1、Chapter 1二、短语翻译。英翻汉Sluggish economy 萧条的经济 Full employment 充分就业Trade deficit 贸易赤字 in-depth analysis 深入的分析Industrialized countries 工业化国家free-trade agreement 自由贸易协定international specialization 国际专业化product differentiation 产品差别trade surplus 贸易盈余 determinative factor 决定性因素三、汉翻英经济双赢 economic win-win 关税壁垒
2、tariff barrier收入不平等 wage inequality 劳动生产率 labor productivity解雇工人 lay off works 生产要素 factor of production双边协议 bilateral deal 回归分析 regression analysis市场准入 market access 世界经济复苏 world economic recovery四. Translation1. The monitoring system will finally substitute the US Governments cap on cigar imports
3、from Cuba.2. The quarrel between Mexico and the US will be no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3. An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance
4、adjustment on China, will take place shortly before the ministerial conference.4. Few Americans attribute this to such obvious causes as a devalued dollar or business cycle.5. Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures n
5、ecessary to reduce the emission of greenhouse gases.6. There are rumors that the government struck a private deal with the corporations chairman last month. 7. The opposition is exerting pressure on the US government to change the policy towards textile imports.8. Since the establishment of the bila
6、teral free-trade agreement, the emerging economy has always been at the forefront of science and technology.9. In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.10. According to conservative estimates, by 2010,
7、 Chinas import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion. 五、完形填空1.manufacturing petitive 3.deficit 4.budget 5.expanding6.recovery 7.revival 8.emerging 9.innovation 10.propertyChapter2二、consumer-goods 消费品 d
8、iscount retailers 折扣零售商brand equity 品牌资产价值 advertising budget 广告预算real-time sales data 实时销售数据 sales promotion 促销profit margin 盈利 scanner data 扫描数据三、 汉翻英价格溢价 price premium 基线销售 base-line sales减价 price reductions 广告支出 advertising spending营销组合 marketing mix 销量溢价 quantity premium 产品数量（种类） product-line v
9、ariety 美元分配 allocation of dollars四. 翻译1. The government has allocated $ 0.1billion to the development and utilization of renewable energy in the rural areas.2. We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable developmen
10、t road attaching equal importance to economic development and environment protection.3. As a big responsible nation, China will strictly be abide by the WTO rules and honor its commitments. 4. The rapid growth in Chinas grain production can be ascribed to the fact that the Chinese government has imp
11、lemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5. In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the req
12、uests of some governments. 6. Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.7. Networks fundamentally alter the nature of competition and level the playing field, espe
13、cially for smaller business regardless of the barriers like time and distance.8. Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time. 9. Chinas vigorous economic development is indicative of the fact that China has
14、become one of the countries that enjoy the highest economic growth speed in the world.10. With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.五、完形填空1.blame 2.damaged 3.short-term 4.buildi
15、ng 5.profiability6.arm 7.boosts 8.orientation 9.moreover 10.loweringChapter3二. Privileged minority 享有特权的少数人 Gas station 加油站Marketing research 市场调查 Professional competence 专业技能A sales point 卖点 Product design 产品设计Potential consumer 潜在顾客 Business disaster 商业灾难三、汉翻英日常生活 daily life 广告活动 advertising campa
16、igns物理特征 physical characteristic 视觉想象 visual imagination国内媒体 national media 销售增长 sales increase销售渠道 distribution system 产品到导向型的广告 product-orientated advertising四. 翻译1. Experts have attributed the main cause of the companys poor performance to its poor HR functions, especially the appointment of the
17、senior management.2. British Airways intends to create a more flexible and modern corporate culture through the relocation3. Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.4. After financial scandals, many companies can only resort to charity activ
18、ities to improve their corporate image.5. Politicians should not engage in business affairs that might affect their political judgment.6. As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in its management.7. After watching this interview,
19、 she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right(promising) start-ups.8. To enter a specific market, in addition to acquiring sufficient knowledge about our target customers, we also n
20、eed to know about the local policies and abide by them.9. With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10. In a time when customers change constantly and rapidly in their needs, only companie
21、s who are quick to respond can survive and succeed in the end.五、完形填空1.sincere 2.privileged 3.led 4.constitutes 5.intellectual 6.resort 7.instead 8.reduce 9.clients 10.divertChapter4三. Phrase Translation1. 人口流动 2. 供应商网络3.标准零配件 4. 特殊制造技术3.互补经济体 6.反日情绪7. 外方合作人, 外国附属公司 8.上市企业并购 mergers and acquisition海外
22、扩张 overseas expansion全球化战略 globalization strategy保护主义措施 protectionist measures市场准入 access to market 知识产权 intellectual property right贸易伙伴 trading partners 资本投入 capital investment四. 翻译1. Vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate
23、 with others hardware.2. Agricultural exports, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981. 3. This book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and
24、 issues.4. Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.5. Dispose of batteries properly. Do not throw them into fire or expose to high temperature.6. In the future, in addition to syndicating our groups efforts, we wil
25、l ally with foreign companies to leverage advantages and enhance global competitiveness. 7. We are certain that in due course of time, the economic reforms will have brought about results and benefits that will go beyond Chinas boundaries. 8. One of the major banks has lowered its interest rate and
26、the other bank is expected to follow suit.9. During these quarterly meetings, its the bosss responsibility to respond to each managers plan.10. We will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior. 五、完
27、形填空 1. ambivalent, 2.integration 3. hindered 4. from 5. by. 6. shortage, 7. options 8. acquisitions 9. strategy 10. allianceChapter 5 三、汉翻英上市公司 对随时留意, 小心提防会计师事务所 国外子公司经 济规划的 持观望态度(财务) 调帐报告 业绩评定指标 /方法Generally accepted accounting principles revenue recognitionIncome statement earnings per shareManagi
28、ng director credit-rating agenciesFinance chiefs/executives institutional investors四. 翻译1. Escalating costs have almost wiped out the companys profits from last year. 2. This area is studded with bars all vying for customer attention. But its not easy to pin down what exactly it is that pleases cust
29、omers the most.3. The project team decided to adhere to its original plan despite the appalling weather.4. At the press conference, the PR manager reiterated that the companys operation has returned to normal. However, many private shareholders remain skeptical about such claims. 5. The new labor la
30、w, which took effect last year, is likely to raise the labor cost of a considered number of enterprises6. The less senior employees are reluctant to express their views or make any suggestions because they dont think their ideas will really be put into practice.7. Local relief organizations have als
31、o embarked on fund-raising campaigns so as to provide more financial support for the earthquake victims.8. Up to 30 companies submitted their request for price rises, but most of them didnt stand a chance of getting approval from the regulatory agency.9. The decision-makers seem to have already give
32、n up on the reform program though its initiators are still trying hard to elicit support from other stakeholders.10. The new model, which has just been released onto the market recently, is being touted as the most energy-efficient and environmentally-friendly product of its kind. 五、完形填空1. toll 2.le
33、veraged 3. grips 4. shaping 5.counterpart6. joint 7.potential 8. with 9.light 10. transparent 11. responses 12. on Chapter 8三、汉翻英公司未来愿景消减成本利用资源投资组合untapped niches 尚未被竞争者发现的市场机会convenience stores 便利店market segments 市场细分premium brand 高端品牌实施战略 execute strategy竞争优势 competitive advantage实证研究 empirical st
34、udies 核心品牌 core brand 分销系统 distribution system控股公司 a holding company 文化冲突 culture clashes股东财富 shareholders wealth四. 翻译1. The management believes that its existing manufacturing and marketing expertise can be leveraged with the new business.2. Jack Welch, General Electric chairman, was universally ac
35、claimed as one of the most successful manager in the 20th century.3. The Japanese company is unanimous in its support of divestiture since the acquired business unit is destroying the corporate value.4. This study reveals several fault lines that companies frequently encounter as they execute their
36、corporate strategy.5. Problems arose at the very outset when Anheuser Busch acquired Eagle Snacks.6. AT&T put up with losses in NCR almost from the start, but continued to subsidize it.7. Mattel expected to derive above-average profitability from the acquisition of The Learning Company.8. We must be
37、ar in mind that a corporate strategy must be constantly evaluated and divestiture decisions made before it is too late.9. AT&T realized that telecom equipment is not identical to computer technologies.10. We cant view the failure of the acquisition strategy in isolation. Its the result of a combination of several factors, rather than unidimensional. 五、完形填空1.acquisitions . 2.executing 3.divestiture 4.at 5. on6.plunged 7.that 8.synergies 9.core 10.premium
