1、高效演讲技巧High Effective Presentation Skills海外营销总监人才培养项目 2008.02,2 | 8/22/2018,高效演讲技巧 High Effective Presentation Skills课程结构 Program Structure第一天 Day 1有效演讲的根基 Essential Presentation Skills实战练习：任何主题的开场 Practice Session：Five Minute Presentation第二天 Day 2如何加强演讲效果 Make a Powerful Presentation实战练习：结构和视觉辅助演示 P
2、ractice Session： Seven Minute Presentation Using Visual Aids,“业精于勤，荒于嬉；行成于思，毁于随。” - 唐 韩愈 劝学解,3 | 8/22/2018,演讲技巧概论Overview of Presentation Skills,4 | 8/22/2018,卓越演讲者具有的特征 ？ Characteristics of Outstanding？,5 | 8/22/2018,卓越演讲者具有的特征 Characteristics of Outstanding Presenters合作，民主 Cooperative，Democratic 友
3、好，周到 Kind，Considerate 耐心 Patient 兴趣广泛 Wide Interests 公正，无私 Fair，Impartial 使人愉悦，有幽默感 Sense of Humor 关注听众的困难困惑 Focusing on Audiences Concern 善于肯定，赞美 Giving Recognition Praise 具灵活性 Flexible 精通专业知识 Proficient in Subject,6 | 8/22/2018,不设防 Vulnerability 关怀 Humility 可靠 Reliability 纪律 Discipline,4种额外品质 4Xtr
4、as,7 | 8/22/2018,模块 2 Module 2为演讲而准备Preparing Your Presentation,8 | 8/22/2018,To inform 告知To Persuade 说服To Sell 销售To Inspire 鼓舞,为什么演讲？ Why Present？,9 | 8/22/2018,设计精彩演讲的个关键点 Two Points for Designing an Excellent Presentation 我为什么要做这样一次演讲？The Purpose：Why am I doing this presentation？我期望我的听众了解/做什么？Wha
5、t do I want my audience to know/do？ 目的和结果 PurposeResult 当我结束演讲时，我要改变谁？改变什么？ Whom and what do I want to change when I finish this presentation?,10 | 8/22/2018,接受一次演讲任务 Deciding to do a Presentation检查清单 ChecklistWhen:Where:What:Why held:Who else:How:,11 | 8/22/2018,自身准备阶段 Self Preparation专业的外表 Profess
6、ional Image演讲者的外表会极大地影响听众Presenters Image will Greatly influence the Audience第一印象几乎就是“终身”印象 First Image is Almost the Image for Life专业演讲者的外表之“可”与“不可”“Can or Cant” of Professional Presenters Image积极的形象对演讲的成功十分重要Positive image is Important to the Successful Presentation,高效演讲技巧培训资料,12 | 8/22/2018,了解你的听
7、众-给所以人留下好印象的方法Understand Your Audience the Way to Impress Others 积极思考，想象成功 Positive Thinking, Visualize Your Success 表现自然，以亲和力拉动听众 Behave Naturally, Build Rapport to Impress Audience,充分的自信 Plenary Confidence：,13 | 8/22/2018,80%的理论 80% Theory,塑造第一印象 Formulating Your First Impressions,14 | 8/22/2018,你
8、的个人形象反映了你的职业信息及职业和文化内涵 Your personal Image reflects on your professional，information and quality姿态 Poise位置 Standing Position穿着印象 Attire/Appearance肢体语言 Open/Close Gesture视觉接触 Eye Contact动作幅度 Intensity of Gesture脸部表情 Facial Expression笑容 Smile,形象的个人定位 Personal Session for Imaging,15 | 8/22/2018,模块 3 Mo
9、dule 3开场 The Opening,16 | 8/22/2018,听众的吸收率 Getting Your Message Across1. 传达速度 Speed of delivery 2. 演示技巧 Presentation techniques,17 | 8/22/2018,1.开场白需要回答以下问题 Opening Should Answer the Following Questions 我们为什么会在这儿？Why we are here？ 为什么这很重要？ Why this is very important？ 对我（我的公司）来说有什么作用？How is it useful
10、to me（my company）？ 你和你的同事是谁？ Who are your partner and yourself？2.鼓励并赞美听众 Encourage and Appreciate Your Audience,开场白要解决的问题 Issue to Address in the Opening,18 | 8/22/2018,好的开场白包括 A Good Opening Includes创造舒适安全的环境 Create a safe environment鼓励参与 Encourage involvement建立对听众的期望 Set expectations激发听众的兴趣 Motiva
11、te the interest纲要 Outline破冰 Ice breaker首5句话 The first 5 sentences,19 | 8/22/2018,10件对开场白重要的事情 The Important Things for Your Opening预想开场 Visualize 认识听众 Get to know 微笑 Smile 专注于冲击力 Focus on impact 让观众发笑 Get them laughing 播放开场音乐 Opening music 让听众动起来 Get them moving 眼神交流 Eye contact 与众不同 Create a differ
12、ence 获得所有人注目 Get full attention,20 | 8/22/2018,打破僵局和前3分钟 Icebreakers and the First 3 Minutes获得听众注意后才开始演说Be Seen Before the Presentation撰写自我介绍Write Your Own Introduction前3分钟The First 3 Minutes破冰法 The Icebreaker承上启下 Link it and move on,21 | 8/22/2018,100字简介 Your 100 word personal introduction (Biograp
13、hy)不是简历 This is not a CV 列出3-5个要点，再连贯起来Three to Five key points and make them consistent 内容包含经验、专长、学历、成绩等Contents includes: specialty, education, achievement and etc. 如工作不久，可叙述梦想、价值观、目标等If your working experience is not rich enough, you can describe your dreamsview of value, objectives and etc. 有趣，生
14、动 interesting and vivid 人性化，与听众有关联 Relate to the audience and humanity 可叙述您名字的故事等 The story of your name 真实，坦诚 Real and honest,22 | 8/22/2018,1.引用事例 Outline an incident（要真实）2.举手表决 Ask for show of hands3.提问 Ask questions4.戏剧化出场 Make a dramatic entrance5.让观众笑 Get them laughing,10种开场白 Ten openers,23 |
15、8/22/2018,6.玩游戏 Play a game （课堂游戏：一张A4纸在不撕断的情况下能钻进人） 7.”惊人之语” Make a startling statement （例如：微软离破产只有18个月了） 8.有趣的示范 Interesting demonstration9.用直观教具 Use visual aid or prop10.讲故事 Tell stories（可以虚构）,24 | 8/22/2018,Module 4 模块 4处理紧张与怯场 Dealing with Nervousness and Stage Fright,25 | 8/22/2018,“对于大多数人而言，挺
16、身而说是最大的恐惧” To most of the people, speaking if front of an audience is the most frightening thing害怕什么？ Fear of What?-F 错误 false -E 证据 evidence -A 显示 appearing -R 真实 real,明确您的聚焦点 Find your Angle帮助他人理解和做积极性地改变 Help others understand and make positive change无我状态（不要自己太关注自己） Being Selfless,26 | 8/22/2018,
17、高效演讲技巧培训资料,小技巧 Tips准备、准备、再准备 Prepare, Prepare, Prepare提前到场，会前和与会者交谈 Arrive beforehand and talk with the participants牢记开场 Remember your opening关注演讲的目的 Focus on the objective of the presentation关注于观众 Focus on the audience预想移动范围 Visualize your moving area使用提示卡片，扫视笔记 Use memo cards and scan your notes深呼
18、吸 Deep breath咖啡或茶 Coffee or tea,27 | 8/22/2018,附加材料：27各策略（一）,1.熟悉材料（成为一个专家） 2.联系你的演讲（可能的话自己录音） 3.使用互动性技巧（参与） 4.学会记住学员的姓名并使用他们 5.尽早建立你的可信度 6.使用眼神交流建立亲近感 7.做一些身体的伸展或任何适合你的运动 8.预估潜在问题（并且准备合适的回应） 9.提前检查辅助材料工具和音频/视频设备 10.（通过观察和提问）提前获取团队的信息,28 | 8/22/2018,附加材料：27各策略（二）,11.确信自己放松了（深呼吸、沉思、自言自语） 12.准备一个提纲然后顺
19、着讲 13.打理你的外表（舒适、合适地装束） 14.好好休息，这样你就能够在体力上和心灵上保持警觉 15.使用你自己的风格（不要模仿他人） 16.使用你自己的语言（不是读） 17.让你自己站在观众的角度上（他们正在问：对我而言其中有什么？） 18.假定它们站在你的这边（他们并不肯定是敌对的） 19.提供一个演讲的概要（陈述结束时的目标） 20.将一些恐惧作为好的来接受（加压和破坏性的）,29 | 8/22/2018,附加材料：27各策略（三）,21.（通过一种社交的方式）提前就爱你给你介绍给团队 22.确定你的恐惧，将它们分为控制或者非控制的，然后面对他们 23.在前五分钟给与特殊的强调（超级
20、的演讲） 24.将自己想想成为好的演讲者（自我满足预言） 25.练习对于尖锐问题和场景的回应 26.创造一个非正式的场景（坐在一张桌上） 27.熟悉环境并且使你的移动形象化（围着房间走）,30 | 8/22/2018,你的优点是什么？ What are your strong points?有什么改进的地方？ What do you need to improve?,31 | 8/22/2018,现 场 演 练（1） Practice Session I5分钟演讲Five Minute Presentation,32 | 8/22/2018,点评的原则 Rules of Evaluation对
21、行为进行观察和评价 Observe and evaluate behaviors叙述，而非判断 Describe, not judge明确具体，具有建设性 Specific and constructive全面评价：先优点，后提议Comprehensive evaluation: strong points first, then recommendations尽量用正面的词 Try to use positive words无借口，不辩解 No excuse, no blame,33 | 8/22/2018,做好后勤准备 Preparation为了确保演讲成功，组织工作必须完美无缺 To m
22、aximize your presentations chances of success, organization mustbe thorough演讲前要考虑的要点 Choose your key points合理安排日程 Arrange the schedule reasonably旅行安排 Travel arrangement自己组织演讲和组织小组演讲 Organize self and group presentation,34 | 8/22/2018,熟悉环境 Become Familiar with Your Environment熟悉会场：查看会场，考虑细节Become fam
23、iliar with the room: check the room and consider the details座位安排、视听设备Seats arrangement and audio equipment大环境的考虑 Consider the environment,35 | 8/22/2018,模块5,Module 5,加强信息的清晰度 Providing Clarity to your Message,36 | 8/22/2018,Verbal（语言的）Vocal（声音的）Visual（视觉的）,在演讲中，观众对你的印象一般基于三个要素 Your impression from t
24、he audience is based on 3 elements:,37 | 8/22/2018,你使用的词语会暴露你的性格，告诉听众你是什么样的人： The words you use, lay you bare and tell us what is in you and who you are:犹豫性的语言，例如“我想”、“也许”Tentative language e.g. “I think”, “May be” 控制性的语言，例如“我告诉你”、“我要你去”Dominant language e.g. “I tell you”, “I want you to” 正面及负面的用词，例
25、如，“可以更好吗？”、“你说错了”Positive and negative sentences, e.g. “Can it be better”, “You are wrong”,词语的选择 Choosing Your Words,38 | 8/22/2018,恰当的使用语言符合听众情况 Match the audiences situation语言表达要保证听众能听懂 Understandable language有些专用语在使用前要先解释其定义 Define proper nouns强调利益，而非但存特点Emphasis on the benefit, not only the feat
26、ures形象生动，运用各种方法加强表达的力度Vivid, use a variety methods of expression to enhance the power of your presentation自信果断，清晰明确 Confident and decisive; clear and specific,39 | 8/22/2018,你的声音交流 Your Vocal Communication你的语音 Your Voice你的语调 Your Tone你的热情 Your Passion你的声音变化 Your Vocal Variety措辞和清晰度 Diction and Clari
27、ty音量 Volume阴阳顿挫，自然停顿，停顿时保持目光接触Cadence, Naturally Pause and Keep on Eye Contact注意速度和节奏，不时改进讲话的速度，以求达到戏剧性效果Pay attention to your speed and pace, change your talking speed from time to time to achieve the dramatic effectiveness,40 | 8/22/2018,视觉 Visual仪容举止/穿着 Appearance and behavior/Attire Appearance姿势
28、 Posture面部表情 Countenance手势 Gestures位置移动 Movement眼神 Expression in the eyes使用视觉辅助器材的方式 Using visual aids,41 | 8/22/2018,目光交流 Eye Contact避免 Avoid: X短暂扫视 Scanning X集中在少数 Focusing on the minority X盯着观众头部看 Focusing on the audience members heads X看其他物体 Looking at other things,提示 Hints: 关注每一位观众 One by one 范
29、围应覆盖全长 Cover all areas 轮流看每一个人 Looked at everyone in turn 适当的时候眼神接触 Maintain eye contact for some time 对听众讲话 Speaking only when looking at audience,小窍门 Tips: 持续35秒 Pause 3 5 seconds 将意图表达完整 Until you express your meaning fully 保持目光交流 Keep eye contact,42 | 8/22/2018,模块6,Module 6,演讲架构 The Structure of
30、 Your Presentation,43 | 8/22/2018,组织演示结构黄金准则 Presentation Structure Golden Rules首先告诉听众您将告诉他们哪些内容First, tell the audience what you will tell them然后把情况告诉他们 Then tell them the situation 接下来把已经讲的内容再陈述一遍Summarize what you have said,44 | 8/22/2018,组织演讲结构 Presentation Structure需要构筑一个总体结构 General Structure-
31、概述 Outline-详述 Describe-总结 Summarize,45 | 8/22/2018,POP模型 POP Model -情况 Position -可选方案 Options -建议 Proposal,46 | 8/22/2018,引导兴趣法 AIDA -Attention（给个关键或注意点） -Interest（引出观众的兴趣） -Desire（听众的期望是什么） -Action（给出行动方案的建议）,47 | 8/22/2018,简单四步法 PREP-Point（点）-Reason（原因）-Example（举例）-Point（总结）,48 | 8/22/2018,6步专业法 1
32、.引起注意 Attention 2.事件 Issue 3.建议 Recommendation 4.益处 Benefits 5.证据 Evidence 6.总结 Close,49 | 8/22/2018,1.用一句话来说明问题或机会 One sentence describe the problem and opportunity2.阐明如果不抓住这个机会或解决这个问题的负面结构 Explain the risks of failure3.用一句话阐述你的建议 One sentence to describe your recommendation4.介绍你的建议的特点 Introduce th
33、e features of your recommendation,构建演讲架构8步骤 Eight Steps for organizing Your Presentation,50 | 8/22/2018,5.这些特点，会带来何种效益 The benefits there features provide 6.有什么证据可以支持你的建议，如例子、数据、专家观点 Evidence to support your suggestion, e.g. Examples, data and experts view 7.总结，用简单的话，重提问题建议利益 Summarize, short senten
34、ces, repeat OSB 8.表达对下一步行动的建议 Detail your recommended action plan,51 | 8/22/2018,准备转接语的目的 Objective of the transition总结与上个话题有关的特点Summarize the features related to the needs链接下个话题，使观众转移注意力Link to the next item, transition the audiences attention,准备转接语和技术语 Transition and Closing,52 | 8/22/2018,综述产品/服务
35、有关的特点、利益和详情 Summarize the features, benefit and details of the product/service 要求听众承诺和行动以达到演讲的目标 Ask for audiences commitment and action plan to achieve the objective of the presentation,准备结束语 Closing,53 | 8/22/2018,鼓励听众参与 Encourage Involvement向听众提出问题 Ask questions请听众提问并回答提问 Ask for questions, then
36、answer与听众交流，获得反馈 Communicate with the audience and get feedback游戏、活动、联系 Game, Activity and exercise观察某个项目、试验或结果 Observe events, test and get results倾听、感觉、触摸或品尝实物 Listen, feel touch and taste参加一项示范表演 Take part in a demonstrative performance取阅物件或信息 Read and get information,54 | 8/22/2018,10大提问法则 Ten Q
37、uestioning Rules1.提前计划 Plan beforehand2.两种方式: 信息性 VS 观点性 Two Ways：Information and view point 3.相关背景 Related Background4.从一般到具体 From General to Specific5.简单明了 Short and Specific6.集中一个焦点 Focus on a point7.提供转接 Provide transition8.避免“是”或“否”的单一回答 Avoid YES or NO Question9.先问群体，再问个人 Ask the group before
38、the individual10.避免打搅 Avoid disturb,55 | 8/22/2018,提问技巧 Questioning Techniques问问题前先思考。考虑以下问题的目的。 Think before you ask questions. Consider the purpose of the question.是否为挑战他人而设计？Is the question designed to challenge another individual? 是否在探索更深层次的信息？Is the question seeking further information? 这个问题本身是
39、否明确？Is the question specific enough to understand? 你自己能正确回答吗？ Can you answer it correctly? 你能将它反馈给学员吗？ Can you reflect it back to the audience?,56 | 8/22/2018,提问技巧 Questioning Techniques这个问题是封闭式问题，还是开放式问题？Is the question an open question or closed question?游戏：Who am I？这个问题是否有唯一的标准答案Does this questio
40、n have only one single answer? 这个问题对于情况是否有帮助？Is this question helpful to the situation? 如果没人回答问题，你将怎么做？What will you do if no one answer this question? 尽量避免有关个人隐私或设计宗教信仰，政治立场的问题Try to avoid questions related to individual privacy, religion faith or politics standpoints,57 | 8/22/2018,回答问题 Answering
41、Questions1.倾听 Listen 2.认可 Acknowledge 3.阐明 Clarify 4.答复 Answer 5.核实是否满意 Verify Satisfaction回答问题（避免） Answering Questions(Avoid)X 不耐烦 Impatience X 无反应 Unresponsiveness X 耍太极 Diverting X 离题 Off tangent,58 | 8/22/2018,回答问题的备选方案 Three Options to Deal with Questions直接回答 Directly Answer对于一些重要问题和需要做出对观众可能有用
42、的简单明了的回答时采用（如果回答不了，请直言不讳）Use when the question is very important or useful to the audience. The answer is short and clear将问题还给提问者 Divert Questions to whom asks用于”你会怎么做.?“之类的问题，回答形式有：有些什么选择，哪一种更有效果。Ask “what would you do” These types of the question include: Any better choices? Or which one is more e
43、ffective?将问题交给有相关专长的人去回答 Divert the Questions to the expert例如“小王，去年你也碰到过这种情况，当时你是怎么处理的？”e.g. “ Mr. Wang, you had a situation like this last year. How did you deal with it at that time?”,59 | 8/22/2018,现场演练（2） Presentation session II 七分钟演讲 A Seven Minutes Presentation Using Visual Aids,60 | 8/22/2018
44、,控制局面 Maintaining Control 安排各个环节 Plan stages 专节提示 Signpost 提问技巧 Question techniques 检查听众是否理解 Check understanding 走动 Moving 把握时间 Time control 辅助视觉器材 Utilize visual aids 灵活应付 Flexibility,高效演讲技巧培训资料,61 | 8/22/2018,建立和保持注意力 Getting Attention 掌握节奏（停顿）Control the pace（Pause） 让观众鼓掌 Get the audience to clap
45、 参与互动 Interactive involvement 语言幽默 Humorous language 变换位置 Change your moving 提问 Ask questions,62 | 8/22/2018,模块7 Module7 商务会议演示 Business Meeting,63 | 8/22/2018,业务汇报 Business Report 目标 Objective 调研结果 Findings 重点（机会/挑战 ）Learning Points(opportunities/challenges） 提议（方案/选择） Proposal (resolutions/alternat
46、ives) 益处 Benefits 行动计划 Action plan,64 | 8/22/2018,分析讨论会议 Problem Solving at Meeting,目前存在的问题 Actual problem (Complains)分析问题形成的原因 Analyze the cause of the problem如何改善或解决问题 How to solve the problem or to improve the situation有关费用或改变流程 Related to expense or changing the procedure是否需要寻求帮助 Ask for help or
47、 not未来的趋势走向 Future trends提议 Suggestion时间点 Deadline,65 | 8/22/2018,会议注意事项 Meeting Logistics,1.时间把握 Actual problem (Complains) 2.应用数据、事例，有理有据 Utilize the data and case study 3.PPT简单清晰，配合讲义 PPT is simple, clear and matches the handouts as well 4.突出重点 Emphasis the key points 5.保持热情，避免情绪化 Keep the passio
48、n and avoid too emotional 6.公平公开公正，有利于公司立场 Fair, open and justified; in favor of your company 7.注意仪容仪表，礼貌用语 Pay attention to your appearance, etiquette and language 8.语音语速恰当 Proper pace of your speech,66 | 8/22/2018,Diagram 图表,Add Your Title,Table 表格,67 | 8/22/2018,Phase 1,Phase 2,Phase 3,Diagram 图表
49、,3 D Pie Chart 3维饼图,Progress Diagram 流程图,68 | 8/22/2018,模块8 Module 8 环境和视觉辅助物 Organizing the Environment and Visual Aids,高效演讲技巧培训资料,69 | 8/22/2018,视觉辅助器具使用原则 Rules of Visual Aids,1.保持简洁 Short and Clear 2.图表文字大小适中（不小于24号） Proper size of the font(=size 24) 3.每页PPT文字不超过8行 Less than 8 lines per slide 4.
50、使用让眼睛感到舒服的颜色，避免 使用红色 Use comfortable color to your eyes , avoid RED 5.利用图表及数据，但避免太多有趣的事物及图画 Utilize the chart and date , avoid too many interesting things and pictures 6.面对观众演讲，不要挡住观众视线 Face to the audience , dont block the audience 7.演讲者始终是中心，而不是辅助器具 You are the centre of the presentation, not the aids,
