1、Unit Four,Information Technology,Checking,Checking,Reviewing (Unit 3)实际增长空前的成功资产净值预算赤字征收房产税tax breaksexchequerodds of defaultsubprime loans discretionary interventions,Previewing (Unit 4) 11. 触摸屏电脑 12. 广为流传的名言 13. 消费产品 14. 实用主义 15. 严厉的工头 16. create apps 17. a tablet computer 18. a long-time nemesis
2、19. tech titans20. a technology concern,Checking,Reviewing (Unit 3)实际增长空前的成功资产净值预算赤字征收房产税tax breaksexchequerodds of defaultsubprime loans discretionary interventions,Reviewing (Unit 3) grow in real terms an unprecedented success equity budget deficit impose taxes on homes 税收减免 国库; 财政部 违约的可能性 次级贷款 自由
3、有度的干涉,Checking,Previewing (Unit 4) 11. 触摸屏电脑 12. 广为流传的名言 13. 消费产品 14. 实用主义 15. 严厉的工头 16. create apps 17. a tablet computer 18. a long-time nemesis 19. tech titans20. a technology concern,Previewing (Unit 4) a touch-screen computer a much-quoted aphorism a consumer product pragmatism a stern taskmast
4、er 开发各种应用程序 平板电脑 老对手 科技巨头 科技公司,Unit Four,Information Technology,Lead-in,Lead-in,Lead-in,What function of mobile phones do you use most often? What feature appeals to you the most when choosing to buy a new mobile phone? How important is mobile phone to your life?,Text A,Title,Title,Silicon Valley Vi
5、sionary Who Put Apple on Top,Silicon Valley,n. a region in California south of San Francisco that is noted for its concentration of high-technology industries (美国)硅谷(多家电子技术公司的集中地),visionary vinri,n. a person with unusual powers of foresight 有远见的人; 梦想家,Title,Silicon Valley Visionary Who Put Apple on
6、Top Steve Jobs,Steve Jobs,1976 co-founded Apple Computer Company 1985 left Apple 1986 co-founded Pixar Animation Studios皮克斯动画工作室 1997 returned to Apple 2011 resigned as CEO of Apple,History of Apple,History of Apple,History of Apple,History of Apple,History of Apple,History of Apple,History of Apple
7、,History of Apple,Text A,Structure Analysis,Structure Analysis,Paras. 1-3Paras. 4-12Paras. 13-16Paras. 17-28,Structure Analysis,Paras. 1-3 A brief introduction of the coming back of Steve Jobs after his temporary leave of the company because of the illness.Paras. 4-12 An exploration of the art of St
8、eve Jobs to turn technology into elegant consuming products and the success Apple is enjoying now.,Structure Analysis,Paras. 13-16 A brief recall of Steves early life and his ups and downs before returning to Apple in 1997.Paras. 17-28 A discussion of the reasons that make Steve Jobs and the Apple a
9、 daunting success for rivals to compete.,Text A,Detailed Reading,Question 1,Why had the comeback of Steve Jobs stirred up such an excitement?,Para 1,When Steve Jobs walked on to the stage at San Franciscos Yerba Buena Center in January, it capped the most remarkable comeback in modern business histo
10、ry.,yerba j:b,n. 作物 巴拉圭茶；草,Yerba Buena Center,n. 旧金山芳草地艺术中心,cap,If someone says that a good or bad event caps a series of events, they mean it is the final event in the series, and the other events were also good or bad. 成为的结尾 The unrest capped a weekend of right-wing attacks on foreigners. 整个周末右翼分子
11、对外国人的袭击最终发展成为骚乱。,Para. 1,When Steve Jobs walked on to the stage at San Franciscos Yerba Buena Center in January, it capped the most remarkable comeback in modern business history.今年1月，史蒂夫乔布斯走上旧金山芳草地艺术中心的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。,Para. 2,It wasnt simply a matter of the illness that had sidelined
12、him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant.,sideline,vt. remove from the center of activity or attention; place into an inferior position 迫使退出; 使靠边 For months he had been under pressure to resign and was about to be sidelined anyway. 几个月以
13、来他一直处在辞职的压力下, 他无论如何都是要靠边站了。,emaciated imeisieitid,adj. very thin especially from disease or hunger or cold 极瘦的; 骨瘦如柴的,Para. 2,It wasnt simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. 这不仅仅关乎半年前
14、迫使他退居幕后的疾病。病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。,Para. 2,Little more than a decade earlier, both Mr Jobs career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.,be washed up,colloq. fi
15、nished 没奔头了；失败了；完蛋了,write off,v. not worth further serious attention 摒弃; 取消,Para. 2,Little more than a decade earlier, both Mr Jobs career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on
16、 Wall Street., both his career and the company he founded were widely considered to have come to an end, and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.,Para. 2,Little more than a decade earlier, both Mr Jobs car
17、eer and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司已经走上绝路。硅谷和华尔街都断定，它们已经与科技的未来无缘。,Para. 3,The level of anticipation whipped up in advance of
18、the January event was unusual even by Mr Jobs own, impressive standards.,whip up,v. deliberately cause and encourage people to feel an emotion 煽动 to whip up enthusiasm鼓动热情，激起积极性 to whip up popular resentment against Japan激起大众的反日情绪,Para. 3,The level of anticipation whipped up in advance of the Januar
19、y event was unusual even by Mr Jobs own, impressive standards.一月份发布会之前，公众的期待就被煽动得无比高涨，即便是依照乔布斯自己的苛刻标准，这也是不寻常的。,Question 1,Why had the comeback of Steve Jobs stirred up such an excitement? This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first c
20、omeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly anticipated.,Question 2,In many critics eyes, what special talent did Steven Jobs have (Para. 4)?He has the ability to turn technologies into perfect products and convinc
21、e people to buy IT gadgets that they even have no idea they needed.,Para. 4,Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at
22、 Apple.,disparagingly dispridili ,adv. scornfully , contemptuously 以轻视的态度，蔑视地；以贬抑的口吻,onlooker,n. someone who looks on 旁观者；观众,reach a peak of perfection,达到登峰造极的阶段,Para. 4,Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers
23、that technologies that would seem unformed in other hands have reached a peak of perfection at Apple. 批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。,Para. 4,Generating this suspension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed
24、, and is an art form of which Mr Jobs has long been the acknowledged master.,suspension,n. the act of delaying or stopping it for a while 延缓; 暂停,stir up,v. arouse or excite feelings and passions激起；唤起 to stir up hatred between nations煽动民族间的仇恨 to stir up the feelings挑起激情,gadget dit ,n. a device or con
25、trol that is very useful for a particular job 小器械; 小配件,acknowledged master,公认的大师,Para. 4,Generating this suspension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master.为了激起消费者购买他
26、们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。,Question 3,What significant impact might be brought by Apples latest product - iPad?,Para. 5,Speculation had been building in the tech world for months about what was rumoured to be Apples latest ground-breaking product.,speculation,n. a messag
27、e expressing an opinion based on incomplete evidence 推测,rumor,n./v. gossip (usually a mixture of truth and untruth) passed around by word of mouth 传闻,ground-breaking,adj. being or producing something like nothing done or experienced or created before 独创的；开拓性的,Para. 5,Speculation had been building in
28、 the tech world for months about what was rumoured to be Apples latest ground-breaking product. 好几个月来，高科技圈一直在猜测传说中的苹果公司最新的开拓性产品。,Para. 5,A touch-screen computer without a keyboard, it might even rival the impact of the iPod, introduced in 2001, and the iPhone, in 2007. 据传它是没有键盘的触摸屏电脑，甚至可以媲美2001年的iPo
29、d和2007年的iPhone带来的影响。,Para. 5,In the event, the iPad that Mr Jobs carried on to the stage with him that day did not disappoint. 在1月份的发布会上，乔布斯带上台的iPad没有让人们失望。,Para. 6,A rebuttal of F. Scott Fitzgeralds much-quoted aphorism that there are no second acts in American life does not come more decisively th
30、an this.,rebuttal ribtl,n. the speech act of refuting by offering a contrary contention or argument 反驳；辩驳,F. Scott Fitzgerald,(1896 1940) an American author of novels and short stories one of the greatest American writers of the 20th C. a member of the “Lost Generation“ of the 1920s paradigm writing
31、s of the Jazz Age,paradigm prdim,n. a standard or typical example 范例; 典范,Jazz Age,(esp in the US) the period between the end of World War I and the beginning of the Depression during which jazz became popular (尤指美国)爵士时代 世界一次大战末和大萧条的初期，在此期间爵士乐变得很流行,F. Scott Fitzgerald,This Side of Paradise人间天堂 The Be
32、autiful and Damned美丽与毁灭 The Great Gatsby (his most famous)了不起的盖茨比 Tender Is the Night夜色温柔The Love of the Last Tycoon (unfinished)最后的大亨,F. Scott Fitzgerald,F. Scott Fitzgerald,“于是我们继续奋力向前，逆水行舟，被不断地向后推，直至回到往昔岁月。 ”,aphorism frizm,n. a short witty sentence which expresses a general truth or comment 格言;
33、警句,decisively,adv. with firmness 果断地; 决然地,Para. 6,A rebuttal of F. Scott Fitzgeralds much-quoted aphorism that there are no second acts in American life does not come more decisively than this. 这对美国作家菲茨杰拉德被广泛引用的名言“美国社会中没有从头再来一说”是个绝妙的反驳。,Para. 6,When Steven Paul Jobs first hit the headlines, he was y
34、ounger even than Mark Zuckerberg is now.,hit the headlines,成为新闻头条；被大肆宣传,Mark Zuckerberg,an American Internet entrepreneur, best-known for creating the social networking site “Facebook“ 马克-扎克伯格（Facebook创始人）,Para. 6,When Steven Paul Jobs first hit the headlines, he was younger even than Mark Zuckerber
35、g is now. 乔布斯首次登上报纸头条时，甚至比现在的马克扎克伯格还要年轻。,Para. 6,Long before it was cool to be a nerd, his formative role in popularising the personal computer, and Apples initial public offering on Wall Street which came when Mr Jobs was still only 25 made him the tech industrys first rock star.,nerd,If you say th
36、at someone is a nerd, you mean that they are unpopular or boring, especially because they wear unfashionable clothes or show too much interest in computers or science. (对电脑或科技太过着迷的)书呆子/电脑痴,formative,adj. forming or capable of forming or molding or fashioning 使成形的，有助于形成(或发展、成长)的,initial public offeri
37、ng,n. a corporations first offer to sell stock to the public 初次公开发行(股票)，首期上市股票,Para. 6,Long before it was cool to be a nerd, his formative role in popularising the personal computer, and Apples initial public offering on Wall Street which came when Mr Jobs was still only 25 made him the tech industr
38、ys first rock star.早在电脑痴备受追捧之前，由于在普及个人电脑中发挥的关键作用，以及苹果在华尔街的成功上市(当时乔布斯年仅25岁), 乔布斯就成为了科技界的第一个摇滚明星。,Para. 7,Now, three decades on, he has secured his place in the foremost ranks of the West Coast tech titans who have done so much to shape the world around the turn of the millennium.,titan,If you describ
39、e someone as a titan of a particular field, you mean that they are very important and powerful or successful in that field. 巨人; 巨头,millennium milenim,n. a span of 1000 years 千年期，千禧年；一千年,Para. 7,Now, three decades on, he has secured his place in the foremost ranks of the West Coast tech titans who ha
40、ve done so much to shape the world around the turn of the millennium.如今，三十年过去了，乔布斯成为了在塑造世纪之交的世界中居功至伟的美国西海岸的几大科技巨头之一。,Para. 7,Long-time nemesis Bill Gates may be richer and, at his peak, arguably exerted greater sway, thanks to his monopoly over the worlds PC software.,nemesis nemisis,n. opponent or
41、rival for a long time 主要敌人，强硬对手,arguably,You can use arguably when you are stating your opinion or belief, as a way of giving more authority to it. 可以说 They are arguably the most important band since The Rolling Stones. 他们可以说是自滚石以来最重要的乐队。,sway,n. controlling influence 影响；统治,monopoly mnpli,n. a marke
42、t in which there are many buyers but only one seller 垄断,Para. 7,Long-time nemesis Bill Gates may be richer and, at his peak, arguably exerted greater sway, thanks to his monopoly over the worlds PC software.他的老对手比尔盖茨或许更富有，而且在盖茨的事业巅峰时期，凭借其在个人电脑软件领域的垄断，可以说盖茨的影响力比乔布斯更大。,Para. 7,But the Microsoft co-fou
43、nder has left the stage to devote his life and fortune to good works. It is Mr Jobs who now holds the spotlight.,good works,n. well-doing 慈善行为；善举,hold the spotlight,成为关注的焦点,Para. 7,But the Microsoft co-founder has left the stage to devote his life and fortune to good works. It is Mr Jobs who now hol
44、ds the spotlight.但盖茨已经离开了舞台，将其余生和财富奉献给慈善事业。如今，乔布斯才是焦点所在。,Para. 8,Of all the fingers that Apple has poked into Microsofts eyes over the years, none can have rankled as much as the early success of the iPad.,poke . into .,vt. push . into . 把戳进 He poked his finger into the hole. 他把手指戳进洞里。,rankle,v. (ma
45、ke) resentful or angry 痛心；(使)怨恨, (使)痛苦 They paid him only $10 for it and it really rankled. 他们为此仅支付给他10美元，真让人气愤。 The injustices they did me rankled me for a long while.对我他们干了一些不公平合理的事，使我生了半天气。,Para. 8,Of all the fingers that Apple has poked into Microsofts eyes over the years, none can have rankled
46、as much as the early success of the iPad.这些年来，在苹果针对微软的所有打击中，没有一次比得过iPad的巨大成功造成的冲击。,Para. 8,Mr Gates himself championed a tablet computer nearly a decade ago, though the stylus needed to write on its screen and the PC-like interface generated little demand.,champion,If you champion a person, a cause,
47、 or a principle, you support or defend them. 拥护; 捍卫,stylus,A stylus is a device like a pen with which you can input written text or drawing directly into a computer.(计算机的)触笔,interface,The user interface of a particular piece of computer software is its presentation on the screen and how easy it is t
48、o operate. 界面,Para. 8,Mr Gates himself championed a tablet computer nearly a decade ago, though the stylus needed to write on its screen and the PC-like interface generated little demand.近十年前，盖茨自己也开发过一款平板电脑，但由于需要用笔在屏幕上写字，并且采用与PC一样的界面，该产品并未带动多少需求。,Para. 9,The iPad is already turning out to be a diffe
49、rent story. Extending the iPhones innovations of a more versatile screen and lightweight “apps” designed for specific tasks, it points to a future beyond the computer mouse and a world without Windows.,versatile v:stail,adj. used for many different purposes 用途广泛的,lightweight,adj. having no importanc
50、e or influence 无足轻重的; 轻量级的,app,n. short for application program 应用程序,Para. 9,The iPad is already turning out to be a different story. Extending the iPhones innovations of a more versatile screen and lightweight “apps” designed for specific tasks, it points to a future beyond the computer mouse and a world without Windows. iPad则完全不同。iPad延续了iPhone在屏幕多用途以及用于具体任务的轻量级“应用程序”方面的创新，代表着一个没有计算机鼠标和没有Windows的未来。,
