1、2009.4,北京华夏顺泽投资有限公司,1,龟 兔 赛 跑 之 后 的 故 事,谁更具有竞争力个人？团队？谁是笑到最后的赢家你？我？还是大家？,2009.4,北京华夏顺泽投资有限公司,2,Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race.从前，有一只乌龟和一只兔子互相争辩谁跑的快。他们决定来一场比赛分
2、高下，选定了路线，就此起跑。,2009.4,3,北京华夏顺泽投资有限公司,The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought hed sit under a tree for some time and relax before continuing the race.兔子带头冲出，奔驰了一阵子，眼看它已遥遥领先乌龟，心想，它可以在树下坐一会，放松一下，然后再继续比赛。,2009.4,北京华夏顺泽投资有限公司,4,He s
3、at under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ.兔子很快地在树下就睡着了，而一路上笨手笨脚走來的乌龟则超越过它，不一会儿完成比赛 ，成为货真价实的冠军。,2009.4,北京华夏顺泽投资有限公司,5,The hare woke up and realised that hed lost the race. The moral of the story is that s
4、low and steady wins the race.等兔子一觉醒來，才发觉他输了。这个故事给我们的启示是：缓慢且持续的人会赢得比赛。,2009.4,北京华夏顺泽投资有限公司,6,This is the version of the story that weve all grown up with.这是从小伴随我们长大的龟兔赛跑故事的版本。,2009.4,北京华夏顺泽投资有限公司,7,But then recently, someone told me a more interesting version of this story. It continues.但最近有人告诉了我一个更有
5、趣的版本。故事这么连续下去,2009.4,北京华夏顺泽投资有限公司,8,The hare was disappointed at losing the race and he did some Defect Prevention (Root Cause Analysis). He realised that hed lost the race only because he had been overconfident, careless and lax. 兔子当然因输了比赛而倍感失望，为此他做了些缺失預防工作（根本原因解析）。它很清楚，失敗是因为它太有信心，大意，以及散漫。,2009.4,北
6、京华夏顺泽投资有限公司,9,If he had not taken things for granted, theres no way the tortoise could have beaten him. So he challenged the tortoise to another race. The tortoise agreed.如果它不是自认一切都是理所當然的，乌龟是不可能打败它的。因此，它单挑乌龟再來另一场比赛，而乌龟也同意。,2009.4,北京华夏顺泽投资有限公司,10,This time, the hare went all out and ran without stopp
7、ing from start to finish. He won by several miles.这次，兔子全力以赴，从头到尾，一口气跑完，领先乌龟好几公里。,2009.4,北京华夏顺泽投资有限公司,11,The moral of the story？ Fast and consistent will always beat the slow and steady. 这个故事有什么启示？ 动作快且前后一致的人将可胜过缓慢且持续的人。,2009.4,北京华夏顺泽投资有限公司,12,If you have two people in your organization, one slow, me
8、thodical and reliable, and the other fast and still reliable at what he does, the fast and reliable chap will consistently climb the organizational ladder faster than the slow, methodical chap.如果在你的工作单位有两个人，一个缓慢，按部就班，且可靠；另一个则是动作快，且辦事还算牢靠，那么动作快且牢靠的人会在组织中一直往上爬，升迁的速度比那缓慢且按部就班办事的人快。,2009.4,北京华夏顺泽投资有限公司,
9、13,Its good to be slow and steady; but its better to be fast and reliable.缓慢且持续固然很好，但动作快且牢靠则更胜一筹。,2009.4,北京华夏顺泽投资有限公司,14,But the story doesnt end here. The tortoise did some thinking this time, and realised that theres no way he can beat the hare in a race the way it was currently formatted. 这故事还沒完沒
10、了這下轮到乌龟要好好检讨，它很清楚，照目前的比赛方法，它不可能击败兔子。,2009.4,北京华夏顺泽投资有限公司,15,He thought for a while, and then challenged the hare to another race, but on a slightly different route.它想了一会儿，然后单挑兔子再來另一场比赛，但是是在另一条稍许不同的路线上。,2009.4,北京华夏顺泽投资有限公司,16,The hare agreed. They started off. In keeping with his self-made commitment
11、 to be consistently fast, the hare took off and ran at top speed until he came to a broad river. 兔子同意，然后两者同时出发。为了确保自己立下的承诺从头到尾要一直快速前进，兔子飞驰而出，极速奔跑，直到碰到一条宽阔的河流。,2009.4,北京华夏顺泽投资有限公司,17,The finishing line was a couple of kilometers on the other side of the river.而比赛的终点就在几公里外的河对面,2009.4,北京华夏顺泽投资有限公司,18,T
12、he hare sat there wondering what to do. In the meantime the tortoise trundled along, got into the river, swam to the opposite bank, continued walking and finished the race.兔子呆坐在那裡，一时不知怎么办。这时候，乌龟却一路跚跚而來，投入河裡，游到对岸，继续爬行，完成比赛。,2009.4,北京华夏顺泽投资有限公司,19,The moral of the story? First identify your core compe
13、tency and then change the playing field to suit your core competency.这则故事有什么启示？首先，辨识出你的核心竞争力，然后改变游戏规则来适应（发挥）你的核心竞爭力。,2009.4,北京华夏顺泽投资有限公司,20,In an organization, if you are a good speaker, make sure you create opportunities to give presentations that enable the senior management to notice you.在你的工作单位，
14、如果你是一个能言善道的人，一定要想法创造机会，好好表現自己，以便让企业上层注意到你。,2009.4,北京华夏顺泽投资有限公司,21,If your strength is analysis, make sure you do some sort of research, make a report and send it upstairs. Working to your strengths will not only get you noticed but will also create opportunities for growth and advancement. 如果你的优势是从事
15、分析工作，那么你一定要做一些研究，写一个报告，然后呈送上级。依着自己的优势(专长)來工作，不仅会让上头的人注意到你，也创造成长和进步的机会。,2009.4,北京华夏顺泽投资有限公司,22,The story still hasnt ended.故事还沒結束。,2009.4,北京华夏顺泽投资有限公司,23,The hare and the tortoise, by this time, had become pretty good friends and they did some thinking together. Both realised that the last race could
16、 have been run much better.这下子，兔子和乌龟成了惺惺相惜的好朋友。它们一起检讨，两个都很清楚，在上一次的比赛中，它们可以表現得更好！,2009.4,北京华夏顺泽投资有限公司,24,So they decided to do the last race again, but to run as a team this time.所以，他们决定再赛一场，但这次是同队合作。,2009.4,北京华夏顺泽投资有限公司,25,They started off, and this time the hare carried the tortoise till the riverb
17、ank. There, the tortoise took over and swam across with the hare on his back.它们一起出发，这次可是兔子扛著乌龟，直到河边。在那裡，乌龟接手，背着兔子过河。,2009.4,北京华夏顺泽投资有限公司,26,On the opposite bank, the hare again carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than they
18、d felt earlier.到了河对岸，兔子再次扛着乌龟，两个一起抵达终点。比起前次，它们都感受到一种更大的成就感。而且，他们居然花费了由始以来最短的时间！,2009.4,北京华夏顺泽投资有限公司,27,The moral of the story? Its good to be individually brilliant and to have strong core competencies; but unless youre able to work in a team and harness each others core competencies, youll always p
19、erform below par because there will always be situations at which youll do poorly and someone else does well.这个故事有什么启示？个人表现优异与拥有坚强的核心竞争力固然不错，但除非你能在一个团队内（与别人）同心协力，并掌控彼此的核心竞争力，否则你的表现将永远在标准之下，因为总有一些情况下，你是技不如人，而别人却干的蛮好的。,2009.4,北京华夏顺泽投资有限公司,28,There are more lessons to be learnt from this story.从这个故事，我们
20、可以学到更多。,2009.4,北京华夏顺泽投资有限公司,29,Note that neither the hare nor the tortoise gave up after failures. The hare decided to work harder and put in more effort after his failure.我们了解，在遭逢失败后，兔子和乌龟都沒有就此放弃。兔子决定更加努力，並且投入更多的精力。,2009.4,北京华夏顺泽投资有限公司,30,The tortoise changed his strategy because he was already wor
21、king as hard as he could. In life, when faced with failure, sometimes it is appropriate to work harder and put in more effort. 在尽了全力之后，乌龟则选择改变策略。在人的一生中，当失败临头时，有时我們需更加努力。,2009.4,北京华夏顺泽投资有限公司,31,The hare and the tortoise also learnt another vital lesson. When we stop competing against a rival and inst
22、ead start competing against the situation, we perform far better.兔子和乌龟也学到了最关键的一课。当我們不再与竞争对手较力，而开始逐鹿某一情境时，我们会表現得更好。,2009.4,北京华夏顺泽投资有限公司,32,When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Cokes growth. 1980年代，当古茲維塔
23、接掌可口可乐执行官时，他面对的是百事可乐的激烈竞爭，可口可乐的市场成长正被它蚕食掉。,2009.4,北京华夏顺泽投资有限公司,33,His executives were Pepsi-focussed and intent on increasing market share 0.1 per cent a time. 古茲維塔手下的那些管理者，把焦点全灌注在百事可乐身上，一心一意只想着一次增長百分之零点一的市场占有率。,2009.4,北京华夏顺泽投资有限公司,34,Goizueta decided to stop competing against Pepsi and instead comp
24、ete against the situation of 0.1 per cent growth.古茲維塔決定停止与百事可乐的竞争，而改与百分之零點一的成長此一情境角逐。,2009.4,北京华夏顺泽投资有限公司,35,He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Cokes share of that? Two ounces. Goizueta said Coke needed a larger share
25、of that market. 他问起美国人一天的平均液态食品消耗量为多少？答案是十四盎斯。可口可樂在其中有多少？答案是兩盎斯。古茲維塔說，可口可乐需要在那块市场做大占有率。,2009.4,北京华夏顺泽投资有限公司,36,The competition wasnt Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking
26、 something.我们的竟爭对象不是百事可乐，而要是占掉市场剩余十二盎司的水、茶、咖啡、牛奶及果汁。当大家想要喝一点什么时，应该是去找可口可乐。,2009.4,北京华夏顺泽投资有限公司,37,To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since.为达此目的，可口可乐在每一街头摆上贩卖机，銷售量因此节节上升，百事可乐从此再也追赶不上。,2009.4,北京华夏顺泽投资有限公司,38,
27、To sum up, the story of the hare and tortoise teaches us many things. Chief among them are that fast and consistent will always beat slow and steady; work to your competencies; pooling resources and working as a team will always beat individual performers; never give up when faced with failure; and
28、finally, compete against the situation. Not against a rival.,2009.4,北京华夏顺泽投资有限公司,39,结论：龟兔赛跑的故事启发我们良多最重要的是： 1.动作快且前后一致的人总是胜过动作缓慢且持续的人； 2.依着自己的优势（专长）来工作；并适时地调整战略。 3.结合利用所有的资源且具有团队合作精神的人，总是打败单打独斗者； 4.企业团队应该与某一情境竞争，而不是限定某一对手。 5.如果我们的团队胜利了，那团队中的每一人也就胜利了！,40,2009.4,北京华夏顺泽投资有限公司,我们东土复兴的精神,我们希望大家是团结互助的一家人！互
29、相学习借鉴，互相体谅关怀，让步调变得和谐一致。用我们的所有努力，“创造一片蓝海”我不愿我的团队陷入同行业惨烈竞争的泥潭中不能自拔，我更致力于寻找一片未经开垦的处女地，于高天之外看风景，把企业带入一个全新的境界和高度，给员工一片浩瀚的蓝海。,北京华夏顺泽投资有限公司,41,2009.4,结 束 语,我们公司正处于成长的必经阶段，我们每一个都在自觉不自觉地改变环境、改变自我。正确的道路和方向是需要大家齐心协力共同摸索的，我们可以跌倒，但一定要重新爬起；我们也不可避免地会走弯路，但最后我们终将踏上通往成功的坦途。在路上，需要你的付出，我的付出，他的付出！欢庆的时刻，会有你的微笑，我的微笑，他的微笑！祝愿东土复兴的所有员工都能快快乐乐地成长、学习和工作！,
