1、Chapter 11. cross national boundaries/cross-border 跨国界2. business transaction 商业交易3. governmental policy 政府政策4. foreign direct investment (FDI) 国外直接投资5. securities 股票6. multinational enterprise 多/跨国企业7. parent company 母公司8. host country 东道国9. financial risk 金融风险10. exchange rate 汇率11. antitrust law
2、反托拉斯法（反垄断）12. employment agreement 雇佣协议merical credit 商业信用14. trading agreement 贸易协定15. balance of payment 国际收支差额16. exchange for goods 商品交换 /交易17. fiscal policy 财政政策18. double taxation 重复纳税19. letter of credit(L/C) 信用证20. contractual obligation 契约规定的义务21. antidumping duty 反倾销税22. intellectual prope
3、rty 知识产权23. import contract 进口合同Chapter 21. sole proprietorship 独资企业2. stockholder/shareholder 股东3. general partnership 一般合伙企业4. written agreement 书面协议5. order of a court 法庭宣判6. limited partnership 有限合伙企业7. joint stock company 合股企业8. share of stock 股份9. initial capital 启动资金10. a board of directors 董
4、事会11. nonprofit company 非盈利公司12. closed held company 私募公司/股东人数有限的公司13. publicly company 公募公司/上市公司14. municipality 市政当局15. vice president-marketing 营销副总经理16. dividend 股息 17. transnational corporation (TNC) 跨国企业18. global profit maximization 全球利润最大化19. stock exchange 证券交易所20. pension fund 养老基金21. brok
5、erage house 经纪行22. research and development (R&D) 研发23. labor-intensive 劳动密集型24. intra-company payment 公司内部支付25. transfer pricing 转移价格26. unitary taxation policies 单一税收政策27. articles of incorporation 公司的章程Chapter 31. merchant wholesaler 批发商2. retailing 零售业3. ultimate consumer 最终消费者4. warehousing 仓储5
6、. inventory control 存货控制6. agent/ principal 代理/委托人7. product assortment 产品花色品种搭配8. vertically integrated marketing channel 纵向联合的营销渠道9. specially store 专业商店10. mass merchandiser 大型综合商场11. product franchise 商品特许经营权12. franchiser/franchisee 特许经营权授权人 /被特许经营者13. royalty 特许使用费14. e-commerce 电子商务15. busine
7、ss-to-business (B2B) 企业对企业的电子商务16. broker 经纪人17. cyber-payment 电子支付18. commodity 商品19. value added 增加价值20. e-commerce marketplace 电子商务市场Chapter 41. equilibrium price 均衡价格2. microeconomics 微观经济3. business borrowing 商业借贷4. demand/supply curve 需求/供给曲线5. monetary policy 货币政策6. fiscal policy 财政政策7. macro
8、economics 宏观经济8. demand-pull inflation 需求拉动型通货膨胀9. cost-push inflation 成本推动型通货膨胀10. labor force 劳动力11. restrictive monetary policy 紧缩性的货币政策12. change in quantity demanded 需求数量的变化13. prevailing price 普遍价格14. substitute good 替代品15. expansionary monetary policy 扩张性货币政策16. frictional unemployment 摩擦性失业1
9、7. cyclical unemployment 周期性失业18. demander/supplier 需求者 /供应者19. change in demand 需求变化20. circulation 流通21. stagnant economy 经济不景气Chapter 51. marketplace 市场2. private enterprise system 私营企业制度3. the law of supply and demand 供求规律4. pure competition 完全竞争5. prevailing price 普遍价格/现行价格6. monopolistic compe
10、tition 垄断竞争7. oligopoly 寡头垄断8. regulated monopoly 受统制的垄断9. public utility 公共事业公司10. price-support 价格补贴Chapter 61. market economy 市场经济2. barter 物物交换3. stock market 股票市场4. planned economy 计划经济5. supply force 供给力6. demand force 需求力7. price system 价格体系8. the equilibrium of supply and demand 供求均衡9. quant
11、ity supplied 供给量10. quantity demanded 需求量11. buying power 购买力12. economic force 经济力13. price system 价格体系14. level of demand 需求水平15. consumption 消费16. economic system 经济体制Chapter 71. business negotiation 交易磋商2. prospective dealer 潜在交易商3. inspection application 报检4. counter offer 还盘5. general inquiry
12、一般询盘6. acceptance 接受7. offeree/offeror 被收盘人/ 报盘人8. marine insurance 海运保险9. consignor 托运人10. carrier 承运人11. consignee 收货人12. arbitration 仲裁13. force majeure 不可抗力14. bill of lading = B/L 提单15. L/C= letter of credit 信用证16. customs clearance 出口结关；清关；海关放行17. import/export contract 进出口合同18. shipping advic
13、e 装船通知19. validity period 有效期限20. legal capacity 法定资格能力21. reminding of L/C issuance 催证22. settlement of claim 理赔23. inspection certificate 商检证书24. export license 出口许可证25. insurance policy 保险单26. issuing bank 开证行27. FOB = free on board 船上交货28. CIF = cost insurance and freight 成本、保险费加运费29. CFR = cost
14、 and freight 成本价运费30. port of shipment 装运港31. port of destination 目的港32. financial position/standing 财政状况33. commercial integrity 商业资信34. bank reference 银行资信证明人35. credit inquiry 信用调查36. chartering 租船37. commodity fair 商品展览会/商品交易会Chapter 81. trade term 贸易术语2. FOB = free on board 船上交货3. money of acco
15、unt 计价货币4. price composition 价格构成5. customary practice 惯例6. discharging expense 卸货费用7. marine insurance 海运保险8. premise 所在地9. CFR = cost and freight 成本价运费10. CIF = cost insurance and freight 成本、保险费加运费11. commission 佣金12. unit of account 计帐单位/计算单位13. quotation 报价14. sight letter of credit 即期信用证15. tim
16、e letter of credit 远期信用证16. B/E = bill of exchang 汇票17. B/D = bank draft 银行汇票18. B/L = bill of lading 提单19. delivery order 提货单20. carrier 运输公司21. carriage 运费22. port of shipment 装运港23. port of destination 目的港24. the risk of loss or damage to the goods 货物灭失或损坏的风险25. shipment 装运/装船Chapter 91. marketin
17、g concept 营销观念2. nonprofit institution 非盈利机构3. ownership utility 有权使用4. target market 目标市场5. consumer product 消费品6. industrial product 工业品7. ultimate consumer 最终消费者8. federal government 联邦政府9. purchasing department 采购部10. discretionary income 可随意支配的收入11. marketing mix 营销组合12. the products life cycle
18、 (PLC) 产品生命周期13. to put emphasis on 强调/重视14. marketing strategy 营销战略15. total market sales 市场总销售额16. personal selling 人员销售17. product packaging 产品包装18. promotional tool 促销工具19. advertising campaign 广告运作20. foreign affiliate 海外分公司21. advertising agency 广告公司22. outdoor advertising 街头/户外广告23. direct ma
19、il marketing 直接邮件营销/直邮广告24. channels of distribution 分销渠道25. pricing strategy 价格战略26. sponsorship 赞助27. publicity 宣传/广告宣传28. sales promotion 促销29. telemarketing 电话推销30. trading stamp 优惠券/赠品券Chapter 101. international settlement 国际结算2. remittance 汇付3. collection 托收4. letter of credit 信用证5. a mean of
20、payment 支付手段6. foreign exchange control 外汇管制7. bill of exchange 汇票8. promissory note 本票9. cheque/check 支票10. unconditional order 无条件(支付)命令11. pay on demand 即期；见票即付12. drawee/drawer 付款人/出票人13. the place of issue 出票地14. payee/beneficiary 收款人 /受益人15. restrictive order 限制性抬头16. negotiable instrument 可流通
21、票据17. at sight 见票18. on presentation 见票即付19. endorsement 背书20. acceptance 承兑21. dishonor 退票22. right of recourse 追索权23. bank draft 银行汇票24. traders acceptance bill 商业承兑汇票25. sight bill 即期汇票26. time bill/usance bill 远期汇票27. holder/bearer 持票人28. clean bill 光票29. documentary bill 跟单汇票30. remitter 汇款人31.
22、 the remitting bank 托收行32. the paying bank 付款行33. payment in advance 预付货款34. open account business 赊账业务35. documents against payment(D/P) 付款交单36. documents against acceptance(D/A) 承兑交单37. a written undertaking 书面承诺38. the issuing bank/opening bank 开证行39. applicant/opener 开证申请人/开证人40. revocable/irrev
23、ocable credit 可撤销/不可撤销信用证41. sight credit/time credit 即期/远期信用证42. commercial invoice 商业发票43. shipping mark 运输标记/唛头44. price term 价格条件45. shipping specification 装船规格单46. description (产品) 规格47. marine bill of lading 海运提单48. certificate of origin 原产地证明书49. inspection certificate 检验证明书50. certificate of
24、 value and origin 产地和价值证明书51. packing list 装箱单52. customs invoice 海关发票53. contract of carriage 运输契约54. contract of delivery 交货契约55. shipping advise 装船通知56. Chamber of Commerce 商会57. health certificate 健康证明书58. the date of shipment 装运日期59. the date of lading 装上船日期Chapter 111. negotiation strategy 谈判策
25、略2. neutral location 中间地点(中立国)3. inquiry 询价4. offer 发盘5. counter offer 还盘6. acceptance 接受7. bargain 提出条件；议价8. component of marketing mix 营销组合的基本因素9. quantity discount 数量折扣10. language barrier 语言障碍11. prevailing value 流行的价值观12. superior-subordinate relationship 上下级的关系13. long-range issue 长远的问题14. non-verbal behavior 非言语行为15. price quotation 报价16. credit term 信用证条款17. market research 市场调查18. skillful negotiation 熟练的谈判者 (谈判老手)
