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剑桥商务英语BEC中级口语讲义15774.doc

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1、考试吧(E)-第一个极力推崇人性化服务的综合考试网站!BEC 中级口语第一课时常用句型I am writing to you concerning我写信给你是关于 You cant miss it.你一定找的到I cant agree more. 我很赞同你It may have slipped your mind, but 你可能忘了,但是(确实有这么回事)You can always reach me at the number 打这个电话你总能找到我We would very much appreciate it if you could 如果你.我们会非常感谢I noted with

2、interest your advertisement for对于你们的广告我很感兴趣的是Yes, thats true, but on the other hand 是,这是对的,但是在另一方面(部分肯定)Thats exactly what I think.这正是我所想的Maybe, but dont you think?你不认为.(提出建议)You are wanted on the phone. 有你的电话As requested, we enclose for your attention 根据你们的要求,我方附上.同义词、近义词、相似词的辨析。1) chairman主席,会长, p

3、resident总裁,总统, CEO首席执行官,总裁, Managing Director总经理, General Manager总经理.2) dealer商人, merchant 店主, trader, businessman, distributor 经销商. 3) deputy副总, vice-代理的, associate 合伙人, assistant 助理. 4) discharge, unload, land 卸货5) discount折扣, reduction 减少, rebate 减少(税), allowance 津贴. 第二课时 Presentation ExamplePART

4、 2: Mini-presentationA: WHAT IS IMPORTANT WHEN?Selecting applicants for a job Working experience Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experie

5、nce is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the persona

6、l qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.T

7、hird, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the w

8、orld. Applicants who can speak one or more foreign 考试吧(E)-第一个极力推崇人性化服务的综合考试网站!languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities

9、 and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional a

10、nd competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or can do spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as int

11、erpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN?Preparing for a job interview Studying the job advertisement Finding out about the companyBefore you go for an interview, you must make preparations so as to face

12、the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications requi

13、red for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As

14、a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that

15、 can install confidence in you.第三课时 ConversationPART 1: Exchange personal informationThis part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, r

16、esponding to a comment or participating in an exchange or greeting.Activity 1:Asking each others name (including spelling), hometown, occupation, hobbiesFurther probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or majo

17、r (if student), likes and dislikes about your occupation.Further probing: asking each other about marital status/ with or without boy friend/girlfriend.Asking for opinion on married/single life, which is better?Further probing: asking each other about hobbies.Possible Questions Suggested Answers and

18、 Note1) Whats your registration number? My registration number is考试吧(E)-第一个极力推崇人性化服务的综合考试网站!2) Whats your name?How do you spell your name?How do you spell your family name / surname / last name? My last name is My given name is, but my friends always call me, my English name. You can call me, if you

19、 like / wish. nickname3) Where are you from?Would you say its a good place to live in?(Why?)Do you like living in?Where would you like rather liveor?(Why?)Do you think it would be better to live inor? (Why?) Weather Transportation Environment HousingHouses are pricey in this area. Night life (exciti

20、ng, dynamic) Local people Local government Job opportunities Resorts (skiing) Atmosphere selling pointsPossible Questions Suggested Answers and Note4) Do you come from a large family or a small family?Can you tell me a bit aboutin your family? Extended family Nuclear family5) Do you work or are you

21、a student in?What do you do?What do you study?Whats your major?What do you like most about your job?(Why?)What do you like most about your studies?(Why?) Major v.I majored in , and minored in Ever since I was a child, I was interested in Job Satisfaction Interesting friendly atmosphere; not bossy; p

22、atient; good manners; modest; leadership; good interpersonal skills; variety of experiencea. Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personal prestige. Well-experienced staff are capable of overcoming storms and crises.b. On coming acros

23、s problematic issues, new or inexperienced staff usually will feel depressed and even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly. c. A wide range of exp

24、eriences are important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.Personal qualities:a. The ba

25、sis of the team work is mutual trust and friendly atmosphereb. Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project Management WHAT IS IMPORTANT WHEN?MANAGING A PROJECT ENCOURAGING TEAMWORK KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the

26、 schedule)Team work: as explained in the teamwork sectionTime pressure:a. A well-designed schedule can clarify yourself to the project. You should ensure that you would be running before the schedule rather than after it. b. Time is always of essence for a project.c. Failure to keep to the schedule

27、will result in/cause late completion.d. Late completion will lead to: civil litigation, injured party will become entitled to claim compensation/entitled to sue the brea ching company.e. When the project is being processed/in the course of carrying out the project, there will be a lot of commercial

28、activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-考试吧(E)-第一个极力推崇人性化服务的综合考试网站!contract/outsource. Failure to stick to the schedule will affect above matters.Competition WHAT IS IMPORTANT WHEN?DEALING WITH COMPETITION PRICING POLICIES ADVERTISING

29、 STRATEGIESWHAT IS IMORTANT WHEN?SETTING PRICES FOR NEW PRODUCTS PRODUCTION COSTS COMPETIORS PRICESKey points: Pricing; Advertising; Production costs; Competitors price; Marketing; a wide range of services and productsPricing:a. (For a consumer): all consumers would like to go for higher quality and

30、 less expensive products. It is a common sense.b. (For a manager): correct pricing policies can capture a large number of consumers in a short period of time.c. For a newly established company: correct pricing policies are particularly important for newly established businesses. The major task for t

31、hem at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it(e.g.Thai curry source)Competitors price:a. Once a new product is put into market, it will i

32、mmediately face the competition from rivals. The price war sometimes can be incredibly fierce and crude.b. Competitors price will mirror the consumers attitude about certain products and the satisfaction about their prices.c. If you fixed the price higher than your rivals without higher quality of s

33、ervice, you might soon find yourself in an unfavorable situation.d. Correct pricing policies could also defeat some competitors in a short period of time. For example: Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, wh

34、ich is 23p cheaper than their competitors offer. As a result of this, in 35 days time, most of their competitors went into liquidation.Advertising strategies: 广告策略a. The fundamental task for a company is to make its products and itself known to the public. There are many ways to achieve this, advert

35、ising is the most important one. b. Advertising through different media can cover nearly every corner in the world. The main channels are:-TV-Radio-Internet-Newspaper考试吧(E)-第一个极力推崇人性化服务的综合考试网站!-Bill Board-Poster-Magazinec. The advantage/point of advertising is not only about propagandizing your comp

36、any but also competing against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in

37、 their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.第六课时第五讲 Life EnglishTalking about time1.How are we doing for time?Do we have time for that?How much time do we have left?Are we on schedule?Do we have time?Are we makin

38、g good time?2.Times flies by too quickly.Time passes by too swiftly.Time waits for no man.Enjoy life while youre still young.Dont miss any opportunity.Dont pass up any good chances.3.Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance

39、 given to you.Dont waste any time. Presentation TopicsMotivating staff WHAT IS IMPORTANT WHEN?MOTIVATING STAFF FINANCIAL BENEFITS考试吧(E)-第一个极力推崇人性化服务的综合考试网站! CAREER DEVELOPMENT OPPORTUNITIESWHAT IS IMPORTANT WHEN? INTRODUCING A REWARD SYSTEM FOR STAFF PURPOSE OF THE REWARD SYSTEM TYPES OF REWARD OFFE

40、REDWHAT IS IMPORTANT WHEN?AIMING TO REDUCE STAFF TURNOVER FINANCIAL INCENTIVES CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a. Managers, company owners and supervisors have always been frustrated and bewildered by employees wit

41、h little or no motivation.b. Staff always want reward for their contribution to the company and what they are worth. Such factors are just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work over

42、time under their managers demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work. c. Staff want some sort of recognition for the job that they do. Correct financial benefits plan w

43、ill arouse their enthusiasm; otherwise they would feel being ignored. d. The job that the staff are doing is not always interesting, or the working environment may not be pleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance

44、, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with.Career development/structure:a. Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on the other hand th

45、e employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.b. Good educational background is not the only element th

46、at the future employers will take into account when they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicants CV, the se

47、ctor that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c. Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to have their jobs better and better. If an emplo

48、yee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d. So in the two-way job-seeking process, while the employer is

49、choosing its favorite people, the wise future employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.考试吧(E)-第一个极力推崇人性化服务的综合考试网站! Business Dialogue1) Negotiating a Job Offer Employer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package incl

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