1、 McGraw Hill Irwin 2003TheMcGraw HillCompanies Inc AllRightsReserved PartOneINTRODUCTIONTOBUSINESSRESEARCH ChapterFiveETHICSINBUSINESSRESEARCH WhatareResearchEthics EthicsarenormsorstandardsofbehaviorthatguidemoralchoicesaboutourbehaviorandourrelationshipswithothersThegoalistoensurethatnooneisharmed
2、orsuffersadverseconsequencesfromresearchactivities EthicalTreatmentofParticipants BegindatacollectionbyexplainingtotheparticipantthebenefitsexpectedfromtheresearchExplaintotheparticipantsthattheirrightsandwell beingwillbeadequatelyprotected andsayhowthiswillbedoneBecertainthatinterviewersobtainthein
3、formedconsentoftheparticipant Deception TheparticipantistoldonlypartofthetruthorwhenthetruthisfullycompromisedTopreventbiasingtheparticipantsbeforethesurveyorexperimentToprotecttheconfidentialityofathirdparty IssuesRelatedtoProtectingParticipants InformedconsentDebriefingRighttoPrivacy Confidentiali
4、tyDataCollectioninCyberspace EthicalIssuesrelatedtotheClient Sponsornon disclosurePurposenon disclosureFindingsnon disclosureRighttoqualityresearch EthicsRelatedtoSponsor Sometimesresearcherswillbeaskedbysponsorstoparticipateinunethicalbehavior Toavoidcoercionbysponsortheresearchershould EducatesponsortothepurposeofresearchExplainresearcher sroleExplainhowdistortionofthetruthleadstofutureproblemsIfnecessary terminaterelationshipwithsponsor EthicalIssuesrelatedtoResearchersandTeamMembers SafetyEthicalbehaviorofassistantsProtectionofanonymity
