1、 S OTC g C s 王俭保null 张智若1 ( Z Y v 5 null 200030; 1 d 0 K )K 1 null 世界OTC市场发展迅速, 呈现不断上升的趋势; 在我国OTC市场还是一个新兴a有待开发的市场bOTC市场的状况a特征及其存在的机遇和挑战都是我国医药企业需要认真思考和研究的课题b1 o M null 非处方药null 机会null 挑战Discussion on the OTC Drug Markets in ChinaWang Jianbao and Zhang Zhiruo1 ( College of Management, Shanghai Communi
2、cation University, 200030; 1SuzhouTonghua Pharmaceutical Limited Company)ABSTRACTnull The world OTC market develops rapidly and takes on a tendency to continuously go up. OTC market inChina is a new market needed to develop. Conditions, chances, challenge in the market and its nature are issues whic
3、hneeds pharmaceutical enterprises to seriously consider and study.KEYWORDSnull OTC; chance; challenge1null S = OTC g W S OTC g ? Z b IMS Health OTC 1 , 1998 M o OTC g 9 7null4%, r 450null7 a , 0 g 15%b W OTC g , x ( - ) K v g , = v g b 0 Z , . d U / 0 e 0 G - ; H 3 / C v 9 ,1 M 9 16%, v Y OTC 9 , n
4、V 1bV 1null 1998 M W OTCg r - 1 Q null Y g r -( )1 M9 q ( %)g z -( %)1 U / 0 4784 2 21null32 e 0 4276 4 19null03 3 / 3742 16 16null64 h “ d 0 3441 4 15null35 0 2291 6 10null26 “ d 0 787 6 3null57 U 3 “ d 0 767 4 3null48 4 / , D 0 0 b I n “ - 8 L 0 “ q S H q , 5 8 D k 0 “ k , YV k , 9 , 7 / H q , _ 0
5、 q S V b1null 0 “ 8 L Z E1null1null 0 “ S E : 1999 M 10 8 E D 1 ? , B 0 “ L 8 , v 0 , , 7 0 , “ , d B N , s , 3 , S d B #, : d B N ,d B N , d B , d B , d B b1null2null 0 “ 8 V : 0 “ T , null 8 0 “ 5 E anull 8 0 “ c , i 8 & 3 3 r b V s / :(1) “ a b“ v i d B V A D 0 N : c , “ : a x bV G 100 v a aN y T
6、 B 0 “ “ c , 5 G 2 3 , 328 ? b(2) ? “ , N b “ 5 l F , , “ c 100 a328 ? _ H q 8 = g 15E S D 0 ? ? N , 1 p N b(3) 8 N , 0 b N , “ 8 , 8 , Q ) B N , V 15E N G 8E 0 b(4) D b v c ? , D V 8 D 0 4 4 4 D 0 T 0 b 8 4 D Y V x b 0 N , ? a n a Z T H W # ) b(5) & b 8 E D B HW a B “ & , B & 3 Y 3r b2null 0 “ | r2null1null D 0 b$ 328 ? 0 , # 204 3 , Y VGMP r S 163 , 79null9%b H ? , O “ , 1 6 , 8 0 _ _ , _ , D 0 b2null2null 0 N / b 0 “ , v 0 , , V 7 0 N b d 9 , 100 M -!105! S 0 Y 2001 M 15 2
