1、第5期(2014年5月) 中国科技论坛 一5一渐进式创新与激进式创新 前因变量、绩效结果和交互作用张婧1，何(1华中科技大学管理学院，湖北武汉430074；2勇1，段艳玲2武汉体育学院体育经济管理学院，湖北 武汉430079)摘要：本文探讨了渐进式创新和激进式创新的三类前因变量，以及两种创新对新产品绩效的影响及其交互作用。研究结果显示：环境压力、市场导向和创新导向对两种类型创新均具有显著的正向影响；企业规模、经营年份以及成本领先战略对创新的影响并不显著；差异化战略仅对激进式创新有显著影响；两种类型的创新均正向影响新产品绩效；两种类型创新的交互作用不显著。关键词：渐进式创新；激进式创新；产品创新
2、绩效中图分类号：麟13 文献标识码：Ahlcren炝ntal hlIlovation and lhmcal Illnovation：Antecedents，Perform锄ce Co砸eque眦e锄d IIlteraction E仃ectzh硼g Jingl，He Yon91，Duan YaIllin92(1School of M肌agement，Hu北h嘶g University of Science and TecllIl0109y，Wuh粕430074，China；2School of Sports EconorIlics and M锄agernent，Wuhan Spons unive
3、rsity，Wuh锄430079，China)Abst阳ct：This paper exaIIlines tIlree types of锄tecedents of incremental粕d radical innovation， as weU as tlle ir叩act of two kinds ofi衄ovations on new pmduct pe怕册粕ce柚d their intemction0ur research results show tIlat： Envilonmental pressure， market orientation aIld innovation orie
4、n诅tion have sigIlific明t positiVe impact on two kinds of innovations； Firnl size， age aJld cost 1eadershipstrate舒have no sigTlmcant e艉ct 0n fimsinnovation；Di虢rentiation strategy has positive impact only on radial innovation；BotIlincre啪ntal锄d radical innoVation haVe positiveIy impact on new product pe
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