1、19 November 2007Motivations for Lottery playing differ between men and womenFirst comprehensive NLC research into women Lottery players shows women play the Lottery to enhance rather than change their lives Research published today by the National Lottery Commission highlights the differences betwee
2、n male and female attitudes to the Lottery and their motivations for playing. While both genders may dream of winning the jackpot, women are less likely than men to see it as the start of a complete transformation, with many of them expressing a desire to enhance their current lifestyle rather than
3、embark on a new life. The findings are based on a survey of over 4000 UK adults conducted by Simpson Carpenter (2006), and a more detailed study of 500 London women conducted by Dr Emma Casey (2007). The Simpson Carpenter research confirms that whilst just under half of both men and women play prima
4、rily to win the jackpot, there is a gender split when it comes to their aspirations for spending the money. Men were more likely to want to embark on a new life, with 21% expressing the desire to be millionaires or to never work again, compared to 13% of women. Women longed for modest enhancements t
5、o their existing lifestyles, and were more likely to cite going on holiday or paying off the mortgage as reasons for playing. Anne Wright, Chair of the National Lottery Commission said:“The research confirms the importance of the National Lottery in peoples everyday lives, and gives a fascinating in
6、sight into how differently men and women view the Lottery. It is our responsibility at the National Lottery Commission to ensure that players are protected, so were very encouraged that these findings reveal such strong support of the Lottery from players.”Donna Dawson, psychologist stated: “There i
7、s a huge thought process behind purchasing a Lottery ticket. This is a socially acceptable form of gambling that is 2frequently discussed amongst women and offers them the chance to dream. Most women view a potential Lottery win as an opportunity to help their families or to address financial worrie
8、s, and consequently to alleviate guilt and anxiety.”The research also highlights the social function fulfilled by the National Lottery 62% of women regularly chat to their friends and family about what theyd do if they won the Lottery. By contrast, men are much less likely to gossip about the Lotter
9、y, with only 53% regularly dreaming aloud about their chances of winning (Simpson Carpenter). Dr Emma Caseys research, which concentrates exclusively on women, offers fascinating insights into the way women play the National Lottery, revealing a sensible, careful and rational approach that enables t
10、hem to make Lottery play part of the household budgeting. Whilst women recognise that the National Lottery is a form of gambling, they do not see it as harmful or addictive. Women also feel better about spending money on Lottery tickets when they know good causes will benefit, with 60% stating that
11、“Knowing that the money raised by the Lottery goes to good causes helps me feel better about the money I spend” (compared to 54% of men). Both research reports are available to download from the National Lottery Commissions website at http:/www.natlotcomm.gov.uk/CLIENT/content_inner.ASP?ContentId=33
12、8- ENDS -Notes to editors:For further information please contact:National Lottery Commission Press Office on: 020 7016 3422/3430Out of hours: 07802 849965NOTES FOR EDITORS1. The Simpson Carpenter segmentation analysis was based upon Computer Assisted Telephone Interviewing (CATI) of a nationally rep
13、resentative sample of 4,040 UK residents aged 16 and over. Fieldwork took place between 20 February and 19 March 2006. Quotas were set for gender, age, social grade and region. Data were subsequently weighted to adjust for age within gender and socio-economic group. 32. Emma Caseys report “Women and
14、 UK National Lottery Play” is based on quantitative research of 500 women in the London area as well as qualitative research of 25 women based in Kingston upon Thames, London.3. The National Lottery Commission is the non-departmental public body set up on 1 April 1999 to regulate the National Lotter
15、y. The Commissions overriding duties are to ensure that the National Lottery is run with all due propriety and that the interests of players are protected. Subject to these, to maximise the proceeds of the Lottery (to benefit the good causes).4. To subscribe to receive NLC press releases please visit www.natlotcomm.gov.uk or to register an interest in receiving more information contact the press office on 020 7016 3422 or email f.brightnatlotcomm.gov.uk
