1、第 1 页 共 4 页安阳师范学院商学院教案第 5 章 市场营销概述第 周课题： 市场营销概述 教学方法：讲授法、案例分析法、小组讨论法 教具：多媒体教学目的：了解市场营销的基本内容，熟悉市场营销概述中的英文概念，掌握相关核心词汇。教学重点：市场营销专业的英文术语。教学难点：市场营销相关概念的英文表述。第 2 页 共 4 页教学过程设计：【复习旧课】回顾全球人力资源管理的英文表述。【讲授新课】第 5 章 市场营销概述Quotation:“Communication is the most important form of marketing.”Akio Morita (1921 1999)
2、Co-founder of SonyStarting up:A. The four Ps form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right. Match the Ps 1 to 4 to the definitions a) to b)B. Listen to four consumers talking about different products. Decide which of the four Ps each speaker is discussing: product, price, promotion or place.Vocabulary: 第 3 页 共 4 页第 4 页 共 4 页Reading comprehension and discussion:Nizhny Novgorod: Striving for historic citys dream.CASE STUDY: Kristal WaterRead the caseFill up table of background of the case.Discussion
