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论商标权与企业名称专业权的冲突.doc

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1、Leaders: provincial agricultural work Conference held in XX, which is our concern and love, will greatly promote XX agricultural and rural economic development. First of all, I am representing XX municipal party Committee and Government, extend a warm welcome to the attending leaders! XX has been gi

2、ven support and assistance to the province of agriculture, provincial agricultural Office, and expressed heartfelt thanks to all the friends! below, I XX with a brief report. A basic XX of XX municipality located (cities, omitted). One is the superior ecological environment. XX blue, clear, green, w

3、ater, air, 70% of land in the territory is covered with forests, grasslands, wetlands and waters, built 7 thousands of square kilometers of the total area of nature reserves. Within major industrial pollution sources, air quality at the national level, national levels, water quality, soil pollution,

4、 “pure land“ reputation, was heralded by the United Nations environmental officials “the most suitable place for human survival.“ Second, the enrichment of natural resources. A total area of more than 5 million mu of arable land (which owned 1.53 million acres), the annual grain output of more than

5、2 million tons and is located in the internationally recognized gold “cattle“, there should be more than 400,000 acres of grazing grassland, developing animal husbandry conditions; a total area of 4.1 million acres of forest land, rich in precious wood such as pine, ash, yellow pineapple, standing t

6、imber volume of more than 26 million cubic meters. Forest Xia has hundreds of species precious wildlife, more than 200 more species precious herbs, annual Super thousand tons of wild mushroom and reserves Super 100,000 tons of mountain dish; nectar plant throughout, can bee 100,000 group, is China “

7、bee of Xiang“, and national Northeast black bee reserves and important of bee products production base; can using water 2.5 billion cubic metres, should be fishing water 460,000 acres, rich big salmon, and “three spent five Luo“, North cold water specialty fish; found and proved reserves of mineral

8、resources has 36 species. Third, geopolitical advantages. XX open midpoint is located in the eastern part of the province along the border, 264 km long border, with national road passenger and freight transport port, built on the border between China and Russia has the largest permanent boundary Riv

9、er Bridge, running at full capacity the annual cargo capacity of up to 2.6 million tons. Russia two (HABA and Marina), two cities (Iman and Lesozavodsk) is the Russian Far East in developed areas. Lesozavodsk is only 8 km from XX port corresponding to the port of markovo, Lu Rinuo station is one of

10、three railway marshalling yards in the far East, the far East-Siberian railway and a parallel road runs through the pass. By rail and road, to the North by HABA capital Khabarovsk, the Russian hinterland, radiation in the CIS and Eastern European countries; to the South through the port of Vladivost

11、ok and the nahuo card on the sea, to reach South Korea, Japan and other Pacific Rim countries and regions. Four is rich in tourism resources. XX tourist resources types, many attractions, beautiful scenery of the Sino-Russian border-river-wusuli River, a famous treasure island, known as the “Orienta

12、l Maginot line“ of the Japanese invading army Tiger underground fortress ruins, General Chi知识产权法专题研究课程作业内蒙古著名商标的法律保护研究- 从商标权与企业名称权冲突解决的角度研究姓名:刘 红 丽班级:13 级经济法学号:1330105104指导教师:管荣齐 副教授2014 年 05 月 09 日Leaders: provincial agricultural work Conference held in XX, which is our concern and love, will great

13、ly promote XX agricultural and rural economic development. First of all, I am representing XX municipal party Committee and Government, extend a warm welcome to the attending leaders! XX has been given support and assistance to the province of agriculture, provincial agricultural Office, and express

14、ed heartfelt thanks to all the friends! below, I XX with a brief report. A basic XX of XX municipality located (cities, omitted). One is the superior ecological environment. XX blue, clear, green, water, air, 70% of land in the territory is covered with forests, grasslands, wetlands and waters, buil

15、t 7 thousands of square kilometers of the total area of nature reserves. Within major industrial pollution sources, air quality at the national level, national levels, water quality, soil pollution, “pure land“ reputation, was heralded by the United Nations environmental officials “the most suitable

16、 place for human survival.“ Second, the enrichment of natural resources. A total area of more than 5 million mu of arable land (which owned 1.53 million acres), the annual grain output of more than 2 million tons and is located in the internationally recognized gold “cattle“, there should be more th

17、an 400,000 acres of grazing grassland, developing animal husbandry conditions; a total area of 4.1 million acres of forest land, rich in precious wood such as pine, ash, yellow pineapple, standing timber volume of more than 26 million cubic meters. Forest Xia has hundreds of species precious wildlif

18、e, more than 200 more species precious herbs, annual Super thousand tons of wild mushroom and reserves Super 100,000 tons of mountain dish; nectar plant throughout, can bee 100,000 group, is China “bee of Xiang“, and national Northeast black bee reserves and important of bee products production base

19、; can using water 2.5 billion cubic metres, should be fishing water 460,000 acres, rich big salmon, and “three spent five Luo“, North cold water specialty fish; found and proved reserves of mineral resources has 36 species. Third, geopolitical advantages. XX open midpoint is located in the eastern p

20、art of the province along the border, 264 km long border, with national road passenger and freight transport port, built on the border between China and Russia has the largest permanent boundary River Bridge, running at full capacity the annual cargo capacity of up to 2.6 million tons. Russia two (H

21、ABA and Marina), two cities (Iman and Lesozavodsk) is the Russian Far East in developed areas. Lesozavodsk is only 8 km from XX port corresponding to the port of markovo, Lu Rinuo station is one of three railway marshalling yards in the far East, the far East-Siberian railway and a parallel road run

22、s through the pass. By rail and road, to the North by HABA capital Khabarovsk, the Russian hinterland, radiation in the CIS and Eastern European countries; to the South through the port of Vladivostok and the nahuo card on the sea, to reach South Korea, Japan and other Pacific Rim countries and regi

23、ons. Four is rich in tourism resources. XX tourist resources types, many attractions, beautiful scenery of the Sino-Russian border-river-wusuli River, a famous treasure island, known as the “Oriental Maginot line“ of the Japanese invading army Tiger underground fortress ruins, General Chi1内蒙古著名商标的法律

24、保护研究- 从企业名称权与商标权冲突解决的角度研究摘要:商标和企业名称分别由不同的法律调整,分属于不同的部门管理,而且在不同的系统、不同的区域检索,这种并行、分别保护的制度以及构成要素的客观重叠是导致企业名称权与商标权冲突的重要原因。目前,我国调整这一权利冲突的立法规定存在保护客体范围较窄、条文操作性不强等不完善因素,商标权与企业名称权冲突的有效解决仍然面临诸多困惑。本文从一起以企业名称侵犯商标权的案例为视角,研究实践中企业名称权与商标权相冲突的原因,并提出解决相关问题的建议,以推动商标保护与企业名称保护的进一步完善。关键词:商标权 企业名称权 冲突的解决内蒙古蒙牛乳业(集团)股份有限公司,自

25、 1999 年 1 月注册并使用“蒙牛”商标。2000 年 8 月 6 日, “蒙牛”注册商标被认定为“内蒙古自治区著名商标” ;2002 年 2 月 8 日,该商标又被国家工商行政管理总局商标局(简称国家商标局)认定为驰名商标。该商标先后在国内及港、澳、台地区的 1 至 42 类产品与服务上全部予以注册,同时在世界近 70 个国家和地区进行了商标注册。在我国,内蒙古蒙牛乳业(集团)股份有限公司一直依法享有“蒙牛”注册商标专用权、著名商标权、驰名商标权和著名商号及企业名称权。一、商标的法律特征分析商标具有经济性、依附性、识别性、可感知性的特征。所谓商标的经济性是指商标作为一种商业标识,能够为其

26、所有权、使用权人带来一定的经济效益。“蒙牛”商标自 1999 年被注册以来,凭借蒙牛乳业在市场上的影响力被公众广为熟知,已经形成高知名度、高美誉度和高市场亲和度,历史的沉淀能够为该商标的所有人带来一定的经济利益,因此该商标具有一定的经济性。商标的依附性,是指商标要依附于一定的产品而存在,必须具有一定的载体。 “蒙牛”商标作为一种标识,只有依附于蒙牛乳业生产的奶粉、饮品等一系列产品之上,才有其存在的价值。识别性是指是指商标所具有的与特定商品或服务相联系的特性,是区别不同企业的商品或服务,揭示商品或服务的来源,使消费者凭借商标就能够识别到某种商品或服务以及该商品或服务的提供者。 “蒙牛”的文字商标

27、、 “蒙牛图形”的文字与图形组合商标,具有明显的可识别性,消费者通过该图案能够自然而然地联想到生产奶制品的蒙牛乳业公司,能够将该公司与其他奶制品企业乃至不同行业的企业区分开来,具有识别性。可感知性,是指Leaders: provincial agricultural work Conference held in XX, which is our concern and love, will greatly promote XX agricultural and rural economic development. First of all, I am representing XX mun

28、icipal party Committee and Government, extend a warm welcome to the attending leaders! XX has been given support and assistance to the province of agriculture, provincial agricultural Office, and expressed heartfelt thanks to all the friends! below, I XX with a brief report. A basic XX of XX municip

29、ality located (cities, omitted). One is the superior ecological environment. XX blue, clear, green, water, air, 70% of land in the territory is covered with forests, grasslands, wetlands and waters, built 7 thousands of square kilometers of the total area of nature reserves. Within major industrial

30、pollution sources, air quality at the national level, national levels, water quality, soil pollution, “pure land“ reputation, was heralded by the United Nations environmental officials “the most suitable place for human survival.“ Second, the enrichment of natural resources. A total area of more tha

31、n 5 million mu of arable land (which owned 1.53 million acres), the annual grain output of more than 2 million tons and is located in the internationally recognized gold “cattle“, there should be more than 400,000 acres of grazing grassland, developing animal husbandry conditions; a total area of 4.

32、1 million acres of forest land, rich in precious wood such as pine, ash, yellow pineapple, standing timber volume of more than 26 million cubic meters. Forest Xia has hundreds of species precious wildlife, more than 200 more species precious herbs, annual Super thousand tons of wild mushroom and res

33、erves Super 100,000 tons of mountain dish; nectar plant throughout, can bee 100,000 group, is China “bee of Xiang“, and national Northeast black bee reserves and important of bee products production base; can using water 2.5 billion cubic metres, should be fishing water 460,000 acres, rich big salmo

34、n, and “three spent five Luo“, North cold water specialty fish; found and proved reserves of mineral resources has 36 species. Third, geopolitical advantages. XX open midpoint is located in the eastern part of the province along the border, 264 km long border, with national road passenger and freigh

35、t transport port, built on the border between China and Russia has the largest permanent boundary River Bridge, running at full capacity the annual cargo capacity of up to 2.6 million tons. Russia two (HABA and Marina), two cities (Iman and Lesozavodsk) is the Russian Far East in developed areas. Le

36、sozavodsk is only 8 km from XX port corresponding to the port of markovo, Lu Rinuo station is one of three railway marshalling yards in the far East, the far East-Siberian railway and a parallel road runs through the pass. By rail and road, to the North by HABA capital Khabarovsk, the Russian hinter

37、land, radiation in the CIS and Eastern European countries; to the South through the port of Vladivostok and the nahuo card on the sea, to reach South Korea, Japan and other Pacific Rim countries and regions. Four is rich in tourism resources. XX tourist resources types, many attractions, beautiful s

38、cenery of the Sino-Russian border-river-wusuli River, a famous treasure island, known as the “Oriental Maginot line“ of the Japanese invading army Tiger underground fortress ruins, General Chi2商标作为一种外在的标识,能够以文字、图形、三维标志、声音等方式被人们所感知到,而气味因不具有感知性,不能成为商标。 “蒙牛”的文字商标、 “蒙牛图形”商标,是以文字或者文字与图形的组合作为商标的外在表现形式,能够被

39、人们的肉眼所感知,因此具有可感知性。二、商标的实质条件分析成为商标必备的实质条件是要求商标具有显著性。所谓商标的显著性是指商标所具有的标示企业商品或服务出处并使之区别于其他企业之商品或服务的属性。商标的显著性不仅包含识别性,还包含与其他商标的区别性,即商标区分商品来源的显著性。蒙牛乳业所注册的“蒙牛” 、 “蒙牛+图案”的商标能够标示出该企业生产的奶产品等的出处,并且让消费者很容易将其生产的产品与其他企业生产的产品区分开,能够有效地显示商品的来源,将“蒙古” 、 “蒙古族”或“内蒙古”等与“牛”意会组合简化而成“蒙牛”二字,作为商标标识的组成部分,显然具有独创性,将“蒙牛”二字用于工商标记,如

40、企业字号、商标等能够起到对相同或类似行业不同经营主体或商品来源的显著性区别作用,因此该商标具有显著性。三、商标被侵权的情况由于蒙牛乳业多年以来在市场上的影响力,其与伊利品牌同时成为家喻户晓的奶产品企业,在市场上的知名度极高,普通消费者对其商标广为熟知,因此很多企业以各种手段侵犯其商标专用权,对蒙牛乳业造成了很大的经济与名誉上的损失。例如,蒙牛酒业公司于 2001 年 8 月成立,当时蒙牛乳业的“蒙牛”品牌已经誉满内蒙古自治区,名播全国,形成高知名度、高美誉度和高市场亲和度,成为蒙牛乳业重要的知识产权和宝贵的无形资产。然而蒙牛酒业公司此时成立,在明知上述情形下,仍恶意申请注册以“蒙牛”为字号的企

41、业名称,生产和销售同样作为奶制品系列的奶酒产品。2002 年 6 月起,蒙牛乳业得知蒙牛酒业公司注册这一企业名称后,便多次且至今不断地致函有关部门反映情况,要求解决未果。蒙牛酒业公司几年来在其生产和销售的奶酒包装及广告宣传中大肆突出使用“蒙牛酒业”四字,字体突出程度远远超过其注册的“昂格丽玛”文字商标,意在使消费者误以为与蒙牛乳业有关联,达到恶意占有蒙牛乳业品牌商誉资源的目的。蒙牛乳业作为中国奶制品行业的龙头企业之一,其所具有的市场影响力与知名度众所周知,上文中提及的蒙牛酒业公司的行为滥用了其企业名称注册权,严重侵害了蒙牛乳业的商标权。当一个主体将“蒙牛图形”用于商标,且该商标同时属于具有较高

42、知名度的商标,另一个主体将“蒙牛”用于企业字号,Leaders: provincial agricultural work Conference held in XX, which is our concern and love, will greatly promote XX agricultural and rural economic development. First of all, I am representing XX municipal party Committee and Government, extend a warm welcome to the attending

43、 leaders! XX has been given support and assistance to the province of agriculture, provincial agricultural Office, and expressed heartfelt thanks to all the friends! below, I XX with a brief report. A basic XX of XX municipality located (cities, omitted). One is the superior ecological environment.

44、XX blue, clear, green, water, air, 70% of land in the territory is covered with forests, grasslands, wetlands and waters, built 7 thousands of square kilometers of the total area of nature reserves. Within major industrial pollution sources, air quality at the national level, national levels, water

45、quality, soil pollution, “pure land“ reputation, was heralded by the United Nations environmental officials “the most suitable place for human survival.“ Second, the enrichment of natural resources. A total area of more than 5 million mu of arable land (which owned 1.53 million acres), the annual gr

46、ain output of more than 2 million tons and is located in the internationally recognized gold “cattle“, there should be more than 400,000 acres of grazing grassland, developing animal husbandry conditions; a total area of 4.1 million acres of forest land, rich in precious wood such as pine, ash, yell

47、ow pineapple, standing timber volume of more than 26 million cubic meters. Forest Xia has hundreds of species precious wildlife, more than 200 more species precious herbs, annual Super thousand tons of wild mushroom and reserves Super 100,000 tons of mountain dish; nectar plant throughout, can bee 1

48、00,000 group, is China “bee of Xiang“, and national Northeast black bee reserves and important of bee products production base; can using water 2.5 billion cubic metres, should be fishing water 460,000 acres, rich big salmon, and “three spent five Luo“, North cold water specialty fish; found and pro

49、ved reserves of mineral resources has 36 species. Third, geopolitical advantages. XX open midpoint is located in the eastern part of the province along the border, 264 km long border, with national road passenger and freight transport port, built on the border between China and Russia has the largest permanent boundary River Bridge, running at full capacity the annual cargo capacity of up to 2.6 million tons. Russia two (HABA and Marina), two cities (Iman and Lesozavodsk) is the Russian Far East in developed areas. Lesozavodsk is only 8 km from XX port corresponding

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