1、,新视野大学英语,新视野大学英语,新视野大学英语,New Horizon College English,New Horizon College English,视听说教程,视听说教程,视听说教程,Beware of Ads!,UNIT 4,UNIT 4,Contents,Lead-in Matching Game Brainstorming Watching and Discussing Acting It Out Fun Time Oral Assignment,Book 2 Unit 4,Lead-in,Book 2 Unit 4,Work in groups, discuss the
2、following questions and then share your answers with the whole class.,Questions for groups 1 and 2:1. What is your opinion on the large amount of money spent on ads for two competing products, especially when they belong to one company?2. Should people buy things according to what ads say?,Lead-in,B
3、ook 2 Unit 4,Lead-in,Questions for groups 3 and 4:1. What are the negative social effects of advertisements?2. Should young people buy clothes advertised by celebrity?,Book 2 Unit 4,Matching Game,Work in pairs, try to identify the associative meaning of these ads.,Book 2 Unit 4,Brainstorming,大宝,天天见,
4、神州行,我看行,恒源祥,羊羊羊,黄金搭档,过节送礼,大运摩托,风驰电掣,我要靓妆,人要衣装,一颗永流传,钻石恒久远,利朗商务男装,简约不简单,收礼还收脑白金,今年过节不收礼,A. Compete to see how much we know about Chinese ad logo. You would find how deeply we are influenced by ads.,Book 2 Unit 4,B. Read the following English ads logo, work with your partner and try to translate them
5、into Chinese.,Good to the last drop,滴滴香浓，意犹未尽。（麦斯威尔咖啡）,Obey your thirst,服从你的渴望。（雪碧）,The new digital era,数码新时代。（索尼影碟机）,使不可能变为可能。（佳能打印机）,Impossible made possible,尽情享受吧！（雀巢冰激凌）,Take time to indulge,动态的诗，向我舞近。（丰田汽车）,Poetry in motion, dancing close to me,只管去做。（耐克运动鞋）,Just do it.,感受新境界。（三星电子）,Feel the new
6、 space.,智慧演绎，无处不在。（摩托罗拉手机）,Intelligence everywhere.,我们集大成，您超越自我。（三菱电工）,We integrate, you communicate.,Brainstorming,Book 2 Unit 4,Watching and Discussing,Now watch two pieces of TV commercials. After that work in groups (two people each) to have a discussion. Then finish the following tasks.,Ad 1,Ad
7、 2,Your Tasks:,1,2,3,Book 2 Unit 4,Task 1. Group Discussion:,Retell what happens in the the ads and discuss about your understanding for 3 minutes. Then each group send one student to report your groups opinion.,Reference 1 ,Reference 2 ,Book 2 Unit 4,Watching and Discussing,Reference 1 Pepsi commer
8、cial:,One day an India boy who always lives with elephants finds he has power over them with Pepsi drink. He begins to build elephant tower. He grows up and becomes famous all over Indian as his tower grows taller and taller until one day all it is ruined by a small boy. The tower collapses because
9、the elephants are distracted by another boys Pepsi. The young man is very depressed and thinks maybe training elephant is no a good idea any more. He has to come up with other animal-yes, hippos!,Book 2 Unit 4,Watching and Discussing,Reference 2 Coca Cola commercial:,In North Pole, a group of polar
10、bears find some iced Coca Cola drink. They are delighted, but theres one problem: they dont have can-opener. They raise their heads and see the crescent/curved moon hanging up in the sky. A good idea occur to them-they place one on top of another, and finally they reach the moon. They grasp the cres
11、cent moon down and use it as a can-opener. Now they can enjoy their Coca Cola!,Book 2 Unit 4,Watching and Discussing,Task 2. Group Discussion:,Compare the two commercials and decide which one is stronger in appealing audience? Why? Then each group send one student to report your groups opinion.,Book
12、 2 Unit 4,Watching and Discussing,Task 3. Group Planning:,Now suppose you are members of an ad team working on designing an advertising for either Coca Cola or Pepsi. Work together and come up with an idea for your own creative commercial. Then tell the whole class about your idea.,Reference 1 ,Refe
13、rence 2 ,Book 2 Unit 4,Watching and Discussing,Reference 1,In a lab many scientists are working on a robot. Everything is all right but the robot just doesnt move. The scientists try again and again and it simply doesnt work. They are so frustrated. At this moment, one of them places a bottle of Coc
14、a Cola in front of the robot unconsciously. Suddenly, the robot snatches it, opens it and drinks it up. After that, it starts to move. Everyone is happy and they all drink Coca Cola to celebrate!,Book 2 Unit 4,Watching and Discussing,Reference 2,Its a closely fought football match. A player is runni
15、ng with the ball. He passes several players from the other team, coming close to the forbidden area! Suddenly he stops, takes out a bottle of Pepsi Cola and drinks it. To peoples surprise, a player from the other team comes to him trying to snatch the bottle. They fight and both forget about the mat
16、ch! The referee runs to them, takes out two red cards and shouts “Out!” Then he picks up the Pepsi bottle and drinks it enjoyably. “Ask for more!” he says!,Book 2 Unit 4,Watching and Discussing,Acting It Out,Situation 1 Father and Son,Father is reading and the son comes to him. The son wants father
17、to buy a new pair of basketball shoes for him because he saw an ad with Yao Ming in this brand of basketball shoes. Yao Ming says those shoes give him extra spring. But Father thinks Yao Ming is very tall and he actually doesnt need extra spring. He says the shoe companyprobably gave Yao Ming millio
18、ns of dollars to wear those shoes and Yao Ming earns more moneythan he does. Father tells the sonto forget the shoes and concentrate on his studies.,Reference ,Book 2 Unit 4,Acting It Out,For the son: Dad, I need My old ones look Look at this ad with Yao Ming says All my classmates,For the father: I
19、ts impossible You just bought those Yao Ming is so tall that He reached the top not because Just focus on your studies,Book 2 Unit 4,Sentences for your reference:,Acting It Out,Situation 2 Customer and Shop Assistant,A customer rushes into a store to buy a color TV set. The shop assistant warmly gre
20、ets him and shows him various models. He turns on a TV and asks the customer to see how sharply and colorfully the screen shows. At that moment, a new commercial comes onto the screen, introducing a popular brand of camera and shows some beautiful pictures that have been taken. The customer suddenly
21、 changes his mind and tells the shop assistant: ”Thank you. But now I will rush to camera section.”,Reference ,Book 2 Unit 4,Acting It Out,For the customer:Id like to have a look at What do you recommend? Whats the price? Oh, look at the pictures Thank you. But,For the shop assistant:May I help you?
22、 What do you think Id like to recommend This is the latest model Look at the sharp image,Book 2 Unit 4,Sentences for your reference:,Fun Time,Were going to play a game:,The rainbow studio is advertising for a new service. Their slogan is:” Come to rainbow studio, we can take a picture for you.” That
23、ll be a very unusual picture and its marvelous. If you are interested, come to the front of the classroom, answer some questions and make your choices.,Come to Rainbow studio, We can take a picture for you!,Book 2 Unit 4,Oral Assignment,Prepare for an celebrity interview.,Search for information abou
24、t a celebrity you admire by using internet. Collect as much information as possible.On next class, you will work in pairs to have interview. One student play the role of celebrity and the other the reporter. The reporter should ask as many questions as possible about the celebritys life and the celebrity should give proper answer according to the information youve found.,Book 2 Unit 4,See You Next Time!,
