1、IBM Knowledge Management Blue Print Workshop,KM goes Social,Begin with the end in mind,A brief history of KMThe impact of social toolsand Web 2.0 on KMThe evolution of KMKM 1.0 to KM 2.0KM goes Social,Two early forms of KM,Techno-centric KMPeople-centric KMBlended,Techno-centric KM,Corporate KMBirth
2、 1995 (Lotus Notes 1989)Internet, Intranets, Office, E-mail The management of unstructured informationDatabase and search centricFor many organizations what KM is about!,People-centric KM,Personal Knowledge Management (PKM)People Centred Knowledge Management (PCKM)Soft tools e.g. Cops, After Action
3、ReviewsPioneersBP (Chris Collison, Geoff Parcell)Buckman Labs (Bob Buckman),People-centric KM Tools,Communities of PracticeStorytelling and narrativeAfter action reviewsPeer assistsRetrospectsKnowledge CafesOpen SpaceAppreciative Inquiry,KM Today,Both forms of KM practicedKC UKCollaborationContentOv
4、er-hyped, underperformedIs KM dead?KM changing/evolvingNot driven by the traditional KM community,The Disruptor,Social ToolsQuietly evolving on the webRoots not in KMSocial Tool thought leaders and even KM advocates avoid the label!,Social Tools,What are social tools for?Finding and connecting with
5、peopleBuilding communitiesSharing KnowledgeThey are in fact personal/social KM tools!,Social Tools,WeblogsWikisSocial book marking & taggingSocial Networking CommunitiesInstant Messaging/PresenceRSS Feed ReadersMicro-bloggingPodcasts, videocastsMashups,BloggerTechnoratiMediaWikiLinkedIn, FacebookDel
6、iciousGoogle Reader, BloglinesSkypeFlickrYouTube, Google VideoTwitterOdeoSlideshareiPodCreative Commons,Social Tools,You will never understand Social Tools by reading about them or intellectual analysisThere is no substitute for using and experimenting with themThey have emergent properties that are
7、 not immediately apparent,Web 2.0,The social webThe participatory webBuilt around social toolsEvolved, emergedNot plannedNot IBM or MicrosoftOpen protocolsLow cost,Enterprise 2.0,Taking Web 2.0 into the organizationWeblogs and WikisIBM and Microsoft now in the gameAnd more ,Business 2.0, Management
8、2.0, Leadership 2.0, Education 2.0,2.0 meme is spreading!Social Tools are incredibly powerfulChange the gamePut power in the hands of the people!Can be seen as disruptive & even subversive,So what does this mean for KM?,KM 1.0,The old traditional, corporate, techno-centric command and control form o
9、f KM,KM 2.0,TakePeople-centric KM, PKMCoPs, AARs, KCafes, Social ComputingWeblogs, Wikis, To createA new form of KM KM 2.0 or Social KM,KM 2.0,KM is no longer a central corporate function it is now an integral part of a everyones everyday workKnowledge is no longer controlled centrally but the owner
10、ship and control is distributed throughout the organization,Social KM,CorporateTop downCentralisedCommand & ControlMonolithic systemsExplicit Knowledge,PersonalBottom upDecentralisedDistributedEcosystemsTacit Knowledge,KM 1.0,KM 2.0,KM Tool Comparison,TaxonomiesPeople FindersDatabasesE-mailNewslette
11、rsDiscussion Forums,Social TaggingSocial NetworkingBlogs & WikisInstant MessagingRSS Feeds & ReadersBlogs,KM 1.0,KM 2.0,Social KM,Social KM,KM is about Conversation,KM is simply the art of enabling trusted, context-rich conversations among the appropriatemembers of communities about things these com
12、munities are passionate about.Dave Pollard,A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter and getting smarter faster than most companies. Th
13、e Cluetrain Manifesto,Social KM,I think, at its best, KM is a social phenomena.Its where people come together to share their knowledge, to learn from each other and to work more effectively together - to meet both their business and personal objectives.Thats my view of KM.David Gurteen, ECKM, September 2006, Budapest.,KM is going Social,David GurteenGurteen KnowledgeTel: +44 1252 812 878Email: ,Licence,You may use these slides under the following Creative Commons LicenceAttribution-Share Alike 2.0http:/creativecommons.org/licenses/by-sa/2.0/uk/,演讲完毕，谢谢观看！,
