?W?Q?B?o?V?-?Q?0?1?c?h?u?B?k?x?Q?B?V?V?i?5?m?o?0?B?9?j?o?0?i?b?i?Q?L?Ak(?e?B?v?4?a?S?B?e?k4?k4?b?B?B?T?V?Q?5?l?z?B?N?d?v?4?v?i?d?k(?B?l?e?B?I?o?L?Ak(?B?Mk4?k4?k4?h?e?O?Q?B?E?v?Q?B?k4?B?h?p?e?k(?S?B?5?L?L?K?e?B?5?l?v?B?i?a?L?A?k(2?I?L?A?o?l?I?B?f?Q
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11、SET(SecureEleotronicTransaction)?+?S?i?B?e?B?+?S?F?p?B?B?T?B?+?w?+?Sk(?h?B?Q?V?i?o?V?B?B?%?B?B?/?i?pk(3?b?L?A?W?Q?i?L?B?-?9?b?m?b?e?k(?h?(?+?k4M?)?B?V?v?L?ik(?Q?w?Q?S?V?N?h?p?P?p?V?4?ok(?b?v?I?a?F?9?(k(?9?K?b?B?a?9?L?Ak(?o?l?I?B?I?p?+?N?Q96?g?u?(?=?V?z)?A4?B?W?Q?2?l?l?v?qkLMkc.?g?:?z?=20(X).?N?B?O.?
12、W?Q?5?r?kLMkc.?g?:?+?V?z?=?B1999.?y?b?.?W?Q?)?:?kTJ.?h?p2?xkc(2).?.?W?b?+?h?W?kTJ.?h?p?B20?kc?B(2).?m?.?u?9?b?v?kLJkc.?B20(?02?z?(?fv0?W?Q?v2kLN.?j?W?B1998-05?04.?+.?s?W?Q?:?72?d?N?K?K?kTNkc.?B2?)?a7.?.?(?+?V?v?(?+?Intemet?l?I?i?5?u?kLJl.?Q?V?T?B2000(1).?.?s?W?Q?/?Q?kLJ.?I?B2?Ykc(2)?B?.?W?Q?s?kLJ.?I
13、?b?B1999(1).?+?.v0?5?v2?I?u?kLJkc.?b?W?s?B1999(1).?.?v?1vT?Q?+?l?f?I?W?Q?kTNkc.?j?W?B1998?05?.?.?.?P?h?VkT?n.?b?B1999(2?B3?B4).?y?.1999?I?h?a?F?kTJ.?b?B1999(4).?+?.?S?e?BtoC?:?d?B?O?b?(?W?s?h?p?l)?B20(X)?05?31.Platt.?w?W?Q?vkLN.?j?W?B1997?07?28.Cksennosaka.?W?Q?)?hkLNkc.?j?W?B1998?05-l1Cheu?BStevenN
14、.5.(1983)?Bv0TheCon?ctualNatureoftheFirm?Bv2ke?maloflkdwandEconomics26(1):1?22.C?B?BRon?dH.(1937)?Bv0TheNatu?oftheFirm.v2Economica4(3):386?4D5.vT(1%0)?Bv0TheProblemofslx?Bialcost?Bv2JournalofLawand?B.J?BesJ6?%?r.JF.J89?B.J?B.J0.1J.1.1r.LleeL?B.JlesesJ2?j1?TJIrvyr.L?B.?J?B.J41?J?B?J.?r.LF.L?BIJlesesJ?0?n?M?.vyr.L
