1、April, 2019,PCA-APG LIMITED,E-COMMERCE,2,Agenda,OVERVIEW 15 ONLINE PURCHASE 20 FIRM-BASED PERSPECTIVE 10 INVESTMENT-BASED PERSPECTIVE 10,03 08 09 15,Definition of E-commerce,互联网,商业模式,虚拟数字化,定义,电子商务是基于互联网及移动互联网诞生的一种全新的商业模式，用户不需要进入实体店面，通过虚拟数字化电子方式完成交易。,3,Dominance of Taobao,79% of transaction value Def
2、ine the e-commerce landscape,Delivery and logistic challenge,immaturity of the infrastructure 3 of 6 top hesitate reasons,Distinctive online behavior,19% manufacturer website Most social,A Unique Online-Shopping Ecosystem,Baidu VS taobao NO single top contender in SNS,E-COMMERCE: DIFFERENCE IN CHINA
3、,Online Purchase,B2C Overview,预计行业整体将超过60%的CAGR高速增长，总规模有望在2013年突破4千亿元。,中国电子商务行业在2010 年吸金总额超过10 亿美元。年底，麦考林和当当网相继在美国成功上市，后者市值最高超过20 亿美元。,Highlights,Biggest retailer in China,TAOBAO.COM,800,000,000,ONLINE PRODUCTS,SOLD PER MINUTE,48,000,Firm-based Perspective,Company,1,E-tailer,2,Retailer,3,IMPLICATION,Investment-based Perspective,April, 2012,PRESENTED BY LIU BIN, PCA_APG,THANKS!,E-COMMERCE,
