1、Sound patterning There are no grand celebrations here,no speeches,no bright lights,But there are great athletes.Somehow weve come to believe that greatness is reserved for the chosen few,for the superstars.The truth is, greatness is for all of us.This is not about lowering expectations;Its about rai
2、sing them for every last one of us.Because greatness is not in one special place,and it is not in one special person.Greatness is wherever somebody is trying to find itConsonance: speeches lights athletes .Assonance: Somehow come / / believe reserved / i / about lowering / au /Function of Sound patt
3、erning: to make the language more vivid and impressive, increase rhythm and expressiveness of a writing. So it can call our attention to its advertisement.Syntax:Repetition: greatness special Function of Repetition: the function of the repetition is to emphasize a quality or feature of Nike, so grea
4、tness and special are key words of this advertisement which serve to stress the theme “Nike find your greatness”.Parallelism（排比）: no grand celebrations, no speeches, no bright lightsfor the chosen few, for the superstars.Function of Parallelism: It helps achieve emphasis and make the speech more rhythmical, forceful and passionate.
