1、7. Business travel 商务旅行,Objectives,To enable students to select a proper air company.To enable students to ask a colleague to get some information of airlines.To enable students to book air tickets by telephoning.To enable students to prepare passports and visas for colleagues.Time： 3 periods,Unit O
2、verview,Airline servicesSpeaking：Students look at a list of airline services and agree on the top three services for business travelers.Listening: Students listen to five short pieces to identify which airline services are being talked about.Discussion: Students discuss which airlines they have flow
3、n with and their feelings about the services offered.,Unit Overview,Case studyStudents read an article and note the mainstream and low-cost airlines mentioned.A role play: A business travel,Study Methods,Pair-workGroup workRole-play,Vocabulary preparation,air travel乘飞机旅行airlines航空公司(多用于航空公司名称中)Valet
4、 vlit n. 贴身男仆、男随从、服务员baggage allowance允许行李数量、行李限制business class 商务舱frequent flyer飞机常客air-miles award 里程奖（air-miles) burger bar 汉堡快餐店creature kri:t n. 动物，生物；人；创造物Creature comfort n. 物质享受（尤指食物）给人体以舒适的东西；catering keitri n. 给养；承办酒席；医提供饮食及服务v. 备办食物in-flight catering 航空餐饮、机上提供的食品、饮料,lounge laund n. 休息室；候机
5、大厅exclusiveiksklu:siv adj. 排外的；独有的；专一的scheduled flight定期航班Network 沟通、与其他人非正式的交往contact（可数名词）有势力的熟人low-cost airlines 低成本航空公司、低费用航空公司mainstream meinstri:m n. 主流mainstream airlines大型航空公司no-frills nufrilz adj. 只提供最起码必需品的、经济型的deal 待遇package一揽子服务、成套包办,price-cutting降价、价格战dedicateddedikeitid 专用的check-in des
6、k登机手续办理合take off起飞（名词为take-off,起飞）transfer 转机refund rifnd vi.退还、偿还Upmarket 高档的、为高收入人群服务的,concessionknsen n. 让步；优惠、减价consolidation kn,slidein n. 巩固；合并；联合兼并recline riklain vi. 依赖；斜倚；靠vt. 使躺下；使斜倚reclining seat可躺的斜椅座位carrier运载工具、飞机high volume route客流量大的航线、航空热线undercut 削价、低于的价格出售、比（对手）低的价格出售ticket desk票务
7、台,prairti n. 优先；优先权；优先次序；优先考虑的事status steits, st- n. 地位；情形；状态；重要身分priority status优先权、优先资格legroom 座位前的伸腿空间 settle the balance 结清余额audit :dit vi. 查帐；审计n. 审计；查帐vt. （美）旁听auditing procedure 审计程序line manager 直属经理、部门经理、业务经理random rndm adj. 任意的,随机的、机遇的process 审核、审查,Speaking,Work in groups. Look at this list
8、 of airline service, you have to agree on the three most important services for the business traveler and tell the reasons.,Speaking,Air-miles awards for frequent flyersValet service airport parkingDouble baggage allowancePriority status at check-inExclusive business loungesAdvanced seat selectionWi
9、der, fully reclining seatsIn-seat phone/fax facilitiesIn-flight catering/free drinks,向飞机常客提供里程奖。机场代客停车服务允许双倍行李数量。优先办理登机手续。专用的头等舱旅客候机室。预先选择座位。更宽敬、可斜躺的座椅。座位上附带电话/传真设施。提供航空餐饮/免费饮料。,Useful words and expressions for speaking,get free mileage offers and value for money service赢得免费飞行里程和物有所值的服务provide passe
10、ngers with effective economic options给乘客提供了有效而又经济的选择valet service airport parking saves you a lot of time and trouble机场代客停车服务为你节省了时间，省去了许多麻烦。let valet take care of your car while you are away: get your car washed, or have the oil changed 你出差时可让机场服务员照看你的汽车帮你洗车或者更换机油,no extra charge for extra cabin ba
11、ggage无需为额外的随身携带行李付费satisfy your seat preference满足你对座位的偏爱reclining seats on board helps to eliminate your weariness from flying long-haul飞机上可躺的座椅可免去你远程飞行的疲倦you can stretch out,lie back and get some proper sleep 你可以伸展一下身子，躺下来，好好睡一觉,Useful words and expressions for speaking,arrive rested and ready for
12、your work 到达时你已充分得休息、准备投入工作in flight-catering helps you to relax yourself 航空餐饮帮你放松make life on board just a little less stressful 在飞行途中感到不那么紧张make the most of your time in the air to prepare for your work with the in-seat phone system 座位上有电话系统，你可以在飞行途中充分利用时间，为工作作好准备,Useful words and expressions for
13、speaking,Listening,Five business travelers talk about different air travel service. Decide which one each speaker is talking about.,Listening,business class selection comfortable seating free newspapers and magazinesin-flight entertainment in-flight food and drink in-seat phone/fax facilities on-boa
14、rd duty-free sales scheduled flights,要点解析1 Sometimes, you work straight through meal-times, so it might be the only thing youll get until you step on the plane for your flight home. 有时候，你连吃饭时间也用来工作，因此可能要等你登上了回家的飞机，才可能吃到一点东西。2 Businesses cant depend on airlines offering a flight on a particular day o
15、r time of their choosing. 企业不能指望航空公司会根据你选择的某一天或某个具体时间为你提供航班。3 The last thing I wait is to listen to people screaming with laughter at some ridiculous comedy. 我最不喜欢的就是听到别人看着荒诞不经的喜剧捧腹大笑。,4 But on long trip, you really need to be able to stretch out, lie back and get some proper sleep. 在长途旅行中，你真的需要伸展一下
16、身子，躺下来，好好睡上一觉。5 Its also a good place for networking, and Ive often got into conversation with the person next to me, whos developed into a useful contact. 这也是与人交流 的好地方，我就经常和坐旁边的人攀谈，以后他就成了一个用得上的熟人。,听力训练,No frills flying 经济航班,Speaking What differences are there between mainstream airlines and low-cos
17、t airline?大型航空公司和低成本航空公司有什么区别？,Expressions for speaking,get creature comforts得到舒适的物质享受have more spacious seat有更为宽敞的座位provide in-flight office facilities提供机上办公设备air-mile awards for frequent-flyers向飞机常客提供里程奖,Expressions for speaking,provide valet service airport parking service提供机场代客停车服务get discount t
18、ickets得到折扣机票provide equally good service提供同样好的服务enjoy most of the services you get from mainstream airlines享受与大型航空公司航班相同的服务save money but still get the comfort省钱但仍然享受到舒适,Case Study,Read the article on the following page and finish the following tasks.,Flying high with cheap frills,Low-cost airlines
19、are offering deals to woo business travelers.When is a low-cost airline not a no-frills airline? When it adds frills. Business travelers who have taken enthusiastically to value-for-money air travel are now being offered packages more commonly associated with mainstream airlines.To date, the attract
20、ion of no-frills airlines has been based on price; forget the more convenient departure points, creature comforts, or ease of scheduling. Easyjet, Ryanair and Debonair have all undercut leading carriers by as much as 70 percent on high volume routes.,Flying high with cheap frills,However, in the wak
21、e of increased competition and aggressive price-cutting from mainstream airlines such as KLM UK, three no-frills airlines are changing tack. Virgin Express is increasing legroom and is contemplating the launch of a frequent-flyer programme; Go, owned by British Airways, is wooing the business travel
22、ers; and Debonair is introducing a business class section next week.,Flying high with cheap frills,Debonair, based at Luton Airport, north of London, was launched just over two years ago and went into profit for the first time this summer. Even when it started, it set itself slightly apart from its
23、low-cost competitors by offering more seat comfort, a drink in-flight and a simple frequent-flyer scheme.Debonairs business class, called ABC, will give passengers more privacy during the flight, a fully refundable, flexible ticket, a free bar, a snack and a dedicated check-in desk. Yet the fare wil
24、l remain as much as 40 per cent below the average business class ticket price.,Flying high with cheap frills,Other low cost- airlines, however, are standing firm. Even so, Easyjet, which markets itself on lowest price, no catering and direct sell, has now introduced a 10 charge to allow its passenge
25、rs to transfer from one Easyjet flight to another. This is effectively a concession to the business traveler, who needs more flexibility.Attempts by Virgin Express, Go and Debonair to move upmarket are being viewed by some as the beginning of a consolidation in the sector. With so much competition o
26、n price, it seems likely that some players in the low-cost airline business will fail to survive.,Flying high with cheap frills题目Flying high with cheap frills 是一个双关语：fly high是一个习惯用语，有“雄心壮志、野心勃勃、洋洋自得”的含义。从航空公司的角度看，低成本航空公司在吸引商务乘客方面自有一招，而且赢得了市场。这里的with表示“以为手段”，低成本航空公司依赖其提供的经济型航班（no frills flights）吸引商务乘
27、客。标题可以翻译为“经济航班展鸿图” cheap frills, 这里的frills指“修饰、并非必须的装饰、奢侈品”（extra things that are added to something to make it more pleasant or more attractive, but that are not necessary). Cheap frills 指廉价的、只提供必需品的航班，即cheap, no frills airlines, 票价低廉的经济型航班。,Low-cost airlines are offering deals to woo business trav
28、elers.低成本航空公司正提供各种优惠以赢得商务乘客When is a low-cost airline not a no-frills airline? When it adds frills. 低成本航空公司在什么情况下就不是经济型航空公司了呢？如果它增加了非必需品就不是经济航空公司了。low-cost airlines 低成本运营的航空公司。这里的airline指“航空公司”，-I flew with my favorite airline as always. 同以往一样，我乘坐的是自己喜欢的航空公司飞机。airline 用于航空公司名称时，一般用复数，如：United Airlin
29、es（美国）联合航空公司；British airways 英国航空公司。另外，airline 还可作“定期航线”的意思，比如：international airlines 国际航线。,woo “引诱、赢得顾客”(try to persuade someone to support you or to use your business)-The party has been trying to woo the voters with promises of electoral reform. 这一党派以承诺进行选举改革尽力赢得选民。-The airline has been offering
30、discounted tickets to woo passengers away from their competitors. 这家航空公司以提供打折机票来把乘客从他们的竞争对手那儿吸引过来。,Business travelers who have taken enthusiastically to value-for-money air travel are now being offered packages more commonly associated with mainstream airlines.对价廉物美的航班情有独钟的商务乘客，现在可以见到在大航空公司的一揽子机上服务了
31、。take to 这个动词短语意思为“开始喜欢”，（start to like someone or something）-His wife took to her new neighbours at once. 他的夫人马上就喜欢上了这些新的邻居们。,To date, the attraction of no-frills airlines has been based on price; forget the more convenient departure points, creature comforts, or ease of scheduling. Easyjet, Ryanai
32、r and Debonair have all undercut leading carriers by as much as 70 percent on high volume routes.迄今为止，经济型航空公司的吸引力主要在于其便宜的机票价格，而不在于飞地点的便利、物质享受的舒适或时间安排的宽松度。易捷、莱纳和戴博娜这三家航空公司都对几条大客流量航线上的主要航班实行了降价，最多的降低了70%。,undercut 有低价格竞争的意思-If our two companies were to join forces we could undercut all our competitors
33、. 如果我们两家公司联合起来的话，我们可以削价同我们的所有竞争对手抢生意。,However, in the wake of increased competition and aggressive price-cutting from mainstream airlines such as KLM UK, three no-frills airlines are changing tack. 然而，由于越来越激烈的竞争以及像KLM UK航空公司这样的大型航空公司之间激烈的价格大战，有三家经济型航空公司正在改变其经营策略。in the wake of 接踵而至，在之后-The truck lef
34、t clouds of dust in its wake.车后扬起了一阵尘土。-Airport security was extra tight in the wake of yesterdays bomb attacks. 在昨天的炸弹爆炸事件后，机场的安全检查特别严格。,Virgin Express is increasing legroom and is contemplating the launch of a frequent-flyer programme; Go, owned by British Airways, is wooing the business travelers
35、; and Debonair is introducing a business class section next week.维珍快航公司正增大其座位空间并考虑开展常客奖励计划；英国航空公司所属的前进航空公司正努力吸引商务乘客；而戴博娜航空公司将于下周推出商务舱座。,launch 指推出新产品或服务，作名词-The launch of the product will mean that we all have an exciting and Busy twelve months ahead of us. 推出该产品意味着接下来的12个月将繁忙而又充满刺激。在本文的另一个句子里，launc
36、h作动词：-Debonair was launched just over two years ago(戴博娜航空公司是两年多前开始运行)。-They launched the new Perfume with prime-time commercials on the major networks. 他们依靠在主要电视台播出黄金时段的广告来推出这种新型香水。这里的tack 指“行动方针、策略-Since they had failed to persuade the unions , the government tried the new tack of forcing them to a
37、gree. 自从对工会的劝说失败后，政府试图使用新的策略强迫他们同意。,Debonair, based at Luton Airport, north of London, was launched just over two years ago and went into profit for the first time this summer. Even when it started, it set itself slightly apart from its low-cost competitors by offering more seat comfort, a drink in-
38、flight and a simple frequent-flyer scheme.总部设在伦敦北部卢顿机场的戴博娜航空公司于两年多前开始运行的，今年夏季首次盈利。即使在创始时期，它就已经通过提供更舒适的座位、机上饮料以及一般的常客奖励计划来显示它与其他低成本竞争对手并不完全相同。,to set someone/something apart from “使显得与众不同、显得特别突出”-What set her apart from the other candidates for the job was that she had a lot of original ideas. 使她显得与其
39、他竞争这一工作的候选人不同的是她有许多独特的观点。,Debonairs business class, called ABC, will give passengers more privacy during the flight, a fully-refundable, flexible ticket, a free bar, a snack and a dedicated check-in desk. Yet the fare will remain as much as 40 per cent below the average business class ticket price.戴
40、博娜航空公司推出的叫ABC的商务舱将为乘客在飞行途中提供更多的私密空间、可任意退换的机票、免费饮料、快餐以及专用的登机手续办理台，而其价格仍将比一般的商务仓票价低40%。,a dedicated check-in desk 这里的dedicated是个形容词，意为“专用的”(designed to be used for one particular purpose-a dedicated computer 专用电脑；-a dedicated sports channel 体育专用频道。a free bar “免费的饮料”。bar 原指“酒吧”或“售酒的柜台”，这里代指其中的酒。这是一直常用修
41、辞手段，叫借代（metonymy）:用容器来代指其中内容-The kettle is boiling.壶里的水开了。The hall applauded. 整个大厅热烈鼓掌。（用“大厅”代替观众）。文章中出现的cheap frills 实际上也是一种借代：以内容或局部代替整体：frills (奢侈品)指整体airlines(航空公司或航班)。同类的例子还有：There are about a hundred hands working in his factory. 他的工厂里大约有100名工人（用hands“人手”代替“工人”）。,Other low cost-airlines, howev
42、er, are standing firm. Even so, Easyjet, which markets itself on lowest price, no catering and direct sell, has now introduced a 10 charge to allow its passengers to transfer from one Easyjet flight to another. This is effectively a concession to the business traveler, who needs more flexibility.然而，
43、其他低成本航空公司仍然坚持自己的经营策略。尽管如此，以最低票价、不提供餐饮服务和直销为市场特包色易捷航空公司，如今已经推出了收费10英镑向乘客提供易捷航班之间的转机服务。这对需要更多灵活便利的商务乘客来说，是一种行之有效的让利优惠。,market itself on lowest price 这里的market 指“推销、出售”，介词 on 表示“依靠，以来推销自己”。This is effectively a concession to the business traveler 在英国英语中 concession可以指“价格上的优惠、让利”（lower price; a reduction
44、 in the usual price of something)-You can get travel concessions if you are under 26. 如果你不满26岁，可以得到优惠旅游。,Attempts by Virgin Express, Go and Debonair to move upmarket are being viewed by some as the beginning of a consolidation in the sector. With so much competition on price, it seems likely that so
45、me players in the low-cost airline business will fail to survive.有些人认为维珍快航公司、前进航空公司和戴博娜航空公司提供高档次消费的努力是业内联合兼并的开始。有如此激烈的价格竞争，看来有些低成本航空公司的竞争者将无法生存。upmaket 是指“高档的、适合高收入顾客的、质优价高的”，它的反义词是downmarket, 意思为“面向大众化市场的、面向低收入消费者的”-The company is trying to get rid of its downmarket image. 这家公司正努力摆脱低档市场的形象。,Task 1,
46、Answer the questions:What example of mainstream and low-cost airlines are mentioned? Which airline is the cheapest?,TASK 2,Are the following statements true of false?1 The differences between mainstream and low-cost airlines are becoming less clear.2 Low-cost airlines are only slightly cheaper than
47、mainstream airlines.,3 Mainstream airlines are offering extra services to compete with low-cost airlines.4 Debonair offers more service to passengers than other low-cost airlines.5 Easyjet is refusing to change its approach in any way for business travelers.6 The number of low-cost airlines is set t
48、o grow in the future.,TASK 2,Key to task 21. T 2. F 3. F 4. T 5. F 6. F,A role play,You are a line manager in a company and need to have a business travel abroad now. Ask your secretary to book an air ticket and prepare a passport and visa for you.Requirements:Students are divided into groups.Each group creates a play.Each one should have a task or a character.The play should include the whole process of taking an air plane abroad.,Speaking,Working in pairs. Find out three airlines your partner has flown with. Which offered the best service and why?结对练习。向你的搭档了解他所乘坐过的三家航空公司，哪家航空公司提供的服务最好，为什么？,
