1、Correspondence in International Business a 国际商务函电,经管系 庄靖瑶（Carol） Jingyao_,Bilingual course,Correspondence in International Business,小班 加强沟通和互动（分组讨论、游戏）学习方法 功夫在课外 （背书、默写）；主动思考（提问）进度 按顺序（复习或预习）,Unit 1 Basic Knowledge of Business Letter Writing 第一单元 商务书信的写作基础知识,Form and structure of business letter 商务书
2、信的书写格式及构成Writing Principles of the Business Letter 写信的原则,I. Form and structure of business letter 商务书信的书写格式及构成,1.Form 格式 Full block form 齐头式 Modified block form with indented style 混合式 Modified block form 改良式 Simplified 简化式New words: Salutation sljten 信函中的称呼语 complimentary kmplmentri:, adj.表示敬意的,（1）
3、Full block form 齐头式,（2）Modified block form with indented style 混合式,（3）Modified block form 改良式,（4） Simplified 简化式,（无称呼）,（无敬语）,Form and structure of business letter 商务书信的书写格式及构成,2. Structure 构成（1）Parts of the Business Letter 商业信函的组成部分 Letterhead （信头） Date （日期） Inside Name and Address （信内地址和姓名） Salutat
4、ion （称谓） Body （正文） Complimentary Close （结束语） Signature （签名）,七 个 主 要 部 分,Full block form 齐头式,Letterhead,Date,Inside Name and Address,Salutation,Body,Complimentary Close,Signature,(sender),(receiver),The ways of writing parts 各部分的写作要领,1,2,3,4,5,6,The ways of writing parts 各部分的写作要领,1,2,3,4,5,6,abbrevia
5、te bri:vi:et vt. n.缩简，缩略 courtesy k:tisi n.谦恭有礼address to 写给；向作陈述 Salutation sljten 信函中的称呼语 complimentary kmplmentri:, adj.表示敬意的，恭维的 customary kstmri习惯的；通常的 pluralplurl 复数, 复数形式 Inserted adj.插入的,嵌入的 Courteously k:tsl 有礼貌地 grammatical grmtkl 符合语法规则的 Correspondence krispndns 来往信件 keep in with 与保持一致；与某
6、人保持友谊 merely mili 仅仅, 只不过 rubber rb (合成)橡胶 Carbon k:bn 复写纸,The ways of writing parts 各部分的写作要领,The ways of writing parts 各部分的写作要领,1,2,3,4,5,6,The ways of writing parts 各部分的写作要领,Date全称而不是简写（e.g. December for Dec.）-th, -st, -nd and rd 可省略（ e.g. 5 May）Dont write 04 instead of 20_ _ for the yearAvoid typ
7、ing dates in figures （ e.g. 10/2/2010）,British: day, month, yearAmerican: month, day, year,15 August, 2010 August 15, 2010,The ways of writing parts 各部分的写作要领,1,2,3,4,5,6,Full block form 齐头式,Letterhead,Date,Inside Name and Address,(sender),(receiver),The ways of writing parts 各部分的写作要领,Messrs. mesz Us
8、e for partnerships whose firms name includes a personal element （ e.g. Messrs. Macdonald & Evans）Not use where there is no personal element in the name （ e.g. Furniture Co.）Not use when the name already carries a courtesy title （ e.g. Sir William & Sons）Not use when the word “The” forms part of the
9、name （ e.g. The William & Sons）,The ways of writing parts 各部分的写作要领,1,2,3,4,5,6,The ways of writing parts 各部分的写作要领,1,2,3,4,5,6,Form and structure of business letter 商务书信的书写格式及构成,3. Addressing Envelopes 信封的写法,Return address,receivers name & address,公司标志 公司名称地址 手机、电话、传真、邮箱和网站 （将签名做成一张名片）,II. Writing Pr
10、inciples of the Business Letter 写信的原则,（1）Courtesy 礼貌 （2）Consideration 体谅（3）Completeness 完整 （4）Clarity 清楚（5）Conciseness 简洁 （6）Concreteness 具体（7）Correctness 正确,II. Writing Principles of the Business Letter 写信的原则,（1）Courtesy 礼貌We cannot deliver the good all at one time.Im afraid we cannot deliver the g
11、ood all at one time.,II. Writing Principles of the Business Letter 写信的原则,（1）Courtesy 礼貌 （2）Consideration 体谅（3）Completeness 完整 （4）Clarity 清楚（5）Conciseness 简洁 （6）Concreteness 具体（7）Correctness 正确,1,2,3,4,5,6,Stem stem (花草的)茎 ；词干，语干 stem from 来自, 起源于; 由造成 Sincere sinsi 真实的; 诚挚的 You-attitude 收信人态度 Courte
12、ous ktis 彬彬有礼的; 客气的 Irritating rtet气人的, 使人不愉快的 Belittle bltl 轻视,贬低 brochure bruu 小册子 Clarity klriti 清楚, 明晰, 清澈 Steamer sti:m 汽船，大轮船 Modifiers mdifai 语修饰语 Conciseness knsazns 简洁;简明 Clause kl:z 从句,分句 concrete knkri:t 实体的, 有形的 Vivid vivid 清晰的；生动的；逼真的 punctuation pktu:en 标点符号 jargon d:n 行业术语 Sundry sndr
13、i: 各种的, 各式各样的,杂项的,（2）Consideration 体谅We are please to announce that You will be pleased to know that ,II. Writing Principles of the Business Letter 写信的原则,（3）Completeness 完整（4）Clarity 清楚Avoid using words have unclear meaningMetropolitan big cityRender giveDemonstrate showPay attention to the position
14、 of the modifiers Pay attention to the sentence structure Paragraph carefully and properly,II. Writing Principles of the Business Letter 写信的原则,II. Writing Principles of the Business Letter 写信的原则,（5）Conciseness 简洁Avoid using wordy expressionsAvoid unnecessary repetitionUsing short sentences ,simple w
15、ords and clear explanationsFor the purpose for In the most cases usually At an early date soonAvoid padded expressionsUsing subject line flexibly and properly,（6）Concreteness 具体We wish to confirm our fax sent yesterdayWe confirm our fax of Sep. 10 2006,II. Writing Principles of the Business Letter 写信的原则,（7）Correctness 正确Grammar mistakesAvoid using overstatmentsAccurate numbersCapital letters,II. Writing Principles of the Business Letter 写信的原则,btained,inistry,nformed,mporters,arket,stablishing,eneral,terested,orward,uality,Unit 1 Basic Knowledge of Business Letter Writing,
