1、Hamleys,one of the worlds best-known retailers oftoys,Its flagship store inLondonis the worlds largesttoy store. Located onRegent Street, it is considered one of the citys major tourist attractions, receiving around five million visitors per year. The chain has six other outlets in the United Kingdo
2、m and others worldwide.Unlike many companies using possessive names, Hamleys intentionally forgoes the use of an apostrophe in its name.1,The company was purchased by the French toy retailer Groupe Ludendo in September 2012.2It had previously been owned byBaugur Group, which purchased Hamleys in 200
3、3 for 58.7 million. When Baugur collapsed, control switched to the Icelandic nationalised bankLandsbanki, until it was sold to Groupe Ludendo.,History,Hamleys is named afterWilliam Hamley, who founded a toy shop called Noahs Ark at No. 231,High Holborn, in London in 1760. A branch at No. 200,Regent
4、Street, was opened in 1881; the Holborn branch was destroyed by fire in 1901 and was relocated to Nos. 8687, High Holborn.3In 1938,Queen Mary, the consort ofKing George V, gave Hamleys aroyal warrant. During theSecond World War, the Regent Street store was bombed five times. In 1955,Queen Elizabeth
5、IIgave the company a second royal warrant as a toys and sports merchant.,Hamleys was bought in June 2003 byBaugur Group, an investment company inIceland. When Baugur collapsed, its stake in the toy store was taken over by the Icelandic bankLandsbanki. In September 2012 Groupe Ludendo, a toy retailer
6、 based in France with shops also located in Belgium, Spain and Switzerland, bought Hamleys for a reported 60 million.,United Kingdom stores,Hamleys flagship store has seven floors covering 54,000 square feet (5,000m2),4all devoted to playthings, with different categories of toy on each floor. In the
7、 late 1990s, Hamleys opened a specificSpice Girlsdepartment, dedicating their aisles to everything from Spice Girls stationery toSpice Girls dolls. The ground floor is traditionally for soft toys (includingSteiff), and decked out with a diverse array ofstuffed animals, from regular teddy bears to mo
8、re exotic plushes such asturtlesanddolphins, and enormous life-sizedgiraffesandelephants.Hamleys moved its flagship store from No. 200,Regent Street, where it established in 1881, to its current address at Nos. 188196, Regent Street, in 1981, which is the largest toy shop in the world.,5th floor: Bo
9、ys Action figures, vehicles, and an open cafe.4th floor: Hobbies Model kits, remote-controlled vehicles, model railways,Scalextric, etc.3rd floor: Girls Dolls, Arts also aBuild-A-Bear Workshopand Sweet Shop.Ground floor: Soft toys a wide variety of stuffed animals, and also aMarvins Magicsection.Bas
10、ement: InteractiveLego, construction toys, Red 5, novelties andGame.,Other UK stores,Hamleys had a store inSheffieldtowards the end of the late 1980s. Based in part of the old Robert Brothers department store that closed earlier in the 1980s, its address was Nos. 3638, The Moor, Rockingham House. It
11、 closed after a few years due to high rates and lower-than-expected trade. Hamleys is also a holding company for several other toy companies in the United Kingdom. Most notably, Hamleys purchased The English Teddy Bear Company in 2004. Originally established by Dominic Richards, it failed to prove a
12、 success for Hamleys, and all eight stores were closed down within two years.,On 26 November 2009 Hamleys opened a shop inGlasgow. The 30,000-square-foot (2,800m2) outlet was part of a 100 million extension and redevelopment of theSt. Enoch Centre.5There was also an outlet store atGreat Western Outl
13、et VillageinSwindon, offering a more limited range of products. The store was closed in February 2010.In September 2012 Hamleys announced the opening of a new store inCardiff. The store will be located in theSt. Davids Shopping Centre, and opened on 15 November 2012.,Global stores,Hamleys European f
14、ootprint exists inDenmark(three small stores) and, since 23 October 2008, theRepublic of Ireland, when it opened a 3,250-square-metre (35,000sqft) store in Pembroke Avenue, located adjacent to the Town Square inDundrum, Dublin.789On 12 October 2012, a Hamleys store opened inNackainStockholm,Sweden.H
15、amleys opened its first store outside Europe inAmman, Jordan, on 18 June 2008. The three-storey store on Mecca Street is run by the groupsfranchiseeJordan Centre.10ADubaifranchise opened with two stores on 4 November 2008.11,The first store in Asia was opened inMumbaion 9 April 2010.4The 22,000-squa
16、re-foot (2,000m2) store is located in an upmarket shopping district in Indias financial capital. A second store in India is located in the city ofChennaiat the Express Avenue Mall. The 11,000 sq ft store has aLondon busthat customers can walk up through.Hamleys most recent new store was opened in th
17、e Saudi capitalRiyadhon 26 January 2012. The 2,100 sq m shop is located in the Panorama mall at Takhassusi Streets intersection with Prince Mohammed Road.,Best sellers,Description: Hamleys Drum Kit Trademark: Chen RunxiModel No.:100501010501Material: a built-in amplifierPacking:10PCS/CTN Price: GBP3
18、5.00/PCPack of 4AA Batteries,Already through the product certificationproduct certification:The Certificate of Fire Safety,Description: Playmobil Winter Wonderland Advent Calendar 4166 Trademark: Chen RunxiModel No.:100501010502Packing:8PCS/CTN Price: GBP17.00/PC Packing Size:7.8040.0030.00cm Weight
19、:1.00,Already through the product certificationproduct certification:The Certificate of Conformity GOST R,Description: Wall Racer Control Car Trademark: Chen RunxiModel No.:100501010503Material: PlasticPacking:15PCS/CTN Price: GBP30.00/PC Packing Size:15.00cm8.00cm4.00cm,Already through the product
20、certificationproduct certification:,Description: Monster High Lagoona Blue Doll Trademark: Chen RunxiModel No.:100501010504Material: PlasticPacking: 5PCS/CTNPrice: GBP17.00/PC Packing Size:7.00cm 23.00cm33.00cm,Already through the product certificationproduct certification: CFR 1633,Description: Scalextric Star Wars Set Trademark: Chen RunxiModel No.:100501010505Material: PlasticPacking:4 PCS/CTNPrice: GBP100PCPacking Size:60.00cm 10.00cm 45.00cm Weight:3.95,Already through the product certificationproduct certification:,
