1、 2011 2011 11 5 9:00 11:30 150 100 1.5 60 20 2 20 2 60 20 20 100 60 40 40 140 84 2008 2009 2010 2008 2009 2010 8 4 10 7 4 10 6 4 10 9 6 0 8 8 0 6 8 0 8 6 10 8 6 0 8 6 0 6 4 0 8 6 10 11 4 10 11 10 0 7 4 0 6 4 0 7 4 0 8 6 0 8 6 0 5 4 10 7 2 10 8 4 10 8 2 10 7 4 10 7 4 10 60 40 40 60 40 40 60 40 40 201
2、1 2010 1 1 2 2 3 3 4 4 5 5 6 ( ) 6 7 7 8 8 ( ) ( ) : PEST SWOT 1 1 2 3 2 1 1 2 3 1 2 3 1 08 5 2 3 4 07 4 5 09 5 2008 A A. B. C. D. 2007 D A. B. C. D. 2009 (D ) 1 2 3 4 1 2 3 4 1 2 1 2 3 4 3 2009 (C) A B C D PEST SWOT PEST P - E -08 S -( ) T -3G walkman 1 1 2 3 4 2008 B B. C. D. 2 1 2 3 4 5 VS 1 2 - - (C) A B C D BCG 2 3 4 2005 BCG B B. C. D. 2010 (BCD ) A B C D SWOT E 2011 BC 2011 SWOT SWOT swot SWOT S strength( ) W weakness( ) O opportunity( ) T threat( ) S W O T O T S W SWOT IphoneIpad Ipod 2009 (ACE) A B C D E 1 2 3 4 1 2 3 1 2 : 3 4 1 2 1 2 1 2 3 3 3 4 4 4 5 5 6 6 1 2 3
