1、学科分类号（二级）740.5011本科学生毕业论文（设计）本科学生毕业论文（设计）题 目 The Impact of Spring Festival and Christmas on Chinas Economy通过圣诞节和春节看节日对中国经济的影响姓 名 温天华 学 号 084050344 院、 系 外语学院 英语系 专 业 英语（旅游 1） 指导教师 袁刚 职称(学历 ) 讲师(硕士) 2012 年 05 月 07 日独创性声明本人声明所呈交的学位论文是我个人在导师指导下进行的研究工作及取得的研究成果。尽我所知，除文中已经标明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的研
2、究成果。对本文的研究做出贡献的个人和集体，均已在文中以明确方式标明。本人完全意识到本声明的法律结果由本人承担。学位论文作者签名：年 月 日学位论文版权使用授权书本学位论文作者完全了解学校有关保留、使用学位论文的规定，即：学校有权保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权云南师范大学可以将本学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。学位论文作者签名： 指导教师签名：年 月 日 年 月 日STATEMENT OF AUTHORSHIPExcept where reference is made i
3、n the text of the thesis, this thesis contains no material published elsewhere or extracted in whole or part from a thesis presented by me for another degree or diploma.No other persons work has been used without due acknowledgement in the main text of the thesis.This thesis has not been submitted f
4、or the award of any other degree or diploma in my tertiary institution.SignedDated1AcknowledgementsI am deeply grateful to my supervisor Lecturer Yuan Gang for his patient guidance, general assistance, helpful advice and continual encouragement, all of which have been of inestimable work to the comp
5、letion of my paper. Without her helpful instruction, detailed comments, and beneficial advice, this paper would have never been finished so smoothly.My thanks also go to all the teachers who have taught me and helped me a lot during the four years of my study in Yunnan Normal University. Without the
6、ir teaching, I can not learn so much.At last, I would like to express my sincere gratitude to my family, who gave me great help and encouragement during my four years study and the thesis writing.2AbstractAs we know that festival can give us some special feelings that we should celebrate it in some
7、way, which will rise a peak of shopping. And the businessman will use all ways, to associate their goods to the festival and make profits; as a result the festival would have some impact on Chinese economy.Spring Festival and Christmas are important festivals in China and western countries respectiv
8、ely. They have different cultural connotations. The traditional Chinese culture represented by Spring Festival and the western culture characterized by Christmas both have effects on economy greatly.My paper focuses on the impact of Spring Festival and Christmas on the Chinese economic development a
9、nd its existing problems, as well as the affects of business activity on the Spring Festival and the Christmas.Then I try to give some ideas on how the festival promotes the economy, which may help us to know more about the culture of festivals from the point of economy.Key words: Spring Festival; C
10、hristmas; China Economy；摘要 众所周知，节日能给我们一些特别感觉并且我们应该以某种方式庆祝它，因此会引起购物潮。并且商人为了获得利润将使用各种各样的方式，将他们的商品品联系到相关的节日，这样节日将对中国的经济有一定的影响。 在中国和西方国家，春节和圣诞节分别是重要节日，他们有不同的文化内涵。 两个节日对经济的有很大作用。春节体现着中国的传统文化；圣诞节代表着典型的西方文化。 我的论文文集中在春节和圣诞节对中国经济的冲击和它现有的问题，并且商业活动对春节和圣诞节影响。 然后我设法在关于节日怎样促进经济给点意见，这些意见也许能帮助我们从经济的角度更多地知道节日文化。关键词：
11、春节；圣诞节; 中国经济3Contents 1.Introduction.1 2.Literature Review,1 2.1 Viewpoints of Foreign Experts or Scholars12.2 Viewpoints of Domestic Experts or Scholars.23.The Impact of Spring Festival and Christmas on China Economy33.1 Christmas in China33.1.1The Christmas Crowd.43.1.2 Christmas Business Opportun
12、ities Unlimited.43.1.3 Christmas Helps to promote Spring Festival Business 63.1.4 Chinas export of commodities during the Christmas season .63.2 Spring Festival in China.73.2.1 Traditional Flourishing Industries in Spring Festival83.2.2 The emerging thriving service.94. Reflection of the Festival ec
13、onomy104.1 Rich cultural 4connotation.104.2 Industrialization114.3 Innovation.115. Conclusion.11References 1. IntroductionAs we know that festival can give us some special feelings that we should celebrate it in some way, which will raise a peak of shopping. And the businessman will use all ways to
14、associate their goods to the festival and make profits.Last year my friends and I wanted to make some money through selling Spring Festival couplets and other things, and we also wrote Spring Festival couplets because I am good at it. I want to know how the festivals influent the economy, which may
15、help us to know more about the culture of festivals from the point of economy.Spring Festival and Christmas are important festivals in China and western countries respectively. They have different cultural connotations. The traditional Chinese culture represented by Spring Festival and the western c
16、ulture characterized by Christmas both have effects on economy greatly.5Theoretical Framework and MethodologyThe thesis consists of five parts. First, a brief introduction about Spring Festival and Christmas is provided. In addition, some literature records are quoted. Second, introduce the Spring F
17、estival and the Christmas in China, and also the business activities relatively.Third, there is a reflection of the festival economy.After the above, the same values are analyzed between them respectively. the advantageous and disadvantageous impacts on economy are illustrated, and try to give some
18、ideas on how the festival promotes the economy.At last, a conclusion is drawn on the thesis of these analyses.2. Literature Review2.1 Viewpoints of Foreign Experts or ScholarsAgence France-Presse also commented, “The home of Santa Claus is move now, not in Lapland, but in southern China.“U.S. store
19、shelves are the world of “made in China“, in addition Japan, Korea, Singapore and other countries are Chinese Christmas goods exporter.An essay named an Economic Research of Spring Festival from the China Academic Journal Electronic Publish House, 1994-2010, which says that the Spring Festival gives
20、 economic efficiency to every business, and from that it analyses the formation of the economic phenomenon, as a result it gives some ideas about how to keep the Spring Festival developing in a healthy way. Christmas Balances Conflicting American Values from Overseas English，which says with the grow
21、th of business industry, Christmas generally became a most commercial season for goods sale. Santa Claus is widely used by merchants. Christmas fully reflects expanded material desire of the American People. On the other hand, American people think highly of individualism. But a keen sense of loneli
22、ness follows because of their indifferent relationship, and they have to choose a proper time to reunite with their hospitable families to drive off this anguish sense 6of loneliness. Therefore, Christmas formed a festival that is a perfect combination of individualism and group-consciousness. How d
23、id these conflicting values spiritualism and materialism, individualism and the group-consciousness coexist compatible? Christmas plays an important role in keeping them in balance. I think it can give me some ideas about how the American celebrate their Christmas, and the economic phenomenon associ
24、ate the Christmas.2.2 Viewpoints of Domestic Experts or ScholarsAn essay called The Cultural Contrast between the Custom of Spring Festival and Christmas from literature-Culture Vientiane, in which it says Spring Festival and Christmas are important festivals in China and western countries. They hav
25、e different cultural connotations. The traditional Chinese culture represented by Spring Festival and the western culture characterized by Christmas differ in many respects, including the difference between ancestor reunion and the family reunion non-religiousness and religiousness，secularism and no
26、n-secularism， ancestor worship and God worship. A clear understanding of the difference between Spring Festival and Christmas contributes to the culture exchange among Chinese and western people.In 2011，Robert N. Bellah said, Christmas has evolved into the largest carnival of consumerism in human hi
27、story. The modern American Christmas is not only contrary to the true meaning of the original to commemorate the birth of Jesus from the Bible, but also far from the 19th century emotional significance (He，17-18).3. The Impact of Spring Festival and Christmas on China EconomyAs we know that festival
28、 can give us some special feelings that we should celebrate it in some way, which may promote a peak of shopping. And the businessman will use all ways, to associate there goods to the festival to and make profits.Last year my friends and I wanted to make some money through selling Spring Festival c
29、ouplets and other things, and we also wrote Spring Festival couplets, because I am good at it. I want to know that how the festivals affluent the economy, 7which may help us to know more about the culture of festivals from the point of economy.Spring Festival and Christmas are important festivals in
30、 China and western countries respectively. They have different cultural connotations. The traditional Chinese culture represented by Spring Festival and the western culture characterized by Christmas both have effects on economy greatly.Westerners will celebrate the most important festival on Decemb
31、er 25 of each year， which is the Christmas day. Similarly, the annual Chinese Lunar New Year is the beginning of the 1st; the Chinese also celebrate the most important festival in one year the Spring Festival. Behind festival is the cultural promotion. Festival culture is the connotation of the fest
32、ival activities. People hold a variety of activities to celebrate these festivals. Behind the activities, it has a strong commercial behavior. Lets see how these business activities promote a festive atmosphere. We focus on the exploration of how the business activities of these festivals play a rol
33、e on our national economy. 3.1 Christmas in China“Christmas“ is the abbreviation for “Christ Mass”. Christmas is a religious festival, the festival of the birth of Jesus, also known as the “Christmas “. Introduced into China by foreign missionaries in the 19th century, Christmas became an oriental c
34、ultural background nation with a secular and universal nature of the widely popular festival, cultural and religious forces in recent years under the banner of globalization as the core of the Western concept of value system increasing penetration of the results.3.1.1The Christmas Crowd The new gene
35、ration of young people, with the foreign languages and computer knowledge, familiar with the culture of the world, and television or other media has broadened their horizons. They are faster than other groups to accept different 8cultures. Young people most want to do is easy and free, alive and kic
36、king, the release of life energy, while the traditional festivals do not provide such a framework, can not meet this demand.Of course Christmas is a Christian holiday. However, due to the Chinese culture has always been with the powerful forces of assimilation, and its celebration can not help with
37、the Chinese color. It was been seen in Beijing that the opera cartoon mask hanging on the Christmas tree ornaments. Christmas trees, Santa Claus, a brisk melody of “Jingle Bells” unconsciously gain their land in Asia (Wang，21-3).3.1.2 Christmas Business Opportunities UnlimitedIn Lanzhou City, major
38、shopping malls, supermarkets, all hope to seize the unlimited business opportunities with Christmas (Feng, 23). Appliance store, businessmen play under the banner of the Christmas promotion, sales content that does not meet the original meaning of Christmas. In the face of huge economic benefits all
39、 premises weave a Christmas Network for the consumer.For Westerners, Christmas seems to be Chinese New Year, festival of family reunion, while the foreign festival appeared more business opportunities in China. As Christmas coming, the major supermarkets in the urban area have launched a Christmas m
40、erchandise showcase, attracting a large number of customers; a lot of entertainment also took the opportunity to introduce a variety of activities, preheat the Christmas consumer market in advance.Whether it is a large mall or some independent stores, specialty stores and specialty shops, launched a
41、 promotional event at this time. Promotions such as by gifts, discount, coupon redemption, and so on can be seen during the Christmas holiday.From Datong City, Shanxi Asian new Monopoly planning department, we learned that the richest commercial sales of the three-day on every Christmas day event eq
42、uivalent to the usual one months sales. The amount of Christmas night passenger is 3 times during the day. This is the largest event in the mall a year, so 9shopping malls and manufacturers will benefit consumers. In addition to the discounts of the manufacturers, the mall will provide a large numbe
43、r of gifts to feedback consumers. Only the gifts, Asias new Monopoly has invested 40 million Yuan of funds in 2011 ( Lid，56).In addition, hotels, performing arts centers, discount type KTV, bars and other dining and entertainment venues Christmas activities are also in full swing. In some large supe
44、rmarkets, the supplies with a Christmas element were placed in the most prominent position. They have lovely shape, bright colors that attracted a lot of consumers to stop and buy. It is leaned that since December, the Christmas holiday items, small gifts such as selling are booming.Yiwu in Zhejiang
45、 province is the worlds largest commodity distribution center, identified as the largest market in the world by the United Nations, World Bank and other international authorities. Yiwu Small Commodity Market, some of the businesses of specialty holiday items, made their room full of Christmas orname
46、nts, small shiny glass ball large enough to more than ten-meter-high Christmas tree, everything about Christmas can be seen here. An array of Christmas goods in new dress, made people love it deeply. The ornaments in 2011 Christmas is not only species, but not much change in the price and compared t
47、o last year. The price of Christmas trees from 0.5 Yuan to tens of dollars, and a variety of ornaments can be from the price of 15 Yuan to several hundred Yuan (Wang，32).Apart from some merchants came to buy these accessories; some parents will come here to buy a small Christmas tree and decorations
48、 in order to create a festive atmosphere for the children. Even in the commodity market, we could see Christmas costumes for sale, which size is very complete.3.1.3 The coming Christmas helps to promote Spring Festival Business Because of the time between the 2011, Chinese New Year and Christmas are
49、 less than a month after Christmas, followed by New Years Day and Spring Festival. With the festival of three adjacent, some businesses have a marketing plan to do the Spring Festival; the consumer market will be a blowout. The industry analysis did not start 10from the last week before the holiday peak consumption has emerged, and the Christmas market will continue into the Spring Festival.Long - term Christmas tour was launched by some tourist sites, mostly a series of activities in the
