新职业英语 基础篇 unit 4.doc

1、Title Unit Five ProductTeaching objectives Question-answer Teaching Approach.Teaching contents Time allotment Teaching contents and time allotmentWarming-up objective e.g. Ive set myself a target of saving $200 a month.v. to make something have an effect on a particular limited group or area e.g. Th

2、e advertisement was designed to target a mass audience.locate v. to find the exact position of somethinge.g. We couldnt locate the source of the radio signal.location n. be located in 位于；坐落于 attempt n. an act of trying to do something make an attempt at/to do sthe.g. He made one last attempt at the

3、world record.v. to try to do something that is difficult, dangerous, etc.e.g. The book attempts to explain the origins of the war. As industrial designers, our job is to design productsanything and everything thats mass-produced, from Ferraris to toasters, from furniture to television sets. We dream

4、 up products through drawings, sketches, even doodles, presenting to the manufacturing client their vision of what a certain product should look like.industrial a. connected with industry 工业的，产业的 an industrial accident 工伤事故industrialise v. +ism +ation the industrial revolution 工业革命mass-produce v. to

5、 produce in large numbers using machinerye.g. Mass-produced furniture is cheaper than furniture made by hand.dream up 设计，制造 sketch n. a simple picture that is drawn quickly and does not have many details 素描e.g. The artist is making sketches for his next painting. 幽默短剧，小品；简报，速写v. 画素描 doodle v. (尤指厌烦或

6、心不在焉时) 乱涂，胡写乱画vision n. 1) imagination version 版本，译文e.g. Have you ever had visions of great success?2) ideae.g. She had the same vision of him as I had.3) sighte.g. With my new glasses my vision is perfect! The inside of an industrial designers sketchbook usually looks like some kind of flattened ma

7、d scientists laboratories, filled with doodles of various types of products. We industrial designers also create ideas with our hands, using studio materials like clay and modeling foam to show what a product should feel like.flatten v. to become or make sth flat or flatter 使变平；把弄平e.g. He flattened

8、gis hair with gel. 他用发胶把头发弄平。studio n. 录音室，录像室，演播室 a recording studio 录音棚 Michelangelo “discovered” his sculptures inside blocks of marble; industrial designers find the shape of the latest Walkman inside a chunk of clay, or foam, or occasionally with the help of computer software. Whatever the stud

9、io material may be, designers may spend hours at a time forming it, touching it, holding it, carving and recarving the lines that will soon be an actual working product, touched and held by millions of users. When you take a brand-new product out of the box and touch it, the designers hands and eyes

10、 have already run over the surface, in one way or another, hundreds of times.block n. 块；街区；大厦；障碍物vt. 阻止；阻塞；限制adj. 成批的，大块的；交通堵塞的a chunk of a large piece of something that does not have an even shape; a large part or amount of somethinge.g. 1. a chunk of cheese2. A huge chunk of the audience got up an

11、d left before the show. occasional a. 偶然的，临时的at a time 一次；每次；在某时brand-new a. new and not yet used e.g. She bought a brand-new car for her brother as the wedding gift.run over v. 辗过；匆匆看；复查We also try not to make the product a pain in the neck. Some products may look cool and work wella wonderful coll

12、ection of objects that subtly enhance your life, while other products may have annoying qualities that nearly outweigh their usefulness, like coffee tables with corners that draw blood and remote controls that look like maps of Manhattan. The difference is in the way theyre designed, in the way they

13、 look and feel. And its industrial design that makes all that difference.a pain in the neck a person or thing that is very annoyinge.g. Whats wrong with Dave? Hes becoming a total pain in the neck.a collection of 一批，一些；收藏的；许多的；集为一体的subtly adv. 精细地；巧妙地；敏锐地e.g. Not very subtly, he raised the subject o

14、f money. 他没有拐弯抹角，直接提出了钱的问题。subtle a. 不易察觉的，不明显的；机智的，机巧的；巧妙的enhance v. to increase or further improve the good quality, value or status of somethinge.g. This is an opportunity to enhance the good reputation of the company.annoy v. 使恼怒，使生气 e.g. It really annoy me when people forgets to say thank you.

15、有人连谢谢都忘记说时我确实感觉不愉快。annoying a. 令人厌烦的 annoyed 恼怒，生气 annoyance n. outweigh v. to be more important or valuable than something elsee.g. The advantages of the plan far outweigh the disadvantages. weigh v. vt. 权衡；考虑；称重量 weight n. 重量 overweight a. lose weightremote a. far away from places where other peop

16、le live; far away in timee.g. 1. The farmhouse is remote from any other buildings.2. remote database/remote access/remote control. 远程数据库/访问/控制4）Exercises 5) Business Know-how： Making a Catalog Step 4 Reading B1) New words and phrases A) Ask several students to read these new words and phrasesB) Ask

17、students to read the words and phrases after their teacher2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage.B) Ask students to read the text again , then finish Task1on P553) Language pointsmanual 手册 component n. 零件，组件 a. 组成的，构成的 ease

18、n.容易，不费劲 v. 放松，使安心 at ease 安逸，自由自在；舒适normal 正常的 unplug v. 拔掉 plug n. n. 插头；塞子；栓 v. 插入 available a. 可以获得的 moisture n. 水分，湿气result in 导致 in relation to 相对于 4) Exercise (Task 2) Step 5 Listening & Speaking1) Listening (Task1-5)Ask Ss to listen the materials carefully and finish the exercises, then chec

19、k the answersTask 1. A sales girl is introducing one of their printers to a customer. high width length weightTask 2. A customer is asking about some furniture.model material color weight priceTask 3. Mike and Anne are discussing which gifts to give at the coming trade fair. Listen and note the reas

20、ons for and against the gifts.Task4. A shop assistant is presenting a new model of language translator to her customer. Listen and choose the points the woman mentions in her description.Task 5. Listen to the passage twice and fill in the blanks with what you hear.2) Speaking (Task 6) Introduce some

21、 useful expressions about making an appointment to the Ss Work in pairs to practice describing any three products at hand, including their size, color, material, shape and function.Sample: sizeSs A: how large is the table? / What size is the table?Ss B: it is a small one.Useful expressions ColorWhat

22、 color is?It is white, brown, yellow, blue, red, green, black, grey, pink, purple.ShapeWhat shape is.?It is a round /squaretable.MaterialWhat is the . Made of?It is made of wood/ it is a woodentable.( steel, stone, plastics, glass)FunctionWhat is it used for?It is used for/ toStep 6 Writing 1) Teach

23、 Ss the writing of a catalog.Product catalogs offer customers direct and detailed information about the products they are interested in, such as the description of the products, the main features or the benefits of the products, the products, the prices, different models, sizes, colors, styles, and

24、so on. Catalogs are sales tools designed to help both the sellers and the buyers save time and money in selling and buying.2) Ask Ss to finish the exercises(Task1-2)3) Check the answersStep 7 Mini-project1) Divide the whole class into several groups2) Ask Ss to complete it after class3) Ask some gro

25、ups to present their homework Step 8 Self-study Room1) Write some passive voice sentences and some active voice ones on blackboard2) Structure analysis 主语 谓语 例句不定式，动名词，从句单数 A. To stay at office is her choice.B. Growing flowers needs watering.C. What he said is true.THE 加形容词表示一类人，如 the old, the rich,

26、 the poor 等复数 The young are the future.不定代词 单数 a. Is here?b. Someone needs to do something.c. No one is more qualified to do this job than he is.d. Either of us specks English表示时间，重量，长度，数目，金额等名词的复数（通常被看成一个整体）单数 a. Twenty minutes isnt enoughfor her to finish the test.b. Two hundred miles is very far

27、for a man to walk.c. A one-million-pound note is unreal.分数或百分比+单数名词单数分数或百分比+复数名词复数 Fifteen percent of the teachersin this school are women.集体名词，如machinery, equipment, furniture, merchandise 等单数 a. The merchandise has arrived undamaged.b. All the machinery in thefactory is made in china.c. The suite

28、of furniture hebought was cheap.单数主语后跟with, along with, together with, as well as, as much as, no less than, rather than, more than, like, besides, 单数 a. No one except two customers was with her.b. He, like his brothers, has ahobby of hiking.c. Helen, rather than her sister, is going to the party.but, except, in addition to 等d. More than one worker has been dismissed.3) Use the form below and let Ss make some sentences. 4) Ask students to finish Task 1-2, and then check the answers.Step 9 Homework 1) To finish Language Lab of unit 42) To preview Unit 5