1、企业战略管理,主要研究企业作为整体的功能与责任、所面临的机会与风险，重点讨论企业经营中所涉及的跨越如营销、技术、组织、财务等职能领域的综合性决策问题。,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF176499F3B77C23D01CE6C66A884419C3B031EB33B
2、F24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,目录,企业战略概述,01,战略管理概述,02,战略过程,03,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF176499F3B77C23D01CE6C66A884419C3B031E
3、B33BF24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,Part 01,企业战略概述,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF176499F3B77C23D01CE6C66A884419C3B031EB33BF24D9439
4、9FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,01,战略的概念,战略就是：指组织为了实现长期的生存和发展，在综合分析组织内部条件和外部环境的基础上做出的一系列带有全局性和长远性的谋划。通俗地理解：战略就是做正确的事（战术：正确地做事）。,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFA
5、B234219E93DD30E9C3DF176499F3B77C23D01CE6C66A884419C3B031EB33BF24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,01,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF1764
6、99F3B77C23D01CE6C66A884419C3B031EB33BF24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,01,02,03,01,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF176499F3B77C23D01CE
7、6C66A884419C3B031EB33BF24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,04,03,02,01,01,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF176499F3B77C23D01CE6C66A884419C
8、3B031EB33BF24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF176499F3B77C23D01CE6C66A884419C3B031EB33BF24D94399FF1C9C7C
9、930FE2BA770EEA4020F3EF72DA65C06,Part 02,战略管理概述,02,战略管理的概念,企业战略管理是企业高层管理人员为了企业长期的生存与发展，在充分分析企业内外部环境的基础上，确定和选择达到目标的有效战略，并将战略付诸实施、控制和评价的一个动态管理过程。 。,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5E
10、E29CDFFAB234219E93DD30E9C3DF176499F3B77C23D01CE6C66A884419C3B031EB33BF24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,02,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9
11、C3DF176499F3B77C23D01CE6C66A884419C3B031EB33BF24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,企业战略概述,战略管理的原则,03,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF17649
12、9F3B77C23D01CE6C66A884419C3B031EB33BF24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,03,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF176499F3B77C23D01CE6C66A88441
13、9C3B031EB33BF24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF176499F3B77C23D01CE6C66A884419C3B031EB33BF24D94399FF1C9C
14、7C930FE2BA770EEA4020F3EF72DA65C06,03,STRATEGY IMPLEMENTATION战略实施是一个自上而下的动态管理过程。战略目标在公司高层达成一致后，再向中下层传达，并在各项工作中得以分解、落实。如何确保将战略转化为实践，其主要内容是组织调整、调动资源和管理变革。,战略变化要求企业组织进行相应调整，以创建支持企业成功运营的组织结构。,企业调整战略时，需要改变企业日常惯例，转变文化特征，克服政治阻力。,调整战略时，需要改变企业日常惯例，转变文化特征，克服政治阻力。,e7d195523061f1c0205959036996ad55c215b892a7aac5c
15、0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF176499F3B77C23D01CE6C66A884419C3B031EB33BF24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,03,01,02,04,03,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDFFAB234219E93DD30E9C3DF176499F3B77C23D01CE6C66A884419C3B031EB33BF24D94399FF1C9C7C930FE2BA770EEA4020F3EF72DA65C06,03,
