1、 Inter-21 .1 .3 .5 .9 -SWOT .11 4PS-4CS-4RS.12 .14 .17 .18 .20 .23 .24 .27 .29 .30 .32 .33 6 .36 IS09000 .37 PDCA .39 QFD .39 .41 .43 .44 (MichaelPorter) 80 1 Inter-21 1 ( ) (1) (2) (3) (4) (5) (6) (7) (8) 2 (1) (2) (3) (4) (5) (6) (7) 3 2 Inter-21 4 (1 ) (2 ) (3 ) ( SWOT ) ( ) ( ) ( ) 1 2 1 3 Inter
2、-21 1 2 2 2 D C A B 4 Inter-21 3 / (power nterestmatrix) 3 D C D B 5 1 1 5 Inter-21 1 2 2 2 1 2 1 1 1 6 Inter-21 50 ( ) 1 ( ) 1 1 3 3 3 4 4 7 Inter-21 4 5 5 5 6 1 2 1 5 360 5 8 Inter-21 6 6 (Boston ConsultingGroup BCG) 20 (SBUs) 2 SBUs SBUs BCG 10 ( ) BCG 4 1. Cash cows 2. (stars ) 3. (QuestionMarks
3、 ) 4 (Dogs ) 9 Inter-21 BCG (Cumu lativeLearnitigCurve) 20 -30 10 Inter-21 -SWOT SWOT SWOT ( ) SWOT (1) (2) (3) 1/4 (4) SWOT 11 Inter-21 4PS-4CS-4RS 4Ps-4Cs-4Rs 4Ps 4Ps( ) 20 50 JeromeMcCarthy 4Ps 4P Product( ) Price( ) Place( ) Promotion( ) 4Ps 4Cs 4Ps 4Ps 80 4P 4Cs 4C Customer( ) Cost( ) Convenien
4、ce( ) Communication( ) 1 Customer( ) (CustomerValue) 2 Cost( ) 4P Price( ) 3 Convenience( ) 4C 12 Inter-21 4 Communication( ) 4P Promotion( ) 4C 4C s 4Cs 4h 4Cs 4Cs 4Cs 4Cs 4Cs 4Cs 4Cs 4Cs 4Ps 4Rs- Don E Schuhz 4Rs( ) 1 2 3 AIDA 4 4R s 13 Inter-21 4Rs 4Rs 4Rs 4Rs 4Rs 4P s 4Cs 4Rs ? 4Ps 4Cs 4Rs 4Ps 4
5、Cs 4Ps 4Cs 4Rs 1 2 3 4 14 Inter-21 1 2 1 - 2 - 3 - 15 Inter-21 4 - 16 Inter-21 3 25 ? ?- 6 - x y x 1 2 3 4 17 Inter-21 80 18 Inter-21 1 2 3 4 19 Inter-21 5 6 - 1985 80 1 (1 ) (2 ) (3 ) (4 ) 5 ) 20 Inter-21 2 3 - - - - - - - - - - 21 Inter-21 1 (1) - - (2) 1 75 2 1 LGD (LUNCH) (GOLF) (DINNER) (1 ) (2
6、 ) (3) (4) ( ) 22 Inter-21 ? ? ? ( ) ( ) ( ) T 23 Inter-21 - ? ? ? ? ? ? ? ? (CRM) CR M CRM CRM 1 ? (CRM) 24 Inter-21 2 CRM CRM 3 CRM 4 5 CRM 6 CR M CRM CRM CRM 1 (1 ) (2 ) (3 ) (4 ) 2 3 (1 ) (2 ) 25 Inter-21 (3 ) A B C A B C D (4 ) 4 ( ) 26 Inter-21 ( ABC ) ! S S S S ? - 27 Inter-21 28 Inter-21 21
7、20 n n-1 X(k+1)=X(k) P X(k) t=k P X(k+1) t=k+1 29 Inter-21 X XP X P X P (1) (2) (3) 1 2 30 Inter-21 (1) - (2) 3 (1) (2) CE (3) (4) (5) (6) 1950 8 31 Inter-21 (Intemet) (EDl) 1 2 3 4 5 1 2 ( ) 32 Inter-21 3 ( ) 4 5 6 ( ) C 33 Inter-21 1 2 3 4 (1 ) (2 ) (3 ) (4 ) 1 34 Inter-21 IM C 2 3 IMC 4 1 2 3 4 C
8、IMS MRP-II 35 Inter-21 6 6 6 6 1993 6 12 3 84 99 7 6 (DNA) sigma 6 6 (parts permillion PPM) 3 4 6 3 4 6210 66800 15 -30 6 5 6 3 6 1 6 6 6 (SixSigmaChampion) 6 ( ) 6 6 6 36 Inter-21 2 6 6 6 6 6 6 6 ( ) 6 (DMAIC) DMAIC 6 6 6 6 ?quot; 6 6 1000 6 100 300 3 6 DMAIC 6 ( ) 6 6 6 IS09000 37 Inter-21 IS09000
9、 IS09000 1994 7 1 IS090 5 ( ) IS09000 (1 ) IS09000 (2 1 IS09000 S09001 18 (3 ) IS09000 IS09000 IS09004 (4 ) IS09000 (5 ) IS09000 IS09000 (1 ) IS09000 IS09(0)0 (2 ) (3 ) IS090 IS09000 (4 ) IS09000 (5 ) IS09000 38 Inter-21 PDCA PDCA PDCA PDCA Plan( ) Do( ) Check( ) Action( ) PDCA PDCA ? PDCA PDCA 4 (
10、1 ) 8 ( 2 ) QFD QFD ? 30% Quality( ) Function( ) Development( ) QFD - QFD QPD QPD ? ? ? ? QFD 39 Inter-21 QP D 1 QFD QF D 2 QPD QFD QFD 3 QFD QF D QPD QFD 4 QFD QDD 5 QFD QFD 50 30 200 Q10 5 QFD QFD QFD ( ) ( ) QrD QFD 40 Inter-21 QFD Q QFD QFD QF D A a1 a2 a3 a4 A B b1 b2 b3 b4 B A B 41 Inter-21 (1
11、)L (2)T A B L A C L (3)Y A B B C C A L (4)X A B B C C D D A L A B D B A C C B D D A C (5)C A B C A B C ( ) 42 Inter-21 5S 5S SEIRI( ) SEITON( ) SEISO( ) EIKETSU( ) SHITSUKE( ) S 5S 5S 5S 5S 1 ? ? ! 1 2 ( ) ( ) ( ) 3 ( ) ( ) 4 43 Inter-21 ( ) 5 6S 7S 5S 5S (1 ) (2 ) (3 ) (4 ) (5) . Theory of Constrai
12、nts, TOC (Dr Eliyahu M Goldratt) (Optimized Production Technology OPT) (Continuous Improvement) TOC MRP JIT TOC TO C TOC 1 2 44 Inter-21 o 3 TOC TOC ( ) 4 - - (Drum-Buffer-Rope Approach DBR ) (Buffer Management) TO C (MPS) (Capac Constraint Resources CCR) 5 TO C (Thinking Processes TP) TOC 45 Inter-21 46 1992 TOC TOC TOC 1 75 25
