1、Steve Jobs by Walter Lsaacson 史蒂夫乔布斯传 沃尔特艾萨克森 著,Chinese Version （中文首发版）,REVISED （英文修订版）,Why did I buy this book?,Three apples changed the world The first one seduced Eve, the second one awakened Newton, and the third one was in the hands of Steve Jobs. 三个苹果改变了世界 ,私生女：丽莎,女儿：艾琳西耶娜乔布斯,儿子：里德乔布斯,女儿：艾娃乔布斯
2、,家庭关系,His great goal: To do what Hewlett and his friend David Packard had done ,which is create a company that was so imbued with innovative creativity that it would outlive them.他的梦想：做休利特和他的朋友戴维帕卡德（HP公司联合创始人）已经 完成的（目标）-这就是创建一个充满创新精神的公司，而且会比HP存在更长时间。,临终遗言人生目标,A pirate , a paranoid , a perfect combin
3、ation of art and technology of IT leaders , a personwho changed the world. 一个海盗，一个偏执狂，一个将艺术和科技完美结合的IT领袖， 一个改变了世界的人。,Pirate flag raised at the company building,He stressed the importance of people who could stand at the intersection of humanities and sciences. 他强调，站在人文与科学的交集的人的重要性。,The reality distor
4、tion field 现实扭曲力场,“If you act like you can do something , then it will work.” 如果你装作你能成功做成某件事，你就能成功。,Do you want to sell sugar water for the rest of your life, or do you want to change the world?说服百事可乐斯卡利到苹果： 你想卖一辈子糖水，还是与我一起改变世界？,To change the world alive! 活着就是为了改变世界！,Launched a startup in his parent
5、sgarage and built it into the worlds most valuable company. 在他父母的车库创建了苹果公司并把它变成了 世界上最有价值的公司。,Think Different 非同凡响,Heres to the crazy Because the people who are crazy enough to think that they can change the world , are the ones who do. 向那些疯狂的家伙们致敬因为只有那些疯狂到以为自己能够改变世界的人，才 能真正地改变世界。 -“Think Different”
6、Ad 非同凡响广告,Simplicity is the ultimate sophistication 至繁归于至简,He repeatedly stressed that Apples products would be clean and simple. “We will make them bright and pure and honest about being high-tech.” 他反复强调，苹果的产品应是简洁的，“我们要制造惊艳的，纯正的，名副其实的 高科技产品。,he launched a series of products over three decades that
7、 transformed whole industries: The Apple , Macintosh, Toy Story and other Pixar block- Busters , Apple Stores , the iPod , the iTunes Store, the iPh- one , the App Store , the iPad , the iCloud and Apple itself.他在三十年推出的一系列产品彻底变革了所有涉及的行业： 苹果电脑，麦金塔电脑，玩具总动员等皮克斯大片，苹 果商店，iPod播放器，iTunes商店，iPhone手机，应用商 店，i
8、Pad平板电脑，iCloud和苹果公司本身。,Stay Hungry , Stay Foolish.常保饥渴求知，常存虚怀若愚。,“Being the richest man in the cemetery doesnt matter to me . Going to bed at night saying weve done something wonderful. thats what matters to me. ” 能否成为墓地里最富有的人对我而言无足轻重；重要的是，当我晚上睡觉 时，我可以说：“我今天做的事很漂亮。这才是最重要的。,Follow Your Heart.追随内心,“Do not let the noise of others opinions drown your inner voice And most important, have the courage to follow your heart and intuition.” 不要让他人意见的噪音淹没了你内心深处的声音，要有勇气听从内心和直觉的召唤。,
