1、,Promoting WAP (Mobile Internet),Promoting WAP,Key ConsiderationsMajor marketing drive for NokiaAlready a highly competitive advertising environment both offline and onlineSelling the brand online, as well as click-throughsCreative needs to stand out and say something about the brandTalking to a int
2、ernet savvy audience your banners need to say “technology leader”,Promoting WAP,Whats the competition doingBanners that screamProfilingCampaign tracking & active planningBeyond the banner,Whats the competition doing,Banners,Search Engines,How is Nokia performing in Search Engines?,Summary,Why Search
3、 Engines are important to Nokia,No one brand owns WAPSearch Engines function as positioning signposts in cyberspaceAs signposts, they funnel & direct only relevant traffic to well positioned websitesThey introduce engaged high-quality visitors46% of Internet users find new web sites viasearch engine
4、s. Word of mouth (20%) andrandom searching (20%) were the nextmost popular methods,Summary,The Problem With Search Engines,80% of search engine users dont move past the first two pages,Summary,Summary,Summary,Summary,Summary,Summary,Summary,Summary,These are the sites you want to place Nokia banners
5、,Summary,These are the sites you want to place Nokia banners,Summary,Implications to Nokia,Need to take a strong position on Search EnginesTarget key words WAP, Phones, AsiaTarget specific WAP content pages Serve appropriate language bannersBring visitor directly to Nokia WAP Asia pages,Which are mo
6、re effective?,BannersButtonssearch engineshyperlinkstext-linkscontent sponsorshipwebcastschat roomse-mail newlettersco-sponsored newslettersrich media banners,Dont guess, measure,Budget Allocation,Targeted banner placements50%Keyword searches10%Content sponsorship20%Email Marketing15%Production and creative5%,
