1、4/13/2019 国外客车研究报告整理2 - 百度文库https:/ 1/6百度首页登录 意见反馈下载客户端g3581g4EA5 g4374g41DF g3FF6g4EC1 gD2Eg2877 g2E15g4683 g1BB7g14C3 g4364gA57 g47F7g435D gD60gD2E | g8D0g795VIP百度文库实用文档表格/模板调查/报告首页 分类 精品内容 申请认证 机构合作 频道专区 百度智慧课堂 百度教育VIP GM “Roadmp to 203” Blue Paper通用汽车2030城市交通蓝皮书g3ObjectivThe ojectiv of the Dsign
2、 Sketching the Road to Tmorw Forum was to discuss how design can have a positive impact on urban life. Speakrs focused on hw transportaion designers can learn rom dsign thr pduc hel bri about GMs vio f sustainable urban transportation.BackgroundThe wld is becoming icreasingly crowde. Ther wil be an
3、estimated o8 biln pol withi 20 yr. Man f ts pol r ovig o cites. I China lone, about 15-20 milon peol are moving fr rual o urban res vry r. Of he 17 cits tha v pulation f me th 10 milon, 10 ae locatd in Cin. One of the cites i Shangai. In 1958, the poulation desity of Shagai w only 1,740 peol per squ
4、ar kilmer. Bu in 208, it had 3,000 people per square kilometer and in the most densely poulated are the figure was more than 40, peol per square kilmr.This growing urbaniztion is being acompanied by a risng demand for pesal tsprai. Ur uits re dei transportaion eds in various ways. Ther is a relizati
5、on tha urban e ed taloctesfcent pc tornpofciltesd th l, hir puct, d h nvirmt d t cexis.At he same tie, ther is a relization tha istoric ares like Sangi Bund d to b psrved. Oe wy ht it li Shanghai are doing this is through the construction of satellite cities. Howevr, this i creating ew transportaion
6、 demands, a city dwelrs move farther awy from their jobs. Although public mass transit will remain an extremely important focus of urban planers, the dand for personal trnsportaion ad the redom it of wil not ecrs. Thi ye, i i eimte r wil be 1 bln cars h worlds roads. Wthn fv yars, tha number is expe
7、cted to increase 25 percent.目标创意设计引领未来交通论坛旨在探讨创意设计如何对城市生活方式带积极的影响。演讲嘉宾论了汽车师如何通过借鉴其它产品设计师的经验，更好地实现通用汽车关于城市交通可持续发展的愿景。背景全球人口正不断增长，预计未来20年内，将达到80亿，其中大部分人口将迁往城市。仅在中国每年就有一千五百万至两千万从农村迁至城市居住。目前全世界共有17个超过一人口的，其十个城市位于中国。 上海也是其中之一。1958年，上海人口密度仅为1740人/平方公里，208这数字已经升至3000人/平在人口密度最高的区域这一数字已经达到4万人/平方公里。伴随城市化发展进程而
8、来的是人们对个人交通需求的上升。社区规划者正通过各种途径解决居民出行求人们意识到，城市需要为交通设施建分配足够空间，人类及其产品和自然环境也需要和谐共存。同时，还认具有历史意义的区域如上海外滩，也需要得到保护。上海等大城市正在通过建立卫星城市来解决城市发展问题但是，这一方法增加了居民下班的距离，从而对交通产生了新的需求。 尽管公共交通仍然是城市规划的重点，但个人交通需求的增长及其提供的便利和自由依然不可忽视。今年全球范围内汽车保有量预计将达到10亿辆未来五这一数字还将增长25%。Forum 4 Sumary 论坛四 总结 Suary: Design Sketching the Road to
9、Torw创意设计引领未来交通4/13/2019 国外客车研究报告整理2 - 百度文库https:/ 2/6GM “Roadmp to 203” Blue Paper通用汽车2030城市交通蓝皮书g3The Role f DesignOne way to help balance the need for public mass transportation with the desire for personal transportation in a sustainable manner is through design. At is vry ots, design is about ad
10、vncig cultre. Designers are catalysts for bringing people and communities together for the betterment of society as a whole. Design is also fundamentally about making peols lives asier. Pasengr cars re consumer gods, not just objects for moving idivuls fom latin t aher. Whn hy puchase autombile, cns
11、uers re buyig n xpiec. For a vil to be successful, there needs to be an emotional connection with the consuer. Designers need to keep in mind that consumers should want to drive a car; nd tha is not gin to change. Their pasengrs hould be ale to ejoy a excitg expriec s wl. This requires rthinkig the
12、interface of the car. The cange in the uman-aci ierfac wil psn a big sift wy from idivul exprincs to scial exriecs. Inead of just elying o entraint sytem, by loking to holgy fr ne olutis designers have the potential to make the vehicle the entertainment.Howevr, tha does not mean they can eglct apear
13、nce. Brandig is and il remi ipr, spily i Asi whic s b characterized as a market with a couple billion people who want to look difernt fro each oter. In the video game industry, once th “engie” is completd, esigners construct games on top of it so that every game, even though it looks difernt, is bui
14、lt on the same tchnolgy. Like th video game industry, vehicl designers can “reward the usr” and make the user feel as if he or she is getting back more than what was originally paid for the product. Humans like to do things their way. One way to cater to his ned is by enablig them to change thir pro
15、ducts. This requis umakrs to vot rer sures to aftemarket. Ther is alo an oprtunity for automtive dsigners to revolutinize t intri f the vhicle b king i or moula nd sr fidly. That ivoles rtinkig dsigns dow t indivl compet such s eblt.Listening is important. Designers need to know the changing behavio
16、rs of cnsumers and cater to hem. Crowd sourcing is a new trend, whic, i it do ight, b vry insping t esier. Dsigs alo ned to keep in mind is that you cannot design for China in Germany or America. You have to design localy for the local market.设计所扮演的角色设计能够以可持续的方式协调大众对公共交通与个人交通需求之间的矛盾。 从本质上讲，设计就是传播更为先
17、进的文化理念。设计师是推动人类与社区好的结合、并促社会整体进步的催化剂。好的理念也将使人们生活变得更加便捷。 乘用车是一种消费品，而非仅是将乘客从一处运送到另处的工具。当者选购汽车时，他们是在购买某种体验款车型需要在市场上取得成功必须先与消费者在情感上建立联系。 设计师需要牢记：消费者喜欢驾驶汽车，这一点永远不会改变。同时，让车上的乘客获得愉快的体验也非常重要。 这需要设计师重新思考与车辆互动的界面。人机互动界面的改变意味着驾从个人体验过渡到社交体验的重大转。通过寻求全的技术解决方案，设计师不再需要仅依赖车载娱乐系统，他们可以使汽车本身成为一种娱乐工具。但是，这并不表示他们会忽略产品外观。品牌
18、的影响力仍然非常重要，尤其在亚洲市场，数十亿消费者希望自己与众不同。 在电子游戏业，设计师们可以通过同一款“引擎”开发出多款尽管每款游戏看上去各不相，但实际上这些游戏都是基于同一技术平台研发的。与电子游戏业类似，汽车设计师也能够以“回馈用户”的方式，使用户感到最终收获远远大于购买产品的付出。人们喜欢按照自己的喜好做事，为满足这一需求我们要使消费者能够调整所购买的产品而汽车厂商在售后市场加大投入力度。 汽车设计师还可以通过更模块化、人性化的设计彻底改变的内饰。这需要重新思考各种相关细节，甚至是诸如安全带这样的个别部件。倾听消费者的需求也非常重要。设计师需要了解消费者不断变化行为，并设计出相应的产
19、品以满足其需求。群智也是一种新趋势如果处理得当，将极大地启发设计师的灵感。师还需要牢记为每个市场设计针对性的产品，而不是身处德国或美国为中国市场设计产品。4/13/2019 国外客车研究报告整理2 - 百度文库https:/ 3/6GM “Roadmp to 203” Blue Paper通用汽车2030城市交通蓝皮书g3GMs SolutinsAt he 193 New York Worlds Fair, GMs Futram oferd the public a vison f prsonal mbilty unemd of, ceing wispa li uprt etork f spr
20、higways in th U.S Tenty ers later, tha vison bca eality wit e crtio f an itrsa higwy syem.GM is aiming for the same impact with its vision of sustainable urban transportaion at Expo 201. GM belivs a senible and reasonble solution for the future will be the development of very efficient small two-sea
21、t vehicls like th EN-V conept. As embodie by EN-V, thes cars of the futre wil be smarte, safer, and nvirntal sutainbl. Eletic pw il mak th f om petroleum and cities free from vehicle emissions. It will also mean that the road system would not have to change signifi cantly; rather, its he vehicle tha
22、t will change.Devlopments i GPS technolgy, distance-snig devics, and wirels cuicaio wil abl cars th riv themsl. Thi il not only copenste for lck of expienc bu alo fr pysical disabily r physical impairment among users.From the dsign standpoint, EN-V adres the dsire among cnsur for fure urba rnspotion
23、 a i fun d fashionable. It opes the d fo dsige t exlre w vehicl type, t technologies in EN-V could be applied to other forms of vehicles in the futre. Taking vehicls like EN-V from conept o prduction wil require th colbration f dsignes a wl as lanes a architcs. It wil also require adopting lessons l
24、earned from the design of other products such as video games and cell phones.通用汽车的解决方案在1939年纽约世博会上，通用汽车的“未来世界”汽车馆向公众展示了当时在个人交方面大胆创想，使美国高速路网络的概念获得了广泛众支持。二十年后，随着州际高速公路系统的建成，这个愿景变成了现实。通用汽车在2010年世博会上提出可持续发展的城市交通愿景，希望也能推动城市交通的进一步。用汽车认为未来交通的合理解决方案是开像EN-V电动联网概念车这样节能的小型双人座电动车。 正如EN-V电动联网概念车所展示的，未来的汽车将更智能、更安
25、全、更环保。使用电力将使它们完全摆脱对石油的依赖，实现零排放它还意味着城市道路系统无需作出重大改变，而汽车可以根据道路系统进行改变。通过GPS技术、远程传感设备以及无线通信技术，车辆将可以实现自动驾驶功能，这将使各种缺乏驾驶经验以及残障人士自由驾驶车辆成为可能。从设计的角度，EN-V电动联网概念车满足了消费者对未来城市交通更时尚、更有乐趣的需求。EN-V电动联网概念车技术可以在未来应用于其它型，这也给设计师提供了开发新车型的机会。 实现EN-V电动联网概念车的量产需要设计师与城市规划者以及建筑设计师进行通力合作，也从视频游戏和手机等其他产品的设计中吸取经验。4/13/2019 国外客车研究报告
26、整理2 - 百度文库https:/ 4/6GM “Roadmp to 203” Blue Paper通用汽车2030城市交通蓝皮书g3Speakr HighlitsEd WlburnGM Vice Psidet, Global Design Insta of humnity cquri the naturl world, we no sek to live iry whit. Peopl,irpodcts, anthvirnmcan and must co-exist. Although public mass transit is an extremely important part of
27、 utre urban evironmets, he dmand for personal transportation and the freedom it offers will not decrease. Cars of the futre ust be sarte, safer, and evironmetaly utinabl. Elci vhicl prt o th sw. Dvlopents i GPS technolgy, distane-snig devics, and irels comuicatios wil creat cars tha drive thmselvs.
28、EN-V is drmatstmnt ofefutof pronalmobilty and wil pve th y for futre urbn trsprtai, while ing fu and fasionable. It pens h dos fo deigners to xplor ew vehicl typs. Dsigner have responsiblity o prose conepts and creat ne products that will contribute to the health and sustainability of the earth. Zhe
29、ng ShilingDirector f the Instiue of Architecure and Urban Space, Tongji University Evy ar i China bu 15-20 milo ul oulati mo to urbn es, cretig hi presure n trasprion infastctur, housin, and t nvio. I 1958, e platio esiy f Shangai ws only 1,740 peol per squar kilomer. But in 208, it ws 30 pel per sq
30、uar kilomte. In th os desly poulaed are, th figur s mo than 40, 0 peol per square kilometr, aproxiately thre times that of Beijing. Expo 21 wil hav critl ipact n Shngis pc in the futre. Wt is ned includes rstructri, contiuos dvlopmnt, ecolgical viromntal onti, ad emphais on futre dvlpment. Shanghai
31、is stressing preservation of its historical buildings and its historical nd cultral styles during its devlopment. Shanghai is constructing a cluster structure in which satellite cities are crated with a strong idustrial structre and servic functios. 演讲嘉宾精彩发言爱德华威尔本通用汽车公司全球设计副总裁人类不再试图征服大自然，而是寻求与它和谐共存。
32、及其产品和环境需要也必须存。 尽管公共交通仍是未来城市规划的重点，但个人需求的增长及其提供便利和自由依然不可忽视。未来汽车必须更智能、安全更环保。电动是解决方案之一。GPS技术远程传感设备以及无线通信技术的发展可以实现汽车的自驾驶。 EN-V电动联网概念车精彩地阐释了未来个人交通，并为未来城市交通系统的发展作铺垫。它让的驾驶更时尚，有乐趣，也为设计师提供了开发新车型的机会。 设计师有责任提出新概念、设计出利于环境保护和可持续发展的新产品。 郑时龄同济大学建筑与城市空间研究所所长 中国每年差不多都有一千五百万到两千的农村人口迁入城市，这给城市的交通基础设施、住房和环境带来极大的压力。 1958年
33、上海人口密度仅为1740人/平方公里，20这一数字已经上升至3/在人口密度最高的区域，超过4万/方公里，大约是北京的三倍。 201年世博会对上海未来城市发展将产生关键性的影响。这个城市还需要进一步调整城市结构、保持续发展、注重生态环境建设以及未来发展。 上海在城市的过程中，也应当注重保存历史建筑和文化风貌。 正建设一个生态城市群相产生的卫星城将具备强大的产业结构，并可提供完善服务。4/13/2019 国外客车研究报告整理2 - 百度文库https:/ 5/6GM “Roadmp to 203” Blue Paper通用汽车2030城市交通蓝皮书g3Hartmut EslingerFounde,
34、 frog dei Dsin is about advncig cultre. Dsigners are catlyst for brigi pel gethr, brinig ar toth, nd making something ls of it. First focus on pel, umas, couites and scty. Pre is ver imprtan ideas re asy, and prces i difclt. Designers have to look to technology for new solutions. It is very importan
35、 to hink ore colgical. Listening is important. Crowd sourcing is very inspiring. Brand can be a conversion elment. Ther is nevr a straegy tha wil ork frvr. Feng Zhuoudr, Feng Zhu Design Ic. “Rward te r”: make what e usr gets in return much greatr thn h pays. As designers, tret he car like an etrainm
36、et product, so conum ca av t sm cr, bu c ak i lk ifernt. Csers re buying a expien. Video ga dsiers dvlo a gme ngie. Once this engie is cmplte, esignrs construct s. Evry am loks difrt, but is built on the same technology. Sex aeal: if you make sr fel col n day ne thyre goin to contiu bing fr you. The
37、 vehicle as a business model is nothing but a platform a delivry stem to sel other poducts. Great potenial for automakr ak mny aking poducs custmize vehicls. The way to change the market is to change the business model itself. Take what you know about he usr. Know hat eir bhviorsr like,dcmplelycat t
38、ohem.艾斯林格青蛙设计创始人 设计就是传播更为先进的文化理念。设计师是推动人类与社区好结合、并促进社会整体进步的催化剂。设计产品首需要以人为本，关注社区以及社会。 流程非常重要创意很简单，但流程很难。 设计师必须依靠技术寻求新的解决方案，同时还需要兼顾保护生态环境。 倾听非常重要。群智将给设计师带来极大启发。品牌的影响力是非常重要的。没有一种市场策略永远保持有效。 朱峰 朱峰设计工作室创始人“回馈用户”：使用户感到收获远远大于付出。作为设计师，应该将汽车视为娱乐产品，这样即使拥有同款的消费者也能使它看起来与众不同，消费者购买的是体验。 电子游戏设计师通常开发一款游戏“引擎”，然后开发出多款。尽管每看上去各不相同，但实际上这些游戏都是基于同技术平台研发的。性感：如果你从第一天开始就让用户感到自己很酷，他们会继续购买你的产品。 汽车业其实是个销售其周边产品的平台，汽车厂商通过生产可以使汽车个性化产生利润，这是巨大的商机。 改变市场的方法在于改变其自身的商业模式。我们首先需要完全了解消费者，了解他们行为式，然后通过产品设计满足其需求。 4/13/2019 国外客车研究报告整理2 - 百度文库https:/ 6/6
