1、,Definition,Types of Advertising,How to Advertise?,Case Study on P.52,Questions and Discussion,1,1,1,1,Background,Focus Advertising,Q1:Whats advertisement?,KEYWORDS: activity introduce product business,Q2:Whats the role of advertisement?,KEYWORDS: name advantages attract peoples attention to,Q3:How
2、many kinds of advertisements can be divided?,KEYWORDS: commercial charity,Q4:Whats the difference between commercial and charity advertisements?,KEYWORDS: attract more people to products businessman benefit from uncommercial pay attention to social problems environment traffic security.,1,Talk about
3、 something in your daily life, make an advertisement about it, and show your advertisement to us.,Discussion,Lets read some famous advertisements, try to guess the products.,1.Just do it. 只管去做。（耐克运动鞋） 2.The taste is great. 味道好极了。（雀巢咖啡） 3.Fresh-up with Seven-up. 提神醒脑，喝七喜。（七喜） 4.A diamond lasts forever。 钻石恒久远，一颗永流传。（第比尔斯） 5. Impossible is nothing 没有什么不可能。（阿迪达斯）,1,
