1、,Members:乔羽、刘丽艳、黄超、张云静、张宁宁、费冬齐思宇,Coca-Cola,Coca-Cola Company,It was founded in 1892 and headquartered in Atlanta, United States Ochoa, the worlds largest beverage company, has a 48% market share worldwide and the global top three drinks of two (Coca-Cola rankings First, Pepsi second, low-calorie Coc
2、a-Cola third).,Coca-Cola in 200 countries with 160 kinds of drinks brands, including soft drinks, sports drinks, dairy drinks, fruit juice, tea and coffee, fruit juice is the worlds largest beverage distributors.,Logo Marketing strategy Production Advertising slogan Educations system Succeed,Coca-Co
3、la logo,First Coca-Cola logo appeared in the Atlanta Journal Constitution on Saturday May 23 1886.,Logo,Coca-Cola International Marketing 4A Strategy,Accessibility买得到 Affordability 买得起 Acceptability乐得买 Activation零售启动,Coca-colas educations system covers: 1. Primary School Subsidy 2. Middle School Hop
4、e Star Scholarships 3. High School Hope Star Scholarships 4. Rural University Scholarships 5. Graduate Scholarships 6. Teachers Training Program.,Production,1886 Drink Coca-Cola 1917 Three Million a day 1925 Six Million a day 1932 Ice cold sunshine 1944 Global high sign 1952 What you want is Coke 19
5、57 Sing of Good Taste 1963 Thing go better with Coke 1969 Its the Real thing 1976 Have a Coke and a smile 1982 Coke is it 1987 Cant beat the feeling 1993 Always Coca-Cola 2001 Life tastes good,Succeed,Established distribution network within reach,Give customers a special meeting,Ensure product quality and brand value,1.建立伸手可及的销售网 2.给予顾客一种特殊的满足 3.保证产品的质量与品牌的价值,Thank you！12/05/2010,
